In this episode of the *Best Coach Ever Podcast*, we tackle the all-too-familiar drama of clients flaking on their plans. You know the drill—clients ghosting your check-ins, skipping workouts, or just not showing up. But before you start doubting your coaching skills, let’s get real: client inconsistency is totally normal. Life happens, and even the most dedicated clients can get sidetracked.

I don’t shy away from keeping it real, sharing my own struggles with sticking to a fitness routine. Yes, even coaches have their off days! This is your reminder that you’re not alone—everyone has their ups and downs, and it’s part of the journey.

The episode serves up some hot tips on designing programs that don’t just work for the super-motivated, but also for those who need a little extra push. Think of it as making the process smoother—cutting down on those tedious check-ins, simplifying the onboarding process, and tailoring workloads to match your clients' reality.

But here’s the kicker: most clients drop off around the 4-week or 7-8-week mark. So, what’s the move? Time to spice things up with fresh challenges and extra support to keep them hooked.

The episode wraps up with a strong reminder that client struggles are a natural part of the coaching game. You can help your clients stay on track and crush their goals by staying ahead of the curve and tweaking your programs.

In this episode, I cover: 

1. Dealing with Clients Falling Off Plans [2:01 - 10:00]

- Clients often stop checking in or following through.

- Clients have other life priorities that can affect consistency.

1. Program Design and Client Support [10:01 - 20:00]

- Ensure programs support clients who lack motivation.

- Lengthy check-ins can deter clients.

1. Monitoring Client Progress [20:01 - 30:00] 

- Common drop-off points around the 4-week or 7-8-week mark.

- Clients may lose motivation after initial success.

1. Conclusion [30:01 - 35:00] 

- Coaches should be aware of common client struggles.

- Emphasize the importance of program design in supporting client success.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

In Episode 128 of the "Best Coach Ever Podcast," we dive into the juicy benefits of embracing the summer slowdown for both personal well-being and business growth. Fresh from a six-week hiatus, I dish on how taking a break in July—a notoriously slow month for online sales and social media—was a game-changer. Coaches, it may be time to hit pause for a moment and recharge so you can crush it when fall starts.

The episode's main event? The power of personal branding. We spill the tea on why personal branding is your secret weapon. It's about crafting a public identity that screams your image, story, and place in the community. By dropping personal anecdotes, flaunting your values, and showcasing your unique traits, you can connect with your audience on a whole new level. Too many coaches miss the mark, ending up with content that's super flat.

But fear not, I am here with practical tips to spice up your personal brand. Think identifying your lifestyle pillars and weaving in your personal stories and values into your content. It's all about embracing your quirks and sharing more of the real you online to build a loyal, engaged fanbase. Wrapping up, we serve up actionable advice on developing your personal brand with a side of sass, reminding you that being genuine and intentional is the name of the game. Stand out from the crowd, attract the right clients, and make the most of the summer slowdown for long-term success.

In this episode, I cover: 

1. The Summer Slowdown 0:00 - 5:00

-Introduction and welcome back after a six-week break.

-Explanation of the typical summer slowdown in online sales and social media engagement.

1. The Importance of Taking a Break 5:01 - 12:30

-Personal experience of taking a break in July and its benefits.

0Discussing the importance of stepping back to avoid burnout and return with renewed energy and creativity.

1. Personal Branding: The Secret Sauce to Success 12:31 - 20:00

-Definition and importance of personal branding in online coaching.

-How personal branding involves creating a public identity through image, story, and community position.

1. Showcasing Your Personality 20:01 - 28:00

-Common mistakes coaches make by not showcasing their personality.

-The impact of authentic and relatable content on audience engagement.

1. Practical Tips for Building a Strong Personal Brand 28:01 - 36:00

-Identifying lifestyle pillars and integrating personal stories and values into content.

-Embracing unique qualities and sharing more about oneself online.

1. Actionable Advice for Developing a Personal Brand 36:01 - 42:00

-Steps to start developing a personal brand and the importance of being genuine and intentional.

