What are the real "keys" to getting results — and keeping them?

In this episode of The Brad Jensen Show, I'm joined by three of our most senior Key Nutrition coaches: Tom Hippler, Jenn Pinnell, and Chelsey Bird.

With our recent rebrand to Key Nutrition, I wanted to sit down with three coaches who have spent years in the trenches helping real people navigate fat loss, nutrition, training, mindset, and everything life throws at them.

I asked each coach the same five questions centered around one theme: What is actually KEY to creating lasting success?

What followed was an incredible roundtable discussion.

We talk about the habits that separate successful clients from those who continually start over, the nutrition principles people tend to overcomplicate, how to stay consistent when motivation disappears, what people waste way too much energy focusing on, and what someone should prioritize if they're ready to finally make a change that lasts.

What I loved most about this conversation is how differently each coach approached the questions. Tom, Jenn, and Chelsey each brought their own experiences, philosophies, and perspectives — and gave incredibly practical answers you can apply to your own journey immediately.

This episode also gives you a behind-the-scenes look at the caliber of coaches we have at Key Nutrition and the philosophy behind the way we coach.

Whether you're struggling to lose weight, trying to become more consistent, or simply looking for the next level in your health and fitness journey, I guarantee there's something in this conversation you need to hear.

These are the keys that actually move the needle.

Key Nutrition Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.keynutrition.com

Partner Links:

Order Supplements From Morphogen - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Coach Jenn Pinnell - @berealstrong

Coach Chelsey Bird - @chelsey.bird

Coach Tom Hippler - @tomhipplerhealth

Key Nutrition – @keynutritioncoaching

What happens when someone publicly disagrees with you, criticizes your message, or reacts to your content in a way you don't exactly love?

Your first instinct might be to defend yourself, fire back, or let your ego take over.

In this episode of The Brad Jensen Show, Craig Smith and I break down a recent situation where someone reacted to one of my videos and strongly disagreed with my message. He wasn't attacking me personally—he was attacking the message and challenging my perspective.

I had a choice.

I could get defensive and respond from my ego, or I could take the high road.

I chose the latter.

Instead of firing back, I responded with kindness and even reached out to him personally. I told him there was no love lost, that I respected what he does, and that I think he creates great content—even though we absolutely do not see eye to eye on the carnivore diet.

What happened next was pretty damn cool.

He made another video about my response that was not only hilarious, but incredibly kind toward me as a person.

That opened up a much bigger conversation between Craig and me about something we desperately need more of: the ability to disagree without becoming enemies.

Not everyone is going to agree with your message. Not everyone is going to see the world the way you do. And someone challenging your ideas doesn't automatically mean they're attacking you.

Sometimes the strongest thing you can do is put your ego aside, stay curious, take the high road, and leave room for respectful disagreement.

Because when you stop treating every disagreement like a personal attack, you might actually learn something, build a relationship, or turn a potential enemy into a connection.

We need more conversations like that.

Key Nutrition Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.keynutrition.com

Partner Links:

Order Supplements From Morphogen - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Co-Host Craig Smith - @greatestdaymindset

Key Nutrition – @keynutritioncoaching

In this episode of The Brad Jensen Show, I sit down with Javier Lucas Coles—entrepreneur, father, author, and powerful leader—for a deep conversation about what masculinity actually means.

We unpack why masculinity feels like it's under attack today, but probably not for the reasons you might think. Lucas breaks down the difference between healthy, grounded masculinity and the loud, aggressive, macho bullshit that often gets mistaken for it.

True masculine leadership isn't about control or dominance. It's about being calm, collected, capable, and powerful. It's about taking responsibility, creating safety, and leading from the front—especially inside your own home.

We dive into what it means for men to tap into their divine masculine, how fathers can show up more intentionally for their families, and why leadership starts with how you live when nobody is watching.

While this conversation is geared heavily toward men, I think women will get just as much value from hearing Lucas explain these concepts. And this is only part one—we'll be coming back for a second conversation geared more toward the feminine perspective.

If you're a man who wants to become a better leader, father, husband, entrepreneur, or simply a more grounded version of yourself, this conversation will challenge you to take a hard look at how you're showing up.

Key Nutrition Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.keynutrition.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Guest Lucas J. Coles - @lj.coles

Key Nutrition – @keynutritioncoaching

On this episode of The Brad Jensen Show, Brad and cohost Craig Smith put some of the most popular personal development strategies to the test—ranking them from S Tier all the way down to F Tier.

From breathwork, therapy, life coaching and journaling to reading, walking, meditation and more, we break down what we believe actually helps you evolve—and what might be overrated.

We share our personal experiences with each strategy, where we think they can be incredibly valuable, and why no personal development tool matters much if you're not willing to actually apply what you learn.

Some rankings might surprise you. Others might piss you off.

If you're serious about becoming a better version of yourself physically, mentally, emotionally and spiritually, this episode is for you.

