Every online coach loves the client who follows the plan perfectly and gets linear results. But what happens when the coaching gets messy? In this episode of the Choose Hard Podcast, Cody McBroom delivers a comprehensive masterclass on nutrition troubleshooting and client psychology, addressing the exact roadblocks that separate amateur trainers from elite specialists.

Cody breaks down how to handle the psychological bottlenecks, emotional self-sabotage, and the dreaded "I'm doing everything right" roadblock. If you want to build solid standard operating procedures (SOPs) around nutrition data without turning your clients' lives into an obsessive prison, this episode provides your tactical blueprint.

✅ The "I'm Doing Everything Right" Dilemma: How to investigate hidden data and metrics versus true metabolic adaptation when the scale is ticking up—and when it’s actually time to look at clinical interventions like peptides or GLP-1s.

✅ Dismantling the Food Identity Crisis: How to coach a client out of a victim mindset ("I can't eat like a normal person") and break the toxic reward/punishment relationship they have with food.

✅ Overcoming the 75% Fatigue: The psychological play to re-ignite a client who gets three-quarters of the way to their goal and stalls out because they’ve become complacent with "good enough."

✅ The Post-Binge Protocol: The exact, chronological steps to take when a client admits to blowing past their targets. Learn how to respond using nervous-system regulators and the "Urge Jar" to drive behavioral change without casting shame.

✅ Overcoming Tracker Resistance: How to effectively onboard a client who is fiercely resistant to tracking food or using apps like MyFitnessPal without making them feel judged, restricted, or micromanaged.

—

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INQUIRIES – ⁠[email protected]

Key Coaching Problems Solved In This Episode:

Most coaches think their biggest problem is leads or content. It's not. In this episode, Cody McBroom breaks down 5 of the most important lessons he's learned as a coach and business owner in 2026 — lessons that touch on client retention, personal integrity, identity-based standards, what actually drives long-term motivation, and trusting the process even when you can't see the outcome.

Here's what's covered:

The real reason coaches lose clients — It's not your marketing. It's your onboarding, your check-ins, and your referral system (or lack of one). Most coaches are fixing the wrong problem.

Respect is the one thing you can always maintain — When someone wrongs you, when the situation goes sideways, when you have every right to react — your response is the only thing that defines how people remember you. You can't control what happens. You can control what they have to say about you afterward.

Core values are meaningless without standards and rules — A value without a standard is just a soundbite. Cody breaks down the framework he uses personally and with clients: Value → Identity → Standard → Rule, and why this is the actual architecture behind sustainable behavior change.

Pain is a powerful motivator — until it isn't — You can build a lot running from something. But once you've created enough distance from that pain, the drive disappears. This episode unpacks how to shift from a pain-driven pursuit to a purpose-driven one — and why that shift is the key to breaking the all-or-nothing cycle for good.

God's a weaver — and your story isn't finished — A woven blanket can take over 100 hours to make. Buying one takes seconds. Your life is being woven the same way. Moses spent 40 years after exile before God spoke to him again. Situations Cody thought would never end took months, over a year — and now he can see exactly what they were for.

If you're a coach, a business owner, or just someone trying to build something that lasts — this episode is for you.

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AI analyzed the fitness industry and spit out 7 trends that are actively changing the game for coaches, trainers, and health professionals.

In this episode, I'm breaking down each one — what's real, what's overhyped, and what you actually need to do about it. We're talking about the GLP-1 problems being discovered, why behavior change coaching is now more valuable than periodization knowledge, the wearable data opportunity most coaches are sleeping on, and more. If you want to stay ahead of where this industry is heading, this one's for you.

Here’s what’s covered in this podcast:

1. Pivot from "Fat Loss" to the "GLP-1 Care Ecosystem"

2. Adopt Hybrid Coaching as Your Default Operating System

3. Master the Interpretation of Wearable Data

4. Expand into Longevity, Women's Health, and Active Aging

5. View AI as Your Assistant, Not Your Competitor

6. Behavior Change Beats Programming & Periodization

7. The "Social Fitness" Boom: Combating the Loneliness Epidemic

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INQUIRIES – ⁠[email protected]

Not every training split is built for every lifter — and choosing the wrong one is quietly killing your progress. In this episode, Cody breaks down 10 training splits across 3, 4, 5, and 6-day schedules, covering full body, upper/lower, push/pull/legs, and specialization variations.

You'll learn exactly how to match your split to your schedule, training age, and goals — so you stop guessing and start building. Whether you're a beginner figuring out your first program or an experienced lifter who keeps spinning their wheels, this episode gives you a clear, no-fluff framework for making the right call.

