We all know that testimonials, reviews and endorsements are important to what we do - whether we're a product based business, a service provider, or an influencer... but how do you ask for testimonials? Or more precisely, how do you ask for testimonials without feeling really uncomfortable? This podcast should help.

It's important to think about what we gain- as consumers or interested parties- from testimonials. It's that extra information. It's more than simply what a product or service does. It can both repel and attract people. But that's what we want. We want testimonials to give people extra information to make informed decisions. It's not arrogant or self centred to do this- it's very much part of how everything works. It's word of mouth in the written form. And that's pretty important.