#072: The true wins from having an online course - the stacking revenue, the customer wins, the testimonials and case studies, the true time and financial freedom - don't get realised by so many. Today, I'm diving into why. 

In this episode, I share: 

• The big shift I recommend when making your online course plans
• How to really reap the rewards from all that work you put into your first launch
• Things you need to overcome to see the huge success that you see the big players getting with online courses 

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#071: It may feel a little bit crazy to not have your online course available for sale all the time, I hear you! Today's listener q is from someone who wants to live launch, but wants to make sure she's not missing out on sales in between launches. 

In this episode, I break down how you can use live launching, but also not miss out on sales that came your way in between times. 

In this episode, I share: 

• How I successfully sell my online course in between launches
• What elements need to be in place to encourage course sales
• Deciding on whether a live launch or evergreen model is best for you

Find the shownotes here: 
https://loublakely.com/live-launch-sales

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#070: I've recently made the decision to stop offering one on one coaching in my business - despite it currently being my biggest source of revenue. 

In this episode, I share why. 

You will hear: 

• Why everyone thinks that 1:1 coaching is best for them but it’s not always the best for results (from a client perspective)
• Why my journey from 1:1 to group coaching and online courses matters to you
• My plans for the future! 

If you want to join the waiting list for my upcoming online course, you can do so here:
https://www.loublakely.co/launch-course-waitlist

Send me a DM on Instagram here:
https://www.instagram.com/loublakely_/

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans! 

But how do you do that? 

It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this. 

There are so many great tips in this episode if you are wanting to improve the learning experience you're delivering to your students. 

In this episode, you will hear: 

• Why you must keep your ideal client front and centre when it comes to designing the learning experience.
• We debate on whether or not students can succeed in a self-study situation, and what you can do to help them achieve the outcome.  
• A top tip to cut the fluff out of your course content to deliver results in less time - this is gold! 

View the shownotes here to access the resources mentioned in this episode:
https://loublakely.com/maria-doyle

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence. 

In this episode, you will uncover: 

• Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience. 
• If you should share that you're preselling the course with your audience 
• Setting up your own systems in advance so that you can create with ease.  

Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/

Check out the free email series I mention in today's episode:
https://www.loublakely.co/knowledge

View the shownotes here:
https://loublakely.com/presell-online-course

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster. 

In this episode, you will uncover: 

• How to fast track the process of growing your email list if you're starting from scratch 
• Things to consider when putting together a free lead magnet 
• Finding list growth opportunities that are right under your nose. 

Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/

View the shownotes here:
https://loublakely.com/email-list-jumpstart

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead! 

In this episode, you will uncover: 

• What’s IN for online course creators in 2024
  
  
• What’s OUT for online course creators in 2024
  
  
• My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple launches.

View the shownotes here: 
https://loublakely.com/66

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#065: In this episode, I wrap up 2023 from an online course creators perspective. I review things that I saw working, and not working, in the year that was. This insight is based on the industry as a whole, but also what I saw behind the scenes in my clients launches.

I think it’s really important to look back at the big themes of the year, so you can gauge what’s changing in the industry, so that you can use these to your advantage in 2024! There’s no doubt things are changing, so tune in.

In this episode, I share: 

• The key themes I noticed in 2023 when it comes to creating, launching and scaling online courses, from behind the scenes with my clients, my own business and the industry as a whole.
• What worked really well in 2023 that you can use to your advantage to succeed in 2024.
• Things that online course creators really struggled with in 2023 that may have worked well in the past.

You can view the shownotes here, which include all the resources I mentioned on today's episode:
https://loublakely.com/65

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#064: I wrote this blog post back in 2016 which seems like an age ago (especially when it comes to the internet). When I re-read this post recently, I was shocked by how relevant nearly every single point was, considering the huge number of changes we've seen in that time.

It really does show that business fundamentals do not change.

In today's episode, I go through the 23 things and chat about from a course creator perspective.

There's some great nuggets in here, and business learnings you can use to grow your own business.

You can read the original blog post here:
https://loublakely.com/small-business-marketing-23-things

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work. 

Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free event, because it delivers value, and one where your offer is an absolute no-brainer. 

This all comes back to strategy. 

In today's episode, I'm diving into launch strategy that sells! 

In this episode I share: 

• Key strategic decisions to craft a journey for your potential customer 
• What to do instead of simply showing up, creating hype and talking about your offer over and over again
• Ways you can improve the appeal of your offer without having to create another course

You can check out the VIP Launch Strategy Day here:
https://loublakely.com/vip-day

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/