Her Empire Builder Show with Tina Tower

After more than 300 episodes, this is the final episode of Her Empire Builder Show. I'm sharing why I'm closing the podcast, why the live version of Her Empire Builder finishes on 31 December 2026, what changes from 2027, and what this next chapter of business and life looks like for me. I'm not disappearing. I'm changing how I work.

The final invitation to join Her Empire Builder in its current live model is open from 12 to 30 June. Links below.

• Join the final live chapter of Her Empire Builder (12 to 30 June): https://www.herempirebuilder.com/final

• Want me on your podcast? Here's how to invite me: https://www.herempirebuilder.com/contact

• Work with me from 2027 (advisory, VIP days, Empress Circle): https://tinatower.com/

Tina Tower welcomes leadership expert Cherie Canning (Luminate Leadership, Lead with Courage podcast) and shares how they first connected through social media and met in person at Christine Cochran's event.

Cherie explains how her dad's coaching and her school leadership roles shaped her early view of leadership, then how being made redundant from Flight Centre during COVID pushed her into starting her own business despite never planning to be an entrepreneur. She describes her runway planning, building a workshop-and-speaking-centered business model, adding a podcast to build trust, and the mindset shift of pricing and selling "you."

The conversation focuses on self-leadership, human-centered leadership as connection (within, with others, and with awe), sustainable success through planned breaks and intentional energy deposits, and Cherie's current goals of higher revenue/profit and more stage speaking, including her Ignite Women in Leadership conference on 13 November.

00:00 Welcome and Guest Intro

00:49 Consistency on Social Media

02:00 Meet Cherie Canning

03:39 Early Leadership Roots

05:03 Redundancy to Reinvention

06:31 Taking the Entrepreneur Leap

11:16 Building Luminate Model

13:50 Self Leadership Without Boss

18:13 Human Centered Leadership

21:48 Can Leadership Be Learned

22:42 Nature vs Nurture Skills

24:16 Rewiring People Pleasing

25:59 Two Wolves Mindset

28:25 Sustainable Success Systems

32:43 Building Personal Brand

37:23 Social Media Boundaries

39:12 Defining Success Season

41:12 Ignite Conference Details

43:15 Closing Thanks

Get the Free DEFINE AND ALIGN Values online course from Cherie >> https://www.luminateleadership.com.au/online-courses

Host Tina Tower welcomes Dr. Andrea Robertson - osteopath, naturopath, nutritionist, speaker, and "inflammation queen", to discuss women's health (especially perimenopause/menopause), avoiding burnout, and building a long-term online business. Andrea shares her path from professional dance (including Moulin Rouge) and a large Adelaide clinic to online programs after burnout, staff upheaval, and realizing she needed to be bigger than her hourly rate. She explains common midlife symptoms (fatigue, brain fog, belly weight gain, anxiety), focuses on reducing inflammation and toxic load (often removing alcohol, gluten, cow's dairy, processed sugars), and emphasizes small nervous-system habits like box breathing and outdoor light. Andrea outlines her 12-week program, 3-week Inflammation Detox Diet, and newer paid-ads/VSL funnel approach as the online landscape has changed.

Where to find Tina:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Instagram: https://www.instagram.com/tina_tower/

Where to find Andrea:

Monthly Inflammation Detox Diet = Special price of $111 for 24 hours: https://www.andrearobertson.health/IDD

All my Freebies page: https://www.andrearobertson.health/freebies

Book a call to join my 12 week program: https://www.andrearobertson.health/whs

Key moments: 00:00 Welcome Launch Week 00:26 Meet Dr Andrea 03:05 Perimenopause Preview 03:58 Join Her Empire 06:21 Andrea Origin Story 08:22 Clinic Crisis Pivot 13:33 First Online Launch 17:57 Menopause Niche Choice 20:06 Symptoms And Solutions 24:37 Inflammation Food Triggers 26:41 Stress Hormone Triangle 28:10 Nervous System Micro Habits 30:12 Breathwork and Daily Routines 33:05 Listen to Body Whispers 35:01 High Achiever Health Patterns 36:40 Redefining Sustainable Success 38:16 Programs and Client Journey 40:32 Marketing Shifts After Covid 44:13 Thought Leadership and Self Belief 46:10 Start Before Ready 47:22 Midlife Health Mission About Andrea:

Dr Andrea Robertson is an Osteopath, Naturopath, Nutritionist, keynote speaker, and health educator —often called the Inflammation Queen.

