Let’s talk about the real work of being the CEO of your business — not just chasing results, but learning how to discern what’s truly aligned, what’s a distraction, and when it’s time to make a bold move (or just sit tight).

If you’ve ever been stuck in the fog of:

“Should I pivot?”

“Am I out of alignment?”

“Why isn’t this working?”

Or worse, if you’ve been spiraling after a launch that flopped or questioning everything because you’re not growing at lightning speed — then please listen to this episode.

Inside, I’m walking you through the 5 key markers of a CEO mindset — the kind of mindset that allows you to stay grounded even when business feels chaotic, and helps you build maturity as a founder over time.

We’ll dive into:

• How to know if it’s time to pivot or stay the course
• The surprising truth about “alignment” and what’s usually underneath it
• Why your strengths + long-term vision matter more than trends or sunk costs
• The danger of mistaking your life for your business (multi-passionates, I see you)
• Why timeline panic is sabotaging your success more than anything else

This is an episode you’ll want to come back to anytime you’re in a wobble. I’ve been where you are, and this is what I’d tell you if we were having coffee together right now.

Join the waitlist for my signature offer launching in September: Peace + Profit Mastermind— you’ll get first dibs, insider updates, and a few juicy surprises before the doors open.

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

Ever feel like you're stuck in an endless loop of client calls, ghosting your audience, and riding the revenue rollercoaster while that dreamy group program stays buried in your Google Docs?

This episode is for the coaches, creatives, and service providers who are totally maxed out, but know there’s a one-to-many offer inside them just waiting to be launched. You’ve got the vision. You’ve got the expertise. What you don’t have is time… or at least, that’s what it feels like.

In today’s episode, I’m walking you through exactly how to launch your signature offer—even if you’re booked solid or juggling babies and biz life. We’re talking:

• Why your biggest launch block isn’t time—it’s overthinking
• How to validate and sell your offer before you’ve created a single module
• My three-hour bravery rule (this changes the game, trust me)
• The simple strategy I used to build and beta test a new signature offer without adding more to my plate
• How to use a “two-day stay” to create focused space and momentum

I’m also sharing exactly how I’m pivoting in my own business (yep, real-time strategy) as I prepare to launch what I believe is the signature offer I’ve been working toward for years.

If you’re done putting your big ideas on pause and want to actually make them happen, this episode is your permission slip.

Doors to my next offer open in September but I’m already validating and building it now. Want in? Join the waitlist for September

📝 Peace + Profit Mastermind

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

You’ve got this idea - maybe even a few - and you’re itching to put it out into the world. But that voice in your head? It won’t shut up: What if it flops?

Whether you're just starting out or you're sitting on your fifth offer wondering why it didn’t take off, this episode is your permission slip to stop stalling and start moving. Because here’s the truth: nobody really knows if an offer is going to sell until you go out and try.

In this episode, I’m walking you through how to identify if your offer has legs (read: profitability AND longevity), what it means to validate an idea without giving it away for free, and how to find that sweet spot where your passion meets profit. I’ll also get into the nitty-gritty of creating the offer before the product (yes, really), and why your first handful of sales should always come from real, bold conversations not hiding behind your feed.

You’ll learn:

• The 3-question framework to gut-check if your signature offer is worth building
• Why even flops can move your business forward (if you know what to do next)
• How to pre-sell with integrity (and keep your sanity while doing it)
• The messy truth about waiting too long to create your signature thing

And if you’ve been sitting on an offer for months or years, this episode will light a fire under you to finally test it in the real world.

Doors to my next offer open in September but I’m already validating and building it now. Want in? Join the waitlist for September

📝 Peace + Profit Mastermind

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

Okay, so your launch didn’t go the way you planned… maybe it flopped entirely or just didn’t hit the numbers you were banking on. And now you’re sitting there wondering WTF:

Deep breath, friend.

As someone whose launched more times than I can count: not all is lost, and that offer you think failed, could actually result in your best launch yet, with just a few tweaks.

In this episode, I’m walking you through the top 5 reasons why launches are still falling flat in 2025 (yep, even with good content, a solid offer, and a juicy course).

I’ve gone deep on launch debriefs with clients inside my Mastermind, what's happening in the industry and pulled out the most common patterns I see when things just aren’t converting the way they should. And I’m giving you the EXACT questions I’d ask you if we were coaching 1:1.

• The real reason your launch flopped—and why it’s probably not your price
• What’s changed about conversion rates and audience behavior in 2025
• How top-of-funnel problems are sabotaging solid offers (and how to fix that)
• Why using ChatGPT without strategic input is tanking your sales assets
• The mindset reset you need after a “meh” launch—and what to do next

If you’ve been questioning everything about your last launch, this is the reset and reality check you need. Plus I’m sharing what I’ve personally learned from launching low ticket vs. signature offers (and what I’d do differently).

