Choose Hard with Cody McBroom

After 4 years running Tailored Coaching Method out of a physical HQ, I'm closing it down — and building a new studio from scratch on my own property. In this episode, I break down the real numbers behind the decision: $10K a month in rent, $11K all-in once you factor in the energy bill and other costs — and why walking away from that saves us $120K this year alone. I also get into the more nuanced number: $99K in net savings even while we're simultaneously funding and building the new facility, which is the number that actually matters once construction starts.

I get into the parts most entrepreneurs don't talk about — the actual build cost of a detached garage studio, how the rental agreement between TCM and my wife and I works, and why paying yourself rent can build personal wealth while cutting business overhead. I also talk about what it's like building this with my family (my wife designing it, my father-in-law and brother-in-law building it), moving back home after 7 years away, and the boundaries I'm setting so work doesn't swallow family life.

If you're a coach or entrepreneur who thinks a bigger office is the end-game metric of success, or you're staring down a pivot that feels risky on paper, this episode is the unfiltered walkthrough of how I made the call — and what I'd tell you if you're facing one of your own.

Topics covered: why we're closing HQ at 7 figures, the true cost of leasing vs. building, tax strategy for renting property to your own business, managing team culture through a remote transition, building a studio with family, and reframing "stepping backward" as strategic growth.

————

🤝 16+ Years Coaching. 3,000+ Real Clients.

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ALWAYS FULFILLED, NEVER SATISFIED.©

CHOOSE HARD.©

Most people have been chasing the wrong signals in the gym for years — the burn, the pump, the soreness. They feel like proof the workout worked. According to the research, they're mostly just byproducts. In this episode of the Choose Hard Podcast, Cody McBroom breaks down the actual science of muscle hypertrophy — what drives it, what's a myth, and what you need to change in your training right now.

This isn't a deep-dive research lecture. It's the science, simplified — the way Cody breaks it down for the 2,000+ clients he's coached over his career.

What's covered in this episode:

→The #1 driver of muscle growth — and it's not what most people chase

→ The truth about "non-responders" and hard gainers

→ What actually makes someone a hyperresponder

→ Stretch-induced hypertrophy and lengthened partials

→ Training volume — the sweet spot the research actually supports

→ Concurrent training and the interference effect

→ Building muscle after 55

Whether you're brand new to training or you've been lifting for years and feel like you've plateaued, this episode gives you the research-backed framework to actually understand what's happening in your body — and what to do about it.

—

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Everyone thinks mental toughness means going harder, pushing further, never stopping. They see David Goggins, they see Navy SEALs, they see people doing 75 Hard — and they think that's what it looks like.

It's not. And chasing that version of it is exactly why most people burn out, fall off, and repeat the cycle over and over again.

In this episode of the Choose Hard Podcast, Cody McBroom breaks down what mental toughness and real discipline actually are — and why the boring, quiet, repeatable version of it will always beat intensity over the long run.

What's covered in this episode:

1. Why you keep misunderstanding discipline

⇨ Most people define discipline as intensity instead of consistency. They compare themselves to people like Goggins — but they forget that his frame of reference was built through decades of hardship they've never experienced and never should have to. That comparison isn't motivation. It's a trap.

2. The dopamine problem behind the all-or-nothing cycle

⇨ The all-in/fall-off pattern isn't a willpower problem. It's a dopamine problem. Cody breaks down why motivation spikes create false identities, why going all in gets attention while quiet consistency gets ignored, and what you have to shift to actually break the cycle for good.

3. What "Choose Hard" actually means

⇨ It's not always loud. Sometimes choosing hard means staying calm when you want to snap. Going to bed instead of scrolling. Doing the minimum required when you don't feel like it. Sticking to the plan when it's boring. Choosing the long-term outcome over the short-term feeling — every single time.

4. The 3 layers of real discipline

⇨ Cody breaks down the framework he uses with clients, coaches, and mentees inside TCM:

• Identity-Based Discipline — Why anchoring to an outcome ("I want to lose 20 lbs") will always fail, and what to replace it with. Fit people don't negotiate workouts. That's not a rule. It's an identity.

• Environment Design — Willpower is finite. Your environment determines whether you need it in the first place. Stop leaving the decision to the moment.

• Non-Negotiables — Your floors, not your ceilings. What you do on your worst day is what actually defines your standards.

5. Why people fail even when they're motivated

⇨ It's not a lack of information. Everyone knows broccoli is better than a Pop-Tart. People fail because of a lack of real accountability — and real accountability isn't just checking in. It's the hard conversations that hold someone to the promises they made to themselves.

