By Lynette Marie Hoyle
4.9
125125 ratings
The podcast currently has 138 episodes available.
In Episode 138 of the Best Coach Ever podcast, we explore how authenticity is key to building a loyal, engaged audience. In a world of polished social media personas, showing up as your true self—quirks and all—can drive real connections. We discuss why audiences are drawn to coaches who are open and relatable, not just “professional.”
Sharing stories and examples, we show how letting your personality shine can make you more memorable and trusted. Whether it’s humor, strong opinions, or personal anecdotes, being yourself helps clients feel closer to you. The episode also tackles common fears around showing up authentically and how pushing past them can enhance your brand.
If you want to connect with your audience on a deeper level, this episode is packed with practical tips for bringing your unique voice to your content. Embracing authenticity can transform your online presence, attract clients who truly resonate, and make your content more impactful.
In this episode, we cover:
1) Why Authenticity Matters [0:00 - 2:08]
-Setting the stage for authenticity and why it’s key in growing a loyal online audience.
-Personal reflections on the struggle to start authentically and overcoming insecurities.
2) Finding Your Voice Online [2:09 - 5:59]
-Sharing my early experiences with a fashion blog and transitioning into fitness content.
-The importance of self-expression and being real, which ultimately draws people in.
3) The Power of Showing Your True Self [6:00 - 10:00]
-How letting your personality shine can make you relatable and memorable.
-Examples of how my quirks and personality built audience trust and connection.
4) Overcoming the Fear of Judgment [10:01 - 15:00]
-Facing the fear of criticism and judgment that comes with authenticity.
-Discussing how receiving negative feedback affected me, but why showing up authentically is worth it.
5) Being Your Unfiltered Self Online [15:01 - 20:00]
-How the most successful clients embrace their unique traits and quirks online.
-The impact of letting go of a “vanilla” persona to create a memorable, engaging presence.
6) The Importance of Personality in Content [20:01 - 25:00]
-Why audiences crave content with personality—real, human moments make people feel connected.
-Examples of highly engaging content that reflects my humor, hot takes, and candidness.
7) Case Studies: How Authenticity Drives Success [25:01 - 30:00]
-Stories from successful clients who embraced authenticity, attracting engaged followers and clients.
-How humor, honesty, and being yourself can generate more engagement and audience loyalty.
8) Simple Ways to Show More Personality [30:01 - 35:00]
-Tips for incorporating more personality: share opinions, show quirks, and be playful in your content.
-Examples of “hot takes” on everyday things like eggnog, cottage cheese, and crockpot meals to spark a connection with my audience.
9) Final Thoughts: Embrace Your Authenticity [35:01 - End]
-Encouragement to be fully yourself online to build a stronger, more connected audience.
-Reminders that being memorable means being willing to stand out—even if it risks a few critics.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 137 of the Best Coach Ever podcast, we get real about the unglamorous truths of scaling an online coaching business to six figures and beyond. First off, if you think you’re going to hit massive revenue goals without investing time and money, think again. I know, you don’t want to hear it, but scaling means continuous investment in your business—whether that’s hiring a team, bringing on a business coach, or leveling up your strategy. Trust me, I’ve been there, thinking I could "bootstrap" my way to success, but it’s not a sustainable path.
Next, let’s talk about the work you don’t feel like doing. I get it—some tasks feel hard, boring, or uncomfortable. But guess what? Every successful entrepreneur has had to show up on days they didn’t feel like it. You’re not always going to be in "flow," and the hustle is real sometimes. If you’re waiting to only do things when they feel perfectly aligned, you’re setting yourself up for failure. Successful business owners? They get it done, aligned or not.
And here’s another tough pill to swallow: Scaling means stepping into discomfort, dealing with rejection, and facing failure head-on. You can’t avoid it. If you’re not willing to take risks, you’re not going to grow. So, it’s time to build that threshold for failure—because that’s where the real growth happens. You’ve got to start thinking like a CEO, not just a coach, and make decisions that are going to move you forward, even when it’s scary.
If you’re serious about growing your business, this episode is a must-listen. It’s packed with the mindset shifts and strategies you need to break through the income ceiling that’s been holding you back. And hey, if you're feeling stuck, you know where to find me. Let’s scale that business together.
In this episode, I cover:
- Sharing my transition from fitness coaching to business mentoring.
