This week Joe welcomes Dean Somerset to the show. Dean is a Personal Trainer from Edmonton, Alberta Canada with over 2 decades of experience working with a wide variety of clients on a host of different goals. These goals include injury/post-surgical recovery, athletic performance, weight loss, or just enjoying their time in the gym. Dean has also written for major publications like Men's Health, Women's Health, T-Nation.com, Bodybuilding.com, and a slew of other websites and print media. On today's podcast you'll hear Dean speak on a number of different topics. Highlights include: 1) What does Dean attribute his longevity in the fitness industry to? 2) Does Dean believe "bad exercises" exist? 3) When you're in pain, how do you know if you should train through it, around it, or rest? 4) Tried & True advice for dealing with "The Big 3": Low back pain, Shoulder pain and/or Knee pain 5) Overrated/Underrated: Knees Over Toes Training; Static Stretching; Training the Rotator Cuff in Isolation; Barbell Movements for the Over 40 Lifter; Speed Training for the Over 40 Lifter 6) The TRUTH about dealing with asymmetries...and Much MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Rock Solid Resilience by Dean Somerset & Dan Pope
• Dean's Instagram
• CPPS certification
• Iron Business Blueprint
• Manukora Honey 

This week Joe answers the polarizing question: "Is there such thing as a bad exercise?" He also reveals the 5 [extremely popular] exercises that do more harm than good for most lifters. Joe concludes the show by sharing the #1 reason dips hurt your shoulders [and what to do about it]. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• Important Links
• Team Forever Strong [1-Week FREE Trial]
• Joe D's Instagram
• Magic Spoon

On this week's show, Joe provides advice to a "sports dad" who wants to set his son up for long-term athletic success. Specific topics discussed include: The importance of having an off-season; The TRUTH about dealing with asymmetries and muscular imbalances; How to "play the odds" and have your child peak (athletically) when it matters most; The ultimate "youth athletic development timeline"; The biggest issue Joe has with "overbearing sports dads"; Joe's SuperBowl 59 prediction...And More! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• Important Links
• DeFranco's Nutritional Supplements [coupon: MuscleUpFebruary]
• Manukora Honey
• @defrancosgym (Joe's Instagram)

On this week's show, Joe covers 2 different topics. He spends the first half of the show clearing up the confusion surrounding "exercise selection". More specifically, he explains how/why "exercises" DON'T determine the outcome of your training. (Make sure to have a pen & paper handy because there's even a "pop quiz" during this portion of the show! Lol) Joe spends the second half of the show talking about how/why he changed his views on "sales". He also reveals the secret to overcoming the dreaded "price objection"! *For a full list of Show Notes w/ Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Iron Business Blueprint [Book your free call]
• Follow @defrancosgym on Instagram

Are strength & conditioning coaches to blame when players/teams have injury-plagued seasons? On this week's show, Joe answers this question while, ironically, battling a painful "injury"! (You can't make this stuff up!) Tune in to find out why Joe recorded this week's show with a giant bag of frozen vegetables tied around his waist (Lol)... And you'll also learn the nuanced TRUTH regarding athletes and "injury prevention"! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com

• IMPORTANT LINKS
• DeFranco's MuscleMAG 300
• Joe Theisman career-ending injury
• CPPS Football Online Certification
• Magic Spoon

This week Joe welcomes Pete Holman to the Industrial Strength Show. Pete is a Physical Therapist, Certified Strength & Conditioning Specialist, a published author, and the inventor of the Nautilus Glute Drive, the GolfForever Swing Trainer, the Glute Slide and many other innovative fitness products. On today's show you'll hear Joe D. & Pete discuss the nuanced details surrounding "aging and strength/performance". Specific topics of discussion include: Is maintaining our strength after the age of 40 considered "progress"; Chronological age vs Training age; The different types of strength - What is most important as we get older; Why glute training is NOT just for Instagram models...And so much more! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• Important Links
• FREE Live Masterclass for Gym Owners! 
• CPPS certification [coupon: JOED30]
• Pete Holman's Instagram
• The Glute Slide
• Joe D's Instagram

Joe is fed up with all the nutrition misinformation that floods our social media feeds - especially during this time of year! On today's show/rant, he explains WHY mainstream dieting advice isn't working and WHAT you need to do to break the yo-yo-dieting cycle! It's time to get lean & HEALTHY in 2025 and it starts with today's show! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• Important Links
• DeFranco's Nutritional Supplements
• Team Forever Strong [FREE Trial]
• Iron Business Blueprint
• Magic Spoon

Joe starts this episode by announcing the first "MuscleUp" supplement sale of the New Year! He then shares the horrifying story of how running out of MuscleMAG 300 almost cost him his life! [If you shop on Amazon you MUST LISTEN to this story!] BUYER BEWARE. During the final 40 minutes of the show, Joe answers a business question from a new listener who wants to know if it's better to focus on ONE THING or DIVERSIFY and have multiple side hustles/revenue streams? *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco-brand supplements [coupon: MuscleUpJanuary]
• The ONE THING (by Gary Keller)
• Iron Business Weekend
• Team Forever Strong

Joe finishes the 2024 podcasting year STRONG by sharing 6 tried & true strategies guaranteed to improve anyone's mental toughness! Whether you're an entrepreneur, athlete, or "average Joe" this is a must-listen as we head into the New Year! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• Important Links
• Iron Business Weekend
• Team Forever Strong app

After an amazing (yet hectic) 3 weeks of guest-driven shows - Joe is back to being solo - and he's got lots of catching up to do with his audience! More specifically, he spends the first half of this week's show sharing the crazy story of how episode 500 almost never happened! He then "pulls back the curtain" and provides specific insight into his latest masterpiece of a program - "Hellish Hypertrophy"! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Iron Business Weekend
• Team Forever Strong | Hellish Hypertrophy
• BON CHARGE [coupon: JOED25]