Ep.157 - Instagram, TikTok, YouTube, Podcasts: What Platform Actually Grows Your Coaching Biz in 2025?

In Episode 157 of the Best Coach Ever podcast, we're breaking down the social media landscape like it's our job—because, well, it kind of is. Let’s be honest: trying to be everywhere at once is a one-way ticket to burnout and bland content. So instead of spreading yourself too thin across every platform, this episode helps you get laser focused on the right ones for your business.

We break down the pros, cons, and personalities of the top five platforms: Instagram, TikTok, YouTube, Podcasts, and Facebook. Spoiler alert—Instagram is still that girl when it comes to nurturing and converting high-ticket leads, but she’s not perfect. Meanwhile, TikTok is the queen of reach, YouTube wins at trust-building, podcasts are the unsung heroes of conversion, and Facebook… well, she’s complicated.

If you’ve ever wondered where to spend your time and energy online to actually make sales without losing your mind, this is your no-fluff, tell-it-like-it-is guide. Consider this your official permission slip to stop trying to “do it all” and instead double down where it matters.

In this episode, we cover:

1) Instagram: The Main Character Energy [0:00 - 9:26]
 -Why Instagram is still the best all-around platform for high-ticket coaches.
 -How Stories, feed posts, and DMs create the ultimate conversion trifecta.

2) TikTok: Growth Machine, Sales Mess [9:27 - 17:54]
 -The platform with viral potential… and flaky leads.
 -How to use TikTok strategically without expecting it to close your sales.

3) YouTube: Long Game, Big Trust [17:55 - 25:21]

 -Why YouTube builds the deepest connections (and the most loyal fans).
 -The time commitment required to win—and how to know if it’s worth it for you.

4) Podcasting: The Easiest Way to Convert [25:22 - 34:13]
 -Why podcasting is the queen of nurturing and why it works so dang well.
 -How to use episodes as evergreen sales tools and binge-worthy content.

5) Facebook: The High-Converting Hot Mess [34:14 - 40:04]
 -Why Facebook can still drive sales, even if it’s not your favorite.
 -The power of Facebook groups and warm audiences (and where it falls short).

6) Where You Should Focus in 2025 [40:05 - End]
-Why Instagram + Podcast is the ultimate duo for most online coaches.
-When to layer in TikTok, YouTube, or Facebook based on your bandwidth and business goals.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com