In this episode, I break down the four main types of franchise candidates who will explore your brand, how to identify whether they are more open or closed in how they approach what they do (in other words, are they relationship-oriented or task-oriented in how they go through your discovery process), and why learning how to read and understand behaviors in candidates will help you cut through to what matters most to them so that you can be more successful in helping others find the right business to start.