Big data is #data that contains greater variety, arriving in increasing volumes and with more #velocity. 

Today, big data has become capital and is everywhere, streaming across our #world through a growing array of sensors, #applications, and #business models. Much less common, though, are #companies that actually use data and #analytics to transform what they do and how they do it. If you take the exemple of the main tech companies, most of the #value they offer comes from their data that they are constantly analyzing to produce better #efficiency and develop new #actions or #strategies. But becoming a #data-driven organization isn’t easy. It requires not only a #vision but a foundation of the right data assets, data governance, #talent, and #culture. It means getting data out of silos, adopting new ways of working, and developing new skills. It takes focus on #business outcomes. 

Finding value in big data is an entire process that requires insightful analysts, business users, and executives who ask the right questions. To understand how data and analytics can drive #growth, we have interviewed Valerie Zapico, founder of Valkuren. She helps companies on their big data journey. How? 

Listen to our Podcast to get her insights!

www.digitalcity.brussels

www.valkuren.com

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