Saturday Strategy

Ian Preston is a LinkedIn expert who helps businesses increase their bottom line by using LinkedIn effectively to generate more opportunities. In this show, he shares his expertise on how LinkedIn can be used effectively to benefit businesses and the importance of having an active LinkedIn presence.

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Scott’s business, DCS Digital, is a design company specialising in design, software development, systems integration and automation. Having run a successful business from home for a number of years, Scott shares his tips for running a business remotely to help those of us navigating the adjustment during the lockdown period.

Read Scott’s blog to review his invaluable advice here:

https://www.dcsdigital.co.uk/2020/03/16/12-tips-to-stay-sane-when-working-from-home/

Contact details for Scott:

As a former actor and LinkedIn evangelist, Jill really understands people and the importance of establishing meaningful online connections during the COVID-19 isolation period.

In this show, she shares her expertise on how to adapt our businesses to this changing context by re-evaluating our marketing strategies and taking our clients from fear to hope. She emphasises the importance of empathy and emotional understanding/ support throughout this time and navigates us on how to ‘be the life raft’ for our customers.

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Lloyd is our accountant here at Good2Great, has three offices in the West Midlands who support 450 small businesses locally. He is part of the TaxAssist Network who work with over 60,000 small businesses nationwide.

In this show, he uses his expertise to break down what the COVID 19 pandemic could mean for us and what measures the government are putting in place to support us and our businesses.

He also provides solid and real advice to help us all understand what we should do right now and what we can expect to happen automatically…

He covers:

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Interview with Sally from Good2Great on Radio Shropshire on 19th March 2020

This is a must-listen for all business owners who already network and want to be better, who have tried and abandoned it as a strategy and for those yet to dip their toe in the water of networking. Michele Ibbs (AKA “The Networking Queen”) founded I'm Your PA as a novice business person in 2007. Very early on, she was introduced to networking and quickly caught on to the fact that it could provide her with a constant flow of new business. Now, 13 years later, her company doesn't advertise and all new business comes from recommendation and networking. In fact, in 2019, I'm Your PA generated £162,000 of new business from one single network group.

Michele tells us how she was frustrated by poor networkers who didn't get results and immediately blamed networking or the specific network group. She recognised that to be successful requires a specific set of skills that need constant honing so, in 2015, she set up the UK Networking Community to give business owners and consumers an online space to network that is not driven by sales alone. She shares her knowledge in the art of Networking and stresses the importance of engaging in both online and face-to-face networking.

If you have any internet marketing presence, then there are gems in this episode to help you get more from your efforts. Helen Culshaw, owner of Ascendancy Internet Marketing, is a Google expert and she shares insights into how her company helps business owners improve the returns from their marketing spend.

Paradoxically, we discuss almost nothing relating to using Google ads. Instead, Helen gives us an ‘under the bonnet’ insight into what to do with traffic once is arrives at your site… In other words, it isn’t about how you get people to your website… The biggest gains for most of us exist in what we do with people once they get there. Helen tells us about having focussed calls to action (CTA’s) and telling people about these on targeted landing pages…

https://www.ascendancyinternetmarketing.com

https://www.facebook.com/AscendancyInternetMarketing/?__tn__=%2Cd%2CP-R&eid=ARAWHWkWS6QcQcy6IwkPBQ5gBXcxvYxN28m1NIZeSR3q8myjh0wQgwwIhab-Jk6JFLvqNSWv9SGXRZZB

An introduction to content marketing:

What it is, how to do it and why it matters...

Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so important – it’s why marketers still say Content is King.

Kim tells us why, it’s quality over quantity, make your content interesting, helpful, entertaining or educational. Hook the readers in and give them some top tips, tell a story, get that emotional connection, help solve a problem or give then a real insight with relevant information.

Your content can, of course, be written or an inspirational image, Instagram is currently the fastest growing social media platform. YouTube is a great platform and podcasts are very popular for busy people who like to listen on the go.

Six reasons why you need killer content

All this is covered in Kim's recent blog called 'Creating Killer Content'

You can contact Kim on 07870 541 726 

Email: [email protected]

Twitter: @KimGConnect

LinkedIn: kimgilmourconnectmarketing

Sarah Bishop - long serving recruitment specialist and owner of RecruitRecruit - provides guidance and tips to help us business owners to be more effective recruiters by answering the question, "ow do I scale the people side of my business so that it enables my growth ambitions...

The first thing is to understand who or what your business needs:

Useful links:

Values based assessment tool: https://www.viacharacter.org/survey/account/register

Preferred behaviour assessment tool: https://good-2-great.co.uk/disc/

Sarah's contact details:

[email protected]

01902 763006