- My mission: Helping women build successful businesses while maintaining a fulfilling life.
- The struggle with keeping podcast episodes brief.
- The temptation to dive into big, complex topics instead of just quick tips.
- Scaling a business requires ongoing investments in time and money.
- Personal example: How investing in a business coach helped her grow from $2-3k months to consistent $10-12k months.
- The importance of hiring team members to scale and prevent burnout.
- My experience with resisting the need for help & how it led to business struggles and personal burnout.
- Transitioning from hustle to implementing sophisticated business systems and processes.
- Why mindset is crucial alongside strategy when scaling to six figures and beyond.
- Common struggles like imposter syndrome, fear of failure, and self-doubt.
- How these mental roadblocks prevent coaches from taking the necessary risks to grow.
- Embracing tasks and work that feel uncomfortable or unaligned but are necessary for growth.
- The difference between flow-based work and disciplined action in entrepreneurship.
- Moving from the role of coach to the mindset of a business leader and CEO.
- The need for strategic decision-making and long-term planning to break through income
In Episode 136 of the Best Coach Ever podcast, we dive into the hot topic of ads and how they fit into scaling an online coaching business. While I’m all about organic marketing, I recognize that ads can play a significant role—if used at the right time and in the right way. Ads aren’t a quick fix for poor sales or marketing. Instead, they’re designed to get more eyes on an offer that’s already working, not to magically solve deeper issues in your business.
We break down when ads make sense, how to avoid common mistakes, and why Instagram boosts can be a great starting point for many coaches. Plus, I share practical tips on optimizing your Instagram profile to capture cold traffic and turn curiosity into followers—and eventually, clients.
Whether you’re thinking about running ads or just want to make your content more visible, this episode is packed with actionable advice to help you grow your coaching business without wasting money.
In this episode, I cover:
- Reflecting on my approach to organic marketing.
- Introduction to ads, and why they aren’t a first step.
- What ads are designed to do: bring new eyes to your business.
- Why ads solve lead problems but won’t fix sales or marketing issues.
- Understanding when it makes sense to start using ads.
- My personal experiences of scaling with ads once our sales process was solid.
- A lesson learned from spending $8,000 on ads with little return.
- Why a long sales cycle can make it hard to convert cold traffic.
- Why it’s crucial to have seamless already in place.
- Tips on how to refine your Instagram profile to better attract and convert cold traffic.
- Comparing elaborate funnels (webinar or freebie) with simpler engagement ads.
- How to strategically boost Instagram reels to reach your ideal audience.
- The value of specific messaging and targeted demographics when boosting content.
- Examples of how to choose the right audience.
- Sharing success stories from clients who used low-budget Instagram boosts.
- How boosting reels can feel more organic than traditional funnels.
- Encouraging you to experiment with low-cost ads.
- Final thoughts on how ads can support a business once organic strategies are already in place.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 135 of the "Best Coach Ever" podcast, we tackle the all-too-familiar struggle of burnout and overwhelm in the world of online coaching. First off, let’s be real—running a coaching business can be mentally and emotionally exhausting. Whether it’s creating content, juggling multiple roles, or making endless decisions, it’s easy to get overwhelmed. I’ve been there, and I know so many of you have too.
Next, let’s talk about that “100 miles per hour” pace some of you are stuck in. Sure, working hard feels good when you're motivated, but if you burn out and drop off the radar for weeks, you're sabotaging your own success. Consistency is key, and building a manageable work routine is non-negotiable if you want to avoid the crash-and-burn cycle.
And while we're at it, can we stop with the decision paralysis? Perfection isn’t the goal here—B-minus decisions will move your business forward faster than overthinking ever will. Plus, boundaries around your work hours and clients? Total game-changer. You need time to recharge, not respond to messages 24/7.
Despite the pressures, you can run a successful business without sacrificing your well-being. So, let’s practice some self-compassion, take those breaks, and remember, it’s okay to slow down. If you’re feeling stuck in the burnout loop, you know where to find me. Let’s keep moving forward, but at a pace that lets you enjoy the ride.
In this episode, I cover:
- Introduction to the topic of burnout and overwhelm.
- Personal reflections on my struggles with burnout.
- Explaining how coaching, content creation, and decision-making can lead to exhaustion.
- Validating the difficulties of running a business and how it's common to experience burnout.
- The pattern of going all-in until burnout, followed by a period of inaction.
