#106: View the shownotes here: https://loublakely.com/freedom-sweetspot-5-things

You didn’t leave your 9–5 just to create another version of it inside your business. If you're craving more space, more sustainability, and more freedom - this episode is for you.

I walk you through the 5 specific ingredients every online business needs to hit the freedom sweet spot - that place where your income grows, your schedule feels spacious, and you're no longer tied to 1:1 work just to make ends meet.

Inside this episode, you’ll learn:

• Why a scalable offer alone won’t automatically create freedom 
• The #1 thing most people forget to build between launches (and how it stalls their growth)
• How to shift from reactive to intentional when it comes to your calendar
• The role of community and support in avoiding burnout and staying in momentum long term

If you’re feeling stuck between where you are now and the freedom you really want - this episode will help you bridge that gap.

Listen to the shownotes here for all resources mentioned:
https://loublakely.com/freedom-sweetspot-5-things

Enjoy the episode,
Lou xx 

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#105: If running your business has felt like a grind lately, this episode is for you.

I’m sharing a simple but powerful reminder that’s helped me do less — and get better results. Whether you’re launching, marketing, or showing up consistently, there’s a simple but often-overlooked path to more ease (and more momentum).

Inside this short and sweet episode, I’ll help you uncover what actually moves the needle — based on your strengths, not someone else’s strategy.

What You’ll Learn in This Episode:

• The number 1 way to do less and get better results
• How to simplify your marketing based on what you do best
• Why letting go of “shoulds” and shiny object syndrome creates faster growth
• The best content formats for you based on your strengths

View the shownotes here for all links and resources mentioned:
https://loublakely.com/make-business-easier

Enjoy the episode,
Lou xx

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Episode 104: Join Money Makers here: loublakely.com/mm

If you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_

In today’s episode, I’m answering the most common questions I’ve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy.

If you’ve been sitting on the fence or unsure whether this round is the right fit for you, this episode will help you get the clarity you need. 

Inside this episode, I answer:

• All the questions about the calls that are exclusive to this round only
• Whether you have to launch during the 12-week live experience
• How this program compares to the “big name” launch courses (and why many of their students end up here)
• Why now is the best time to join if you’ve been thinking about launching for a while

This is the final podcast episode about Money Makers. If you’re ready to move forward and want a step-by-step system - with support - to launch successfully, join me now before doors close.

Listen in and then head to loublakely.com/mm to join before doors close on Wednesday at midnight AEST.

For everything mentioned in this podcast, head to the shownotes at:
https://loublakely.com/money-makers-questions

Enjoy the episode,

Lou xx 

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#103: Join Money Makers at loublakely.com/mm

In today’s episode, I’m joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who’s used one repeatable launch system to grow her business and successfully sell multiple digital products.

Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she’s used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along the way.

Inside this episode, we cover:

• How Leeann used one launch system to successfully sell different products - including signature online courses, mini courses, and group programs.
• The doubts Leeann had before launching - and how she overcame mindset blocks and imposter syndrome to create and sell an online course.
• How launching has helped her grow her personal brand, build her list, and create more freedom beyond 1:1 services. 

If you’ve been putting off launching your course because you’re unsure where to start or whether it’ll pay off — this is a must-listen.

View the full shownotes with all links and resources here:

https://loublakely.com/repeatable-launch-system

Enjoy the episode,

Lou xx

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#102: Join Money Makers here: https://loublakely.com/mm 

In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K.

Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created. 

Her story is a powerful reminder that you don’t need perfect timing or a huge list - just the right support and a step-by-step plan.

Inside this episode:

• How Chloe went from course procrastination to confident course creator
• The surprising strategy that helped her sell with a list of under 300 people
• How she used her previous business success to build authority
• What she’s focusing on now to grow her revenue and reduce 1:1 work

If you’ve been waiting for the “right” time to launch, this episode will show you why it’s time to stop waiting and start.

View the full shownotes with all links and resources here:
https://loublakely.com/chloe-johnson-marketing-cafe

Enjoy the episode,
Lou xx 

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Join me on IG: https://www.instagram.com/loublakely_/

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#101: You can join Money Makers here: https://loublakely.com/mm

In today’s episode, I’m joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.

We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it’s about support, mindset, and structure that works.

Inside this episode:

• Why Jodine used to bail mid-launch (and how she stopped)
• What made the biggest difference in her most successful launch ever
• The “aha” moment she had about her membership business model
• How launching is helping her shift from client work to true freedom

If you’re on the fence about joining Money Makers or wondering what’s really possible for you — Jodine’s story is a must-listen. 

View the full shownotes with all links and resources here:
https://loublakely.com/jodine-mcintyre-social-smarty

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

To find out more about Money Makers, visit loublakely.com/mm

Amended dates mentioned in this episode: The doors now close to Money Makers on Weds 28th May at midnight AEST. This replay will stay up until then.  

I'd love to hear what you thought of this episode! Send me a message...

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#100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode). 

I can’t believe it — episode 100! 🎉

Today’s episode is both a celebration and a deep dive into the signature program I’ve poured years of expertise into: Money Makers. Whether you’re brand new to launching or have a digital product collecting dust, this episode will walk you through exactly how Money Makers works - including what’s inside, what makes it different, and how it helps you launch your course with confidence.

This program is the proven step-by-step launch system used by dozens of my clients to move beyond 1:1 work and start generating real income with scalable offers. If you’ve been curious about joining, this is your behind-the-scenes pass to everything you need to know.

Inside, you’ll learn:

• What’s inside Money Makers 
• The four phases of the Money Making Curriculum
• Why this round includes bonus weekly calls and accountability
• Whether it’s right for you (even if you’re not tech-savvy or don’t have an audience yet)
• How much it costs and how to join

View the shownotes for all links and resources here:
 https://loublakely.com/episode-100

Enjoy the episode,
Lou xx

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#099: Register for the free masterclass here: https://loublakely.com/masterclass

You can have the best launch strategy in the world… but if your mindset is shaky, your results will be too.

In this episode, I’m diving into 3 of the most common mindset blocks that show up during a launch (especially if it’s your first time) — and how to reframe them so you stay in momentum and show up like a leader.

Because launches aren’t just about selling your offer — they’re about how you hold yourself, how you back your value, and how you navigate the rollercoaster that comes with putting yourself out there.

Inside, you’ll learn:

• How to shift from hope to conviction
• A powerful way to reframe imposter syndrome
• What to do when you’re scared to show up — or afraid you’ll be disappointed
• The #1 shift that separates those who launch successfully from those who self-sabotage

View the shownotes here for all links and resources mentioned:
https://loublakely.com/3-mindset-shifts

Enjoy the episode,
Lou xx

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#098: Save your seat for the free masterclass here: https://loublakely.com/masterclass

Think your launch success is all about audience size, emails, and ad spend? Think again. There’s a whole other layer to launching — and it’s happening behind the scenes.

In this episode, I’m sharing 3 unconventional, underused launch strategies that can (and often do) double your results. These are the exact tactics I teach my clients who are launching with small (or brand new) audiences — and seeing big wins anyway.

If you’re ready to move beyond the basic launch formula and build real momentum, this one’s for you.

Inside, you’ll learn:

• The secret strategy that quietly fills your program before you even launch
 • How to build deeper relationships with your warm leads (without being weird)
 • Why these tactics matter more than ever in 2025

View the shownotes here for all links and resources mentioned:
https://loublakely.com/double-your-launch-results

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/