#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclass

Hustle has become a loaded word in online business — and in this episode, I’m unpacking why that needs to change.

We’ve gone from glorifying burnout to swinging so far the other way that working hard at all feels “off-brand.” But the truth? Freedom takes effort — just not the kind we’ve been sold.

In this episode, I’m sharing what hustle looks like when it’s in alignment, how I’m approaching a season of big growth without burning out, and why doing the right kind of work now builds the life you actually want later.

Inside, you’ll learn:

• Why anti-hustle messaging can quietly sabotage your growth
• The difference between hustle that burns you out vs. hustle that builds freedom
• How I’m working more — and feeling better than ever
• The real reason hustle feels heavy (and how to shift it)

Enjoy the episode,
Lou xx

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