In this episode, Tina Tower takes us behind the scenes of running live events and shares the real, raw truth about what it takes—from the glamorous highlights to the logistical and emotional challenges. Drawing on 13 years of experience and over 40 live events, Tina offers practical tips, cautionary tales, and encouragement for anyone thinking about hosting their own event.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

1. Running Live Events is a Lot of Work

• Events are incredibly rewarding, but definitely not the easiest way to build your profile or business.

• Preparation is everything—good events take months of planning, and unexpected challenges always pop up.

• The behind-the-scenes workload is mostly invisible to attendees.

2. Energy Management is Crucial

• Live events are an “energy exchange” between host, team, and audience.

• Tina shares how her energy and even her cycle can dramatically affect her, and stresses the importance of optimizing rest, nutrition, and recovery time.

• It’s natural to feel depleted after giving it your all—factor in downtime to recharge.

3. Tech Issues Are Inevitable

• Something will go wrong: AV, microphones, projectors, music... the list goes on.

• Plan for problems, have backups, and most importantly, stay calm. The audience will take their cue from you.

4. Create a Memorable Experience

• People remember how you made them feel rather than what you said.

• Focus on every touchpoint—from music choices to signage, food, comfort, and connection opportunities.

• Surprise and delight attendees for a lasting impression and growing expectations.

5. Be Realistic About Finances

• You can lose or make money on events, so start with a clear goal: profit, marketing, or connection.

• Budget for ALL expenses (hidden costs add up fast) and be strategic about ticket pricing.

6. You Need a Support Team

• You can’t (and shouldn’t) do it all yourself.

• Trusting and empowered team members are essential—especially someone who can calmly handle curveballs on event day.

7. Nothing Beats In-Person Connection

• Live events foster game-changing breakthroughs, loyalty, and deep community—the magic is in the room.

• Events turn followers into friends.

8. Design Events That Reflect You

• Don’t copy others; infuse your event with your personality, values, and ideal style.

• Make decisions (like event timing!) that support your energy and wellbeing.

9. You’ll Always Keep Learning

• Every event teaches you something new. Experience builds confidence and systems—embrace the growth.

If hosting a live event is on your dream list, go for it—planned thoughtfully, it’s exhausting but “absolutely freaking magic.” Tina encourages listeners to seek support, leverage resources, and, most importantly, focus on creating an unforgettable experience for your community.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this thought-provoking episode, Tina Tower dives deep into one of the toughest business conundrums: How do you know when to persevere and when it’s time to let an idea go? Tina shares her insights, personal stories, and actionable strategies to help you discern whether you should double down or pivot in your business journey. Whether you’re facing resistance that may just be the prelude to a breakthrough, or you sense it’s time for a fresh start, this episode gives you the clarity and confidence to make your next move.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Key Topics Covered:

• The Myth of “If It’s Hard, It’s Wrong” Tina busts the myth that struggle means you’re on the wrong path, emphasizing that all good things start hard. She highlights the reality of behind-the-scenes challenges, reminding listeners not to be fooled by the highlight reels of others.

• Measuring Effort vs. Evidence Learn Tina’s framework for evaluating your progress. Are you seeing small signs of life and traction? Or is your idea flatlining after consistent, strategic efforts? She guides you on how to assess your metrics and tweak your approach accordingly.

• Reconnecting With Your ‘Why’ If you’re considering a pivot, Tina suggests revisiting your core mission. Are you overly attached to your offer instead of your purpose? She explains why falling in love with your mission—not just the format of your offer—sets you up for sustainable success.

• Energy Drain vs. Expansion Red flag or green flag? Tina shares the energetic indicators to watch for—like dread, burnout, or fulfillment—and how these can guide your decision to stick or quit.

• Asking Better Questions Instead of simply debating quitting, Tina provides thought-provoking questions to ask yourself, such as “What would need to change to make this work?” and “Would I want to do this if I didn’t have to?”

• Giving Yourself Permission to Change Without Shame Hear Tina’s honest stories of major pivots and identity shifts, and her encouragement to change direction boldly, without fear of looking flaky or failing publicly.

• Signs to Stick It Out vs. Let It Go Tina breaks down when to persevere (traction, foundational growth, evolving leadership, excitement for the future) and when to walk away (misalignment, ongoing energy drain, sunk cost traps, attachment to what others think).

• Trusting Yourself and Staying Adaptable The episode closes with powerful reminders to trust your gut, hold your mission firmly, but keep the how flexible. Persistence is noble, but discernment is powerful.

