In this heartfelt and candid episode, Tina celebrates her and Mat’s 20th wedding anniversary by inviting him on the podcast for the very first time! Together, they answer listener questions about life, marriage, parenting, business, and everything in between, offering a unique behind-the-scenes look at their unconventional journey as partners, parents, and business collaborators.

From juggling young kids with demanding businesses, to overcoming stereotypes and supporting each other's dreams, Tina and Mat open up about the real challenges and joys of building both a family and an empire together.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Tina Tower Instagram: https://www.instagram.com/tina_tower

• Parenting & Business Juggle: Tina and Mat reflect on the toughest seasons when the kids were young, acknowledging how much easier life gets as children grow up. They share advice about hiring help and leveraging time during demanding phases.

• Working & Living Together: The couple discuss the reality of being in close proximity day after day and how they’ve learned to give each other space (different offices are key!), respect each other's routines, and focus on shared goals.

• Communication in Uncertain Times: With some real talk on the early, uncertain years of Tina’s business, they recount the importance of over-communicating, trusting each other, and knowing when to discuss—and when to let go.

• Breaking Stereotypes: Mat opens up about the societal perceptions and family opinions about working for his wife, and how he’s dealt with the traditional “breadwinner” expectations.

• Happiness & Marriage Longevity: Both admit marriage isn’t always easy and share how actively working on their relationship, communicating openly, and allowing each other to grow have been crucial for their happiness.

• Their Kids’ Perspective: Tina and Mat chat about how their roles have influenced their sons, focusing on valuing individuality over stereotypes and showing that success and happiness look different for everyone.

• Adventure Stories: Get a laugh (and a cringe!) as they recount the weirdest things they’ve ever eaten while traveling through Mongolia and China.

As Tina and Mat’s stories show, building a business and a life together comes with its own challenges, laughter, and lessons—but it’s the ongoing commitment to communication, respect, and shared adventure that keeps it all working. From parenting to partnership, they remind us that success isn’t about fitting into stereotypes, but about creating a life that feels true to you.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Tina Tower celebrates the milestone 300th episode of the Her Empire Builder Show by sharing the top 10 lessons she’s learned from creating, evolving, and sustaining her podcast over the years. Whether you’re a long-time listener or new to the show, Tina gives a behind-the-scenes look at the evolution of the podcast, the flexibility of its branding, and her personal journey as a podcaster. She offers actionable advice for anyone looking to start or grow their own podcast, plus a candid look at the wins, experiments, and occasional missteps in her podcasting career.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

1. You Can Change Name & Format Anytime

   • The show has undergone several name and format changes. Don’t get stuck—if you feel inspired to change, go for it! Evolving is natural.

2. Solo Episodes Build Credibility

   • Interviews are great for reach, but solo episodes cement you as a thought leader. Don’t be afraid to put yourself at the forefront.

3. Interviews Expand Your Reach

   • Guests bring new perspectives and audiences, but be intentional with your choices.

4. It Has to Be on Video Now

   • Video podcasting is becoming essential, even if it’s more effort. The benefits for reach and repurposing content are worth it.

5. You Can Take a Break, But Consistency Wins

   • Breaks are okay (and sometimes necessary), but growth comes from long-term consistency.

6. Batch Your Content

   • Recording several episodes in one go is a lifesaver and keeps quality high.

7. It’s 1000% Worth It

   • Podcasting builds amazing relationships, authority, trust, and is integral for business growth.

8. Done Is Better Than Perfect

   • Don’t wait for perfection—get started and improve as you go. Early episodes will reflect your growth.

9. Your Podcast Becomes Part of Your Legacy

   • You’re documenting your journey and wisdom—this free resource for others is meaningful and lasting.

10. Show Up Like People Are Listening (Even When They’re Not)

    • Treat every episode like it matters, even in the early days with a small audience. Growth comes over time, and your content will reach people long after it’s published.

As Tina marks this 300-episode milestone, it’s clear her podcasting journey is one of growth, experimentation, and impact. From evolving formats and embracing video to balancing consistency with flexibility, the lessons she shares highlight both the challenges and incredible rewards of podcasting. Whether you’re just starting out or already deep into your own show, Tina’s insights serve as a reminder that podcasting is more than content creation—it’s about building authority, creating connection, and leaving a lasting legacy.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

This episode is such a special one because I am interviewing not only a guy who started business at 16 who has built and sold 5 businesses, including the super successful Dance Studio Owners Association for many millions, but also my best friend. 

