Saturday Strategy

How to smash it on Twitter - local business lessons from a Morris Dancer!


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On this episode of Saturday Strategy, host Johnny Themans welcomes guest Graydon Radford, an enigma who is a former NHS nurse and is now a part of the Shrewsbury Morris Dancing group. Graydon is here to detail his journey into social media and how he grew their Twitter account to over 100k followers.

“I concentrated on Twitter because I preferred the brevity of it at the time.”       - Graydon Radford

How do you build such a following? Graydon talks about the value of strategically following others and in mutually promoting other businesses and Twitter accounts to help grow your following. He shares the three principal values he runs the Twitter account on and breaks down how each one has helped him build a tribe on the popular social media platform. Graydon also divulges what his interactions with businesses on Twitter look like, noting the significance of sponsorships and general discussion.

How do you manage your time when trying to grow your social media presence? Graydon offers insight into efficient time management with social media and the surprising method he uses to stay organized and systematized in his Twitter engagements. He then shares how Twitter has helped his group remain lucrative and for what purpose Twitter holds in growing their presence in the world.

Tune in next week for another episode of Saturday Strategy!

About our Guest:

Graydon Radford (the person behind Shrewsbury Morris), is a former NHS nurse who lives in Shrewsbury and is part of the Shrewsbury Morris Dancing group. He set up the twitter page and now has over 100,000 followers on the page.

Follow Shrewsbury Morris Dancers on Twitter: www.twitter.com/shrewsmorris

Contact Johnny through WhatsApp: 0 797-743-7360

Follow Saturday Strategy on Twitter: www.twitter.com/SaturdayStrate1

Follow Good2Great on Twitter: www.twitter.com/GOOD2GREAT_ltd 

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Saturday StrategyBy Johnny at Good2Great ®