Online Course Creator Show

#093: Join the Money Makers waitlist here: https://loublakely.com/waitlist

If you’re holding off on launching your course because you think you need a fancy website, polished branding, or a professional photo shoot first — this episode is going to feel like a breath of fresh air.

I’m breaking down the real barriers that keep so many talented course creators stuck — and what you can cross off your list immediately so you can start getting your course out there and making money.

In this episode, I share:

• 7 things you definitely don’t need to launch your course
• Why skipping the “perfect setup” can actually speed up your results
• How to move forward with a scrappy, simple, and wildly effective launch strategy
• What really matters when launching your course (spoiler: it’s not your branding!)

View the shownotes here for all links and resources mentioned:
https://loublakely.com/things-you-dont-need-to-launch-your-course

Enjoy the episode,
 Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#092: Sign up for the free Why Isn't My Course Selling Audit here: https://loublakely.com/audit 

You’ve put your heart and soul into creating your online course - but the sales just aren’t coming in the way you’d hoped. It’s frustrating, disheartening, and can leave you wondering if your course (or you!) is the problem.

In today’s episode, I’m breaking down the real reasons why online courses don’t sell. And the good news? It’s not what most people think. Often, it’s a few small tweaks that can completely shift your results.

I’ll walk you through:

• The 3 key things that need to be in place for your course to sell
• What to check when you know your course is good, but people aren’t buying
• How to fix what’s not working, without starting from scratch

This episode is for you if you’re ready to stop guessing and finally figure out how to get your course into the hands of the people who need it.

View the shownotes here for all links and resources mentioned:
https://loublakely.com/why-your-course-isnt-selling

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#091: View the shownotes here: https://loublakely.com/leveraged-business-model

Sign up to the Freedom Roadmap here: https://loublakely.com/freedom 

Like many of you, my business began by offering a service to people who needed it. And it became successful very quickly. However, what people didn't see was the burn out, exhaustion and working around the clock to build other peoples dreams.

Looking back, there were some very specific signs that the service provider model wasn't working well for me, and it wasn't the right model for me to scale. Today I'm sharing those signs with you, in the hope that you can recognise what the right business model is for you to grow your own business.

In this episode I share: 

• The signs that my 1:1 work was holding me back (that are super common for service providers)
  
  
• What I did to get my time and freedom back
  
  
• What steps you can take to make the transition to a more freedom-led business model

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/leveraged-business-model

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#090: View the shownotes here: https://loublakely.com/find-your-niche-3-simple-questions

Finding your niche can stall your progress for weeks, months...even years. If you're still scratching your head around who you should be creating an online course for, then you absolutely need to listen to this episode. 

I believe that niching should be simple, and with these 3 questions, you should have clarity on your niche by the end of this short episode.   

In this episode I share: 

• How to finally stop overthinking your niche and move forward with confidence
  
  
• The three criteria that your niche absolutely must meet 
  
  
• If you should go for a narrow niche or a wide niche

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/find-your-niche-3-simple-questions

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#089: View the shownotes here: https://loublakely.com/7-lessons-ive-le…t-from-launching

Launching has the power to transform your business. A recent reflection from a client about her favourite things about launching inspired me to think about what I’ve learned through my own experiences. In this episode, I’m excited to share 7 key lessons with you.

In this episode I share: 

• Why doing a launch (even if you feel scared and are worried about if it will pay off) will always benefit you 
  
  
• The surprising and unexpected side effects of using launching to sell your courses
  
  
• How to use your strengths to your advantage so that launching feels easier for you

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/7-lessons-ive-le…t-from-launching

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#088: View the shownotes here: https://loublakely.com/2024-in-review

It's so important to look back at the year that was, in order to design your life for the year ahead! In this episode, I'm sharing my big reflections, lessons learnt, favourite experiences (and not so favourite) and of course my wins from the year that was.

My aim with sharing this is so that my learnings, lessons and wins can help you in some way, shape or form, and also encourage you to do your own reflection on the year that was, so that 2025 is truly a great year for you.

In this episode I share: 

• The personal and business changes I made in 2024 that transformed every area of my life by the end of the year. 
  
  
• The big learnings and lessons that I'm taking into the year ahead. 
  
  
• How to do your own reflection of 2024, to design your dream life for 2025 and take actionable steps toward making it a reality.

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/2024-in-review

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out

It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025. 

This is part two of a two part series. To listen to the first episode where I look at the year that was, click here.

In this episode I share: 

• What’s IN for online course creators in 2025
  
  
• What’s OUT for online course creators in 2025
  
  
• My advice on what to focus on for the coming year, based on what I noticed in 2024 from behind the scenes in multiple launches.

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/2025-whats-in-whats-out 

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition

This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today!

This is part one of a two part series.

In this episode I share: 

• Key industry themes for online course creators in 2024
• Strategies and tactics that were really effective this year
• The difference between those who had great results vs. declining results from the years prior. 

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#085: View the shownotes here: 

To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to:
https://loublakely.com/kajabi

I bet you've thought about Black Friday and if you should be offering something. 

It's a great opportunity for you, so it's something you should definitely consider. 

The thing with Black Friday is that here's a way to do it right, and there's a way to do Black Friday in a way that only hurts you in the long term. In this episode, I'm sharing how to do it in a way that grows your revenue, without impacting your future success. 

In this episode I share: 

• What kind of offers do really well in a Black Friday promotion and what you should steer clear of
• 8 different offer ideas for you to consider 
• What to do right now in order to make Black Friday a success in your business

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#084: View the shownotes here: https://loublakely.com/kajabi-sessions-australia

Go here to get the Kajabi deal: https://loublakely.com/kajabi
(50% off for 12 months + a bonus 45 minute Strategy Session with Lou)

Recently I spent two days in a room with fellow online course creators at the Kajabi Sessions Australia conference, and today I'm sharing the biggest trends, messages and takeaways with you! 

You will learn: 

• The 'secret sauce' of the highest earning online course creators
• How to view your first online course launch 
• My biggest takeaways and learnings I'm taking into my own business

Click here to view the shownotes

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/