The splits covered in this podcast are:

1. Full Body / Full Body / Full Body [3-Day Split]

2. Upper / Lower / Full Body [3-Day Split]

3. Upper / Lower / Upper / Lower [4-Day Split]

4. Push / Pull / Lower / Upper [4-Day Split]

5. Legs / Push / Legs / Pull + Glutes [4-Day Specialization]

6. Upper / Lower / Push / Pull / Legs [5-Day Split]

7. Push / Pull / Legs / Push / Pull [5-Day Split]

8. Lower / Upper / Lower / Upper / Lower [5-Day Split]

9. Upper / Lower / Upper / Lower / Upper [5-Day Split]

10. Push / Pull / Legs / Push / Pull / Legs [6-Day Split]

You can also find a full breakdown of these splits, who they are for, the benefits of each training split, and extra resources to go along with each of them, all within the two following articles:

https://tailoredcoachingmethod.com/top-7-hypertrophy-training-splits-for-men-science-based-guide/

https://tailoredcoachingmethod.com/training-splits-women/

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INQUIRIES – ⁠[email protected]

Bridger Deaton runs Lean & Lethal Coaching — and recently ran 375 miles across the state of Arizona in 10 days to raise money for cancer patients.

In this episode, Bridger breaks down what happens to your body, your mind, and your identity when you voluntarily do something most people can't comprehend. We get into how elite personal standards directly translate into business execution, why systems beat willpower every time, and how coaches who lead by example stop treating their business like a jobby and start building something real. If you've been waiting for a reason to raise your standard — this is it.

Follow Bridger on instagram:

https://www.instagram.com/bridgerdeatonpt/

Listen to the Lean and Lethal Podcast:

Apple: https://apple.co/49mDw61

Spotify: https://spti.fi/iq2nlLW

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INQUIRIES – ⁠[email protected]

Most coaches hit a ceiling not because they lack talent — but because their entire business lives inside their head. In this episode, Cody breaks down the three core pillars every online coaching business needs to scale without sacrificing results: Delivery, Operations, and Growth.

You'll learn the exact systems, tools, and frameworks that allow you to coach more clients at a higher standard, build a team that executes without you micromanaging, and market consistently without being glued to your phone.

If your business can't run without you, you don't have a business — you have a job. This episode will show you how to change that.

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INQUIRIES – ⁠[email protected]

Contest prep is the most demanding thing you can ask of a client — and of yourself as a coach.

In this episode, Cody breaks down the full framework for taking a client from off-season to stage: who's actually ready to prep, how to build an honest timeline, managing nutrition and training as the show approaches, surviving the psychological grind, and why post-show recovery is the most important phase nobody talks about. If you coach physique clients — or want to — this is the blueprint. 

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INQUIRIES – ⁠[email protected]

Dr. Joey Munoz is an evidence-based nutrition coach, PhD, and founder of a successful online coaching company. In this episode, Cody and Joey break down how the online fitness coaching space has shifted, why most coaches struggle to scale past themselves, and how Joey used AI to reverse-engineer his ideal client from real sales call transcripts.

They also get into the realities of building a team, hiring for roles outside your expertise, what it actually costs to grow a business, and why staying in your lane — as a coach, a content creator, and a human being — is still the ultimate edge. If you're a coach trying to build something real, this one's worth your full attention.

Follow Joey on IG: https://www.instagram.com/dr.joeymunoz/

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The "Dad Bod" isn't a badge of honor — it's a lack of leadership.

In this episode, Cody McBroom breaks down exactly how to stay lean and strong as a dad, husband, and business owner without sacrificing family time or business performance.

You'll get the Non-Negotiable Framework: how to schedule training like a million-dollar-meeting, a simple nutrition strategy for business lunches and on-the-go eating, how to train for longevity (not ego), and the overlooked role stress and cortisol play in keeping fat on your frame.

If you're a busy dad who's ready to stop making excuses and start leading your body the way you lead your family and your business — this one's for you.

----

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INQUIRIES – ⁠[email protected] 

As we move into the second quarter of 2026, Cody McBroom reflects on the 6 most critical lessons that have shaped his business and personal life, so far this year. This episode is a deep dive into the psychology of high performance, moving beyond surface-level tactics to address the core mindsets required to win in a crowded industry. 

Cody explores why "high agency" is your ultimate competitive advantage, how to distinguish between genuine burnout and the frustration of losing, and why the marketplace is currently shifting toward raw, authentic community over polished, AI-driven content.

- The Power of High Agency: Why the ability to find a way, regardless of circumstances, is the most vital trait you can develop.

- The Burnout Truth: Burnout is often a byproduct of stagnation; when what you are doing is actually working, "winning" provides the energy to keep going.

- Navigating Seasons: Accepting that life moves through cycles—good, hard, boring, and great—is essential for long-term consistency.

- Integrity as Currency: In business and life, your word is all you truly have; follow-through is the foundation of trust.

- Action Over Information: You cannot consume your way to success; stop letting "learning" become a form of procrastination and start doing the work.

- The Craving for "Raw": Why people are rejecting filtered perfection in favor of real coaching, authentic content, and genuine community.

To register for the 2026 Tailored Coaching Mastermind, visit: https://www.tailored-coaching.com/tailored-live-mastermind 

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

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ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

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The 6 Lessons from Q1 2026:INQUIRIES – ⁠[email protected]