The "Dad Bod" isn't a badge of honor — it's a lack of leadership.

In this episode, Cody McBroom breaks down exactly how to stay lean and strong as a dad, husband, and business owner without sacrificing family time or business performance.

You'll get the Non-Negotiable Framework: how to schedule training like a million-dollar-meeting, a simple nutrition strategy for business lunches and on-the-go eating, how to train for longevity (not ego), and the overlooked role stress and cortisol play in keeping fat on your frame.

If you're a busy dad who's ready to stop making excuses and start leading your body the way you lead your family and your business — this one's for you.

----

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IG -⁠https://www.instagram.com/codymcbroom⁠

YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

INQUIRIES – ⁠[email protected] 

As we move into the second quarter of 2026, Cody McBroom reflects on the 6 most critical lessons that have shaped his business and personal life, so far this year. This episode is a deep dive into the psychology of high performance, moving beyond surface-level tactics to address the core mindsets required to win in a crowded industry. 

Cody explores why "high agency" is your ultimate competitive advantage, how to distinguish between genuine burnout and the frustration of losing, and why the marketplace is currently shifting toward raw, authentic community over polished, AI-driven content.

- The Power of High Agency: Why the ability to find a way, regardless of circumstances, is the most vital trait you can develop.

- The Burnout Truth: Burnout is often a byproduct of stagnation; when what you are doing is actually working, "winning" provides the energy to keep going.

- Navigating Seasons: Accepting that life moves through cycles—good, hard, boring, and great—is essential for long-term consistency.

- Integrity as Currency: In business and life, your word is all you truly have; follow-through is the foundation of trust.

- Action Over Information: You cannot consume your way to success; stop letting "learning" become a form of procrastination and start doing the work.

- The Craving for "Raw": Why people are rejecting filtered perfection in favor of real coaching, authentic content, and genuine community.

To register for the 2026 Tailored Coaching Mastermind, visit: https://www.tailored-coaching.com/tailored-live-mastermind 

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

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The 6 Lessons from Q1 2026:INQUIRIES – ⁠[email protected]

In this Q&A episode of the Choose Hard Podcast, Cody McBroom dives deep into the tactical and psychological side of running a high-level coaching business. From navigating the rising trend of peptides to solving the "6-month churn" that kills growth, this episode is a blueprint for coaches who want to move from "local trainer" to national specialist.

Cody answers 10 pressing questions about industry trends, technical nutrition protocols like auto-regulated refeeds, and the exact moment an entrepreneur should stop being a "solopreneur" and hire an assistant.

In this episode, we discuss:

✅ Peptides & Clinical Guidance: How to navigate the conversation of performance and fat-loss peptides with your clients ethically.

✅ The Adherence Gap: Strategies for coaching clients through high-stress seasons without losing their adherence.

✅ Lead Generation Beyond Instagram: How to build referral systems that provide consistent growth without relying on a social media algorithm.

✅ Refeeds & Diet Breaks: Why the industry is shifting from scheduled breaks to "auto-regulated" protocols based on biofeedback markers.

✅ Fixing Early Churn: The systems you need to put in place to ensure clients stay beyond the 6-month mark.

✅ Software & Scaling: Do you actually need a CRM if you only have 10 clients?

✅ Psychology of the Plateau: Managing client "buy-in" when the physical data says one thing, but their brain says another.

✅ Future Predictions: Where the fitness and nutrition industry is headed over the next 1–3 years.

Resources & Mentions:

- Submit Your Q&A Questions: Visit choose-hard.com and click on the Q&A link.

- The TCM Mentorship: https://www.tailored-coaching.com/mentorship-coaching 

- Tailor Trainer App: https://onelink.to/uqsr56

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INQUIRIES – ⁠[email protected]

Most people fail their fitness goals not because they lack discipline, but because they treat adherence like a character test they pass or fail, rather than a muscle they train. If you’ve ever told yourself you’re "lazy" or "unmotivated" because you fell off your diet, you’re listening to a lie.

In this masterclass on execution, Cody McBroom breaks down the Component Skills of Adherence. You will learn how to move past fickle motivation and build a bulletproof framework for unwavering consistency. We go deep into the science of behavioral change, the hierarchy of systems, and the psychological "sticky stuff"—like shame and perfectionism—that creates the friction stopping your momentum.

In this episode, we discuss:

• Adherence as a Physical Skill: Why consistency is a muscle that requires specific "reps" just like a bicep curl.

• The Hierarchy of Change: Moving from tools (apps and scales) to strategies, component skills, and ultimately, autonomy.

• The "Flick it, Flip it, or Feel it" Drill: A powerful 3-step filter to manage intrusive thoughts and cravings in real-time.

• Frustration Tolerance: The hallmark of the elite—learning how to "feel bad and still take action."

• Identity-Level Change: Why long-term success happens when you stop asking "Why am I a failure?" and start treating slips as environmental data.

Stop being a victim of your impulses and start becoming the commander of your thoughts. Adherence isn't about being perfect; it's about being impossible to discourage. 

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

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INQUIRIES – ⁠[email protected]

What does it take to earn the nickname "The Terminator" in the Special Forces? For Kevin Smith, it was squatting 450 lbs, deadlifting 550 lbs, and running seven 6-minute miles followed by an 8-mile ruck—all in a single four-hour window.

In this episode of Choose Hard, Cody McBroom sits down with Kevin "The Terminator" Smith, a former Special Forces Medical (18D) and Intelligence Sergeant (18F) turned online trainer. We dive deep into the reality of operating at an elite military level for 12 years and the "Identity Death" many veterans face when transitioning to entrepreneurship.

In this episode, we discuss:

- The "Terminator" Origin: The legendary feat of strength and endurance that earned Kevin his name.

- The Junk Volume Trap: Why "smoke sessions" and training until you puke are actually detrimental to tactical selection.

- Hybrid Training for Selection: How to balance the barbell and the pavement to become "hard to break" in high-stress environments.

- The "Land Nav" Mindset: How navigating a forest at night with a 60lb ruck translates to running a business and personal growth.

- Recovery as a Discipline: Re-wiring Type-A hard-chargers to realize that 8 hours of sleep is as productive as an extra 5-mile run.

- The Anti-Mediocrity Standard: Why society is moving away from "Hard" and the true cost of modern comfort.

- Whether you are preparing for SFAS, RASP, or simply looking to eliminate mediocrity from your own life, Kevin’s "no-BS" approach to training and psychology is a masterclass in Choosing Hard.

Follow Kevin on IG at https://www.instagram.com/terminator_training/ 

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INQUIRIES – ⁠[email protected]

In this high-velocity Round 2 Q&A, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to answer 15 burning questions for online fitness and nutrition coaches. Putting 60 seconds on the clock for each topic, they move past the "fluff" to provide tactical, intuition-led answers derived from over a decade of industry experience.

From the psychological nuances of onboarding to the raw math of business scaling, this episode is a masterclass in professionalizing your online coaching practice.

In this episode, we dive into:

- The Onboarding Error: Why failing to set appropriate expectations is the number one mistake new coaches make.

- The Check-in Container: How to streamline weekly responses to 5–10 minutes while maintaining deep client connection.

- Reducing Churn: Why you should treat the client in front of you as if they are the only lead you will ever get.

- The "Coach’s Cap": A realistic look at how many clients one coach can handle (hint: it's between 50–60) before the service begins to downgrade.

- Sales Call Mastery: Why features don't sell—benefits and human connection do.

- Systemization vs. Customization: Using principles as your "templates" and methods for your individual tweaks.

- Knowing When to Hire: Why Cody believes you should experience burnout once to truly understand your capacity before delegating.

- The Proof of Concept: Why lack of transformations or social proof is the ultimate red flag in a coaching business. 

Whether you are trying to break past your first 10 clients or looking to automate your billing and administrative "dirt" to focus back on the craft, this episode provides the "Choose Hard" blueprint for your business growth.

- Submit Your Coaching Q&A: choosehardpodcast.com

- The Mentorship: Tailored Coaching Mentorship

- In-Person Mastermind (May 2026): Limited to 30 seats—https://www.tailored-coaching.com/tailored-live-mastermind 

- Follow the Podcast on IG: @choosehardpodcast

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

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⇨ www.fatlosstransformation.com {1-On-1 Coaching}

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YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

Resources & Mentions:INQUIRIES – ⁠[email protected]

In this episode of the Choose Hard Podcast, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to pull back the curtain on the real-world struggles online coaches are facing in 2026.

While the industry is flooded with marketing gurus and business "hacks," Cody and Arielle argue that high-quality coaching must come first. They share how TCM built a $1.5M yearly revenue business without relying on paid ads, proving that results and referrals are the ultimate growth engines.

In this episode, we dive into:

- The Certification Gap: Why most coaches lack the systems for effective onboarding, check-ins, and client communication.

- Tactical Mindset Coaching: How to help clients break the "all or nothing" cycle by removing judgment language (like the word "should") and building emotional resilience.

- Driven vs. Dragged: Understanding the pivot from pain-driven motivation to desire-driven fulfillment.

- Building Irresistible Trust: The framework behind moving a client from a stranger to a vulnerable, high-adhering advocate who refers to their entire circle.

- The Content Flywheel: How to repurpose one long-form video into scripts, reels, blogs, and emails to dominate search results (AEO/SEO) across multiple platforms.

- High-Agency Thinking: Why successful coaches must gather value even from people they personally dislike to solve problems for their clients.

Whether you are a new coach struggling with imposter syndrome or a veteran business owner looking to scale with integrity, this conversation provides the tactical, science-backed blueprint for professional coaching success.