Whether you’re holding on or letting go, the journey is about trusting yourself, staying true to your mission, and being willing to adapt as you go. Give yourself grace and know that every decision makes you wiser and more resilient. 

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this empowering episode, Tina Tower takes on five of the most common money myths holding women back from creating more abundance in their businesses and lives. With warmth, honesty, and practical strategies, Tina explores how both beliefs and strategy impact wealth-building—and reveals how you can reframe limiting money stories to make way for a more prosperous reality.

Resources and mentions:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Book: Useful Not True by Derek Sivers

Accounting Tool Recommendation: Xero

1. Making Money Is Hard: Tina challenges the belief that making money requires endless hustle. She encourages listeners to seek ease, focus on value creation, and kick the right “soccer ball” through the goal—not just the heaviest or hardest one.

2. Wanting More Money Is Greedy: Tina dispels the myth that desiring wealth is selfish, pointing out how women with wealth give back to their families and communities, and that having more is an act of service.

3. You Have to Be Great at Math or Finances to Build Wealth: Not true! Tina shares her own modest math grades and reminds us that learning and tracking your numbers—even with simple tools or a bookkeeper—is what truly matters in business.

4. Charging High Prices Is Selfish: Tina encourages listeners to see high prices as a reflection of value and impact. Committed clients invest more—and get better results—while strong pricing helps your business and your clients thrive.

5. If I Just Work Harder, I’ll Make More Money: Tina notes this is true only up to a point. After a certain stage, more hours won’t yield more income. Focus on smarter strategy, leverage, better offers, and scalable systems.

Your beliefs shape your success as much as strategy. Reframe limiting stories, track your numbers, and price confidently to reflect your impact. Money amplifies your values—choose empowering beliefs that drive growth and align with the freedom and opportunities you deserve.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into the art of creating irresistible offers for digital online courses. She emphasizes that oftentimes, the root problem isn’t your selling ability—it’s your offer and messaging. Tina unpacks actionable strategies to help your ideal clients feel like your offer was made just for them, making it a natural next step to say “yes!”

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

1. Know Your Ideal Client Intimately

   • Be ultra-specific about who you’re selling to—not just demographics, but psychographics. Dive deep into their worries, desires, and daily challenges so your offer speaks directly to them.

2. Sell the Transformation, Not the Format

   • Don’t just list what your course includes—modules, PDFs, calls. Paint a vivid picture of the transformation and outcome clients will achieve after completing your program.

3. Build in Instant Gratification

   • Give buyers a quick win right at the start to boost confidence and momentum. Fast-action bonuses and clear “Start Here” sections help clients feel immediate value and satisfaction.

4. Stack Value Without Overwhelm

   • Articulate the value of each component, but avoid piling on so much that it overwhelms your audience. These days, less is more—show how you’ll get them results in the quickest, easiest way possible.

5. Inject Real, Ethical Urgency

   • Create authentic reasons for people to take action now (like limited-time bonuses or special pricing), but always keep it genuine—false scarcity can break trust.

6. Make the Investment a No-Brainer

   • Clearly show how the value and return outweigh the cost. Highlight the financial, emotional, or energetic ROI and back it up with testimonials, clear guarantees, and simple pricing breakdowns.

7. Use Irresistible, Relatable Offer Language

   • Make your messaging pop! Use engaging, best-friend-style copy that speaks to hopes, dreams, and relief—the emotional end-game your clients are seeking.

Evaluate your current offer using these seven pillars. Is it ultra-specific? Does it promise real transformation? Layer in instant wins and smart bonuses, and use language that feels personal. Remember, your irresistible offer is the key to standing out—and truly serving your dream clients.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this empowering episode, Tina Tower takes listeners through the 10 universal problems that every entrepreneur faces—no matter where they are on their journey. More importantly, she offers clearly actionable steps for overcoming each obstacle, helping you to anticipate and navigate the challenges that are simply part of the entrepreneurial “game.”

Tina breaks down everything from the struggle to clarify your vision and inconsistent sales, to overcoming fears around visibility and burnout from trying to do it all yourself. You’ll finish this episode with a renewed mindset, practical strategies, and encouragement to treat business as a series of solvable challenges—and maybe even learn to enjoy the process!