With over 25 years in health and human performance, and a background spanning both clinical practice and professional dance, including performing at the Moulin Rouge in Paris, Andrea brings a unique lens to women's health.

She has helped thousands of women worldwide improve their energy, hormones, and confidence through her online programs, clinics, and keynote work, and is especially known for supporting women through perimenopause and menopause with practical, science-backed strategies that work in real life.

In this episode, I share why I'm in Palm Springs for launch and how running a destination launch energizes me compared to launching from home. I discuss the importance of effort, mindset, and strategy for success, noting that only 12% of female business owners earn over $100,000 a year, often due to a lack of strategy and mindset.

I invite you to join us in Her Empire Builder, where we provide the support and community needed to elevate your business.

Where to find Tina:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Instagram: https://www.instagram.com/tina_tower/

Key moments:

00:00 Introduction from Palm Springs 02:56 Need for a Break 04:41 Emotional Rollercoaster of Launches 06:40 Daily Routine in Palm Springs 09:02 Empire Accelerator Training Recap 10:56 Elements of Success 16:05 Join Her Empire Builder

Tina Tower welcomes Hayley Osborne to the Her Empire Builder Show to talk about how having three kids under five has amplified Hayley's ambition, focus, and productivity, plus the kinds of support she says yes to (like a cleaner, lawn help, and leaning on family). Hayley shares her journey of business reinvention, from broad marketing and brand work (including launching social pages for brands like Jack Daniels) through different niches to ultimately focusing on health, wellness, and allied health businesses, along with lessons on trusting your gut, diversifying income streams, and using failure as fuel. They discuss the pressure of being visible, stepping into a personal brand, keeping marketing professional with systems, and why social media isn't the only growth lever. Haley highlights podcasts and live events as high-ROI marketing, encourages practising your clear "what I do" pitch, and defines success as freedom.

Where to find Tina:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Instagram: https://www.instagram.com/herempirebuilder

Where to find Hayley:

• Listen to Hayley on her podcast, The Hayley Osborne Show
• Build a health brand that turns heads and fills appointment books with the 10 essentials every successful practitioner uses to stay booked, visible, and unforgettable. Download your Health Brand Marketing Strategy Checklist HERE
• Join the waitlist for The Health Brand Accelerator TM 90 Days if you're a health brand ready to go BIG,HERE

Key moments: 00:00 Welcome and Guest Intro 04:22 Babies and Ambition 07:06 Laser Focus Systems 08:46 Reinventing the Business 13:07 Pivoting and Diversifying 15:47 Failure and Public Growth 19:05 Personal Brand Challenges 22:40 Visibility with Limited Time 24:44 Balancing Motherhood Self 24:59 Asking For Support 25:49 Mindset Shift Outsourcing 26:28 Raising Kids With Village 29:01 Different Life Stage Timelines 31:51 Podcast Marketing ROI 33:43 Networking Live Events 36:02 Introvert Event Confidence 38:53 Growth Through Empire Builder 41:58 Level Up And Invest 44:03 Defining Success Freedom

In this episode, I share the behind-the-scenes journey of launching my new evergreen course, Welcome to Adulting, which aims to equip teenagers with essential life skills.

I discuss the challenges I faced during the seven-week creation process and the importance of marketing strategies, including the use of video sales letters and Deadline Funnel for urgency.

If you've thought about running a low cost evergreen funnel or you already do and want to refine it, this episode is for you.

