Saturday Strategy

How to and why to create killer content in your marketing


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An introduction to content marketing:

What it is, how to do it and why it matters...

Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so important – it’s why marketers still say Content is King.

Kim tells us why, it’s quality over quantity, make your content interesting, helpful, entertaining or educational. Hook the readers in and give them some top tips, tell a story, get that emotional connection, help solve a problem or give then a real insight with relevant information.

Your content can, of course, be written or an inspirational image, Instagram is currently the fastest growing social media platform. YouTube is a great platform and podcasts are very popular for busy people who like to listen on the go.

Six reasons why you need killer content

  1. Improve your SEO and website rankings
  2. To showcase your business
  3. To establish your credibility and reinforce your brand
  4. To target different channels and audiences
  5. To create a library of material
  6. To generate leads and sales
  7. All this is covered in Kim's recent blog called 'Creating Killer Content'

    [https://www.connect-consultancy.co.uk/connect-consultancy-blog/creating-killer-content/]

    You can contact Kim on 07870 541 726 

    Twitter: @KimGConnect

    LinkedIn: kimgilmourconnectmarketing


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    Saturday StrategyBy Johnny at Good2Great ®