In Episode 172 of the Best Coach Ever Podcast, we break down the three biggest shifts we’ve seen in the online coaching space this year — and exactly what coaches will need to thrive in 2026. From the rise of AI-generated content to a massive trust gap between coaches and buyers, Lynette is unpacking what’s really happening online and how coaches can stand out in an oversaturated, skeptical market.

Lynette shares her behind-the-scenes observations, client data, and the exact strategies she believes will separate the coaches who struggle from the coaches who stay booked out. Whether your business is thriving or barely treading water, this episode gives you the roadmap for building connection, trust, and real demand in the year ahead. If you’re ready to rise above the noise, attract aligned clients, and position yourself for long-term success, this is a must-listen.

If you love this episode, don’t forget to leave a 5-star rating and review — it helps the podcast reach more coaches who need it!

In this episode, we cover:

1) The State of Coaching in 2025: AI Fatigue & Market Saturation [0:00 – 4:21]

-The rise of ChatGPT and generic, robotic content flooding social media.
-Why more coaches in the market (and more sameness) is killing connection.

2) The Trust Gap: Why Buyers Are More Skeptical Than Ever [4:22 – 8:13]

-Why spammy DMs, recycled content, and past negative experiences erode trust.
-Why coaches can no longer rely on being “smart”.

3) 2026 Essential #1: A Human-Centered Social Media Strategy [8:14 – 14:57]

-Why you need to break up with template hooks, AI captions, & educational posts.
-The shift toward lived experience, storytelling, and “walking the walk” content.

4) 2026 Essential #2: A Direct Message Strategy That Builds Connection [14:58 – 20:44]

-Why DM conversations (not cold pitches) are now a major driver of sales and trust-building.
-How engagement-bait Stories and intentional conversations warm up buyers faster than posts alone.

5) Why Conversations = Conversions in 2026 [20:45 – 25:40]

-Lynette’s own launch stats from conversations she initiated.
-Why + how the creators making the most money are consistently engaging

6) 2026 Essential #3: Long-Form Content That Lets People Experience You [25:41 – 30:14]

-Why podcasts, webinars, challenges, YouTube, and longer TikToks build trust faster than Reels.
-How to turn cold followers into warm buyers who binge your content and convert quickly.

7) Final Thoughts: What Coaches Must Build to Thrive in 2026 [30:15 – END]

-The winning trio: human content + real conversations + long-form depth.
-Why coaches who embrace transparency, connection, and originality will stand out online.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 171 of the Best Coach Ever podcast, Lynette dives deep into one of her favorite topics—Instagram—and unpacks why so much of the platform feels stale right now. If you’ve been doing “everything right” on Instagram (perfect hooks, trending audios, polished B-rolls) but your engagement still feels flat, this episode is your reality check and reset.

Lynette explains how the rise of AI and copy-paste content has created a sea of sameness, why “authentic” now matters more than “aesthetic,” and how showing up as your unfiltered self can actually make your business more profitable. From her viral “Tiny Mic” videos to sharing both her million-dollar wins and vulnerable moments online, she breaks down what kind of content is converting best right now—and it’s not what most coaches think.

If you’ve been stuck in the content hamster wheel, this episode will help you ditch the formula and find your real voice again.

And if you love this episode, don’t forget to leave a 5-star rating and quick review—it’s the best way to support the show and help us keep bringing you real, honest conversations like this one.

In this episode, we cover:

1) The Instagram Struggle Is Real [0:00 – 3:42]

-Why even “perfect” content doesn’t always perform.
-The truth about algorithm fatigue and audience burnout.

2) The Content Problem No One Wants to Admit [3:43 – 6:08]

-How AI and regurgitated templates have made social media sound the same.
-Why followers are craving originality and human connection again.

3) When Strategy Starts to Backfire [6:09 – 7:42]

-How over-strategizing can drain creativity and authenticity.
-The tension between “what works” and what actually feels good to post.

4) What’s Really Working on Instagram Right Now [7:43 – 10:32]

-Why real, vulnerable, and imperfect content outperforms polished education posts.
-How “unfiltered honesty” builds deeper trust and leads to clients.

5) The Tiny Mic Era & Being Bold Online [10:33 – 14:30]

-How Lynette’s raw, opinionated “Tiny Mic” videos changed her business.
-Why showing your personality—even the strong opinions—makes you magnetic.

6) Sharing Success and Struggle Without Fear [14:31 – 20:10]

-The power of documenting your wins publicly (even when it feels scary).
-How transparency and vulnerability create real audience loyalty.