- The importance of pacing and creating consistent work habits to avoid this cycle.
- Encouragement to use Google Calendar or digital tools to manage time.
- Building boundaries around work hours to protect mental health.
- Why it's important to establish a routine with specific work hours.
- Sharing my own boundaries: working from Sunday to Thursday and clocking out by 5-6 p.m.
- Decision fatigue is a common cause of burnout.
- Tips for reducing fatigue, including getting help from a coach and being okay with “B-minus” decisions.
- The need for regular exercise, sleep, and mental health practices.
- Personal strategies, like journaling, walking, and hobbies that help disconnect from work.
- Encouraging you to be kind to yourself, stop judging your progress, and embrace imperfections.
- A reminder to appreciate the effort being put into building a business.
- Encouraging you to take breaks, set boundaries, and practice self-care.
- Wrapping up with a reminder that business success doesn't require sacrificing personal well-being.
In Episode 134 of the "Best Coach Ever" podcast, we tackle a question I get all the time: should you offer free coaching when you’re just starting out? Spoiler alert—it sounds like a good idea, but it’s usually a bad move. First off, let’s be real—people don’t value what they don’t pay for. You might think offering free coaching will build your confidence or get you testimonials, but chances are, your clients won’t take it seriously, and you’ll end up frustrated with little to show for it.
Now, instead of giving away your time and energy for free, what if you launched a beta version of your program at a deep discount? Not only do you get people invested, but you also ensure they’ll actually show up and do the work. Offering a shortened, cheaper version of your coaching still gives you feedback and testimonials but with much better results.
And while we're at it, let's ditch the idea that free is the only way to build your business. There’s a huge difference between someone getting something for free and someone who’s paid even a little—they’ll be more committed, and so will you. So, if you’ve been stuck in the free coaching trap, it’s time to level up and start making money faster. Ready to take the leap? You know where to find me. Let’s go!
In this episode, I cover:
- Free coaching often leads to clients who don't follow through.
- Clients need to have "skin in the game" to take the coaching seriously.
- People tend not to value what they don’t pay for, leading to poor engagement.
- Offering free coaching can waste your time and energy without benefiting either party.
- Paid coaching ensures clients are more invested and willing to push through discomfort.
- For me, making a big investment in my business coaching helped me commit to difficult tasks.
- Suggests offering a discounted beta launch rather than free coaching.
- Recommends shortening the program and offering it at a competitive price to attract early clients.
- Coaches who continue offering free coaching often stay stuck in the same place.
- Paid clients give better feedback, stick to the program, and provide testimonials.
- Invitation to join my Fitness Coaching Business Accelerator (FCBA) program.
- Promises to teach niching, content strategy, marketing, and sales techniques to grow a coaching business successfully.
Attend my FREE 3-day Clients Cash & Confidence workshop (September 23rd - September 25th)
Click here for more details: https://go.lynettemariefitness.com/clients-cash-confidence-registration
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In Episode 133 of the "Best Coach Ever" podcast, we dive into why September is the perfect time to hit the reset button on your coaching business. First off, let’s talk about why I call September the “second New Year.” If you’ve noticed a slump in sales during the summer, you’re not alone, but now’s the time to snap out of it—buyer behavior shifts, routines are back, and people are ready to refocus on their goals. This is your chance to capitalize.
Next, let’s get real about the importance of niching down. If you’re still trying to serve everyone, you’re serving no one. Ultra-niche is the name of the game—get specific about who you help and how, or you’ll get lost in the crowd. And while we’re on the subject, your content strategy better be on point. Posting randomly or copying others won’t cut it. Consistency and intentionality are the keys to building an engaged audience that’s ready to buy.
Finally, if you don’t have a strong coaching offer, now’s the time to refine it. A good program doesn’t just have features—it gets results. And don’t forget, selling isn’t about being pushy; it’s about clearly communicating why your offer is the perfect fit. So, take this time of year seriously, dial in your focus, and build momentum for an even bigger 2024. And if you’re ready to level up, you know where to find me. Let’s make it happen.
In this episode, I cover:
- Why September marks a fresh start for many.
- Highlights how buyer behavior shifts during this time for fitness coaches.
- September to December can outperform January to April in sales for many coaches.
- Coaches should use this period to gain new clients and build strong momentum for the following year.
- Coaches who wait until January to ramp up miss key opportunities.
