In this episode, Tina Tower dives deep into the art of creating irresistible offers for digital online courses. She emphasizes that oftentimes, the root problem isn’t your selling ability—it’s your offer and messaging. Tina unpacks actionable strategies to help your ideal clients feel like your offer was made just for them, making it a natural next step to say “yes!”

1. Know Your Ideal Client Intimately

   • Be ultra-specific about who you’re selling to—not just demographics, but psychographics. Dive deep into their worries, desires, and daily challenges so your offer speaks directly to them.

2. Sell the Transformation, Not the Format

   • Don’t just list what your course includes—modules, PDFs, calls. Paint a vivid picture of the transformation and outcome clients will achieve after completing your program.

3. Build in Instant Gratification

   • Give buyers a quick win right at the start to boost confidence and momentum. Fast-action bonuses and clear “Start Here” sections help clients feel immediate value and satisfaction.

4. Stack Value Without Overwhelm

   • Articulate the value of each component, but avoid piling on so much that it overwhelms your audience. These days, less is more—show how you’ll get them results in the quickest, easiest way possible.

5. Inject Real, Ethical Urgency

   • Create authentic reasons for people to take action now (like limited-time bonuses or special pricing), but always keep it genuine—false scarcity can break trust.

6. Make the Investment a No-Brainer

   • Clearly show how the value and return outweigh the cost. Highlight the financial, emotional, or energetic ROI and back it up with testimonials, clear guarantees, and simple pricing breakdowns.

7. Use Irresistible, Relatable Offer Language

   • Make your messaging pop! Use engaging, best-friend-style copy that speaks to hopes, dreams, and relief—the emotional end-game your clients are seeking.

Evaluate your current offer using these seven pillars. Is it ultra-specific? Does it promise real transformation? Layer in instant wins and smart bonuses, and use language that feels personal. Remember, your irresistible offer is the key to standing out—and truly serving your dream clients.

Resources:

Join Her Empire Builder https://www.herempirebuilder.com/secret

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this empowering episode, Tina Tower takes listeners through the 10 universal problems that every entrepreneur faces—no matter where they are on their journey. More importantly, she offers clearly actionable steps for overcoming each obstacle, helping you to anticipate and navigate the challenges that are simply part of the entrepreneurial “game.”

Tina breaks down everything from the struggle to clarify your vision and inconsistent sales, to overcoming fears around visibility and burnout from trying to do it all yourself. You’ll finish this episode with a renewed mindset, practical strategies, and encouragement to treat business as a series of solvable challenges—and maybe even learn to enjoy the process!

1. No Clear Vision Many entrepreneurs are flying by the seat of their pants. Tina shares how crucial it is to define your version of success and reverse-engineer the path to get there.

2. Poor Time Management Being busy ≠ being productive. Use ruthless prioritization and weekly planning to stay focused on high-impact tasks—those that bring joy, enhance customer experience, or make you money.

3. Inconsistent Sales Avoid “feast or famine” cycles by building predictable sales systems. Balance launches with evergreen marketing efforts and build your email list continuously.

4. Weak Financial Controls Know your numbers! Regularly monitor revenue, expenses, and the sources of your income. Use targets and cash flow forecasting to avoid surprises.

5. Fear of Visibility Fear often stands between you and growth. Start small with visibility—like Instagram stories—and build your courage through practice, focusing on who you serve rather than yourself.

6. Undercharging for Services Price based on the value and transformation you provide—not your time or number of lessons. Align your pricing with your confidence and competitor analysis.

7. Hiring Challenges Don’t hire too early or too late. Systemize and outsource tasks thoughtfully, and aim to hire people who can take full ownership of their responsibilities.

8. Shiny Object Syndrome Stay focused! Resist the urge to constantly pivot. Rinse and repeat your core offers at least three times before considering a major change.

9. Not Enough Thinking Time Schedule regular “CEO” thinking time to evaluate what’s really moving the needle and to course-correct as needed.

10. Trying to Do it All Alone Building a support system—both in your business and at home—is essential for sustainability. Delegate, automate, and eliminate wherever possible.

Business will always present new challenges, but every obstacle is 100% solvable when you approach problems as opportunities to level up. Accept these challenges as part of the entrepreneur’s journey, and remember: enjoy the process!

Resources & Mentions:

• Monday.com (for dashboards & finance tracking)

• Tim Ferriss, The 4-Hour Workweek (on automating, delegating, eliminating)

• Pareto Principle (80/20 rule)

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives into the three biggest reasons people struggle with sales—especially female course creators—and shares practical, relatable strategies to boost your confidence and conversion rates. If you want to sell more with authenticity and ease, this episode is a must-listen.