6. The CHOOSE HARD Daily Framework

⇨ A tactical acronym you can apply immediately:

• C — Commit to a realistic baseline

• H — Honor the plan (no daily renegotiation)

• O — Optimize your environment

• O — Own your identity

• S — Stack small wins

• E — Eliminate extremes

Do those things consistently, and you get H.A.R.D. — Happy, Aligned, and Results Driven.

If your plan only works when you feel good, it's not a plan. This episode gives you one that actually holds.

GET 20% OFF CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

GET COACHED & MENTORED BY CODY:

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📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

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Luka Hocevar, Elite Coach and Gym Owner!

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What does it actually take to coach elite athletes AND show up as a present father and partner? In this episode, Cody McBroom sits down with Luka Hocevar, founder of Vigor Ground Fitness and Performance, to unpack the "ultimate trifecta" of balancing partner, father, and business owner roles — and why struggling with it is normal, not a red flag.

They dig into why constraints (not freedom) drive real innovation, how the best strength coaches build programs "bottom-up" around an athlete's actual schedule and fatigue instead of a rigid paper plan, and why dropping ego and leading with curiosity separates elite coaches from the rest. Luka also shares how intentionally practicing life transitions — like shifting from "business owner" to "dad" the moment he walks in the door — keeps him present, and why peer community (not just mentors) is one of the most underrated tools for men carrying heavy responsibility.

Topics covered: expectation management, life transitions, high challenge + high support mentoring, general physical preparation (GPP) coaching principles, constraints and creativity, and building a peer support circle.

Follow Luka on instagram @lukahocevar

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Why does chronic pain persist even after rest, ice, and painkillers? Dr. Sean Pastuch — founder and CEO of Active Life and author of Live More. Hurt Less. — joins the show to explain why pain itself isn't the real problem. The problem is the compromises pain forces you to make.

Grab Dr. Sean’s new book, Live More. Hurt Less. — https://amzn.to/46xsskl 

In this episode:

- The 4 Rules for deciding whether to push through pain or stop

- The difference between Insult, Irritation, Pain, and Injury — and why most people confuse them

- Why tendinitis treatment (ice, rest, anti-inflammatories) often makes tendinosis worse

- The "Cage of Hypervigilance" and how shrinking your life to avoid pain backfires

- Why "when you feel 100%, you're only 30-50% ready" to return to activity

- His take on fixing a broken medical system without blaming doctors

If you're stuck in pain, told to "just rest," or ready to stop compromising — this conversation will change how you think about recovery.

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

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ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

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Ryan Hawk — host of The Learning Leader Show and USA Today bestselling author of The Price of Becoming — joins the Choose Hard Podcast to break down why high performance isn't a destination, it's a compounding daily practice.

Ryan lost the starting QB job at Miami University to a future Hall of Famer, and that failure became the foundation for everything he now teaches about growth. In this episode, we unpack his three-part framework — Learn, Work, Lead — and why comfort and growth can never coexist.

What you'll learn in this episode:

• Why "contemplate, copy, create" is the fastest path to finding your authentic voice

• How to identify your personal "100 shots a day" — the unglamorous reps that build real mastery

• Why writing and selling are fundamentally the same skill

• How to lead without waiting for permission or a title

• Why passive-aggressive leadership is the fastest way to destroy a culture

If you've ever felt like growth should have an endpoint, this conversation will change how you think about the price you're willing to pay to keep becoming.

Check out Ryan’s latest book, here: https://learningleader.com/ 

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

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ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

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INQUIRIES – ⁠[email protected] 

In this episode, I turn 34 and share 34 real, unscripted life lessons I journaled over the past year — as a husband, father, coach, and entrepreneur building Tailored Coaching Method.

No interview. No guest. Just me, my journal, and 34 insights I wrote down in real time — on ownership, boundaries, faith, discipline, relationships, and what it actually means to choose hard.

What you'll learn in this episode:

- Why "balance" is a myth — and what to pursue instead

- Why boundaries create freedom, not restriction

- Why high-agency people win, and how to build agency

- Why complaints are just misreads of reality

- Why elimination often leads to multiplication in business and life

- Why respect matters more than being liked

- Why your standards are only as real as your worst day

This is my most personal episode yet — a birthday tradition of reflection, ownership, and faith. If you're a coach, entrepreneur, parent, or just someone trying to grow through hard seasons, this one's for you.

🎙️ Choose Hard Podcast — new episodes weekly on leadership, fitness business, and becoming who you're meant to be.

#ChooseHard #LeadByExample #NoShortcuts

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

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Most men are taught to choose ONE lane — be great at your job, or be a great dad, or stay in shape. Rarely all three.

