We hear all the time about how important it is to tell client stories. But we seldom get much more guidance than that. And the truth is that number one, client stories are only a small part of the overall storytelling toolkit for Nonprofit leaders. And number two, even with client stories, simply telling them does not guarantee any sort of a result or impact.

Storytelling can be an incredibly powerful tool in your advocacy toolkit, IF you build your stories for results. Like every other part of our advocacy work, our storytelling needs to be strategic. And that means that every part of any story you decide to tell should be designed to produce a specific result.

How are you using storytelling in your advocacy work right now? If you're not currently designing your storytelling from that strategic perspective, this episode is for you.

In this episode, we share:

• The five most common storytelling mistakes you may be making that rob your stories of impact
• Four key ingredients to a story that produces results
• Questions to ask yourself to identify the strategic job(s) a story needs to do in a given situation
• How to create relatable imagery that will reliably engage a decisionmaker’s emotional center 
• How to integrate your bits of data and facts into an engaging story
• The four-step process to build a story that gets results 

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