Resources & Mentions:

• Join Her Empire Builder: https://www.herempirebuilder.com/join
• Monday.com (for dashboards & finance tracking)
• Tim Ferriss, The 4-Hour Workweek (on automating, delegating, eliminating)
• Pareto Principle (80/20 rule)

1. No Clear Vision Many entrepreneurs are flying by the seat of their pants. Tina shares how crucial it is to define your version of success and reverse-engineer the path to get there.

2. Poor Time Management Being busy ≠ being productive. Use ruthless prioritization and weekly planning to stay focused on high-impact tasks—those that bring joy, enhance customer experience, or make you money.

3. Inconsistent Sales Avoid “feast or famine” cycles by building predictable sales systems. Balance launches with evergreen marketing efforts and build your email list continuously.

4. Weak Financial Controls Know your numbers! Regularly monitor revenue, expenses, and the sources of your income. Use targets and cash flow forecasting to avoid surprises.

5. Fear of Visibility Fear often stands between you and growth. Start small with visibility—like Instagram stories—and build your courage through practice, focusing on who you serve rather than yourself.

6. Undercharging for Services Price based on the value and transformation you provide—not your time or number of lessons. Align your pricing with your confidence and competitor analysis.

7. Hiring Challenges Don’t hire too early or too late. Systemize and outsource tasks thoughtfully, and aim to hire people who can take full ownership of their responsibilities.

8. Shiny Object Syndrome Stay focused! Resist the urge to constantly pivot. Rinse and repeat your core offers at least three times before considering a major change.

9. Not Enough Thinking Time Schedule regular “CEO” thinking time to evaluate what’s really moving the needle and to course-correct as needed.

10. Trying to Do it All Alone Building a support system—both in your business and at home—is essential for sustainability. Delegate, automate, and eliminate wherever possible.

Business will always present new challenges, but every obstacle is 100% solvable when you approach problems as opportunities to level up. Accept these challenges as part of the entrepreneur’s journey, and remember: enjoy the process!

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives into the three biggest reasons people struggle with sales—especially female course creators—and shares practical, relatable strategies to boost your confidence and conversion rates. If you want to sell more with authenticity and ease, this episode is a must-listen.

Resources & Mentions:

Zoe Foster Blake: https://www.instagram.com/zotheysay

Idea to Launch: https://www.herempirebuilder.com/start

Join Her Empire Builder: https://www.herempirebuilder.com/join

1. Selling Like Someone You’re Not

• Many women try to adopt a "salesy" persona that doesn’t feel true to them, leading to awkward transitions and flat sales messaging.

• Tina talks about cultural differences in how women from Australia, the UK, and New Zealand approach self-promotion compared to those in the US and Canada.

• Tip: Embrace "Bestie Marketing" (coined by Zoe Foster Blake) by writing your sales copy and content as if you’re talking to your best friend. Inject your real self—stories, voice, and confidence—into every sales message.

• Practice makes perfect! Sales gets easier and more authentic with repetition and self-acceptance.

2. Fear of Asking for the Sale

• A major sales killer is shying away from the actual ask due to fear of being pushy or fear of rejection.

• Tina shares why women often hesitate to send enough sales emails or deliver a confident call to action at the end of webinars.

• Tip: Reframe sales as an act of service. You’re not begging or pressuring—your offer is the bridge to transformation that your audience actually wants.

• Detach from the outcome: Do your best, prepare thoroughly, then let go of results.

3. Selling Features, Not Feelings

• Buyers aren’t interested in a long list of features—they want results. They’re looking for the transformation your offer brings.

• Use storytelling and specific, relatable examples that speak to what your customer really wants: the feeling of accomplishment and the change your program can make.

• Tip: Always start with the end in mind. Clearly communicate the before-and-after, use your audience’s language, and keep your pitch simple and direct.

• Address objections openly so prospects believe the transformation is possible for them.

Sales isn’t sleazy—it’s an act of leadership and service. When you own your value and communicate it authentically, you’ll not only sell more, but you’ll enjoy the process too.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into the crucial pre-launch phase, explaining why waiting until launch to start marketing is a recipe for lackluster results. Instead, the magic happens in the six to eight weeks leading up to launch, when you’re building awareness, desire, and readiness in your audience. Tina walks listeners through the essential elements of an effective pre-launch campaign and actionable steps you can take to set your next launch up for massive success.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

• Pre-Launch Matters: Launching to a “cold” audience almost never works—most successful launches are to people who have been warmed up over weeks.

• Messaging Is Everything: You need a crystal clear transformation promise, and your audience should know who your offer is for, what it is, and why it matters—well before the launch begins.

