#087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out

It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025. 

This is part two of a two part series. To listen to the first episode where I look at the year that was, click here.

In this episode I share: 

• What’s IN for online course creators in 2025
  
  
• What’s OUT for online course creators in 2025
  
  
• My advice on what to focus on for the coming year, based on what I noticed in 2024 from behind the scenes in multiple launches.

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/2025-whats-in-whats-out 

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition

This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today!

This is part one of a two part series.

In this episode I share: 

• Key industry themes for online course creators in 2024
• Strategies and tactics that were really effective this year
• The difference between those who had great results vs. declining results from the years prior. 

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#085: View the shownotes here: 

To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to:
https://loublakely.com/kajabi

I bet you've thought about Black Friday and if you should be offering something. 

It's a great opportunity for you, so it's something you should definitely consider. 

The thing with Black Friday is that here's a way to do it right, and there's a way to do Black Friday in a way that only hurts you in the long term. In this episode, I'm sharing how to do it in a way that grows your revenue, without impacting your future success. 

In this episode I share: 

• What kind of offers do really well in a Black Friday promotion and what you should steer clear of
• 8 different offer ideas for you to consider 
• What to do right now in order to make Black Friday a success in your business

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#084: View the shownotes here: https://loublakely.com/kajabi-sessions-australia

Go here to get the Kajabi deal: https://loublakely.com/kajabi
(50% off for 12 months + a bonus 45 minute Strategy Session with Lou)

Recently I spent two days in a room with fellow online course creators at the Kajabi Sessions Australia conference, and today I'm sharing the biggest trends, messages and takeaways with you! 

You will learn: 

• The 'secret sauce' of the highest earning online course creators
• How to view your first online course launch 
• My biggest takeaways and learnings I'm taking into my own business

Click here to view the shownotes

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#083: View the shownotes here: https://loublakely.com/webinar-sales

It's one thing to run a webinar, but to run a webinar that converts and attracts buyers is what you really want! 

In this episode, I talk you through 3 key things you can do (or add) to your webinar to get you the results you're after. 

In this episode, I share: 

• What segment of your audience you need to be talking to 
• Why teaching on your webinar is not helping you get the results you want or in the best interests of your audience
• A way to get buyers to buy as soon as you open the doors to your online course

View the shownotes for this episode here: 
https://loublakely.com/webinar-sales

Tune in now!

Enjoy,
Lou xx

PS. Get on the waitlist for Money Makers now

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#082: Do Facebook Ads still work? Should I be spending money on them? Will they make more people buy? Will they save my launch?

These are all questions I get about FB ads! 

Today, I'm spilling the tea. 

In this episode, I share: 

• Who should use Facebook Ads vs. who shouldn't 
• When it's the right time to start using Facebook Ads
• A Facebook Ads strategy that works alongside your launching strategy

View the shownotes for this episode here: 

Tune in now!

Enjoy,
Lou xx

PS. Get on the waitlist for Money Makers now

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#081: View the shownotes here - https://loublakely.com/online-course-roi

The traditional business world loves to focus on Return on Investment (ROI) & in most cases, it's a good way of viewing things. But online course launches...urgh, they're a little bit different.

In this episode, I share: 

• Why gauging your first launch from a ROI perspective is not your best option
• Costs you should include in any calculations, and costs you shouldn't   
• The better way of gauging your true success with online course launches

For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/online-course-roi

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#080: View the shownotes here - https://loublakely.com/launching-musthave

I'm a firm believer that launching success is equal parts strategy, mindset and energetics. If you don't have the mindset and the energetic foundations right, you won't be able to deliver on the strategy!

In this episode, I share: 

• Why people fade out and don't complete their launches 
• Ways you can work on fortifying your self belief  
• Why it's not about being having the perfect offer and the perfect sales page...

For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/launching-musthave

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#079: View the shownotes here - https://loublakely.com/pricing-dos-donts

Pricing is a huge topic, and something I get asked about all the time. There is a bit of science and a bit of magic when it comes to pricing your online course correctly! Today I'm tackling this topic for the first time on the show by sharing some do's and some don'ts, to help you figure out what your pricing should be.

In this episode, I share: 

• Pricing recommendations that will set you up for success
• Common pricing pitfalls that will keep you stuck  
• Why having a lower price may not be working in your favour!

For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/pricing-dos-donts

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#078: View the shownotes here - https://loublakely.com/limiting-beliefs

Limiting beliefs can be super sneaky, and sometimes we don't even know they're there. The more aware of them we can be, the more we'll be able to work through them. Today's episode is a must listen! 

In this episode, I share: 

• Why mindset is so important when it comes to building an online course business 
• How mindset affects everyone and has a direct correlation to your results 
• 4 common limiting beliefs that come up on the regular in a launch (or before launching) and how to overcome them 

For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/limiting-beliefs

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/