This week's show title says it all! Joe shares the secrets to his incredible success as a personal trainer - specifically his ability to retain clients LONG-TERM! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• CPPS certification [coupon: JOED30]
• Iron Business Blueprint
• "Changing The Game" - Triple H's New Training Regimen (2012 article)

This week Andrew Coates makes his Industrial Strength Show debut and he does not disappoint! Andrew is a personal trainer and online coach based in Edmonton, Canada. He's also the host of the Lift Free and Diet Hard podcast, a prolific writer and a highly-sought-after public speaker. On today's show you'll hear Andrew & Joe discuss a number of different topics. Highlights include: What does Andrew attribute his longevity in the industry to?; Creating relatable content vs "chasing virality"; Advice to trainers who get asked the same questions all the time; Why your content doesn't always have to be "original"; Andrew's onboarding process for new (online) clients; The best coaches do these 3 things really well; Beating the "scarcity" mindset [The value of industry relationships]; The TRUE competition trainers face each day [SPOILER: It's NOT from other trainers]; Why do so many people get hurt working out...And Much MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Andrew Coates (@andrewcoatesfitness)
• Andrew Coates website
• CPPS L1 - May 17 (Springfield, NJ)
• Magic Spoon

For the second week in a row Joe is "podcasting while impaired" after having a root canal performed prior to the show. After sharing some details about the procedure (and the "injury" he suffered afterwards) Joe announces this month's "Muscle Up" supplement sale. He then gets into today's two main show topics: The first part of the show is a last-minute "celebration" of Joe's 10-year podcasting anniversary. In the second half of the show Joe shares his Top 10 Lowest Risk, Highest Reward Strength Exercises for ALL Populations. *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco's Nutritional Supplements [coupon: MuscleUpMarch]
• Buffin Muffins
• 25 Best Strength Coach Podcasts

Joe kicks off this week's show by sharing aspects of his "rough week" with the audience. Once he's done venting, he begins his training talk :) During the 1st half of the show he shares an online interaction he recently had with an ignorant "science-based" lifter... This discussion is centered around "stretch mediated hypertrophy" and Joe's biggest pet peeve with the current "lengthened training" obsession. The 2nd half of the show is dedicated to balance training. Joe reveals the SECRET to improving balance in the "real world" as well as the most overrated balance training techniques! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Team Forever Strong [1-Week Free Trial]
• CPPS certification [code: JOED30]
• Joe's Instagram

This week Joe welcomes Dean Somerset to the show. Dean is a Personal Trainer from Edmonton, Alberta Canada with over 2 decades of experience working with a wide variety of clients on a host of different goals. These goals include injury/post-surgical recovery, athletic performance, weight loss, or just enjoying their time in the gym. Dean has also written for major publications like Men's Health, Women's Health, T-Nation.com, Bodybuilding.com, and a slew of other websites and print media. On today's podcast you'll hear Dean speak on a number of different topics. Highlights include: 1) What does Dean attribute his longevity in the fitness industry to? 2) Does Dean believe "bad exercises" exist? 3) When you're in pain, how do you know if you should train through it, around it, or rest? 4) Tried & True advice for dealing with "The Big 3": Low back pain, Shoulder pain and/or Knee pain 5) Overrated/Underrated: Knees Over Toes Training; Static Stretching; Training the Rotator Cuff in Isolation; Barbell Movements for the Over 40 Lifter; Speed Training for the Over 40 Lifter 6) The TRUTH about dealing with asymmetries...and Much MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Rock Solid Resilience by Dean Somerset & Dan Pope
• Dean's Instagram
• CPPS certification
• Iron Business Blueprint
• Manukora Honey

This week Joe answers the polarizing question: "Is there such thing as a bad exercise?" He also reveals the 5 [extremely popular] exercises that do more harm than good for most lifters. Joe concludes the show by sharing the #1 reason dips hurt your shoulders [and what to do about it]. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• Important Links
• Team Forever Strong [1-Week FREE Trial]
• Joe D's Instagram
• Magic Spoon

On this week's show, Joe provides advice to a "sports dad" who wants to set his son up for long-term athletic success. Specific topics discussed include: The importance of having an off-season; The TRUTH about dealing with asymmetries and muscular imbalances; How to "play the odds" and have your child peak (athletically) when it matters most; The ultimate "youth athletic development timeline"; The biggest issue Joe has with "overbearing sports dads"; Joe's SuperBowl 59 prediction...And More! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• Important Links
• DeFranco's Nutritional Supplements [coupon: MuscleUpFebruary]
• Manukora Honey
• @defrancosgym (Joe's Instagram)

On this week's show, Joe covers 2 different topics. He spends the first half of the show clearing up the confusion surrounding "exercise selection". More specifically, he explains how/why "exercises" DON'T determine the outcome of your training. (Make sure to have a pen & paper handy because there's even a "pop quiz" during this portion of the show! Lol) Joe spends the second half of the show talking about how/why he changed his views on "sales". He also reveals the secret to overcoming the dreaded "price objection"! *For a full list of Show Notes w/ Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Iron Business Blueprint [Book your free call]
• Follow @defrancosgym on Instagram

Are strength & conditioning coaches to blame when players/teams have injury-plagued seasons? On this week's show, Joe answers this question while, ironically, battling a painful "injury"! (You can't make this stuff up!) Tune in to find out why Joe recorded this week's show with a giant bag of frozen vegetables tied around his waist (Lol)... And you'll also learn the nuanced TRUTH regarding athletes and "injury prevention"! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com

• IMPORTANT LINKS
• DeFranco's MuscleMAG 300
• Joe Theisman career-ending injury
• CPPS Football Online Certification
• Magic Spoon

This week Joe welcomes Pete Holman to the Industrial Strength Show. Pete is a Physical Therapist, Certified Strength & Conditioning Specialist, a published author, and the inventor of the Nautilus Glute Drive, the GolfForever Swing Trainer, the Glute Slide and many other innovative fitness products. On today's show you'll hear Joe D. & Pete discuss the nuanced details surrounding "aging and strength/performance". Specific topics of discussion include: Is maintaining our strength after the age of 40 considered "progress"; Chronological age vs Training age; The different types of strength - What is most important as we get older; Why glute training is NOT just for Instagram models...And so much more! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• Important Links
• FREE Live Masterclass for Gym Owners!
• CPPS certification [coupon: JOED30]
• Pete Holman's Instagram
• The Glute Slide
• Joe D's Instagram