Online Course Creator Show

#053: Are you unsure how to turn your existing service or what you do as a freelancer into an online course that you love and does your work justice, but also is in high demand and will deliver the results for your business? 

Look no more, because what I'm sharing on this episode will give you the clarity you need.

In this episode, you will learn: 

• Why I believe that you loving your course is just as important as there being demand for your course, and how you can gut check the offer first before you create it. 
• The things you need to know about your audience BEFORE you start creating your online course offer 
• Bringing it all together so that you can create the right course that will generate sales, get results for your customers and also has longevity in your business

I hope you enjoy this episode.

Lou xx

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#053: Do you grow your audience before launching your new online course, or should you put your course together and see how that first launch goes? The common advice is to grow your audience first, and while yes, audience growth is vital as a course creator, I believe in a different approach. I'm sharing that with you in this episode.  

Here's what you'll learn in this episode: 

• Why no audience, or a small audience, shouldn't hold you back from creating and selling your first online course 
  
  
• What you need to know about your audience in order to create an online course offer that they will buy (because an audience doesn't guarantee sales) 
  
  
• Ways you can leverage your existing network and connections for course sales, even if it's not your own audience 

If you want to create an online course offer that sells, sign up for my free 5 day bootcamp here: https://www.loublakely.co/bootcamp

See you there!
Lou xx

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View the shownotes here:
https://www.louiseblakely.com/52

Join me on IG here:
https://www.instagram.com/loublakely_/

Follow me on FB:
https://www.facebook.com/loublakelycoach

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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#051: Are you experiencing lower than usual launch results at the moment? If so, it's time to refocus and make sure your offer is hitting the mark. In this episode, I share very tactical things you can do to improve your results, regardless of the economy. 

In this episode, I share: 

• The importance of being specific in who your online course is for 
• How to improve your messaging to align with your dream customers and what they need right now 
• How to increase the perceived value of your online course offer 
• The importance of creating a two-way communication channel with your audience and why this is more important than ever 
• The big mistake I see course creators make with their email list and why now is the time to change this

I hope you enjoy the episode!

View the shownotes here:
https://www.louiseblakely.com/launch-results-down

Lou xx

Book your free 30 minute Launch Game Plan call here:
https://www.louiseblakely.com/gameplan

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#050: I can't believe I've recorded and published 50 podcast episodes. It's been a wild ride! 

Nothing could have prepared me for the journey this has been, and I'm only just getting started. 

I thought I'd record this to share with you the ups and downs of this adventure so far, but also my biggest learnings (in the hope they will help you with any new project). 

In this episode, I share: 

• The real and raw behind-the-scenes of the first 50 episodes of this podcast 
  
  
• My journey from being inconsistent AF back to consistency and the part this podcast has played
  
  
• The impact that changing the name of this podcast has had and if it was worth it 

I hope you enjoy this peek behind the scenes and share my learnings with me. 

Enjoy the episode and here's to 50 more! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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#049: What if you could create messaging for your course that truly captures its transformative power and reels in your ideal audience? Look no further! I had the incredible opportunity to chat with Morgan Spencer, a brand and messaging strategist who specialises in helping course creators develop memorable messaging that stands out from the crowd.

In this episode, you will learn: 

• How the right content, words, and phrases bring your course to life and captivate your audience
  
  
• The differences between messaging, copywriting and branding, and how Morgan's creative process helps her clients shine in saturated markets 
  
  
• How to turn specificity into your messaging superpower 
  
  
• If your course name matters, and how to come up with a great name. 

Don't miss this episode packed with actionable insights and inspiration for course creators, straight from the brilliant mind of Morgan Spencer!

Tune in now.

View the shownotes here:
https://www.louiseblakely.com/49

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#048: Struggling to decide between hosting a free masterclass or a free challenge for your online course launch? In today's episode, I guide you through the pros and cons of each option, ensuring you make the best choice for both you and your audience. 

In today's episode, you will learn: 

• Do launch event like free masterclasses and challenges still work? 
  
  
• The pro's and con's of a free masterclass and who it is best suited to 
  
  
• What to consider if you're thinking of doing a free challenge, and how to make it work for you and your audience
  
  
• Why your decision needs to be guided by what suits your audience, and how you want to show up, rather than what anyone else is doing.   

If you've ever wondered which one you should go with, this episode is a must-listen!

Book in for your free 30 min Launch GamePlan session here:
https://www.louiseblakely.com/gameplan

Enjoy,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#47: Imagine making $8,000 before even creating your online course – sounds too good to be true, right? Well, that's exactly what I did, and in this episode, I'm spilling the beans on how I pulled it off. Listen in as I reveal my sell-first-create-second strategy, which I believe is the ultimate game-changer for busy service providers and freelancers looking to launch a successful online course. 

In this episode, I share: 

• The power of accountability and validation to step out of your procrastination and into creation mode. 
  
  
• Tips on crafting a solid outline to gain clarity on your course content.
  
  
• The benefits of teaching your course live for valuable real-time feedback and how it can help you see great success with the online course business model. 

Don't miss this chance to learn how to turn your expertise into a lucrative freedom-based business with online courses.

So, what are you waiting for? Tune in now.

Book your very own 30 minute Launch Game Plan Session here: https://www.louiseblakely.com/gameplan

Enjoy the episode,
Lou xx

View the shownotes here: https://www.louiseblakely.com/47

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#046: Struggling to pick the perfect course topic for your online business? One that is going to be worth it...because it makes you money? This episode is for you.

I walk you through a process that will help you choose an online course topic that people actually want, so that you have the success you deserve.

You will learn: 

• The 3 criteria to keep in mind when choosing the best audience for your online course 
  
  
• How getting more specific will make your course a no-brainer to more people (not less) 
  
  
• How to use market research so that you create the right course for your audience 

Book your free 30 minute Launch Game Plan session here: https://www.louiseblakely.com/gameplan

View the shownotes here

Enjoy! 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#045: Are you about to start working on your first online course? There are certain mistakes that I see first time course creators make over and over again. Sometimes they actually seem like common sense, but they will slow your progress dramatically.

In this episode, I'm sharing them with you so that you can avoid them, and get onto creating success with your online course much faster.

You will learn: 

• The only accurate way to test if people will spend money on your course 
  
  
• How to get paid to create your course and how this helps your students just as much as it helps you 
  
  
• How your success is so intertwined with your pricing, and how to get this right so that you can hit your launch goals 

I hope this helps you get on track to an amazing first course launch!

See shownotes here for the resources mentioned during this episode. 

Lou xx  

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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#044: Do you find that you tend to hide in your launches, or you still haven't moved forward with your first launch, despite your best intentions? Then this is the episode for you. 

While strategy is important for a great launch, so is getting your mindset on side so that you can show up and give your launch the effort it deserves. It's not a topic that is talked about enough, so I'm sharing all the mindset launching tips in this episode. 

You will learn: 

• Common telltale signs that can pop up during one of the four phases of a launch that indicate your mindset needs some work 
  
  
• How to integrate a daily mindset practise into your launches, specific to each stage of a launch 
  
  
• Why supporting your nervous system in a launch is so important and where to get started 

Download the Mindset Reset Guide here

View the shownotes here

Enjoy,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/