You know that moment when you’re so over launching that you just want to flick the “evergreen” switch and never think about it again? 

Yep, I’ve been there too. And let’s be real, it sounds dreamy: sales rolling in while you’re getting your nails done, picking up your kids, or just taking a nap. But here’s the kicker… it’s truly not that simple.

In this episode, I’m breaking down the real pros and cons of going evergreen versus sticking with live launching. I’ll share the behind-the-scenes truth about why evergreen funnels often don’t convert as well as you’d think (and why so many of the “evergreen experts” are still live launching on the side).

We’ll talk about:

• Why evergreen might not be the easy solution you’ve been sold
• The two big reasons you’re probably burnt out right now (and why evergreen won’t fix both)
• The secret sauce that makes live launches so powerful (hint: it’s not just about urgency)
• When a hybrid model could actually work for you without chaining you to a hamster wheel

If you’ve ever felt torn between wanting consistent sales and craving the momentum of a live event, this episode is going to clear up so much for you.

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