In Episode 152 of the Best Coach Ever podcast, we’re diving deep into the dreaded sales slump—because let’s be real, every coach hits one at some point. Whether your DMs are quieter than a library at midnight or your last sales call ended in a “let me think about it” (and they never thought about it again), this episode is here to pull you out of the rut.

We’re breaking down the real reasons your sales have slowed and—spoiler alert—it’s not just “the algorithm” or “people aren’t buying right now.” From losing sight of your messaging to relying too much on passive marketing, we’re tackling the common mistakes that keep coaches stuck in a dry spell. Plus, we’re serving up actionable strategies to reignite your sales, reconnect with your audience, and start signing clients without slashing your prices or sliding into desperation mode.

If your sales have been feeling like a ghost town, this episode is packed with the tough love and smart strategies you need to turn things around. Let’s get you back to closing those deals and stacking those wins!

In this episode, we cover:

1) What a Sales Slump Really Means [0:00 - 4:07]

-The common excuses coaches make when sales slow down.

-Why blaming “the economy” or “the market” is keeping you stuck.

2) The Hidden Reasons Your Sales Have Tanked [4:08 - 10:36]

-How stale messaging and weak positioning repel potential clients.

-The dangers of relying too much on automated funnels instead of real connections.

3) How to Reignite Your Sales Without Feeling Sleazy [10:37 - 16:55]

-Why doubling down on relationship-building is key right now.

-The power of direct outreach and how to do it without sounding desperate.

4) The Marketing Shifts You Need to Make ASAP [16:56 - 22:33]

-How to create content that actually sells instead of just “educates.”

-The secret to boosting engagement and getting more DMs without ads.

5) How to Sell Confidently (Even When You Feel Defeated) [22:34 - 28:21]

-The mindset shift you need to get back in the game.

-How to stop discounting your offers out of fear and start owning your value.

6) The #1 Strategy to Get a Yes on Your Next Sales Call [28:22 - 34:10]

-The biggest mistake coaches make when handling objections.

-How to guide potential clients from “I’m not sure” to “Let’s do this.”

7) Final Thoughts: How to Make Sales Fun Again [34:11 - End]

-Why sales slumps are normal—and how to bounce back stronger.

-The importance of staying consistent even when things feel slow.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com