Clint Salter is such a wonderful and unique human who thinks deeply and cares deeply about contribution and positive impact in the world. I get to talk to him every day so I'm pretty excited to be able to ask him the questions that I know will be helpful to share with so many! 

We're talking entrepreneurial dreams, the key to success, whether retirement is all it's cracked up to be, and the meaning of life! :) 

Enjoy! 

Resources and mentions:

• Join Her Empire Builder: https://www.herempirebuilder.com/join
• HEB Events: https://www.herempirebuilder.com/events
• Eight Wishes by Cass Caldercoy
• Susie Welsh Values Bridge Test / Becoming You
• Dance Studio Owners Association (DSOA)
• “Save the Cat Writes a Novel” by Jessica Brody 

• Clint’s Entrepreneurial Start

  • Began his first business (dance studio) at just 16, motivated more by creativity and curiosity than a desire to be an “entrepreneur.”

  • Emphasizes learning through experimentation, not following the traditional blueprint.

• Scaling & Selling DSOA

  • The evolution from solopreneur to building a faculty of coaches and a leadership team to make the business less reliant on him personally—a critical step in making it sellable.

  • Transparent account of the emotional and practical realities of the selling process: excitement, responsibility, grief, and the mental toll when exiting something meaningful.

  • The unique challenges of selling a business built on personal brand, and how IP, systems, and cultivating other leaders made the difference.

• Post-Exit Life & Purpose

  • Adjusting to life after a major exit: the restlessness, the joy of multiple two-hour walks daily, and the challenge of letting go of the hustle mentality.

  • Reflections on achievements, what “having made it” means, and a surprising sense of contentment in a more restful, experimental year.

  • Ownership of embracing randomness: testing new ventures, from doggy daycares to sandwich shops—always seeking that spark of true inspiration.

• Creativity & the Novel “Eight Wishes”

  • Clint’s adventure into fiction writing, the process and discipline behind it, and choosing to publish under a pen name (Cass Caldercoy).

  • Contrasts between creative satisfaction and business-driven projects—plus, the minimalistic launch approach, doing it for the joy rather than league tables and metrics.

• Wellness, Nervous System, and Redefining Success

  • How prioritizing rest, health, and time away from “noise” (social media, business podcasts) created profound shifts.

  • Honest discussion about money—how it amplifies life, but isn’t the end goal; and the necessity (for most) of the hustle phase to achieve financial freedom.

  • The psychological transition from pushing to contentment, and how environment and peer group impact our definition of success.

• Legacy, Philosophies, and Looking Ahead

  • Thoughts on legacy (and why it’s not top-of-mind, especially for those without children).

  • The importance of living well now, not just building for the future.

  • A love letter to his younger self: “You’ll be okay.”

This episode is a powerful reminder that success isn’t just about the hustle or the exit—it’s about finding fulfillment, creativity, and peace in the seasons that follow. Clint’s story shows us that reinvention is always possible, that rest is just as vital as ambition, and that joy often comes from the unexpected. Whether you’re in the thick of building your business or navigating what comes next, this conversation will leave you inspired to define success on your own terms—and to trust that, in the end, you’ll be okay too.

Where to find Clint Salter:

Instagram: https://www.instagram.com/clintsalter/

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower takes us behind the scenes of running live events and shares the real, raw truth about what it takes—from the glamorous highlights to the logistical and emotional challenges. Drawing on 13 years of experience and over 40 live events, Tina offers practical tips, cautionary tales, and encouragement for anyone thinking about hosting their own event.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

1. Running Live Events is a Lot of Work

• Events are incredibly rewarding, but definitely not the easiest way to build your profile or business.

• Preparation is everything—good events take months of planning, and unexpected challenges always pop up.

• The behind-the-scenes workload is mostly invisible to attendees.

2. Energy Management is Crucial

• Live events are an “energy exchange” between host, team, and audience.

• Tina shares how her energy and even her cycle can dramatically affect her, and stresses the importance of optimizing rest, nutrition, and recovery time.

• It’s natural to feel depleted after giving it your all—factor in downtime to recharge.

3. Tech Issues Are Inevitable

• Something will go wrong: AV, microphones, projectors, music... the list goes on.

• Plan for problems, have backups, and most importantly, stay calm. The audience will take their cue from you.

4. Create a Memorable Experience

• People remember how you made them feel rather than what you said.

• Focus on every touchpoint—from music choices to signage, food, comfort, and connection opportunities.

