On this episode of Saturday Strategy, host Johnny Themans welcomes George Blakeway, Owner of The Fruitful Toolbox, which helps business owners create real, sustainable, behavioural and cultural change, develop world class leaders and managers, and transform organisational performance using Everything DiSC and The Five Behaviours.

Do you want to learn how to manage your team better and be the best leader you can be? George is here to talk about his strategic framework for team development and team management, as well as the advantages of his recently developed diagnostic team culture tool, Team Performance Scan. George also describes the critical roles of culture, recruitment, and skills-based development in building and retaining a successful team.

“We need to invest a bit more time and thought in: How do I get the most out of encouraging people to collaborate and to actually feel a sense of collectiveness?”  - George Blakeway

If you’re interested in improving the performance of your team and your organisation, tune in to learn the strategic tools and tactics that will help you become a better leader.

Team Performance Scan:

· Team Performance Scan is a tried and tested tool which enables teams to reach their full potential and deliver enhanced results

· TPS measures the 10 key themes of team performance and highlights strengths and areas for development

· TPS then suggests course of action to work on which will improve development areas

· TPS tracks improvement over time to maintain focus and measure your return on your investment

To learn more about Team Performance Scan, visit: www.team-performance-scan.com/about

About our Guest:

George Blakeway is a learning and development consultant, as well as the owner and Managing Director of The Fruitful Group and The Fruitful Toolbox. Working with some of the highest performing teams in both sport and business, George and his team have developed the Team Performance Scan. This powerful tool helps us measure, improve and track the success of our team as we strive to realise our business ambitions.

Connect with George on LinkedIn: www.linkedin.com/in/george-blakeway-b5560016

To learn more about The Fruitful Toolbox, visit: www.thefruitfultoolbox.com

Host Johnny Themans welcomes Sophie Walton, a brand and social media expert, e-commerce and lead generation Facebook Ads marketer, and Founder of 3twleve, a talented, experienced team of marketing professionals on a mission to create impactful brands and marketing campaigns.

Did you know that Facebook is a great source of highly valuable and qualified leads for B2B companies? Sophie is here to talk about why your business could benefit from improving lead generation and marketing on Facebook, along with the four steps you should take to successfully market your business with Facebook Ads. She details how long you should run a Facebook ad campaign for, the importance of paying attention to on-site conversion, and how to offer attractive incentives to customers in your marketing.

“Whether you’re coming from a B2C or a B2B angle, Facebook Ads is a great platform to shout about your business, for sure.”     - Sophie Walton

Ready to showcase your small business in front of a large audience? Tune in to learn how!

About our Guest:

Sophie Walton helps SME businesses refine their brand and social media marketing strategies according to their business objectives and ideal target audience. She also strategizes, sets up and manages lead generation and e-comm Facebook campaigns that generate leads, sales, and drive business growth.

Sophie is passionate about branding, social media and Facebook advertising. She loves seeing the teams that she works with get excited about creative design, compelling social media content and leads and sales being generated through marketing activity to help their business flourish.

To learn more about 3twelve, visit: www.3twelve.co.uk

Connect with Sophie on LinkedIn: www.linkedin.com/in/sophie-walton-3877b221

On this episode of Saturday Strategy, host Johnny Themans welcomes Josie Hadley, a leading expert in online marketing with over 30 years of experience specialising in social media as an accredited trainer and coach.

Have you ever had difficulty trying to build and launch a website for your business? Josie is here to talk about the best, quickest way to launch a professional website that looks great and showcases your value. She highlights the benefits of Go Paperless, which is an online platform that enables your business to access paper free document management computing solutions in a single point system.

“Go Paperless is an online portal, it’s much more than a digital business card… It is a way of sharing your personal and business credentials in one single place.” - Josie Hadley

Go Paperless is a powerful business tool for small and medium-sized businesses, like you, to increase your productivity and ROI, as well as present a professional profile to your clients and colleagues. This doesn’t replace your social media platforms, in fact, it enhances the effectiveness and the reach of your social media presence! Josie explains the main features of Go Paperless, the impact of going paperless on the environment, and how this savvy software improves your business’s customer relationship management (CRM).

“Websites are crucial, without a shadow of a doubt, for any business.”      - Josie Hadley

Whether you are a hair stylist, a therapist, a realtor, or a retail store… your online presence is an essential part of your success is a business. Josie will help you through the process of building a credible and attractive presence online.

Tune in next week for another episode of Saturday Strategy!

To learn more about Go Paperless and Josie Hadley, visit: www.gopaperless.eu/josiehadley

About our Guest:

Josie Hadley has become a leading authority for online marketing having worked in this fast moving and exciting arena for over eight years. She has extensive knowledge and appreciation of both SMEs and multi-national brands – working with clients such as Pirelli Tyres and Moet & Chandon – gained from 30 years’ experience.

Josie launched her business, Online Marketing Growth Limited, in 2015 after realising the growing potential to businesses who did not have a strong online presence. She manages a wide portfolio of clients’ accounts - giving her daily contact with each platform and keeping her fully abreast of current trends and working practises. She is a Member of the Chartered Institute of Marketing.