7) Bringing the Human Back to Social Media [20:11 – End]

-Why “self-documentation” content beats how-to posts every time.
-A practical challenge to share real stories instead of recycled tips.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 170 of The Best Coach Ever podcast, Lynette is back after an unintentional October break — fresh from hosting her six-figure Clients, Cash, and Confidence Challenge, and gearing up to speak at a mastermind retreat in Orlando.

This week, we’re diving into a question that so many coaches ask: Why do some people blow up online and hit 15K months in six months, while others are still scraping by after two years? Lynette breaks down the surprising (and deeply human) reasons why results come faster for some — and how to shift your mindset, your message, and your habits to finally see consistent success. This episode is a must-listen for anyone who’s been wondering, “Why not me yet?”

If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the show and help us keep bringing you honest, real talk about what it actually takes to grow online.

In this episode, we cover:

1) Life Updates & Setting the Stage [0:00 – 3:12]

-Lynette shares what’s been happening behind the scenes: her challenge, launch, and upcoming speaking event.
-The question that inspired today’s episode: Why do some coaches skyrocket while others crawl?

2) Strategy Isn’t Everything [3:13 – 6:55]

-Why following the “right” plan isn’t a guarantee of fast results.
-The 70/30 rule: how execution and understanding matter more than perfect tactics.

3) The Power of Clarity [6:56 – 10:42]

-How clear messaging and a simple, tangible offer shorten your sales cycle.
-Real-world examples of complex vs. straightforward offers — and why “clear sells faster than clever.”

4) Speed of Implementation [10:43 – 13:58]

-Why most people only implement 70% of what their coach tells them.
-How comprehension, not just action, determines how well and how quickly results show up.

5) Season of Life & Capacity [13:59 – 16:55]

-How time, energy, and personal responsibilities impact your pace of growth.
-Why comparing your journey to someone with more time or support is setting yourself up for frustration.

6) Emotional Regulation & Risk Tolerance [16:56 – 21:28]

-How resilience, rejection tolerance, and nervous system regulation determine momentum.
-The unseen difference between those who bounce back in hours vs. those who spiral for weeks.

7) Faith, Belief & Taking the Leap [21:29 – End]

-Why belief in yourself and willingness to act despite fear are the ultimate accelerators.
-Courage as “fear in motion” — and how taking bigger leaps signals readiness for bigger results.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 169 of the Best Coach Ever podcast, Lynette sits down with her longtime business coach and mentor, Julie Chenell, to talk about the real path to a sustainable, multi-million dollar business. Spoiler: it didn’t start with aura, vibes, or a viral funnel. It started with blogging in 2007 to cope with postpartum depression.

Julie unpacks the 10-year foundation that led to her $20M+ empire—before the world even knew her name—and explains why most entrepreneurs are chasing the wrong problems, panicking too early, and glamorizing burnout. This episode is a must-listen if you’re craving business advice that actually makes sense, from someone who’s built stable income, strategic systems, and real longevity in the online space.

If you're over the "just raise your rates, babe!" business advice, and want the truth about how to make money without melting your nervous system—this one’s for you.

If you love this episode, don’t forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest convos like this one.

In this episode, we cover:

1) Julie’s “Normal but Legendary” Origin Story [0:00 – 7:28]

-From blogging as a stay-at-home mom in 2007 to a $20M+ business empire.
-How Julie’s quiet resilience, not flashy tactics, shaped her long-game success.

2) Why “Follow the Problem” Is the Strategy That Always Works [7:29 – 13:42]

-How solving real problems (not just building pretty brands) led to her first $300/week.
-The Blogspot-to-WordPress migration post that accidentally built her first funnel.

3) Same Skills, New Price Tag: How She Scaled Her Services [13:43 – 19:11]

-Why repositioning your offer (not reinventing yourself) can 10x your income.
-The evolution from blog design → website builds → sales funnels & $20K projects.

4) Grit > Vibes: How She Went from $20K to $96K in a Month [19:12 – 25:00]

-The truth about her first course launch—and why she still added 1:1 coaching.
-The danger of scaling too fast without a stable foundation.

5) Million Dollar Grit (The Book & The Lessons That Matter Most) [25:01 – 32:08]

-Why Julie’s book skips the “highlight reel” years—and focuses on the hard-earned habits.
-The overlooked skills that actually lead to 7-figure success (spoiler: not more certifications).

6) Business Apocalypse & the Fall of Fluffy Coaching [32:09 – 39:38]

-Why “charging your worth” is bad advice and culty vibes aren’t a strategy.
-The 2020–2023 reckoning that revealed who built real businesses… and who didn’t.


