The Best Coach Ever Podcast

The Secret to Standing Out on Instagram in 2025: Be a Real Person Again


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In Episode 171 of the Best Coach Ever podcast, Lynette dives deep into one of her favorite topics—Instagram—and unpacks why so much of the platform feels stale right now. If you’ve been doing “everything right” on Instagram (perfect hooks, trending audios, polished B-rolls) but your engagement still feels flat, this episode is your reality check and reset.

Lynette explains how the rise of AI and copy-paste content has created a sea of sameness, why “authentic” now matters more than “aesthetic,” and how showing up as your unfiltered self can actually make your business more profitable. From her viral “Tiny Mic” videos to sharing both her million-dollar wins and vulnerable moments online, she breaks down what kind of content is converting best right now—and it’s not what most coaches think.

If you’ve been stuck in the content hamster wheel, this episode will help you ditch the formula and find your real voice again.

And if you love this episode, don’t forget to leave a 5-star rating and quick review—it’s the best way to support the show and help us keep bringing you real, honest conversations like this one.

In this episode, we cover:

1) The Instagram Struggle Is Real [0:00 – 3:42]

-Why even “perfect” content doesn’t always perform.
-The truth about algorithm fatigue and audience burnout.

2) The Content Problem No One Wants to Admit [3:43 – 6:08]

-How AI and regurgitated templates have made social media sound the same.
-Why followers are craving originality and human connection again.

3) When Strategy Starts to Backfire [6:09 – 7:42]

-How over-strategizing can drain creativity and authenticity.
-The tension between “what works” and what actually feels good to post.

4) What’s Really Working on Instagram Right Now [7:43 – 10:32]

-Why real, vulnerable, and imperfect content outperforms polished education posts.
-How “unfiltered honesty” builds deeper trust and leads to clients.

5) The Tiny Mic Era & Being Bold Online [10:33 – 14:30]

-How Lynette’s raw, opinionated “Tiny Mic” videos changed her business.
-Why showing your personality—even the strong opinions—makes you magnetic.

6) Sharing Success and Struggle Without Fear [14:31 – 20:10]

-The power of documenting your wins publicly (even when it feels scary).
-How transparency and vulnerability create real audience loyalty.

7) Bringing the Human Back to Social Media [20:11 – End]

-Why “self-documentation” content beats how-to posts every time.
-A practical challenge to share real stories instead of recycled tips.

...more
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The Best Coach Ever PodcastBy Lynette Marie Hoyle

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