-Recap and motivational closing remarks to inspire coaches to enhance their online presence.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

In this episode of "The Best Coach Ever Podcast," we tackle the hot debate: Should online coaches focus their social media efforts on TikTok or Instagram? We have a no-nonsense discussion of these two powerhouse platforms. Does TikTok have explosive follower growth? Absolutely! But don't be fooled—those followers don't always translate into quality leads. TikTok users are often younger, hungry for entertainment, and not exactly ready to splurge on high-ticket coaching services. Meanwhile, Instagram users are more serious, more engaged, and way more likely to become paying clients.

Next, we don’t hold back on the importance of understanding platform-specific behaviors. On TikTok, it's all about that influencer vibe—think lifestyle and personal branding content. But if you're aiming for direct client acquisition, Instagram's your best bet with targeted marketing strategies that hit the mark. The verdict? You’ll just have to listen! 

Get ready to revamp your social media game with these savvy insights. This episode arms you with the strategies to dominate both platforms, attract top-notch leads, and skyrocket your revenue. Time to level up your coaching business and find your client magnet social media strategy!

In this episode, I cover: 

0:03 - 2:15: TikTok Growth vs. Instagram Growth

-TikTok's rapid growth potential and sharing my own experiences of quickly amassing followers on the platform.

2:16 - 6:45: Quality of Leads

 - That leads from TikTok often lack seriousness and commitment compared to those from Instagram.

6:46 - 10:10: Platform User Behavior

-TikTok users seek entertainment and are more likely to purchase low-cost items, while Instagram users are more inclined to invest in services and coaching.

10:11 - 14:20: Content Strategy Differences

-Effective content on TikTok focuses on lifestyle and personal branding rather than direct sales pitches or client transformations.

14:21 - 20:00: Strategic Recommendations

 -While TikTok can complement an overall social media strategy, my recommendation is that online coaches prioritize Instagram for client acquisition due to its proven track record in converting followers to paying clients.

20:01 - End: Final Thoughts

- The focus should be on leveraging the strengths of each platform to create a comprehensive and effective social media strategy.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh 

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

In this episode of the "Best Coach Ever" podcast, we dive into the mistakes health and fitness coaches often make online that hinder their growth. First off: the critical error of not niching down. Trying to appeal to everyone? That just turns your message into a muddled mess. Get specific with your offerings, language, and content.

Next, we debunk the myth that lower-priced services attract more clients. For coaches with smaller audiences, high-ticket coaching is the real game-changer, not those low-ticket deals that require a ton of sales to make a decent income. Position yourself as the go-to expert who delivers top-notch, high-value results.

The secret sauce? Be crystal clear, super specific, and fiercely confident in your niche and pricing. This is how you rise above the noise, attract perfect clients, and build a killer, sustainable online coaching business.

Get ready to shake up your strategy, ditch those rookie mistakes, and step into your power. This episode is all about diagnosing and fixing common pitfalls, leading you to a sharper, more effective business game and better results in your coaching career.

In this episode, I cover:

2:31 - 7:15: The Pitfall of Broad Appeal

Get ready for a wild ride through the land of generic messaging where clients are left guessing. Examples that'll make you question why you bother with one-size-fits-all wellness blogs.

7:16 - 12:45: Niching Down- The Key to Success

Dive into the world of being as useful as a chocolate teapot. Discover the thrilling benefits of narrowing your niche until you're the last one standing.

12:46 - 18:00: Misconceptions About Pricing

Say goodbye to the myth that lower prices attract more clients. Brace yourself for the radical idea that charging more might actually pad your bank account.

18:01 - 23:30: High-Ticket Coaching Strategy

Secrets revealed on how to make yourself irresistible to clients. Learn why quality clients beat quantity every time.

23:31 - 28:50: Confidence in Niche and Pricing

Stop second-guessing yourself and shout your niche and prices from the rooftops. Confidence is the magical ingredient for turning "meh" into "must-have."