We’re not letting one “meh” launch derail your dream. Here's what you're going to do.

Curious what it would look like to build a part-time business that actually pays you like a full-time one?

The waitlist is open for Peace + Profit—where you'll come to scale to $250K+ with a simple, sustainable offer suite.

You can apply now or pop your name on the waitlist to be the first to hear when doors officially open in September www.launcheasylife.com/mastermind

Honest truth: unless you already have a large established audience or you're investing a tonne in Ads, posting 3 x per week is not enough and... as much as I know you want permission to be inconsistent, only post a few times per week and ghost your stories for weeks at a time - if you want to create a six+ figure business, I'm sorry but you have to make time to market your business every. single. day.

So what about if you're busy AF and feel like all you do on Instagram is get lost in a black hole and you're in the thick of client delivery?

I've got you.

You don’t need more time to post on Instagram—you just need a smarter system.

In this short and super actionable episode, I’m sharing 3 of my go-to hacks for saving time (and brainpower) on Instagram content. Whether you’re batch-creating posts for the month or trying to write a caption in the 4 minutes between client calls, these tips will help you move faster without sacrificing strategy.

You’ll learn:

• The time-saving trick inside Reels that most people still aren’t using
• Why I treat Canva like a copy-paste playground (and how you should too)
• The productivity tool I use to run everything from captions to shopping lists (hint: it’s not Notion, and it actually works)
• How short, punchy captions can actually convert better than the long-winded ones

If you’ve ever found yourself 90 minutes deep into “batching content” with one half-finished carousel to show for it—this one’s for you.

And if you want the full system I use to create weeks of content in one go without burnout, you’ve gotta grab Batched - probably one of my most favourite offers ever - and it will show you exactly how to create months of content in just one afternoon every quarter - as well as walk you through - step by step exactly how to create content that is catnip for your Cloud 9 Clients.

Links + Resources:

• Grab the full 16 Hour CEO Guide: https://www.launcheasylife.com/ceo
• Want to master Instagram? Check out Batched Bootcamp

You’re showing up. You’re posting. But it’s just not working.

Wanna know why?It’s probably not that you suck or that people don't like you —it’s that your strategy is wonky donkey. In this episode, I’m walking you through 8 of the most common mistakes I see (and the super simple ways to fix them TODAY).

This isn’t about more hacks or trends. This is about the foundations of a strategy that actually works—and one that doesn’t burn you out in the process.

We’re talking:

• Why “posting 3x a week” is BS
• The difference between momentum posts and dead-end posts (this alone will change your content forever)
• Why that post you spent hours designing still isn’t getting seen—and what to focus on instead
• How to set real, revenue-linked targets instead of chasing likes and follows

If you’re ready to stop spinning your wheels, start posting smarter, and finally create content that brings in leads and sales… you’re gonna love this one.

And if you want my step-by-step system for making content creation lightning fast and wildly effective? You need to get inside Batched Bootcamp.

It’s only $47 and it comes with everything you need—plug-and-play content frameworks, AI prompts, templates, caption formulas, and your ticket to our next live “get-it-done” round.

➝ Grab Batched Bootcamp here

Links + Resources:

• Get Batched: https://www.launcheasylife.com/batched/
• DM me “Batched” on Instagram and I’ll send you everything
• Explore my other mini courses and guides at https://www.launcheasylife.com/shop/

Let me paint a picture of what I see often.

Instagram feels like a relentless chore?

Half the time, you sit there staring at your screen, wondering what to say, what to post, and whether it’s even worth it anymore.

And the other half of the time, you post but feel like you're getting crickets... and you want to make your posts pop off but... it doesn't feel like that in reality.

I get it. But in this episode, I’m giving you a totally different perspective—because I actually love Instagram. And I’m going to walk you through exactly why - both from a mindset and a tactical perspective (plus what you can do if you’re totally over it - to actually start enjoying posting again and feel like you're getting more traction on Instagram).

Here's some of that I'm speaking to:

• The real reason your posts aren’t working (hint: it’s not you, it’s your strategy)
• How I batch months of content in a fraction of the time
• What actually matters more than likes (this one might set you free)
• How to post faster, better, and with way less overthinking
• Why it’s not just Instagram—your whole business model might need a rethink

If you’ve been tying your self-worth to your engagement, comparing yourself to giant creators with teams of 17, or just want to crawl into a hole instead of posting every time you open the app… this episode is your permission slip to do things differently.

And if you want to make it even easier on yourself? Join me for Batched Bootcamp. It’s my $47 grab-and-go guide that’s jam-packed with AI prompts, plug-and-play content calendars, reel templates, and the exact workflow I use to post lightning fast (and still get results). You’ll also get a free ticket to the next live round where we do it all together. 