• Surprise and delight attendees for a lasting impression and growing expectations.

5. Be Realistic About Finances

• You can lose or make money on events, so start with a clear goal: profit, marketing, or connection.

• Budget for ALL expenses (hidden costs add up fast) and be strategic about ticket pricing.

6. You Need a Support Team

• You can’t (and shouldn’t) do it all yourself.

• Trusting and empowered team members are essential—especially someone who can calmly handle curveballs on event day.

7. Nothing Beats In-Person Connection

• Live events foster game-changing breakthroughs, loyalty, and deep community—the magic is in the room.

• Events turn followers into friends.

8. Design Events That Reflect You

• Don’t copy others; infuse your event with your personality, values, and ideal style.

• Make decisions (like event timing!) that support your energy and wellbeing.

9. You’ll Always Keep Learning

• Every event teaches you something new. Experience builds confidence and systems—embrace the growth.

If hosting a live event is on your dream list, go for it—planned thoughtfully, it’s exhausting but “absolutely freaking magic.” Tina encourages listeners to seek support, leverage resources, and, most importantly, focus on creating an unforgettable experience for your community.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this thought-provoking episode, Tina Tower dives deep into one of the toughest business conundrums: How do you know when to persevere and when it’s time to let an idea go? Tina shares her insights, personal stories, and actionable strategies to help you discern whether you should double down or pivot in your business journey. Whether you’re facing resistance that may just be the prelude to a breakthrough, or you sense it’s time for a fresh start, this episode gives you the clarity and confidence to make your next move.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Key Topics Covered:

• The Myth of “If It’s Hard, It’s Wrong” Tina busts the myth that struggle means you’re on the wrong path, emphasizing that all good things start hard. She highlights the reality of behind-the-scenes challenges, reminding listeners not to be fooled by the highlight reels of others.

• Measuring Effort vs. Evidence Learn Tina’s framework for evaluating your progress. Are you seeing small signs of life and traction? Or is your idea flatlining after consistent, strategic efforts? She guides you on how to assess your metrics and tweak your approach accordingly.

• Reconnecting With Your ‘Why’ If you’re considering a pivot, Tina suggests revisiting your core mission. Are you overly attached to your offer instead of your purpose? She explains why falling in love with your mission—not just the format of your offer—sets you up for sustainable success.

• Energy Drain vs. Expansion Red flag or green flag? Tina shares the energetic indicators to watch for—like dread, burnout, or fulfillment—and how these can guide your decision to stick or quit.

• Asking Better Questions Instead of simply debating quitting, Tina provides thought-provoking questions to ask yourself, such as “What would need to change to make this work?” and “Would I want to do this if I didn’t have to?”

• Giving Yourself Permission to Change Without Shame Hear Tina’s honest stories of major pivots and identity shifts, and her encouragement to change direction boldly, without fear of looking flaky or failing publicly.

• Signs to Stick It Out vs. Let It Go Tina breaks down when to persevere (traction, foundational growth, evolving leadership, excitement for the future) and when to walk away (misalignment, ongoing energy drain, sunk cost traps, attachment to what others think).

• Trusting Yourself and Staying Adaptable The episode closes with powerful reminders to trust your gut, hold your mission firmly, but keep the how flexible. Persistence is noble, but discernment is powerful.

Whether you’re holding on or letting go, the journey is about trusting yourself, staying true to your mission, and being willing to adapt as you go. Give yourself grace and know that every decision makes you wiser and more resilient. 

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this empowering episode, Tina Tower takes on five of the most common money myths holding women back from creating more abundance in their businesses and lives. With warmth, honesty, and practical strategies, Tina explores how both beliefs and strategy impact wealth-building—and reveals how you can reframe limiting money stories to make way for a more prosperous reality.

Resources and mentions:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Book: Useful Not True by Derek Sivers

Accounting Tool Recommendation: Xero

1. Making Money Is Hard: Tina challenges the belief that making money requires endless hustle. She encourages listeners to seek ease, focus on value creation, and kick the right “soccer ball” through the goal—not just the heaviest or hardest one.

2. Wanting More Money Is Greedy: Tina dispels the myth that desiring wealth is selfish, pointing out how women with wealth give back to their families and communities, and that having more is an act of service.

3. You Have to Be Great at Math or Finances to Build Wealth: Not true! Tina shares her own modest math grades and reminds us that learning and tracking your numbers—even with simple tools or a bookkeeper—is what truly matters in business.