Connect with Josie on LinkedIn: www.linkedin.com/in/josiehadley

Contact Johnny through WhatsApp: 07977 437360

On this episode of Saturday Strategy, host Johnny Themans welcomes Andy Whyle, a Sustainability and Circular Economy Practitioner who’s an expert in advanced manufacturing. We’re all aware of the global environmental sustainability movement, but where should we start when incorporating sustainability into our business practices?

Andy is here to talk about how to run a greener business and why it’s a smart business decision that aligns with the goals of increasing sales and improving long-term efficiency and sustainability.

“Sustainability is a journey that you shouldn’t take on your own… it’s about understanding that your small part can contribute to a greater sum.”  - Andy Whyle

Andy highlights how three local businesses are putting sustainability standards into practice by addressing pollution and improving water quality. He then explains how people, planet, and profit are the 3 P’s of sustainability and gives insight into the incentives for business owners who are actively working to become more environmentally friendly.

“The customer is only going to buy from you if you give them what they want in a responsible manner.”    - Andy Whyle

He speaks on sustainability in the supply chain, specifically for SME’s, and the simple, yet powerful steps you can take to become a more sustainable business. Wondering how you and your business can become more eco-friendly? Tune in to learn how from an expert!

Tune in next week for another episode of Saturday Strategy!

About our Guest:

Andy Whyle is a Sustainability Specialist who has over thirty years’ experience of sustainable manufacturing. His specialisms cover sustainability leadership, circular economy, natural capital development, networking and collaboration.

As an IEMA Fellow, he Chairs the Circular Economy Network Steering and Corporate Sustainability Fellows Working Groups. Recognised as a Sustainability West Midlands Green Leader, he is a proven leading practitioner on a local, national and international basis. As a subject matter expert on the circular economy, he co-authored the Business Lens evidence chapter of the Government Office of Science - From Waste to Resource Productivity report, which was utilised to create the Resources and Waste Strategy. Andy has also utilised his experience for DEFRA advisory groups and the UK Resources Council, representing the manufacturing sectors’ material users and producers to increase circularity in the UK.

Connect with Andy on LinkedIn: www.linkedin.com/in/andywhyle

Contact Johnny through WhatsApp: 0 797-743-7360

Follow Saturday Strategy on Twitter: www.twitter.com/SaturdayStrate1

Follow Good2Great on Twitter: www.twitter.com/GOOD2GREAT_ltd

On this episode of Saturday Strategy, host Johnny Themans welcomes guest David George, Founder and CEO of choiceMaster Limited. Technology advances at such a fast pace, that it’s important for us, as business owners, to try and keep up with it. With all the movements in artificial intelligence (AI), there are challenges that small businesses face when trying to integrate AI and automation into their systems.

David is here to address the misconceptions and controversies around AI and to speak on what small business owners can do to control and develop their business processes and IT systems, enabling sustainable growth and the ability to remain competitive.

“AI, artificial intelligence, deals with the creation of systems that can learn to emulate human tasks using acquired knowledge and prior experience without any manual intervention.”  - David George

David gives us insight into the differences between machine learning and artificial intelligence, along with how large organizations, like Netflix and Google, are implementing these concepts into their business operations. Then, he scales it down to speak on how small businesses can learn from these implementations of AI to achieve greater outcomes, such as saving time in better understanding their target audiences and finding qualified leads.

The good news is you can find free resources for learning about AI from open source platforms created by larger companies, which David touches on. There are also SaaS (Software as a Service) companies that can help you so that you can focus on more important tasks, allowing you to scale your business. Are you interested in implementing AI in your company? Listen in to learn how from an expert!

Tune in next week for another episode of Saturday Strategy!

About our Guest:

David George has founded/co-founded two specialist software companies and subsequently made his exit, semi-retiring in order to sail and travel globally. Having achieved many personal goals, he decided to re-engage professionally and thus founded choiceMaster, a company that applies an ensemble of intelligent methods and algorithms which collectively implement a Choice Decision Engine, facilitating decision simplicity — the ease with which customers can gather trustworthy information about a product and confidently and efficiently assess their purchase options.

David’s experience encompasses research (PhD), software engineering, specialist software technologies such as Artificial Intelligence, Database Management Systems (relational, post-relational, multivalued, columnar) and large-scale project management.

On this episode of Saturday Strategy, host Johnny Themans welcomes guest Emma Alston, a Voice Coach who helps business owners find confidence in their voice. Many business owners are challenged in communicating with their customers, their suppliers, and their teams.

“A speech impediment is the reason, believe it or not, of why I do what I do because I had an incredibly pronounced stutter as a child.”         - Emma Alston

Do you find it anxiety-provoking or downright terrifying to speak in front of a group or present a pitch? Many people do! Communicating through spoken word isn’t always about what is said, it’s often about how it’s said and how we’re heard… and it comes down to the skill of how your message is delivered. Emma emphasizes the connection between the body, the voice, and the breath, detailing how that relationship impacts the way we project our voice and the way we’re perceived. She demonstrates with Johnny a useful, interactive exercise to strengthen this connection and release tension, noting the harmful effects of sitting and working at home all day.