👉🏻Click here to join Batched Bootcamp

Links + Resources:

• Get Batched: https://www.launcheasylife.com/batched/
• DM me “Batched” on Instagram for the link
• Want my exact weekly schedule and how I manage my time? DM me “CEO” and I’ll send you my full 16 Hour CEO guide (free)

This ENTIRE month I'm talking all things Instagram and next week I'm diving even deeper into how to stop wasting time on the ‘gram and actually start making it work for your business—so make sure you’re subscribed.

Ever feel like you're pouring your heart (and time and brainpower) into your content and offers—and still hearing crickets?

This episode is your wake-up call (and maybe a bit of a loving nudge to dumb it down a little).

Because you're probably too smart for your own good - and it's costing you sales.

Here’s the hard truth: you're an expert. You know exactly what's going on for your clients, and exactly how to fix what's going on for them.

And I'm asked - frequently - how much information should I give away vs keep inside my programs? And if you're asking this - I can be fairly certain your content is far too advanced for your audience.

Because most of your audience isn’t nearly as informed as you are—and that’s exactly why they need you. But if your content, your offer, or even just the way you describe what you do is too advanced, too jargony, or assumes too much awareness (i.e. you're trying to help them fix a problem they don't even know they have)… you’re losing people before they even realise they need you.

So your Cloud 9 Clients are thinking

"Oh that's nice" and scrolling on by and then going to work with the next service provider

Instead of thinking

"OMG she gets me and this is EXACTLY the thing I need help with"

In this podcast, I’m breaking down:

• The difference between problem-aware vs. problem-unaware audiences—and why you might be speaking over the heads of 70% of your audience
• Why your dead-end Instagram posts might be the thing standing between you and the sales you deserve
• The sneaky way your expertise is making your messaging way too complex (and what to do instead)
• A personal story involving bedtime tummy aches, FODMAPs, and the marketing lesson I never saw coming

If you’re feeling like “I know my stuff, so why isn’t this working?”—this is your episode.

And if you’re nodding along while also staring at a blinking cursor trying to figure out what to post on Instagram… my $47 plug-and-play content guide Batched is going to change your life.

Seriously. It’s one of my best-selling products ever—and for good reason. It gives you a grab-and-go strategy to generate content that actually connects, converts, and feels like you. 

👉🏻 Grab Batched here

Links and resources:

• Get your hands on Batched: https://www.launcheasylife.com/batched/
• DM me “Batched” on Instagram and I’ll send the details straight to you

See you inside the next episode—where we’re diving even deeper into juicy IG tips, what to post (and what not to), and how to make your content actually work for you.

If you’ve been wondering what it actually looks like to plan out $500K in revenue without sacrificing your life, this episode is for you.

In this mid-year check-in, I’m pulling back the curtain on what’s really happening behind the scenes in my business... what’s working, what’s changing, and how I’m navigating the juggle of running a profitable business while also being present for my kids and home life.

I walk you through the exact way I’ve mapped out my revenue goals for the rest of the year and why I’ve made the decision to not expand my mastermind beyond 20 people, even though it’s nearly full. I’ve come to peace with that, and it’s part of a much bigger conversation around energy, sustainability, and doing business on your own terms.

In this episode, I share:

• Why I’m not relying on hope to hit my goals—and what I’m doing instead
• How I use really simple maths to reverse engineer my targets
• The reason I’m pivoting away from more high-ticket mastermind seats and what I’m introducing instead
• The real story behind low-ticket offers, and why they aren’t the golden ticket to six-figure months
• How I’m balancing ambition with capacity this year (and letting go of scaling just for the sake of it)

If you’re feeling like you’re at a crossroads, or maybe just tired of business strategies that don’t factor in real life, this is a grounded look at what it means to grow with intention.

I’d love to hear your thoughts, slide into my DMs and let me know what part hit home for you.

Links & Resources:

• DM me on Instagram: @robynbirkin
• Get on the waitlist for the Peace and Profit Mastermind
• Grab the 16 Hour CEO guide
• Keep an eye out for my new low-ticket offers, including Scalable Signature, dropping soon

Hiring a Facebook Ads Manager was not on my bingo card for this year - and it's contrary to advice I've given in the past but here we are.

Last month I hired a Facebook Ads Manager and today's episode is about the potentially deeply resonating thoughts and feelings you might be having right now in your business and about investing too - because deciding whether or not to hire Jayne almost broke my brain and took a number of mindset hurdles.

I started the year intending to have a low investment, low drive year.

The plan was to...

• coast along at $250kish revenue,
• be with the fam,
• finish the renovation
• take a high wage and be lean on expenses

I still want that. All of that.

And...As an inherently ambitious woman who loves what she does

... who also wants to finish creating our dream house without adding to our mortgage

... and whose three words for the year are space, seamless and simplicity

I respectfully decided.

F*ck that.

This ep is a little BTS of my business and the mindset hurdles I've been through, how I'm making decisions in order to reach my goals to the end of the financial year and what investing is looking like for me right now.