- The work done in the fall sets the stage for success in the new year.
- Emphasizes the value of being ultra-niched to attract the right clients.
- Coaches who focus too broadly lose out on building expertise and attracting ideal clients.
- The need for a strong content strategy to engage the right audience.
- Consistent posting helps build trust, engagement, and leads for coaches.
- A good coaching offer is more than a list of features—it should guide clients toward specific results.
- Programs that get results naturally generate stronger testimonials and client satisfaction.
- Marketing isn’t manipulation; it’s about clearly communicating the value of your program.
- Confident marketing and sales skills are crucial to converting interested clients.
- Announcing my upcoming three-day "Client's Cash and Confidence Challenge."
- Listeners are encouraged to sign up for this free event, which will cover niching, content, and sales strategies.
Attend my FREE 3-day Clients Cash & Confidence workshop (September 23rd - September 25th)
Click here for more details: https://go.lynettemariefitness.com/clients-cash-confidence-registration
Connect with Lynette:
Instagram: https://www.insta
In Episode 132 of the "Best Coach Ever" podcast, we tackle the sneaky ways perfectionism is sabotaging your business. Let’s be real—perfectionism isn’t just about wanting everything to be flawless. It’s that voice in your head telling you that if it’s not perfect, it’s not worth doing at all. Sound familiar?
First up, let's talk about how this shows up. You might not think you’re a perfectionist because you’re okay with 85% effort in most things. But if you’re constantly procrastinating, overthinking every move, or paralyzed by the fear of getting it wrong, you’re in the perfectionism trap. And trust me, it’s killing your progress.
Then there’s the creativity killer. Perfectionism puts a million filters on your ideas until they all seem terrible. How many times have you sat down to create content, only to convince yourself that nothing you come up with is good enough? It’s exhausting, and it’s stopping you from showing up consistently, which, let’s face it, is crucial if you want to grow your business.
So, what’s the solution? Messy action. Yep, I said it. Taking imperfect, messy, B-minus action is better than doing nothing at all. It’s time to lower those insane standards and start moving forward. Because in business, done is better than perfect, and consistency beats perfection every single time
In this episode, I cover:
- Almost canceling the episode due to lawnmower noises but decided to proceed.
- This situation serves as a real-time example of perfectionism in action.
- How ChatGPT helped me generate podcast ideas.
- The broader utility of AI in overcoming creative blocks and generating content.
- Perfectionism is more than just the need to get everything right; it includes unrealistic expectations.
- It can manifest as fear of failure, self-criticism, and procrastination.
- Almost delayed starting my podcast for three years due to perfectionism.
- Embracing "messy action" eventually led to the successful launch of my podcast.
- Perfectionism can cause new coaches to procrastinate and avoid taking necessary steps.
- The fear of making mistakes often leads to inaction and stunted business growth.
- Perfectionism acts as a filter that stifles creative ideas, making them seem inadequate.
- The pressure to produce perfect content can lead to creative blocks and inconsistent posting.
- Drawing parallels between perfectionism in fitness routines and business efforts.
- Emphasizes that consistent, imperfect action yields better results than aiming for perfection.
- Viewing business activities as experiments rather than opportunities to achieve perfection.
- Adopting a growth mindset helps reduce the pressure to be perfect and fosters continuous improvement.
- Encouraging you to take imperfect action in your businesses today.
- How consistent, even imperfect, action will lead to growth and success.
- Stressing the importance of embracing imperfection in business.
- Apply the insights shared today to your own entrepreneurial journey.
In Episode 131 of the "Best Coach Ever" podcast, we dive into the all-too-common mistake that online health and fitness coaches are making on social media in 2024. First off, I can't stress enough how crucial it is to keep up with these shifts. What worked last year? Ancient history. If you're not constantly evolving, you're already behind.
Next, let's talk about that "friend zone" vibe some of you are guilty of. Sure, being friendly is great, but if you’re not showing up as the leader and expert you are, you're missing the mark. People aren't looking to hire their fitness bestie—they want someone who knows their stuff and isn't afraid to show it.
And while we're at it, can we please retire the tired, salesy content that screams 2019? Your audience is bored, and frankly, so are you. It’s time to mix things up, keep them engaged, and show that you’re not just here to sell—you’re here to make an impact.