In this episode, I sit down with Cody Smith — owner of Virtuous Fitness in Silverdale, WA, BJJ black belt, Hyrox athlete, father of 3 boys, and leader of his own men's ministry — to break down how he refuses to pick just one.

We unpack the Four Pillars of Manhood: Protector, Provider, Leader, and Lover — and why neglecting any one of them quietly breaks down everything else, even if your business or bank account looks fine.

In this episode, you'll learn:

• Why the "provider-only" mindset is quietly wrecking marriages and families

• The Four Pillars framework for leading at home, in business, and in your body

• Why fitness is a leadership discipline, not just a physical goal — and the minimum effective dose that actually works (hint: it's simpler than you think)

• How to audit your circle when your standards start slipping

• Practical, daily non-negotiables for protecting your marriage — including how to handle conversations about your spouse with other people

• Why boundaries (like protecting family time from work calls) aren't restrictive — they're what make consistency possible

If you're a coach, entrepreneur, husband, or father trying to figure out how to show up fully in every area of your life instead of sacrificing one for another — this episode is your blueprint.

Connect with Cody Smith:https://www.instagram.com/coachcodysmith/

https://www.instagram.com/virtuousgymwa/

https://www.virtuousfit.com/

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

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⇨ question.choosehardpodcast.com

ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

⇨ www.thetailoredtrainer.com

🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:

⇨https://www.tailoredcoachingmethod.shop/collections/all 

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INQUIRIES – ⁠[email protected] 

The Self-Formation Framework: The Complete System Behind Every Transformation We Coach

Most people think transformation starts with a meal plan or a training split. It doesn't. It starts with who you're becoming — and that's a process, not an accident.

In this episode, we break down the exact framework we take every TCM client through: Self-Formation — a four-pillar system that moves you from fleeting motivation to permanent identity change.

We cover:

- Self-Control (The Catalyst) — why willpower isn't a gas tank, what the research actually says about ego depletion, and how your environment (not your genetics) dictates your ability to resist temptation

- Self-Discipline (The Pathway) — how discipline is a built skill, not a personality trait, and the "if-then" system that removes decision fatigue so you take action without waiting to feel motivated

- Self-Belief (The Momentum) — the neuroscience behind confidence, why self-efficacy in one area of your life doesn't automatically transfer to another, and how to consciously extract and apply the traits that already make you great somewhere else

- Self-Respect (The Foundation) — the pinnacle of the framework, and why loving yourself enough to hold a standard is a completely different thing than "body positivity"

This isn't theory. It's the same sequence we use to take clients from inconsistent and stuck to disciplined, self-led, and finally in control of their own results — physically, mentally, and financially.

If you've ever white-knuckled your way through a diet, relied on motivation that didn't show up, or hit a plateau in confidence you couldn't explain — this episode is the missing piece.

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

⇨ question.choosehardpodcast.com

ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

⇨ www.thetailoredtrainer.com

🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:

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INQUIRIES – ⁠[email protected]

Most people entering the fitness industry today have zero qualifications — just a good physique and an Instagram following. In this episode of Choose Hard, Cody sits down with online coaching veteran Aram Grigorian (@4weeks2thebeach) to break down what's actually broken in fitness coaching, and what separates real professionals from the noise.

What you'll learn in this episode:

- Why most gyms hire coaches based on looks, not certifications — and why that hurts clients

- Why online coaching often beats in-person training for fat loss and body composition

- The truth about peptides: why the unregulated market is a red flag for anyone selling them

- How "body positivity" gets weaponized to avoid honest conversations about health risks

- Why simple, consistent programming beats complicated plans for 90% of clients

- How to avoid mastermind scams and actually invest in your coaching career

Aram Grigorian is a coach and industry veteran known for online body transformation coaching. Follow him at @4weeks2thebeach and check out his annual event for coaches, The Real Coaches’ Summit, which Cody will be speaking at, by heading to https://realcoachessummit.com/ 

If you're a coach trying to build a real career — not just a job — this episode is your reality check. No shortcuts, no fluff. Choose Hard.

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

⇨ question.choosehardpodcast.com

ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

⇨ www.fatlosstransformation.com {1-On-1 Coaching}

⇨ https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody}

📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

⇨ www.thetailoredtrainer.com

🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:

⇨https://www.tailoredcoachingmethod.shop/collections/all 

💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):

https://jockofuel.com/discount/CHOOSEHARD

🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:

- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ 

- APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 

GET MORE FREE CONTENT AT THE LINKS BELOW:

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IG -⁠https://www.instagram.com/codymcbroom⁠

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INQUIRIES – ⁠[email protected]