Episode Resources:

Her Empire Builder Waitlist: https://www.herempirebuilder.com/join

Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek

Instagram: https://www.instagram.com/tina_tower/

Deadline Funnel Software: https://www.deadlinefunnel.com/?via=tina-tower

Check out Welcome To Adulting: https://www.welcometoadulting.co/

Key moments:

00:00 Introduction to Her Empire Builder

02:08 Focus on Low-Cost Offers

03:53 Inspiration Behind Adulting Course

07:56 Creating the Course

09:43 Filming Challenges

11:44 Target Audience Differences

14:50 Initial Launch Experience

23:36 Sales Goals and Progress

In today's episode I am talking with business powerhouse and my good friend, Jacqueline Snyder, the founder and CEO of The Product Boss. While we're talking about business growth and running multi-million dollar online courses, we're focusing on alignment and how your business is a reflection of you and how you can grow yourself so that in turn, you can grow your business.

Where to find Tina:

* Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist

* Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek

* Instagram: https://www.instagram.com/tina_tower/

Where to find Jacqueline:

* The Product Boss Podcast: https://podcasts.apple.com/us/podcast/the-product-boss-with-jacqueline-snyder/id1332572879

* YouTube: https://www.youtube.com/channel/UCsxpnARluJTJV7QJtbhEgwg

* Instagram: https://www.instagram.com/theproductboss

* Masterclass Training: https://go.theproductboss.com/sales-every-day-masterclass-optin1761332150531 J

Jacqueline Snyder is the Founder of The Product Boss, bringing over 20 years of experience in the product industry, where she has launched and grown over 2,000 brands, including those featured in major retailers like Nordstrom and Target. Starting her journey as a fashion designer with Cuffs Couture, she built a six-figure business in its first year without ads or a social media following. Passionate about the mirror method, Jacqueline believes that personal growth directly impacts business success, guiding her 100,000+ students worldwide to achieve remarkable milestones, including Shark Tank appearances and top seller rankings. With over 5 million podcast downloads, she delivers actionable strategies and mentorship to help entrepreneurs navigate the challenges of building resilient businesses that reflect their true potential.

Ever felt like you could be doing more with your marketing but you've been focused on social media? This episode is for you so you can find out the 37 ways to market your online business and what you need to be doing to GROW.

Resources:

Get the free Marketing Audit: http://herempirebuilder.com/audit

Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist

Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek

00:00 Welcome and Setup 00:36 Why Marketing Beyond Social 01:09 Get the 37 Point Audit 04:11 Personal Brand Foundations 07:04 Podcast Guesting Strategy 09:05 Start Your Own Podcast 10:36 Social Media With Strategy 13:17 Third Party Media Credibility 15:40 Website Funnel Checkup 18:23 Sales and Weekly Newsletter 21:47 Offers Waitlist and Training 22:40 Final Marketing Challenge

What's the secret to building a seven-figure business and a life you love? 🤔 On the latest episode, Ellie Swift reveals her journey, strategies for success, and how to live a mission-driven life while being a devoted mum and to create a sold out mastermind!

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/?hl=en

YouTube: / @herempirebuilder

Where to find Ellie:

Podcast: The Scalable Freedom Show: http://ellieswift.com/podcast/

Instagram: @elliehswift

The Mastermind Model Waitlist: https://ellieswift.com/tmm-tina

Sell out Your Mastermind freebie: https://ellieswift.com/freebie-tina

Tina Tower welcomes business coach and mastermind expert, Ellie Swift to discuss masterminds, shifts in the coaching industry, and creating a freedom-filled business while prioritising motherhood.

Ellie shares that since having her daughter, she has become more intentional, planning-driven, and boundaried, embracing the ongoing "dance" rather than seeking balance. She explains how she redesigned her business in preconception and during IVF by consolidating multiple mastermind tiers and how she became more discerning about what deserves her energy, letting go of problems she can't control.

Ellie describes building her business model specifically for motherhood, moving from one-to-one work into scalable one-to-many offers, and defines success as living her values over time: family, abundance and choice, meaningful mission-driven impact, and practical flexibility like school drop-off and pick-up. The conversation explores how the online coaching/education market has shifted from a 2010–2020 "gold rush" (low barrier to entry, people buying broadly) to a more discerning post-COVID environment that demands stronger delivery, clearer IP, and better business fundamentals; Ellie predicts more "weeding out" and increasing emphasis on embodied, original expertise by 2026, especially for masterminds.

