Saturday Strategy

Saturday Strategy

By Johnny at Good2Great ®BusinessEntrepreneurship
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Saturday Strategy episodes

  • How to attract young talent to your business

    Our guest today, Jemma Redden, is one of the key founders of Access Generation, a social enterprise that encourages businesses to employ young people by empowering employers to attract the next generation. In this show- she shares her expertise on how we can make our businesses more attractive to young people and offers straightforward guidance on how we can actively adapt our businesses to meet the needs and desires of the next generation.

    Her key points address: 

    • Challenging how employers go about reaching out and engaging with young people.
    • What options there are to bring young people into the workplace.
    • What questions young people are looking for the company to answer.
    • Employability process and steps that employers can take to make their candidate journey better.
    • Creating and developing entry level roles and offering progression so young people can continue to learn as they work. 

      • Links mentioned in the interview: 

      • https://accessgeneration.co.uk/
      • #AccessYourTruePotential

        • Contact details for Jemma: 

        LinkedIn: linkedin.com/in/jemmaredden


        24 min
      • Keep calm, stay in control during Lockdown and beyond

        Following a successful career in education and working in supportive roles with a whole host of different people, Maggie Everett set up her transformational life coaching business Soulutions4life last year. In this podcast, Maggie offers useful, practical advice for how we, as business owners, can look after ourselves during this lockdown period and beyond. She shares a variety of techniques we can use to focus, regain control and learn to acquire a sense of calm throughout this difficult time. 

        Contact details for Maggie: 

        • Facebook: Soulutions4life
        • LinkedIn: https://www.linkedin.com/in/maggie-everett-5224aa45/
          • 25 min
        • Sympathetic selling during Lockdown

          In our 20th Saturday Strategy episode - Sarah Bishop - long serving recruitment specialist and sales guru - provides her expertise on how we can best communicate with our customers throughout the Lockdown period and how to sell sympathetically, considering their needs.

          It seems that many businesses are finding it difficult to sell during the lockdown and this advice helps us all to continue to build relationships and continue the development of our businesses.

          Contact details for Sarah: 

          • Website - https://www.recruitrecruit.co.uk
          • LinkedIn - linkedin.com/in/sarahbishop1   
          • Mobile - 07827 860358
            • 25 min
          • Help during Lockdown - understanding loss and grief

            Lisa Richards is a trained Grief Recovery Specialist & Mental Health First Aider based in Shrewsbury Shropshire. She is part of a growing network of specialists managed & licensed by Grief Recovery UK set up over 10 years ago to teach recovery from grief and loss. Having suffered from a series of traumatic events in her life, Lisa uses & draws on those experiences to empathise, educate & empower others struggling to enjoy life after any loss.

            In this show- Lisa shares her expertise on grief recovery and shares some of her top tips on how to approach grief recovery and guide those around us who are dealing with loss during this difficult time.

            Links mentioned in the interview:

            • Grief Recovery UK:Tele: 01234 862218. Website: https://www.griefrecoverymethod.co.uk/
            • Advice for living through Lockdown: https://www.griefrecoverymethod.co.uk/blog/

              • Contact details for Lisa: 

              • Tele: 07762 615277
              • Linked In: https://www.linkedin.com/in/lisatheheartwithears/
              • Facebook Page: https://www.facebook.com/LisatheHearTwithEARs/
              • Twitter: https://twitter.com/aheartwithears
                • 23 min
              • Life after lockdown with Denise Waite

                Denise is an award-winning HR professional who provides local, pragmatic and affordable HR advice, support and services to SMEs.

                In this show- she shares her ideas on how we can adapt to life after lockdown. She talks about the effect that the UK lockdown may have on our businesses and offers us practical advice on what to expect when we eventually return to a new found version of 'normality'.