7) Say Yes Fast & Learn as You Go [39:39 – End]

-Why overthinking is killing your momentum—and how action builds clarity.
-The final lesson: you don’t need a perfect plan, just the willingness to figure it out.

Connect with Julie:

Website: https://juliechenell.com/

Instagram: https://www.instagram.com/juliecchenell


Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 168 of the Best Coach Ever podcast, we're diving into an honest episode that might sting a little—but in the best, most empowering way. If you’ve ever wondered “Is this actually going to work for me?”, this one’s for you.

We pull back the curtain on the tough (but common) reasons why so many coaching businesses never make it past the 12-month mark—and why it doesn’t have to be that way for you. Whether you’re just starting out, stuck in a dip, or doubting yourself because your Reels are flopping and your DM’s are dry—this episode will help you spot the sneaky traps holding you back and light a fire under your commitment.

From half-committed energy and obsession with vanity metrics, to shiny-object pivots and resistance to video content—this is your straight-shooting blueprint to stop self-sabotaging and start gaining traction. And yes, we’re talking about the ice cube melting analogy. Again. Because it still applies.

In this episode, we cover:

1) The #1 Reason Coaching Businesses Flop Early [0:00 – 5:58]

-Why "dipping your toe in" is killing your momentum—and your confidence.
-The difference between trying to get lucky and deciding to make it work.

2) Obsessing Over Reels and Reach? Stop It. [5:59 – 12:45]

-Why the content that gets the most likes is often not the content that books clients.
-What to focus on instead of chasing viral videos and follower counts.

3) The Pivot Trap: Changing Directions Too Soon [12:46 – 19:22]

-How constant niche hopping and offer tweaking erodes your results.
-The power of strategic consistency and letting your plan actually work.

4) How Long It Actually Takes to See Results [19:23 – 25:57]

-The 32-degree room metaphor (aka the slow burn of business momentum).
-Why giving up too soon is the biggest dream killer—and how to hold on longer.

5) The Harsh Truth About Showing Up Online [25:58 – 32:11]

-Why video content (yes, of your actual face) isn’t optional anymore.
-The real reason people aren’t hiring you—and how to build trust that converts.

6) Are You Sabotaging Your Own Success Without Realizing It? [32:12 – 37:15]

-Why trying and failing over and over erodes your self-belief over time.
-The case for mentorship, strategy, and doing it right before you burn out for good.

7) Final Thoughts: What Needs to Shift Right Now? [37:16 – END]

-Lynette’s honest pep talk for anyone who’s on the brink of giving up.
-Where to ask for help, where to double down, and how to turn it all around.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 167 of the Best Coach Ever podcast, we’re diving headfirst into a struggle so many aspiring coaches and perfectionists deal with: the endless loop of overthinking, planning, and research mode that’s secretly sabotaging your progress. Lynette shares candid stories from her business (and fitness!) journey—including how she almost didn’t record this episode because of a broken mic—and uses her own messy action as the perfect backdrop for today’s lesson.

From dopamine-fueled planning sessions to the trap of perfecting a content calendar that never gets posted, this episode is your tough-love reminder that doing the thing beats planning the thing every single time. If you’ve ever said, “I just need to get everything ready first,” or stayed stuck tweaking a website for six months—this one’s calling you out, but with love.

Tune in to learn how to finally break out of the perfectionism spiral, take action now, and start building the confidence that only comes from doing. Even if it’s messy. Especially if it’s messy.

In this episode, we cover:

1) Why You’re Addicted to Planning Mode [0:00 – 6:17]
-Planning triggers dopamine and gives a false sense of progress
-How I stayed “busy” all of 2022 planning weight loss… and gained 10 pounds instead

2) Overthinking vs. Action: The Business Growth Killer [6:18 – 11:32]
-What fear of getting it wrong can lead to
-A virtual event that nearly got scrapped being stuck in the “what if it fails” loop

3) Execution > Education: Learning by Doing [11:33 – 17:08]
-Why I hired an expert for an expensive intensive to get out of my own head
-The real cost of overthinking while you wait for perfection

4) Confidence Comes from Follow-Through [17:09 – 22:54]
-What happens when you don’t follow through on your plans
-How hiring a coach rebuilt my self-trust 

5) How to Stop Overthinking and Start Winning  [22:55 – END]
-How progress comes from taking messy action, not waiting for perfect strategy
-Why you’ll figure things out faster in motion than you ever will standing still

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 166 of the Best Coach Ever podcast, we flip the script by letting ChatGPT take over and interview me. We let the bots take over and answered a bunch of juicy, invasive, slightly chaotic questions about life, business, and allll the stuff I don’t always share on social media.