28:51 - 32:00: Real-World Examples

Tales of coaches who went from rags to riches by getting specific. Success stories that'll make you wonder why you ever doubted niche marketing.

32:01 - 36:00: Diagnostic Tips for Coaches

Tough love and tough questions to assess your marketing strategy. Get ready for serious self-reflection.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

If you’re looking for an easy-peasy 3-step process that will make you a millionaire overnight, you’ll be disappointed by this episode – sorry!

However, if you want REALISTIC, DOABLE ways to make $5k-$10k a month as an online coach as quickly as possible? You’re in the right place.

Here’s the reality: MOST good things in business will take longer than you want them to, including boosting your income… but there *ARE* simple, highly effective things you can do to expedite your results, and that’s exactly what I’m sharing with you today.

You’ll learn why empathy is ESSENTIAL, the many reasons selling high-ticket 1:1 coaching is the best way to make money quickly (yes, even in a competitive market), how to position your offer so it sells, and why you need a direct sales method.

In this episode, I cover:

Why this topic annoys me (hint: EVERYONE wants results yesterday) [4:30]

The importance of empathy and why you CANNOT bypass it if you want a successful online coaching business [6:45]

Instead of asking why people aren’t buying from you, ask yourself this instead [10:25]

Why you should sell high-ticket private/1:1 coaching programs ($200+/month) [12:45]

How to help ensure your program sells (aka: why you can’t offer a generic solution and expect people to buy) [19:45]

Creating a direct sales method BEFORE worrying about a website, ads, etc. [25:05]

My BEST sales advice (spoiler alert: DO NOT BE WEIRD!) [27:45]

No-brainer ways to invite conversation (or START the conversation) with people in your audience [30:10]

Why I recommend focusing on social media marketing *BEFORE* email marketing or running ads [32:10]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

In today’s episode, I’m sitting down with Lacey Sites, a business mentor and success coach for high-performing women entrepreneurs through her company, A Lit Up Life, and the co-CEO of Datable.

We discuss the current state of the online coaching industry + how to succeed in business TODAY – and why what worked in 2020 will NOT work in 2024.

You’ll also learn why Lacey says that “Instagram is always right” and how she’s learned to adapt as a business owner over the years. We also discuss the importance of having a positive mindset (even when times are tough), why you can’t depend on ONE perfect strategy to grow your business, and what to focus on as a new coach.

More information about Lacey: She has her MS in mental health counseling and her MBA. She’s worked as a therapist and the director of a large non-profit and is the host of the LITerally podcast. Lacey has grown her own business to the seven-figure mark and helped many clients do the same using her signature Mindset, Strategy, and Execution Framework. Through Datable, she also helps her clients leverage data and to get the best results possible. Her ultimate mission is to to help other women build and grow their own service-based business that lights them up and gives them the personal and financial freedom they’ve always desired.

Listen to Lacey’s podcast, LITerally, on Apple Podcasts: https://podcasts.apple.com/us/podcast/literally/id1456287954

In this episode, Lacey and I cover:

How Lacey got started as an online coach and an entrepreneur after initially following a more “traditional” career path [3:20]

Why understanding other people is essential for business coaches (and anyone who wants to be an effective marketer) [8:30]

One of the main reasons I asked Lacey to join me to discuss this particular topic [11:15]

Why the online coaching industry thrived during 2020… and why so many coaches are now closing their doors [13:05]

The predatory nature of “nightclub coaches” and the damage they’re doing to the online coaching industry as a whole [19:00]

How to “make it” as an online coach TODAY (hint: what worked in 2020-2021 will NOT work in 2024) [24:40]

The importance of learning to adapt as a biz owner and embracing being a beginner when trying something new [29:30]

Why Lacey says that “Instagram is always right” (and why your results *ALWAYS* make sense) [34:30]

Using Instagram to test out new ideas, concepts, etc. to see how they land [37:45]

Letting go of the idea that you can find something that works 100% of the time [40:05]

Believing in YOURSELF and your ability to figure it out + succeed vs. depending on the next amazing strategy [42:45]

Why it’s definitely NOT too late for you to become a successful online coach [47:20]

Lacey’s perspective that the online coaching industry is in a period of correction and her advice to new coaches [50:15]

Lacey’s Instagram: https://www.instagram.com/alituplife/

Lacey’s website: https://www.alituplife.com/ 

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

We’re going there today, y’all! We are talking about getting scammed (or, at the very least, misled) by online business coaches and the red flags to look out for *BEFORE* signing on the dotted line.

You’ll learn how I got swindled out of $1,500, why I call certain types of coaches “nightclub coaches” (and why their programs sell so well), and the danger of buying something unquantifiable – like vibes and energy – instead of actual strategy or tactics you can apply.

To be totally transparent, I’ve thought about recording this episode for a LONG time but hesitated because I never want to come off as a gossipy mean girl (trust me, that is SO not me). However, it’s time for me to speak up because I cannot STAND to see one more person get taken advantage of.

Still with me? Good. Ultimately, this episode is for you if you’re interested in learning more about ethical vs. predatory marketing, how to identify an offer that might NOT be everything it promises to be, and what you need to know to protect yourself if you’re looking to hire a business coach.

In this episode, I cover:

My personal experience with a misleading business coach [3:25]

Pitching a program as one thing… but actually delivering something else entirely [9:30]

Why I call these scammy coaches “nightclub coaches” (and how to spot them) [11:00]

What specifically bothers me about coaches who sell things that can’t be measured, quantified or replicated [14:20]

Red flag: A coach primarily shares their OWN wins + successes, payouts from THEIR Stripe account, etc [16:35]

How to identify a “bro marketer” (you’ve probably seen their ads) and why they may not deliver the results they promise [18:30]

Sales tactics that technically “work” – but should *NEVER* be used because they are 100% unethical [24:35]

Why it makes sense that more and more people are becoming hesitant to invest in online coaching programs [28:30]

What happened when a bro marketer approached me to speak at an event [30:25]

The danger of falling for ~sexy~ promises that sound too good to be true (especially if you don’t have $$$ to lose) [35:00]

Why I knew I HAD to record this episode, even if it comes across as gossipy [38:00]

The biggest red flags to watch out for in the business coaching industry [39:10]

“Unicorn” client results in my programs – and why I don’t share those success stories very often [42:40]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

In today’s episode, I’m chatting with Fiona Smith, a Restorative Wellness Practitioner and Nutritional Therapy Practitioner who helps women identify root-cause imbalances that can result in weight loss resistance, painful periods, acne, and hormonal and digestive issues.

We discuss all things health + wellness, coaching + serving clients, social media, and following your intuition in all aspects of your life – even if it breaks the “rules” you think you need to follow.

You’ll LOVE this episode if you’re interested in women’s health + navigating the U.S. medical system as a woman, online health + fitness coaching, attraction marketing (aka: using your social media content to draw perfect-fit clients), and growing your business by being YOURSELF online!

In this episode, Fiona and I cover:

How Fiona’s personal experiences led her to where she is in her career today [2:30]

The reality that it can be challenging to get medical care for health issues that aren’t deemed life-threatening [10:25]

The danger of normalizing certain symptoms of sickness or health dysfunction on social media [13:10]

Why our society is collectively becoming sicker and the American life expectancy has dropped in recent years [15:50]

How taking *REAL* care of yourself can make you seem “boring” or weird because it’s not the norm [21:00]

Setting healthy boundaries + helping clients be autonomous vs. cultivating a codependent relationship [24:25]

How the patriarchy shows up in our medical system and can harm women [29:10]

Why chronic dieting and/or disordered eating at a young age can result in health issues later in life [33:00]

What Fiona wishes she could share with ALL health + fitness coaches [38:45]

Understanding where your scope of practice ends – and what to do when a client needs more than you can provide [46:30]

Fiona’s perspective on reverse dieting and what should be prioritized BEFORE entering a fat loss phase [49:35]

How Fiona attracts perfect-fit clients who understand + appreciate her approach to health + wellness coaching [53:05]

Why Fiona feels more comfortable on Instagram vs. TikTok and not worrying about being ~cringe~ [58:30]

The importance of being HUMAN online and sharing your truth – even if it’s not pretty, polished or “perfect” [1:02:55]

How to connect with Fiona online (and how to work with her in the future) [1:10:35]

Follow Fiona on Instagram and TikTok:

https://www.instagram.com/heal.with.fifi/

https://www.tiktok.com/@heal.with.fifi

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

How do you handle a situation when a lead says your online coaching rate is too high or that they can’t afford to work with you?

If you aren’t sure or you immediately say “OK!” and run away, stick around – in this episode, I’m explaining exactly how to handle price objections depending on the lead, their budget and their goals.

You’ll learn how to determine if their objection is REALLY about the cost or something else, as well as practical options you can provide for someone who is truly unable to afford your full rate.

Remember: Part of being a coach is coaching your leads through the fears and uncertainties that may arise if your rate feels out of their comfort zone. Your job is NOT to push or convince; instead, you’re helping them work through their feelings and make an empowered buying decision.

In this episode, I cover:

Why I don’t believe that price objections ALWAYS need to be overcome [2:15]

Situations where I *do* think it’s appropriate to try to overcome a price objection [5:00]

What often happens when someone feels uncomfortable with our rates [6:05]

My experience with ~50% of people who say a coaching program is too expensive for them or out of their budget [8:30]

What I typically say when someone says one of my coaching programs is out of their price range [10:15]

Why I recommend journaling around the fears someone might have around investing in a high-ticket coaching program [14:05]

Offering extended payment plans (aka: payment plans that go beyond the length of your coaching program) [15:30]

Providing a shorter version of your coaching program to someone who can’t afford to join your full-length program [19:50]

Offering a down-sell or an abridged version of your coaching that you do NOT sell publicly [23:30]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

We’re diving into sales psychology today, which [spoiler alert] is ESSENTIAL to understand if you’re an online coach – especially if you want to sell your coaching programs.

I’m diving into the REAL reasons people are hiring online coaches + joining coaching programs in 2024 (and no, it’s not about “overcoming objections” or reciting the best sales script). Instead, you’ll learn the importance of getting into the headspace of your ideal client, positioning your offer as a NEED, speaking to someone’s pain vs. their goals, and so much more.

You probably already know that what used to work in sales + marketing falls flat today, but after listening to this episode + applying what you learn? You’ll know EXACTLY how to get more clients + boost your sales in today’s online marketplace.

In this episode, I cover:

The truth about sales (and what you need to understand to get better at selling) [2:35]

What I used to do + seek out when my sales were low as an online fitness coach [4:25]

Buyer behavior in today’s online marketplace and why your old sales + marketing strategies don’t work anymore [5:45]

“How can I get into the headspace of my buyer + understand them more deeply?” [7:15]

What happens when people have less buying power and how that continues to impact the online coaching industry [8:35]

Why it’s essential to understand why your program is something people NEED, not just something that’s nice to have [10:50]

Understanding + effectively articulating what happens in someone’s life when they do *NOT* have your offer [13:55]

Speaking to people’s pain vs. speaking to their goals or “pleasure points” [14:55]

What can happen when your coaching program sounds exciting + doable (and not overwhelming) to your ideal client [16:25]

Why people will ALWAYS hire the coach they connect with, relate to and trust [19:25]

What my experience on Bumble BFF taught me about social media marketing [22:15]

Quick recap of how to help ensure your coaching programs SELL in 2024 [27:30]

Communicating that your coaching program is *PACKED* with value and is a “good deal” for your ideal clients [29:25]

What it means if people are frequently expecting your offers to be super cheap [31:00]

Why creating urgency is ESSENTIAL when it comes to making sales in 2024 [31:55]

Talking to your audience about opportunity cost + future pacing to help create a sense of urgency and inspire action [33:30]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214