                Links mentioned in the interview:

                • Website - hrdept.co.uk  

                  • Contact details for Denise:

                  • LinkedIn - https://www.linkedin.com/in/denisejwaite/


                    • 22 min
                  • Sophie Thomas - Build trust and authentic business relationships

                    Sophie Thomas is an experienced marketer with a history of working in technology and SaaS industry sectors. She is motivated by creating marketing campaigns that deliver tangible results and aims to make a difference by highlighting the importance of company culture and values for business growth.

                    In this show, Sophie shares her thoughts on the importance of building trust and honest, open relationships with customers.

                    Sophie summarises her tips for business networking into 5 key points. They are:

                    1. Creating engagement isn’t as difficult as people are led to believe.
                    2. Anyone can do it.
                    3. It is important to acknowledge and understanding ourselves and our strengths (as a business and an individual)
                    4. Understand who exactly our audience is.
                    5. Figure out how to reach them.

                      6. Contact details for Sophie:

                      • LinkedIn -  linkedin.com/in/sophieanthomas       
                      • Web - https://www.sophiealiceco.com/
                        • 21 min
                      • Alex Lowe's 6-T System for effective online marketing

                        Alex Lowe is an automated marketing expert. Following 10 years experience in the digital marketing industry, Alex has become a specialist in creating traffic funnels and generating leads online. Prior to marketing, Alex started his career as a hypnotherapist - his knowledge on psychology is immeasurably interesting and useful.

                        In this show- he shares his 6 ‘T’ Step System for effective online marketing. The 6 T’s he mentions are; transformation, temptation, transition, traffic, truth-dive and testing.

                        Links mentioned in the interview:

                        • https://www.alexlowe.com/home

                          • Contact details for Alex:

                          • LinkedIn - linkedin.com/in/mralexlowe       
                          • Tel - 01926 34 33 05
                            • 24 min
                          • Taking a look at Public Relations with Carl Jones

                            Carl Jones is an award-winning journalist who now divides his time between PR, media consultancy, magazine editing, hosting radio and TV shows and performing master of ceremonies duties at awards events, conferences etc. He is now the editor of B2B glossy Shropshire Business, which was named Midlands Magazine of the Year for 2018.

                            In this show - he shares his expertise in the world of PR and gives us invaluable tips on how to use journalism and media to best advertise our businesses.

                            He covers:

                            • How to be more ‘streetwise’ in the modern age of media.
                            • What components make a striking and interesting news story.
                            • The importance of taking a step back from our businesses to recognise what we look like to an outside perspective and how we want to be recognised by potential customers.

                              • Links mentioned in the interview:

                              • https://www.shropshirebiz.com

                                • Contact details for Carl:

                                • LinkedIn - linkedin.com/in/carl-jones-2348a745    
                                  • 23 min
                                • Teresa Heath-Wareing's Lockdown Marketing Action-plan

                                  Teresa is an international Keynote speaker who works with Directors/Senior Managers of small to medium size businesses to ensure their Marketing budget is being used to full effect through a range of Marketing tools. She specialises in Social Media Marketing and works with businesses to understand the benefits of Social Media, integrating it into their current Marketing strategy.

                                  In this show, she shares her 5 step model on how to update our marketing strategy during the lockdown to present our customers with solutions to their ‘pain points’.

                                  Her 5 step plan guides us through:

                                  1. Identifying who our perfect/ target customers are.
                                  2. Recognising their ‘pain points’ and sourcing a solution- a ‘lead magnet’.
                                  3. Reviewing how to use technology to support our marketing plan.
                                  4. Pushing the lead magnets on social media.
                                  5. Reaching out to our customers and offering solutions to the problems we’ve identified.

                                    6. Links mentioned in the interview:

                                    • thwmarketing.co.uk  
                                    • teresaheathwareing.com/ 

                                      • Contact details for Teresa:

                                      • LinkedIn - linkedin.com/in/teresaheathwareing     
                                      • Twitter - @theathwareing
                                        • 27 min

                                      About Saturday Strategy

                                      From the publisher's feed

                                      All too often, whilst we’re running our businesses, we’re just too busy to learn everything we need to learn. And the upshot of this is that staying ahead of the curve is just about impossible.