4. Charging High Prices Is Selfish: Tina encourages listeners to see high prices as a reflection of value and impact. Committed clients invest more—and get better results—while strong pricing helps your business and your clients thrive.

5. If I Just Work Harder, I’ll Make More Money: Tina notes this is true only up to a point. After a certain stage, more hours won’t yield more income. Focus on smarter strategy, leverage, better offers, and scalable systems.

Your beliefs shape your success as much as strategy. Reframe limiting stories, track your numbers, and price confidently to reflect your impact. Money amplifies your values—choose empowering beliefs that drive growth and align with the freedom and opportunities you deserve.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into the art of creating irresistible offers for digital online courses. She emphasizes that oftentimes, the root problem isn’t your selling ability—it’s your offer and messaging. Tina unpacks actionable strategies to help your ideal clients feel like your offer was made just for them, making it a natural next step to say “yes!”

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

1. Know Your Ideal Client Intimately

   • Be ultra-specific about who you’re selling to—not just demographics, but psychographics. Dive deep into their worries, desires, and daily challenges so your offer speaks directly to them.

2. Sell the Transformation, Not the Format

   • Don’t just list what your course includes—modules, PDFs, calls. Paint a vivid picture of the transformation and outcome clients will achieve after completing your program.

3. Build in Instant Gratification

   • Give buyers a quick win right at the start to boost confidence and momentum. Fast-action bonuses and clear “Start Here” sections help clients feel immediate value and satisfaction.

4. Stack Value Without Overwhelm

   • Articulate the value of each component, but avoid piling on so much that it overwhelms your audience. These days, less is more—show how you’ll get them results in the quickest, easiest way possible.

5. Inject Real, Ethical Urgency

   • Create authentic reasons for people to take action now (like limited-time bonuses or special pricing), but always keep it genuine—false scarcity can break trust.

6. Make the Investment a No-Brainer

   • Clearly show how the value and return outweigh the cost. Highlight the financial, emotional, or energetic ROI and back it up with testimonials, clear guarantees, and simple pricing breakdowns.

7. Use Irresistible, Relatable Offer Language

   • Make your messaging pop! Use engaging, best-friend-style copy that speaks to hopes, dreams, and relief—the emotional end-game your clients are seeking.

Evaluate your current offer using these seven pillars. Is it ultra-specific? Does it promise real transformation? Layer in instant wins and smart bonuses, and use language that feels personal. Remember, your irresistible offer is the key to standing out—and truly serving your dream clients.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this empowering episode, Tina Tower takes listeners through the 10 universal problems that every entrepreneur faces—no matter where they are on their journey. More importantly, she offers clearly actionable steps for overcoming each obstacle, helping you to anticipate and navigate the challenges that are simply part of the entrepreneurial “game.”

Tina breaks down everything from the struggle to clarify your vision and inconsistent sales, to overcoming fears around visibility and burnout from trying to do it all yourself. You’ll finish this episode with a renewed mindset, practical strategies, and encouragement to treat business as a series of solvable challenges—and maybe even learn to enjoy the process!

Resources & Mentions:

• Join Her Empire Builder: https://www.herempirebuilder.com/join
• Monday.com (for dashboards & finance tracking)
• Tim Ferriss, The 4-Hour Workweek (on automating, delegating, eliminating)
• Pareto Principle (80/20 rule)

1. No Clear Vision Many entrepreneurs are flying by the seat of their pants. Tina shares how crucial it is to define your version of success and reverse-engineer the path to get there.

2. Poor Time Management Being busy ≠ being productive. Use ruthless prioritization and weekly planning to stay focused on high-impact tasks—those that bring joy, enhance customer experience, or make you money.

3. Inconsistent Sales Avoid “feast or famine” cycles by building predictable sales systems. Balance launches with evergreen marketing efforts and build your email list continuously.

4. Weak Financial Controls Know your numbers! Regularly monitor revenue, expenses, and the sources of your income. Use targets and cash flow forecasting to avoid surprises.

5. Fear of Visibility Fear often stands between you and growth. Start small with visibility—like Instagram stories—and build your courage through practice, focusing on who you serve rather than yourself.

6. Undercharging for Services Price based on the value and transformation you provide—not your time or number of lessons. Align your pricing with your confidence and competitor analysis.

7. Hiring Challenges Don’t hire too early or too late. Systemize and outsource tasks thoughtfully, and aim to hire people who can take full ownership of their responsibilities.

8. Shiny Object Syndrome Stay focused! Resist the urge to constantly pivot. Rinse and repeat your core offers at least three times before considering a major change.

