#097: Register for the FREE masterclass: https://loublakely.com/masterclass

You don’t need a massive audience to have a successful launch - you need the right people.

In this episode, I’m diving into the difference between attracting followers and attracting buyers. If you’ve ever felt like you’ve built a warm audience but they’re not converting, this is going to shift everything.

I’ll walk you through how to start calling in people who are actually ready to invest.

Inside, you’ll learn:

• Why bigger audiences don’t always mean bigger launches
• How to speak to the identity of your dream buyer (not just their pain points)
• The content mistake that keeps freebie-seekers hanging around
• Why your free launch event may be turning people away from buying

View the shownotes here for all links and resources mentioned:
 https://loublakely.com/how-to-attract-buyers

Enjoy the episode,
Lou xx

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