“Our voices are like musical instruments, they need to be practiced.”  – Emma Alston

Do you feel uncomfortable participating in digital meetings or Zoom calls? That’s okay, it takes a bit of adapting and adjusting to feel confident in online video calls. Emma offers advice on how to appropriately and effectively present yourself and communicate through digital meetings. She also shares a powerful technique that will help you reduce the amount of filler words and sounds you add in while speaking (such as like or uh).

Tune in next time for another episode of Saturday Strategy!

About our Guest:

Emma Alston is a Voice Coach whose practice is tailored to the needs of individuals, regardless of age or ability. Working with Emma will help you overcome any self-consciousness or apprehension you may feel regarding communication.

Our voices carry an immeasurable potential of our own creativity and therefore should never be diminished by sociological expectations.

For a FREE 15-minute consultation, contact Emma on mobile: 07538903616

www.emmaalstonvoice.com

Visit her website: www.emskialston.com

Connect with her on LinkedIn: www.linkedin.com/in/emma-alston-ab4908154

Give her a ring: 07538903616

Email her: [email protected]

Contact Johnny through WhatsApp: 0 7977437360

Follow Saturday Strategy on Twitter: www.twitter.com/SaturdayStrate1

Follow Good2Great on Twitter: www.twitter.com/GOOD2GREAT_ltd

On this episode of Saturday Strategy, host Johnny Themans welcomes guest Anthony Tattum of Big Cat Agency. Anthony is here to discuss the importance of aligning your marketing efforts with your operational efforts, as well as his approach to helping hospitality companies through the challenges of the 2020 pandemic.

“Now is the time to think about all of that unused space that you haven’t made the most of.”     - Anthony Tattum

Anthony speaks on the power of focusing on the effectiveness of your marketing tactics and making sure it aligns with your marketing expenses. He details the challenges his clients are facing regarding reengaging their customers post-lockdown and how they’re pivoting their innovative efforts to serve their customers in different ways.

What would you want your best customer to say to their friend about your establishment? Anthony offers insight into the value of storytelling, word of mouth, and building a brand by creating myths based on history or passion. He also shares his positive outlook on the future and how he’s encouraging people to use behavioural science in their business practices.

Tune in next week for another episode of Saturday Strategy!

About our Guest:

For over 20 years, Anthony Tattum has helped grow global and independent brands, which has equipped him with insight, experience and the desire to make a difference no matter the brief or size of project. He’s now building Big Cat Agency to be a top 5 UK Independent Marketing Communications Agency. Our clients include Capital & Regional, Mitchels & Butler, Absolutely Leisure, Hammerson, Minor Weir & Willis, WMCA, BHSF and Colliers International.

Big Cat Agency works with clients who strive for best in class solutions and growth and across many industries, including Retail, Tourism, Hospitality, Health and Wellbeing, and Charity. Big Cat excels at building brands and maximising profit.

Visit Big Cat Agency’s website: www.bigcatagency.com

Connect with them on LinkedIn: www.linkedin.com/company/big-cat-group and www.linkedin.com/in/anthonytattum

Follow them on Twitter: www.twitter.com/BigCatAgency and www.twitter.com/anthonytattum

Contact Johnny through WhatsApp: 0 797-743-7360

Follow Saturday Strategy on Twitter: www.twitter.com/SaturdayStrate1

Follow Good2Great on Twitter: www.twitter.com/GOOD2GREAT_ltd

On this episode of Saturday Strategy, host Johnny Themans welcomes guest Graydon Radford, an enigma who is a former NHS nurse and is now a part of the Shrewsbury Morris Dancing group. Graydon is here to detail his journey into social media and how he grew their Twitter account to over 100k followers.

“I concentrated on Twitter because I preferred the brevity of it at the time.”       - Graydon Radford

How do you build such a following? Graydon talks about the value of strategically following others and in mutually promoting other businesses and Twitter accounts to help grow your following. He shares the three principal values he runs the Twitter account on and breaks down how each one has helped him build a tribe on the popular social media platform. Graydon also divulges what his interactions with businesses on Twitter look like, noting the significance of sponsorships and general discussion.

How do you manage your time when trying to grow your social media presence? Graydon offers insight into efficient time management with social media and the surprising method he uses to stay organized and systematized in his Twitter engagements. He then shares how Twitter has helped his group remain lucrative and for what purpose Twitter holds in growing their presence in the world.

Tune in next week for another episode of Saturday Strategy!

About our Guest:

Graydon Radford (the person behind Shrewsbury Morris), is a former NHS nurse who lives in Shrewsbury and is part of the Shrewsbury Morris Dancing group. He set up the twitter page and now has over 100,000 followers on the page.

Follow Shrewsbury Morris Dancers on Twitter: www.twitter.com/shrewsmorris

Contact Johnny through WhatsApp: 0 797-743-7360

Follow Saturday Strategy on Twitter: www.twitter.com/SaturdayStrate1

Follow Good2Great on Twitter: www.twitter.com/GOOD2GREAT_ltd