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When it comes to successfully engaging decisionmakers and getting them to invest fully in our work, it's all about skills.
Of course, no matter where you are in your messaging and engagement skill-development journey, there’s always a next level to master. But the real test of how urgent it is for you to increase your skills, is the results you're getting.
If every time you go talk to a decisionmaker, they're leaning in, they 100% get the value of your work and they can't wait to invest. I'd say you're doing great and you can probably invest your skill development time in something else.
But if you're not landing those results most of the time, then I would submit that really putting some effort in on increasing your messaging and engagement skills is a very smart investment of your energy.
Now you notice, I didn't say investment of your time.
We do have to put in the work to develop messaging and engagement skills if we want to see those big results. But at the same time, let's be honest. We're all having serious bandwidth issues. And the idea of learning a new set of skills, or taking our current skills to the next level sounds way too time consuming.
The good news is there's a way to weave skill development into your existing work without spending a ton more time. If you know how. That's the secret I want to let you in on today.
In this episode, we share:
Help spread the word! If you found value in this episode, I’d be grateful if you would leave a review on iTunes or wherever you listen. Your reviews help other nonprofit leaders find the podcast. Thanks!!
By Kath PatrickWhen it comes to successfully engaging decisionmakers and getting them to invest fully in our work, it's all about skills.
Of course, no matter where you are in your messaging and engagement skill-development journey, there’s always a next level to master. But the real test of how urgent it is for you to increase your skills, is the results you're getting.
If every time you go talk to a decisionmaker, they're leaning in, they 100% get the value of your work and they can't wait to invest. I'd say you're doing great and you can probably invest your skill development time in something else.
But if you're not landing those results most of the time, then I would submit that really putting some effort in on increasing your messaging and engagement skills is a very smart investment of your energy.
Now you notice, I didn't say investment of your time.
We do have to put in the work to develop messaging and engagement skills if we want to see those big results. But at the same time, let's be honest. We're all having serious bandwidth issues. And the idea of learning a new set of skills, or taking our current skills to the next level sounds way too time consuming.
The good news is there's a way to weave skill development into your existing work without spending a ton more time. If you know how. That's the secret I want to let you in on today.
In this episode, we share:
Help spread the word! If you found value in this episode, I’d be grateful if you would leave a review on iTunes or wherever you listen. Your reviews help other nonprofit leaders find the podcast. Thanks!!