What starts as a fun game (thanks to a creative idea borrowed from coach Ashley Hubbard!) quickly turns into some spicy questions, and I realized I had zero chill and was absolutely about to have a vulnerability hangover after this.

From my go-to coffee order to the messiest client red flags I’ve ever ignored, this episode is 50% girl talk, 50% business therapy, and 100% real. If you’ve ever wanted to sit on my couch with a glass of wine and ask me everything—this is that episode.

In this episode, we cover:

1) Icebreaker Qs: Coffee Orders, Walk-on Songs & Career What-Ifs [0:00 - 7:35]
 – Lynette’s go-to Americano and cocktail preferences
 – What she’d be doing if she weren’t a coach 

2) Behind the Scenes of Business Life [7:36 - 17:20]
 – The most unhinged DMs and sales calls she’s gotten
 – Why explaining her job to non-online-business people is awkward

3) The Spicy Truth Bomb Segment (According to ChatGPT) [17:21 - 29:35]
 – The biggest mistake she sees coaches making in 2025
 – Why over-relying on templates and AI is killing your ability to think

4) Red Flags, Client Drama & Business Boundaries [29:36 - 36:59]
 – The one client red flag she’ll never ignore again
 – How a chargeback situation taught her a hard (and expensive) lesson

5) The Ugly Truth About Making More Money [37:00 - 39:24]
 – Why bigger income months = bigger expenses
 – The surprising financial pressure that comes with scaling

6) Petty Moments & Copycat Drama [39:25 - 43:50]
 – The time a coach blatantly copied her program
 – Her Instagram Story response and why she mostly stands by it

7) Coaching Beliefs That Have Changed [43:51 - 46:08]
 – Why she used to tell clients to avoid lifestyle content
 – How the rise of connection-based marketing changed her entire strategy

8) What Actually Made Her Successful (Spoiler: Not Strategy) [46:09 - 49:58]
 – The one trait she says guarantees success
 – How showing up even when it’s hard changed everything

9) Burnout, Crying & the Weight of It All [49:59 - 52:21]
 – The vulnerable truth about why she sometimes cries over business
 – That familiar spiral every coach hits when they feel they’re not enough

10) If She Had to Start Over From Scratch… [52:22 - End (54:00)]
 – The exact steps she’d take to rebuild her business from zero
 – How she'd create a high-ticket offer fast and focus on conversations + connection

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 165 of the Best Coach Ever podcast, we’re calling out one of the most common (and costly) mistakes online coaches make: vague, fluffy messaging that sounds nice but sells nothing. If you’ve ever caught yourself saying things like “I help you be your best self” or “find balance” and wondered why clients aren’t biting, this one’s for you.

We’re breaking down why lazy language makes your content invisible, how unclear messaging kills your marketing, and the simple shifts that make your ideal clients stop scrolling and start paying attention. You’ll learn how to swap generic statements for specific, tangible outcomes that instantly click with your audience, the kind of messaging that feels like you’re reading their mind.

From real-life client examples to the exact exercises that help you get to the heart of what your people really want, this episode is your wake-up call to ditch the pretty-but-empty words and start using language that sells.

In this episode, we cover:

1) Messy Action & The Big Mistake Coaches Keep Making [0:00 - 2:18]

-Why perfectionism keeps you stuck and how “done” beats “perfect.”

-The marketing blind spot most coaches don’t realize is costing them sales.

2) What Lazy Messaging Looks Like (and Why It Fails) [2:19 - 5:03]

-Examples of vague, feel-good phrases that mean nothing to your audience.

-How unclear statements make your content easy to ignore.

3) Why Specificity is the Secret Sauce [5:04 - 7:42]

-The brain’s “ignore by default” setting and how to break through it.

-Real examples of turning generic promises into concrete, compelling outcomes.

4) A Personal Story: Messaging That Made Me Hire on the Spot [7:43 - 10:21]

-How a fitness coach’s ultra-specific language hit home and sealed the deal.

-The power of calling out your audience’s exact lived experience.

5) How to Get Clear on What You Really Offer [10:22 - 12:48]

-Questions to uncover your client’s true wants and values.

-How to tie your offer to their biggest, most personal motivators.

6) Practical Exercises to Fix Your Messaging [12:49 - 14:20]

-The “magic wand” question to get tangible results your clients crave.

-Creating a one-sentence pitch that even a stranger instantly understands.

7) Final Takeaway [14:21 - End]

-Why vague language costs you sales and how clarity changes everything.