• Content Builds Desire: Use educational content, storytelling, testimonials, and case studies to create both trust and anticipation.

• List Building Is Essential: The size and quality of your email list directly impact your launch—a robust pre-launch period focuses on effective lead magnets, waitlists, and free trainings.

• Use Multiple Channels: Promote with live video, reels, LinkedIn events, podcasts, and collaborations to reach new audiences.

• Boost Engagement: Start genuine conversations with your audience through polls, DMs, and interactive content to raise excitement before the launch.

• Nurture and Sequence: Set up thorough nurture email sequences for all audience touchpoints to deliver value and build trust.

• Share Your Why: Open up about the reasons behind your offers—people respond to relatable, authentic stories.

• Build Anticipation Strategically: Map out an 8-week content plan leading up to launch, steadily increasing your visibility and hype.

• Avoid Common Mistakes: Don’t wait until launch week to promote, and don’t “over tease” your audience—always pair excitement with substance.

Launching your online course is exciting, but as Tina Tower shared, real success comes from what you do before launch week. By warming up your audience, building your list, and crafting clear messaging, you turn launch week into a celebration, not a surprise. Start early, nurture genuine interest, and you’ll see more excitement and conversions when you finally open the doors.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this heartfelt and personal episode, Tina Tower reflects on the journey of building her business while raising her children, now that they're nearing adulthood. She dives deep into the challenges, joys, and deliberate choices that came with balancing family life and entrepreneurship over the years.

Resources:

• Join Her Empire Builder: https://www.herempirebuilder.com/join
• Book & Card Deck: Fair Play – For equitable household division of labor.

Key Topics Covered: 

• Business & Babies: Tina shares how her kids have never known her without a business, and she often gets asked how she managed both. She emphasizes her gratitude for entrepreneurship, which gave her flexibility that a traditional job couldn’t.

• Seasons of Parenting & Work: Tina didn’t work at the same intensity when her children were small as she does now. For the first five years, she was the primary parent, even strapping her baby into a sling at work and adjusting her business as their needs evolved.

• Shifting Roles: At one point, Tina’s husband became the primary parent so she could focus on business growth. She discusses the real feelings—joy, gratitude, and sometimes resentment—that came with these changing roles.

• Time Together: She highlights the precious family time her business enabled, such as daily breakfasts and dinners, extensive travel, and close relationships built through shared experiences.

• Flexibility in Crisis: The episode touches on a family medical emergency, during which Tina was able to step back from work completely thanks to the business she’d built.

• Advice for Parents: For those in the thick of raising young children, Tina stresses that you can achieve remarkable things without sacrificing those fleeting years. Be present for the moments that matter, and understand it’s all about seasons and priorities.

• Not Doing It All: Tina openly shares her household philosophy—she “has it all, but doesn’t do it all.” Her family splits home and parenting responsibilities realistically, emphasizing teamwork and the importance of letting go of traditional gender roles.

• Making Kids Part of the Team: Tina encourages including children in business life, helping them understand the “why” behind your work, and celebrating special experiences and memories together.

• Letting Go: As her children become more independent, Tina reflects on the bittersweet process of letting go, fostering independence, and being proud as they chart their own paths.

Tina’s journey shows that building a business while raising a family is not about balance, but about seasons, teamwork, and intentional choices. She invites parents to embrace the flexibility entrepreneurship can offer, without guilt or pressure to do it all. Most of all, she reminds us that it’s possible to grow something meaningful—both at home and in business—when we lead with love, purpose, and presence.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this inspiring episode, Tina Tower sits down with the magnetic and passionate Amber McCue—entrepreneur, strategist, and founder of AmberMcCue.com. From becoming a single mom at 18 to scaling multiple multimillion-dollar companies across continents, Amber’s story is a masterclass in designing a business (and life) built around true freedom and flexibility.

Key Topics Covered: 

1. Designing a Business for Freedom and Flexibility
   • Amber McCue strategically built her businesses to allow for location independence, anticipating her husband's career might take them internationally. This intention shaped everything from systems to delegating tasks.
2. Building Multimillion Dollar Companies from Scratch
   • Amber shared her journey from single motherhood at 18 to owning several companies and running them from anywhere in the world. Her experience demonstrates it’s possible to build scalable, successful companies while prioritizing family and personal time.
3. Embracing the Modern CEO Mindset
   • Amber introduced her “Modern CEO Method”—a framework for running businesses that don’t require the founder to be "always on," making them more sustainable. The shift from solopreneur to CEO is not just about business growth but about cultivating freedom for yourself.
4. Efficient Time Management: The Power of Boundaries
   • Amber works 20–24 hours a week, rarely more, thanks to clear boundaries and prioritization. She emphasized the discipline to stick to time constraints, only focusing on tasks that drive results and align with personal and business goals.
5. Delegation and Letting Go
   • Identifying tasks to delegate or automate—often starting with administrative work—was crucial for Amber. She encouraged other entrepreneurs to calculate what only they can do versus what can be handed off, freeing up time and reducing business bottlenecks.
6. Personal Development and Mindset Shifts
   • The entrepreneurial journey is deeply personal; Amber highlighted the importance of dealing with guilt around working less, managing other people’s judgments, and having the confidence to do things differently from corporate norms.
7. Failing Forward and Scenario Planning
   • Both Amber and Tina discussed the inevitability of failure in business. Amber recommends using visualization and scenario planning to make failure less daunting, so you’re emotionally and strategically prepared for setbacks.
8. The Ripple Effect of Empowered Women
   • Empowering women to own successful businesses has a powerful ripple effect, benefiting families and communities. Both Amber and Tina are passionate about supporting women to step into confident CEO roles and create generational change.
9. Practical Tips for Growth
   • Start delegating small, with tasks that support revenue-generating activities. As the business grows, incrementally add support, and always make sure your investments in help match your capacity.
10. Community, Planning, and Events
    • Amber runs the annual “Plan A Thon” event to help entrepreneurs plan and celebrate their businesses. She highlighted the value of community and planning as pillars of ongoing business success.

Amber McCue’s story (and strategies) is a masterclass in intentional business design, prioritizing both growth and freedom. Building a business that fits your life—not the other way around—isn’t just possible, it’s essential.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Amber McCue: 

Amber McCue: https://ambermccue.com/

Amber McCue's All Ideas Workbook: ambermccue.com/alltheideas

Follow Amber on Instagram: @ambermccue

In this solo episode, Tina Tower dives deep into the real-world strategies she uses to conquer procrastination, stay motivated, and take unstoppable action in her business and life. Tina offers 10 actionable techniques that are practical and proven, highlighting that success often comes down to consistent action—even when the feeling isn’t there.

Whether you’re building a course, growing a digital business, or just trying to stay on track with your goals, this episode is packed with tangible tips to help you get out of your head, stop overthinking, and actually get things DONE.

1. Break Big Tasks Down: Tackle overwhelm by breaking large projects into bite-sized, actionable chunks. Use project management tools like Monday.com to list the small steps and work through them one at a time for a confidence boost.

2. Pomodoro Timer Technique: Focus in short, timed sprints for 25 minutes followed by a 5-minute break. This helps train your brain to focus, especially if you struggle with attention or frequently get distracted.

3. Block Distractions: Use apps like Freedom or Opal to block social media, emails, and other time-sapping distractions so you can stay laser-focused on the task at hand.

4. Stay Organized with Project Management: Tools like Monday.com, Asana, ClickUp, and Trello can systemize your workflow, help you brain dump ideas, and prioritize work so you know exactly what to focus on.

5. Set Clear Work Windows: Time block your day and give yourself realistic, defined periods to work. Setting boundaries (like strict start and end times or sprinting to deadlines) builds urgency and momentum.

6. Just Start—for 10 Minutes: Commit to working on tough tasks for just 10 minutes. Action often creates motivation; once you get started, you’re more likely to find your flow and keep going.

7. Reward Yourself: Celebrate milestones, even small ones! Whether it’s a treat, a walk, or a bigger reward after a big project, pairing achievements with positive rewards builds self-trust and motivation.

8. Done is Better Than Perfect: Don’t let perfectionism become procrastination. Aim for excellence, but know when 80-90% is good enough to launch—improvements can come later!

9. Visualize Success: Imagine your project, launch, or event completed successfully. Visualization transforms overwhelm into clarity and gives you an emotional boost to follow through.

10. Celebrate Your Wins: Mark every achievement, no matter the size. Regularly acknowledging your wins (publicly or privately) keeps you energized and builds confidence.

Tina reminds listeners that procrastination is normal and doesn’t mean you’re lazy or broken—you may just need better systems or clearer motivation. She encourages you to try any (or all!) of these strategies today. Don’t let procrastination hold you back from building your dream business and life. The world needs what you have to offer!

Links & Resources:

• Monday.com

• Pomodoro Timer (free software)

• Freedom App

• Opal App

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder