Online Course Creator Show

#102: Join Money Makers here: https://loublakely.com/mm 

In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K.

Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created. 

Her story is a powerful reminder that you don’t need perfect timing or a huge list - just the right support and a step-by-step plan.

Inside this episode:

• How Chloe went from course procrastination to confident course creator
• The surprising strategy that helped her sell with a list of under 300 people
• How she used her previous business success to build authority
• What she’s focusing on now to grow her revenue and reduce 1:1 work

If you’ve been waiting for the “right” time to launch, this episode will show you why it’s time to stop waiting and start.

View the full shownotes with all links and resources here:
https://loublakely.com/chloe-johnson-marketing-cafe

Enjoy the episode,
Lou xx 

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#101: You can join Money Makers here: https://loublakely.com/mm

In today’s episode, I’m joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.

We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it’s about support, mindset, and structure that works.

Inside this episode:

• Why Jodine used to bail mid-launch (and how she stopped)
• What made the biggest difference in her most successful launch ever
• The “aha” moment she had about her membership business model
• How launching is helping her shift from client work to true freedom

If you’re on the fence about joining Money Makers or wondering what’s really possible for you — Jodine’s story is a must-listen. 

View the full shownotes with all links and resources here:
https://loublakely.com/jodine-mcintyre-social-smarty

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

To find out more about Money Makers, visit loublakely.com/mm

Amended dates mentioned in this episode: The doors now close to Money Makers on Weds 28th May at midnight AEST. This replay will stay up until then.  

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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#100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode). 

I can’t believe it — episode 100! 🎉

Today’s episode is both a celebration and a deep dive into the signature program I’ve poured years of expertise into: Money Makers. Whether you’re brand new to launching or have a digital product collecting dust, this episode will walk you through exactly how Money Makers works - including what’s inside, what makes it different, and how it helps you launch your course with confidence.

This program is the proven step-by-step launch system used by dozens of my clients to move beyond 1:1 work and start generating real income with scalable offers. If you’ve been curious about joining, this is your behind-the-scenes pass to everything you need to know.

Inside, you’ll learn:

• What’s inside Money Makers 
• The four phases of the Money Making Curriculum
• Why this round includes bonus weekly calls and accountability
• Whether it’s right for you (even if you’re not tech-savvy or don’t have an audience yet)
• How much it costs and how to join

View the shownotes for all links and resources here:
 https://loublakely.com/episode-100

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#099: Register for the free masterclass here: https://loublakely.com/masterclass

You can have the best launch strategy in the world… but if your mindset is shaky, your results will be too.

In this episode, I’m diving into 3 of the most common mindset blocks that show up during a launch (especially if it’s your first time) — and how to reframe them so you stay in momentum and show up like a leader.

Because launches aren’t just about selling your offer — they’re about how you hold yourself, how you back your value, and how you navigate the rollercoaster that comes with putting yourself out there.

Inside, you’ll learn:

• How to shift from hope to conviction
• A powerful way to reframe imposter syndrome
• What to do when you’re scared to show up — or afraid you’ll be disappointed
• The #1 shift that separates those who launch successfully from those who self-sabotage

View the shownotes here for all links and resources mentioned:
https://loublakely.com/3-mindset-shifts

Enjoy the episode,
Lou xx

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Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#098: Save your seat for the free masterclass here: https://loublakely.com/masterclass

Think your launch success is all about audience size, emails, and ad spend? Think again. There’s a whole other layer to launching — and it’s happening behind the scenes.

In this episode, I’m sharing 3 unconventional, underused launch strategies that can (and often do) double your results. These are the exact tactics I teach my clients who are launching with small (or brand new) audiences — and seeing big wins anyway.

If you’re ready to move beyond the basic launch formula and build real momentum, this one’s for you.

Inside, you’ll learn:

• The secret strategy that quietly fills your program before you even launch
 • How to build deeper relationships with your warm leads (without being weird)
 • Why these tactics matter more than ever in 2025

View the shownotes here for all links and resources mentioned:
https://loublakely.com/double-your-launch-results

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#097: Register for the FREE masterclass: https://loublakely.com/masterclass

You don’t need a massive audience to have a successful launch - you need the right people.

In this episode, I’m diving into the difference between attracting followers and attracting buyers. If you’ve ever felt like you’ve built a warm audience but they’re not converting, this is going to shift everything.

I’ll walk you through how to start calling in people who are actually ready to invest.

Inside, you’ll learn:

• Why bigger audiences don’t always mean bigger launches
• How to speak to the identity of your dream buyer (not just their pain points)
• The content mistake that keeps freebie-seekers hanging around
• Why your free launch event may be turning people away from buying

View the shownotes here for all links and resources mentioned:
 https://loublakely.com/how-to-attract-buyers

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclass

Hustle has become a loaded word in online business — and in this episode, I’m unpacking why that needs to change.

We’ve gone from glorifying burnout to swinging so far the other way that working hard at all feels “off-brand.” But the truth? Freedom takes effort — just not the kind we’ve been sold.

In this episode, I’m sharing what hustle looks like when it’s in alignment, how I’m approaching a season of big growth without burning out, and why doing the right kind of work now builds the life you actually want later.

Inside, you’ll learn:

• Why anti-hustle messaging can quietly sabotage your growth
• The difference between hustle that burns you out vs. hustle that builds freedom
• How I’m working more — and feeling better than ever
• The real reason hustle feels heavy (and how to shift it)

Enjoy the episode,
Lou xx

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Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#095: Get the $99 deal here: loublakely.com/kajabi

In this episode, I dive into why I think Kajabi is the best option for course creators, and how to get access to $600 worth of bonuses when you take up Kajabi's latest offer. 

This offer runs to May 23rd 2025. 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#094: In this episode, I'm pulling back the curtains on my journey! 

This is a different style of podcast for me, I hope you enjoy it! 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/