In Episode 160 of the Best Coach Ever podcast, we’re coming in hot with a spicy wake-up call: if your sales feel all over the place, your income is inconsistent, and you’re flying by the seat of your leggings every week—it’s because you don’t have a real sales system. This episode breaks down the exact 4-part sales engine every online coach needs to stop the chaos and start creating sustainable, predictable income that doesn’t require daily guesswork and panic posting.

We’re digging into each piece of the puzzle: lead generation (buh-bye posting-and-praying strategy), lead nurturing (because cold followers don’t convert), lead qualification (filter out the freeloaders), and sales skills (ahem- time to actually close the deal). No fluff, no bro-y tactics, just real, replicable systems that help you grow on purpose, not by accident.

If you're tired of wondering where your next client is coming from—or worse, feel like your biz is stuck in feast-or-famine mode—this episode is your permission slip to stop winging it and build a backend that does the heavy lifting for you. 

Bonus: there’s a free tool in this episode waiting for you to diagnose your sales gaps and finally get your systems working for you, not against you.

In this episode, we cover:

1) Why We’re Ditching the Sad Girl Energy [0:00 - 5:02]

-The unfiltered pep talk we all needed to hear.

-Why mindset alone won't get you paid, but it sure can sabotage you.

2) Building Your Bad Girl Business Energy [5:03 - 8:31]

-What it means to show up like a CEO, even when you feel like crawling under a blanket.

-How choosing a new energetic standard can change your results—fast.

3) The Feast-and-Famine Sales Cycle (And Why It’s Not Your Fault) [8:32 - 13:09]

-Why inconsistent income usually points to a broken (or non-existent) sales system.

-Personal stories from the early days of panic-mode launches and finger-crossing CTAs.

4) The 4-Part Sales Engine Breakdown [13:10 - 17:15]

-Lead generation, lead nurturing, lead qualification, and sales skills.

-How these systems work together to create real, repeatable results.

5) Mastering Lead Generation [17:16 - 21:12]

-Why content alone isn’t enough, and how to build lead portals that work.

-The 3–5 strategies that make or break your ability to consistently attract new people.

6) Turning Followers Into Buyers with Lead Nurturing [21:13 - 25:01]

-How to stop being a content machine and start being a connection-builder.

-Tips for creating trust-building content that actually makes people want to buy.

7) Why Your DMs Are Full of the Wrong People [25:02 - 29:07]

-The content and brand mistakes that attract unqualified leads.

-How to position your message to call in aligned, ready-to-invest buyers.

8) Selling Without the Ick Factor [29:08 - End]

-Closing the deal without being pushy or sleazy.

-What it looks like to sell in a way that feels empowering, for you and the client.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com