Ellie outlines her mastermind framework (the "five Cs": call structure, coaching between calls, community, curriculum, and container criteria) and notes rising expectations for access, outcomes, and congruence between sales and delivery. On the seven-figure path, she highlights three drivers: mindset/identity, clear strategy and business model math, and consistent personal-brand marketing, plus resilience through evolving requirements.

Ellie explains who shouldn't run masterminds (people unwilling to be in relationships, facilitate transformation, or handle feedback), the biggest launch mistake (designing for short-term goals without scalability), and how she manages the energetic load of holding space using strong container boundaries and simple rituals like exhaling after calls and "giving back" energy that isn't hers. In rapid-fire closing, Ellie shares a belief she's outgrown (operating as a solopreneur), a metric she no longer worships (views), and one thing she won't sacrifice again (herself).

00:00 Welcome + Meet Mastermind Expert Ellie Swift

02:02 Human Sunshine & the Power of Business Friendships

04:10 Motherhood Shift: Intentional Time, Priorities & 'Living in the Dance'

08:40 Redesigning the Business for the Next Season (IVF, Simplifying Offers, Letting Go)

11:54 Building for the Long Game: Why the Mastermind Model Creates Scalable Freedom

13:43 Defining Success: Values, Family, Wealth & Impact Without the Hype

16:58 What's Changed in Online Business: From Early Skepticism to Industry Evolution

18:28 Coaching Industry Overview: The 'Gold Rush' Phase and What Comes Next

18:59 From Baby Photos to the Internet Boom: How New Industries Create Gold Rushes

20:37 Post‑COVID Buyer Skepticism & Why Delivery Now Matters More Than Hype

21:53 The Mastermind Shakeout: Real IP, Real Results, and Higher Expectations

23:13 The 5 Cs Framework: Designing Masterminds That Retain and Scale

23:59 Why 7 Figures Is Rarer Than You Think (and What Actually Gets You There)

24:44 Mindset, Strategy, Marketing: The 3 Levers Behind a 7‑Figure Mastermind

27:29 Who Should NOT Run a Mastermind (and the Many Ways to Structure One)

30:17 Biggest Launch Mistake: Building for Short‑Term Cash Instead of Long‑Term Scale

31:51 Holding Space Without Burning Out: Boundaries, Energy Protection & Simple Rituals

36:43 Rapid-Fire Takeaways + Final Wrap and Where to Find Ellie

Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom™️.

As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™.

She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 250+ episodes available to binge.

Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She built to a 7-figure business in the first 5 years and has supported her clients as they've built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) using mindset, marketing & strategy.

Ellie's mission is to support coaches, mentors and consultants create businesses with a mastermind as part of their offer suite that generate results for their clients and creates the freedom they most want.

She has been featured in a range of media, including Success Magazine, Medium, Mamamia, Thrive Global, Smart Company, The West Australian and as a guest on more than 100 podcasts.

In this episode of Her Empire Builder Show, Tina Tower discusses the often overlooked but effective quiet power moves that contribute to building a sustainable and successful business. Contrary to the myth that business success requires being loud and viral, Tina shares strategies that focus on intentionality, consistency, and strategic planning. She emphasises the importance of setting boundaries, having white space in your schedule, and focusing on deep work to promote long-term growth without burnout. Tina also highlights the significance of customer experience, optimising funnels, and simplifying business models for better efficiency. The episode offers actionable insights on auditing your offers, refining brand messaging, and enhancing client results—all while maintaining a balanced and fulfilling work-life alignment.

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

00:00 Introduction to Quiet Power Moves 00:14 Debunking the Myth of Loud Success 02:49 The Essence of Quiet Power Moves 04:06 Implementing White Space for Growth 07:14 Deep Work and Strategic Focus 09:56 Optimizing Funnels and Finances 16:32 Quiet Leadership in a Loud World 20:55 Conclusion: Building a Sustainable Business