- Submit Your Coaching Q&A: choosehardpodcast.com

- The Mentorship: Tailored Coaching Mentorship

- In-Person Mastermind (May 2026): Limited to 30 seats—https://www.tailored-coaching.com/tailored-live-mastermind 

- Follow the Podcast on IG: @choosehardpodcast

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

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YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

Resources & Mentions:INQUIRIES – ⁠[email protected]

In this solo episode of the Choose Hard Podcast, Cody McBroom breaks down the essential systems every online coach needs to move from a "hobbyist" to a high-level professional. Addressing the most common struggles in the digital coaching space, Cody dives into the psychology of client retention, the art of the efficient check-in, and the specific "coach personas" that are actively killing your business.

Whether you are struggling to get your clients to track their food accurately or you want to trigger more organic referrals, this episode provides a tactical blueprint for improving the client experience. Learn how to help your clients navigate a true identity shift so that their results—and your working relationship—last a lifetime.

Attend The Live Mastermind on May 15-16th: https://www.tailored-coaching.com/tailored-live-mastermind 

Specific Topics Covered in Episode:

📌 The 4 Pillars of Client Retention

📌 5 Essential Onboarding Questions

📌 The 5 Versions of "YOU" Your Clients Didn't Hire

📌 How To Be More Efficient and Effective w/ Your Weekly Check-ins

📌 Helping Your Clients Track Calories More Accurately

📌 Simple Strategies For Increasing Your Client Referrals

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

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IG -⁠https://www.instagram.com/codymcbroom⁠

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INQUIRIES – ⁠[email protected]

What happens when three friends in a group text decide to turn a shared passion for fatherhood into a business? You get Dad Gang, a brand that started with just $250 and has since sold over $30 million in hats. In this episode, I’m joined by co-founders Bart and EJ to pull back the curtain on one of the most inspiring entrepreneurship stories I’ve heard in years.

We dive deep into the "origin story" of Dad Gang—from selling out their first 100 hats in 36 hours to building a community of over 14,000 dads who support each other through the "forever marathon" of parenting. Bart and EJ open up about the hard transitions they made, including the moment EJ realized his daughter needed his presence more than his paycheck, leading him to resign from a 15-year career with no backup plan.

In this episode, we discuss:

- The Power of the Niche: Why they ditched "corny" dad gear to create a streetwear-inspired brand for the modern father.

- Operational Excellence vs. Marketing Magic: How staying in their "lanes" allowed them to scale to a million hats sold without the typical friction of a partnership.

- Fatherhood as Training: Using the challenges of parenting as a catalyst for personal growth and spiritual discipline.

- The "If You Know, You Know" Philosophy: The meaning behind their iconic side-hit and why community is the real product, not the apparel.

- The Lean Startup Model: Why they prioritize efficiency and profit over head-count and ego.

Whether you're an entrepreneur looking for the blueprint to scale or a dad trying to be the best role model for your kids, this conversation is a masterclass in choosing the hard path to build a life of alignment.

Connect with Dad Gang:

• Website: dadgang.com

• Instagram: @dadgang.co

• Facebook Group: Dad Gang VIP (14,000+ members)

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

⇨ question.choosehardpodcast.com

ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

⇨ www.fatlosstransformation.com {1-On-1 Coaching}

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

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🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:

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IG -⁠https://www.instagram.com/codymcbroom⁠

YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

INQUIRIES – ⁠[email protected]

Are you addicted to the scale moving? Do you struggle with an "all-or-nothing" personality that sabotages your progress after one bad meal? In this high-intensity Q&A episode, Cody McBroom tackles 10 listener questions that bridge the gap between elite physique science and the psychology of high performance.

From the "Maintenance Mental Block" to the truth about functional training and the pitfalls of "soft" self-care, Cody delivers a masterclass in brutal honesty and logical decision-making. Whether you’re a parent trying to instill discipline in your children or a 35+ trainee looking to stay athletic into your 50s, this episode provides the "Choose Hard" blueprint for leveling up every area of your life.

✅ Mastering the Maintenance Phase: How to stop viewing "protect" seasons as wasted time and channel your addiction to progress into other areas of life.

✅ The Logic of Rest vs. Avoidance: Distinguishing between genuine recovery needs and just being "soft" by using third-person perspective and brutal honesty.

✅ Training for the Long Game: Why age doesn't dictate volume, but skill acquisition and joint-friendly exercise selection do.

✅ Rewiring the 'All-In' Fallacy: Using the "Is that really true?" technique and if-then statements to build resiliency after a slip-up.

✅ Legacy and Success: Why "ignorance is bliss" in business and how the evolution from Boom Boom Performance to Choose Hard changed Cody's perspective on the difficulty of success.

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In This Episode, We Cover:INQUIRIES – ⁠[email protected]