9. Not Enough Thinking Time Schedule regular “CEO” thinking time to evaluate what’s really moving the needle and to course-correct as needed.

10. Trying to Do it All Alone Building a support system—both in your business and at home—is essential for sustainability. Delegate, automate, and eliminate wherever possible.

Business will always present new challenges, but every obstacle is 100% solvable when you approach problems as opportunities to level up. Accept these challenges as part of the entrepreneur’s journey, and remember: enjoy the process!

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives into the three biggest reasons people struggle with sales—especially female course creators—and shares practical, relatable strategies to boost your confidence and conversion rates. If you want to sell more with authenticity and ease, this episode is a must-listen.

Resources & Mentions:

Zoe Foster Blake: https://www.instagram.com/zotheysay

Idea to Launch: https://www.herempirebuilder.com/start

Join Her Empire Builder: https://www.herempirebuilder.com/join

1. Selling Like Someone You’re Not

• Many women try to adopt a "salesy" persona that doesn’t feel true to them, leading to awkward transitions and flat sales messaging.

• Tina talks about cultural differences in how women from Australia, the UK, and New Zealand approach self-promotion compared to those in the US and Canada.

• Tip: Embrace "Bestie Marketing" (coined by Zoe Foster Blake) by writing your sales copy and content as if you’re talking to your best friend. Inject your real self—stories, voice, and confidence—into every sales message.

• Practice makes perfect! Sales gets easier and more authentic with repetition and self-acceptance.

2. Fear of Asking for the Sale

• A major sales killer is shying away from the actual ask due to fear of being pushy or fear of rejection.

• Tina shares why women often hesitate to send enough sales emails or deliver a confident call to action at the end of webinars.

• Tip: Reframe sales as an act of service. You’re not begging or pressuring—your offer is the bridge to transformation that your audience actually wants.

• Detach from the outcome: Do your best, prepare thoroughly, then let go of results.

3. Selling Features, Not Feelings

• Buyers aren’t interested in a long list of features—they want results. They’re looking for the transformation your offer brings.

• Use storytelling and specific, relatable examples that speak to what your customer really wants: the feeling of accomplishment and the change your program can make.

• Tip: Always start with the end in mind. Clearly communicate the before-and-after, use your audience’s language, and keep your pitch simple and direct.

• Address objections openly so prospects believe the transformation is possible for them.

Sales isn’t sleazy—it’s an act of leadership and service. When you own your value and communicate it authentically, you’ll not only sell more, but you’ll enjoy the process too.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into the crucial pre-launch phase, explaining why waiting until launch to start marketing is a recipe for lackluster results. Instead, the magic happens in the six to eight weeks leading up to launch, when you’re building awareness, desire, and readiness in your audience. Tina walks listeners through the essential elements of an effective pre-launch campaign and actionable steps you can take to set your next launch up for massive success.

Resources:

Join Her Empire Builder: https://www.herempirebuilder.com/join

• Pre-Launch Matters: Launching to a “cold” audience almost never works—most successful launches are to people who have been warmed up over weeks.

• Messaging Is Everything: You need a crystal clear transformation promise, and your audience should know who your offer is for, what it is, and why it matters—well before the launch begins.

• Content Builds Desire: Use educational content, storytelling, testimonials, and case studies to create both trust and anticipation.

• List Building Is Essential: The size and quality of your email list directly impact your launch—a robust pre-launch period focuses on effective lead magnets, waitlists, and free trainings.

• Use Multiple Channels: Promote with live video, reels, LinkedIn events, podcasts, and collaborations to reach new audiences.

• Boost Engagement: Start genuine conversations with your audience through polls, DMs, and interactive content to raise excitement before the launch.

• Nurture and Sequence: Set up thorough nurture email sequences for all audience touchpoints to deliver value and build trust.

• Share Your Why: Open up about the reasons behind your offers—people respond to relatable, authentic stories.

• Build Anticipation Strategically: Map out an 8-week content plan leading up to launch, steadily increasing your visibility and hype.

• Avoid Common Mistakes: Don’t wait until launch week to promote, and don’t “over tease” your audience—always pair excitement with substance.

Launching your online course is exciting, but as Tina Tower shared, real success comes from what you do before launch week. By warming up your audience, building your list, and crafting clear messaging, you turn launch week into a celebration, not a surprise. Start early, nurture genuine interest, and you’ll see more excitement and conversions when you finally open the doors.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder