Saturday Strategy

Saturday Strategy

By Johnny at Good2Great ®BusinessEntrepreneurship
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Saturday Strategy episodes

  • Alternative media for your marketing content

    Seasoned broadcast professional, Nick Margerrison, shares his insights into how to create great marketing content using the spoken word.

    Right from the basic concept of what a Podcast actually is, through to how and why you can exploit this media in your business. Nick understands the trends and explains how 'narrowcasting' is challenging general interest broadcast radio. Is shows us how this media can reach highly targeted audiences and how it can be highly engaging by being valuable and relevant to the audience.

    He gives presentation tips and helps us to "Get out of our own way" so we can focus on the 'audience of one' to earn their trust and to keep their attention.

    Nick is currently immersed in a project promoting medical education called TopMedTalk (https://www.topmedtalk.com/)

    That said, he has offered to talk to anyone interested in launching or improving their own podcast - drop him a line at [email protected]


    27 min
  • Branding is more than a logo

    In this show we talk Branding with Tristan King of Voodoo Design

    Tristan has over three decades experience – helping companies give the right impression via the fields of graphics, publishing, advertising, marketing, branding and illustration for an extremely wide range of industries.

    In this episode we cover:

    • Why graphic design done right, will help make a great first impression
    • How to achieve recognition just through consistency
    • With some brilliant tips on how to self check the quality of your existing branding

      • Check out his work at Voodoo Design.

      19 min
    • Perception & stress - business owners survival tips

      In this show Dominic Borsberry a Conditioning Neuroscientist and Trainer at Me myself and Mind discusses perception and stress with podcast host Johnny.

      Dominic provides simple steps that we can all take and practice at home to improve self-esteem and ultimately our productivity. You’ll no longer be filled with dread when your next invited to a networking meeting.

      The show references:

      Clive Woodward’s book Winning!

      Dale Carnegie’s book How to Win Friends and Influence People

      Dennis Waitly’s book The New Dynamics of Winning

      You can learn more about Dominic here: http://www.dominicborsberry.com/

      32 min

    About Saturday Strategy

    From the publisher's feed

    All too often, whilst we’re running our businesses, we’re just too busy to learn everything we need to learn. And the upshot of this is that staying ahead of the curve is just about impossible.