Key Nutrition Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.keynutrition.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Next Level Nutrition – @mynextlevelnutrition

We're going back to our roots — Key Nutrition is back. In this solo episode, Brad breaks down the four keys that have driven results for over a thousand clients across 20+ years of coaching: consistency, adherence, performance, and longevity. No new program, no new phase — just the same principles that have always worked, under the name they started with.

Plus: details on the rebrand giveaway — 6 months of free coaching for one man and one woman, with partial scholarships available for others who apply.

In this episode:

• Why we're moving back to Key Nutrition after two years as Next Level Nutrition
• The Key to Consistency: why systems beat motivation
• The Key to Adherence: why sustainable beats perfect
• The Key to Performance: why the boring fundamentals outperform the flashy stuff
• The Key to Longevity: why "next level" thinking can quietly burn you out

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Next Level Nutrition – @mynextlevelnutrition

In this episode I break down The Four Agreements by Don Miguel Ruiz and show you how each one applies directly to your fitness journey.

Be Impeccable with Your Word: the promises you keep (or break) with yourself shape whether you follow through.

Don't Take Anything Personally: a bad workout or a stalled scale is data, not a verdict on your worth.

Don't Make Assumptions: stop deciding what will or won't work for your body and start testing it, like I did with my own 30-day recomposition experiment.

Always Do Your Best: your best changes day to day, and that's the antidote to all-or-nothing thinking.

If you've ever felt stuck in guilt, comparison, or perfectionism around your training, this episode will change how you think about consistency for good.

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Next Level Nutrition – @mynextlevelnutrition

whether high volume or low volume training is better for building muscle — and honestly, I think most people are asking the wrong question. In this episode I break down what the research actually says about training volume and proximity to failure, because these are two separate things that constantly get lumped together, and conflating them is where a lot of the confusion comes from.

The short version? Both camps are right about something. Low volume taken to failure works. High volume with a couple reps left in the tank works. The newest meta-analyses — including Pelland, Refalo, Martikainen, and Hermann — all point to the same thing: there's no one-size-fits-all answer, and the differences between these approaches are a lot smaller than the internet would have you believe.

What I really want you to take away from this one is that experimenting with different styles isn't a sign you don't know what you're doing — it's actually a skill. Pick an approach, run it honestly for 6-8 weeks, see how your body and your life respond, and don't be afraid to adjust. That's not wishy-washy. That's just smart training.

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Next Level Nutrition – @mynextlevelnutrition

In this episode, Craig Smith and special guest co-host Grant Dziak join me for a rapid-fire round of overrated and underrated topics across fitness, nutrition, supplementation, personal development, business, and more.

From popular diet trends and training methods to mindset strategies, recovery tools, and everyday habits, we break down what we think deserves more attention—and what might be getting a little too much hype.

This one is fast-paced, opinionated, and a lot of fun. Grant brought a unique perspective to the conversation, which made for some great discussion, debate, and laughs along the way.

Whether you're looking to improve your health, grow your business, or simply challenge some of your current beliefs, this episode will give you plenty to think about.

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Co-Host Craig Smith - @greatestdaymindset

Guest Grant Dziak - @grantdziak

Next Level Nutrition – @mynextlevelnutrition

In this episode of The Brad Jensen Show, I'm joined by Craig Smith and Grant Dziak for a free-flowing conversation that took us in a direction I didn't expect—but one that I think will resonate with a lot of people.

We dive deep into the topic of identity and the role labels play in our lives. We talk about how some labels can be incredibly damaging, keeping us stuck in patterns and beliefs that no longer serve us, while others can be empowering and help us become the person we want to be.

We also discuss some of the biggest mistakes people make when trying to figure out who they are. Too often, we attach our identity to what we do, our accomplishments, our failures, or what other people think of us. But true growth happens when we start understanding who we are at our core—not just what we do.

This conversation goes beyond fitness and gets into personal development, self-awareness, and the process of building an identity that supports the life you want to create. If you've ever felt limited by a label, struggled with self-doubt, or wondered how to become the person you're capable of being, I think you'll get a lot out of this episode.

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Co-Host Craig Smith - @greatestdaymindset

Guest Grant Dziak - @grantdziak

Next Level Nutrition – @mynextlevelnutrition

In this episode of The Brad Jensen Show, Craig Smith and I sit down for a candid conversation about life, growth, and the importance of taking risks. We discuss Craig's decision to step into a new career opportunity, the fear and uncertainty that come with major life changes, and why so many people never give themselves the chance to see what's possible because they're unwilling to bet on themselves.

This wasn't a structured episode with one main topic. Just two friends talking shop, sharing lessons, and exploring what it means to pursue growth even when it's uncomfortable. If you've ever felt stuck, scared to make a move, or needed a reminder to trust yourself, you'll enjoy this conversation.

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Co-Host Craig Smith - @greatestdaymindset

Next Level Nutrition – @mynextlevelnutrition