-Your next step to replace fluff with powerful, results-driven messaging.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 164 of the Best Coach Ever podcast, we’re calling out one of the biggest lies online coaches love to tell themselves: “I’m doing everything and nothing’s working.” Babe… are you really, though? 😏

If your audience is crickets, your offer’s collecting dust, or your momentum feels more like a flat tire—this episode is your loving reality check. Because chances are, it’s not your strategy… it’s your mindset, your energy, and how you’re showing up (or straight-up hiding).

We’re breaking down why “doing the work” is more than just ticking to-do lists, how your inner drama leaks into your marketing, and why playing it safe is costing you sales. This is your permission slip to stop ghosting your own potential, own your power, and finally show up like the CEO you say you want to be.

Stuck? Discouraged? Thinking about rage-quitting? Hit play. This one’s your mindset reset with a side of tough love.

In this episode, we cover:

1) Why Strategy Alone Isn’t Enough [0:00–4:48]
– The burnout from coaches who offered mindset instead of strategy
– Why good strategy can still fail without belief and clarity

2) The “Doing the Work” Lie We All Tell Ourselves [4:49–11:06]
– Fitness client metaphors that hit hard and make it make sense
– The self-deception of “I’m doing everything” and how to check your receipts

3) When Strategy Fails—Even When It’s Good [11:07–15:55]
– The masterclass meltdown that revealed a mindset spiral
– The difference between showing up hopeful vs. convicted

4) Energy Is Everything (And You Can’t Fake It Forever) [15:56–21:04]
– Why insecurity and people-pleasing tank your presence
– Good strategy in bad energy is a waste of your time

5) Beliefs → Energy → Results [21:05–25:49]
– Why your subconscious beliefs are louder than your content
– The invisible vibe that makes people trust (or ghost) you

6) You Can Fake Energy… But You Can’t Fake Belief [25:50–30:09]
– Why generic affirmations don’t work (and what to do instead)
– Rehearsing better beliefs is the fastest way to shift your sales

7) Final Thoughts: Show Up Like You’re That Girl [30:10–End]
– Why you must participate in your own belief system
– If you wouldn’t hire you… why would anyone else?

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

In Episode 163 of the Best Coach Ever podcast, we’re calling out the all-too-common reality for so many online coaches: grinding 24/7 just to scrape together $5K or $10K months—and still feeling chained to your phone like it owns you. Spoiler alert: if your “business” feels like a hostage situation, this episode is your escape plan.

We’re breaking down exactly why so many coaches get stuck in this hustle spiral (hint: no systems, no strategy, and a whole lot of spaghetti-at-the-wall tactics) and what actually needs to change so you can scale without trading every waking hour for every dollar. From fixing messy offers to building real lead generation systems and setting boundaries that don’t tank your income, this episode is packed with actionable steps to help you finally work less and earn more.

If you’re tired of feeling like your business will fall apart the second you log off Instagram, consider this your permission slip (and blueprint) to build a business that runs even when you’re not glued to your phone.

In this episode, we cover:

1) Why You’re Working 24/7 (for Mediocre Money) [0:00 - 4:52]
 -How many coaches end up working 8-10 hour days, 7 days a week, just to maintain $5K-$10K months.
 -The real reason it feels like your business collapses the second you take a day off.

2) My Burnout Story & Business Overhaul [4:53 - 9:37]
 -How 2018 forced a complete restructure that cut my work hours in half (and doubled my income).
 -Why most coaches are missing the systems and clarity needed to work smarter, not harder.

3) Stop Chasing Shiny Objects [9:38 - 14:21]
 -Why adding more (YouTube, new programs, etc.) won’t fix a messy, inefficient business.
 -How refining what’s already in place leads to better results and less work.

4) Building Real Lead Generation Systems [14:22 - 19:08]
 -Why relying solely on Instagram content or cold DMs keeps you in the feast-and-famine cycle.
 -Three to four dependable lead-gen strategies that bring in clients without constant hustle.

5) Strategic Content That Converts [19:09 - 23:55]
 -How to make every post and story pull its weight so you’re not posting aimlessly.
 -Why having a repeatable content strategy saves hours of stress (and brings in sales).

6) Selling Smarter: Offers That Scale [23:56 - 26:42]
 -How to reduce client load, raise prices, or add scalable offers without working more.
 -Why throwing together random group programs or offers rarely works (and what to do instead).

7) Boundaries That Save Your Business [26:43 - 31:10]
 -How to take weekends (and nights!) off without losing money or momentum.
 -Why boundaries + systems = peace of mind, sustainable growth, and no more burnout.

8) Final Thoughts & The Path Forward [31:11 - End]
 -Why building systems and strategy, not more hours, is the key to six- and multi-six-figure growth.
 -How private coaching inside my program helps you implement all of this without guesswork.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com