Despite the saturation in the coaching industry, there’s still room for you to shine if you play it smart. So, ditch the copycat strategies, get bold with your content, and remember that with the right approach, you’re unstoppable. And hey, if you’re still struggling, you know where to find me. Let’s keep pushing forward together.
In this episode, I cover:
- Discusses the challenges of staying focused and how it impacts daily tasks.
- Mistakes that fitness coaches are making on social media.
- Insights into how social media trends evolve rapidly & why old strategies may no longer work.
- Advice on staying ahead by observing your own behavior on social media.
- Importance of developing a personal brand beyond just business content.
- Examples of how I integrate my personality into my social media to connect with my audience.
- How you can unintentionally position yourself as a friend rather than an authoritative leader.
- Tips for projecting confidence and authority on social media.
- Critique of the repetitive "pain point" content style many coaches use.
- Importance of variety and complexity in content to keep the audience engaged.
- The pitfalls of mimicking other coaches' content without understanding the underlying strategy.
- The need for a unique and tailored content strategy to stand out in a saturated market.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In this episode of the Best Coach Ever Podcast, Lynette, just back from an FCBA Coaching Call, proves that grabbing inspiration on the fly beats waiting for a perfect setup. Raspy voice and all, she’s here to remind us that action trumps waiting for the stars to align.
We discuss the latest Fitness Coaching Business Accelerator call, tackling hot topics like Instagram audits, industry updates, and the mindset hurdles fitness coaches face. The big takeaway? The “Pass or Fail” mentality, where success is seen in black-and-white terms, is just like the all-or-nothing thinking in fitness.
Lynette drops a story about unrealistic relationship expectations to drive home the point that expecting instant success without recognizing the slow burn of progress only leads to frustration and disappointment.
The episode also gets real about the need for consistent social media engagement. Think of it as dating your audience—regular, genuine interactions are key to long-term success, not a one-off post or event.
Wrapping up, we’re all about smashing the pass-or-fail mindset with persistence and steady action. Remember, business success isn’t a finish line; it’s a journey. Focus on progress, not perfection, and we’ll hit those goals in time.
In this episode, I cover:
- Emphasizing the importance of taking action, even if it’s messy.
- Recording on her phone now is better than waiting for the perfect setup
- Recap of the call, covering Instagram audits, industry updates, and mindset issues.
- Introducing the "Pass or Fail" mentality in business.
- Explanation of the black-and-white thinking many coaches face.
- Comparison to all-or-nothing thinking in fitness and dieting.
- A story illustrating unrealistic relationship expectations.
- Drawing parallels between relationship expectations and business outcomes.
- Highlighting the importance of consistent social media posting as relationship building.
- Emphasizing that business success is a process, not a one-time event.
- Encouraging listeners to overcome the pass-or-fail mindset.
- Final thoughts on persistence and consistent action in business.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
In this episode of the *Best Coach Ever Podcast*, we tackle the all-too-familiar drama of clients flaking on their plans. You know the drill—clients ghosting your check-ins, skipping workouts, or just not showing up. But before you start doubting your coaching skills, let’s get real: client inconsistency is totally normal. Life happens, and even the most dedicated clients can get sidetracked.
I don’t shy away from keeping it real, sharing my own struggles with sticking to a fitness routine. Yes, even coaches have their off days! This is your reminder that you’re not alone—everyone has their ups and downs, and it’s part of the journey.
The episode serves up some hot tips on designing programs that don’t just work for the super-motivated, but also for those who need a little extra push. Think of it as making the process smoother—cutting down on those tedious check-ins, simplifying the onboarding process, and tailoring workloads to match your clients' reality.
But here’s the kicker: most clients drop off around the 4-week or 7-8-week mark. So, what’s the move? Time to spice things up with fresh challenges and extra support to keep them hooked.
The episode wraps up with a strong reminder that client struggles are a natural part of the coaching game. You can help your clients stay on track and crush their goals by staying ahead of the curve and tweaking your programs.
In this episode, I cover:
- Clients often stop checking in or following through.
- Clients have other life priorities that can affect consistency.
- Ensure programs support clients who lack motivation.
- Lengthy check-ins can deter clients.
- Common drop-off points around the 4-week or 7-8-week mark.
- Clients may lose motivation after initial success.
- Coaches should be aware of common client struggles.
- Emphasize the importance of program design in supporting client success.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
The podcast currently has 138 episodes available.
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