1. Selling Like Someone You’re Not

• Many women try to adopt a "salesy" persona that doesn’t feel true to them, leading to awkward transitions and flat sales messaging.

• Tina talks about cultural differences in how women from Australia, the UK, and New Zealand approach self-promotion compared to those in the US and Canada.

• Tip: Embrace "Bestie Marketing" (coined by Zoe Foster Blake) by writing your sales copy and content as if you’re talking to your best friend. Inject your real self—stories, voice, and confidence—into every sales message.

• Practice makes perfect! Sales gets easier and more authentic with repetition and self-acceptance.

2. Fear of Asking for the Sale

• A major sales killer is shying away from the actual ask due to fear of being pushy or fear of rejection.

• Tina shares why women often hesitate to send enough sales emails or deliver a confident call to action at the end of webinars.

• Tip: Reframe sales as an act of service. You’re not begging or pressuring—your offer is the bridge to transformation that your audience actually wants.

• Detach from the outcome: Do your best, prepare thoroughly, then let go of results.

3. Selling Features, Not Feelings

• Buyers aren’t interested in a long list of features—they want results. They’re looking for the transformation your offer brings.

• Use storytelling and specific, relatable examples that speak to what your customer really wants: the feeling of accomplishment and the change your program can make.

• Tip: Always start with the end in mind. Clearly communicate the before-and-after, use your audience’s language, and keep your pitch simple and direct.

• Address objections openly so prospects believe the transformation is possible for them.

Sales isn’t sleazy—it’s an act of leadership and service. When you own your value and communicate it authentically, you’ll not only sell more, but you’ll enjoy the process too.

Resources & Mentions:

• Zoe Foster Blake https://www.instagram.com/zotheysay

• Idea to Launch https://www.herempirebuilder.com/start

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives deep into the crucial pre-launch phase, explaining why waiting until launch to start marketing is a recipe for lackluster results. Instead, the magic happens in the six to eight weeks leading up to launch, when you’re building awareness, desire, and readiness in your audience. Tina walks listeners through the essential elements of an effective pre-launch campaign and actionable steps you can take to set your next launch up for massive success.

• Pre-Launch Matters: Launching to a “cold” audience almost never works—most successful launches are to people who have been warmed up over weeks.

• Messaging Is Everything: You need a crystal clear transformation promise, and your audience should know who your offer is for, what it is, and why it matters—well before the launch begins.

• Content Builds Desire: Use educational content, storytelling, testimonials, and case studies to create both trust and anticipation.

• List Building Is Essential: The size and quality of your email list directly impact your launch—a robust pre-launch period focuses on effective lead magnets, waitlists, and free trainings.

• Use Multiple Channels: Promote with live video, reels, LinkedIn events, podcasts, and collaborations to reach new audiences.

• Boost Engagement: Start genuine conversations with your audience through polls, DMs, and interactive content to raise excitement before the launch.

• Nurture and Sequence: Set up thorough nurture email sequences for all audience touchpoints to deliver value and build trust.

• Share Your Why: Open up about the reasons behind your offers—people respond to relatable, authentic stories.

• Build Anticipation Strategically: Map out an 8-week content plan leading up to launch, steadily increasing your visibility and hype.

• Avoid Common Mistakes: Don’t wait until launch week to promote, and don’t “over tease” your audience—always pair excitement with substance.

Launching your online course is exciting, but as Tina Tower shared, real success comes from what you do before launch week. By warming up your audience, building your list, and crafting clear messaging, you turn launch week into a celebration, not a surprise. Start early, nurture genuine interest, and you’ll see more excitement and conversions when you finally open the doors.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this heartfelt and personal episode, Tina Tower reflects on the journey of building her business while raising her children, now that they're nearing adulthood. She dives deep into the challenges, joys, and deliberate choices that came with balancing family life and entrepreneurship over the years.

Key Topics Covered: 

• Business & Babies: Tina shares how her kids have never known her without a business, and she often gets asked how she managed both. She emphasizes her gratitude for entrepreneurship, which gave her flexibility that a traditional job couldn’t.

• Seasons of Parenting & Work: Tina didn’t work at the same intensity when her children were small as she does now. For the first five years, she was the primary parent, even strapping her baby into a sling at work and adjusting her business as their needs evolved.

• Shifting Roles: At one point, Tina’s husband became the primary parent so she could focus on business growth. She discusses the real feelings—joy, gratitude, and sometimes resentment—that came with these changing roles.

• Time Together: She highlights the precious family time her business enabled, such as daily breakfasts and dinners, extensive travel, and close relationships built through shared experiences.

• Flexibility in Crisis: The episode touches on a family medical emergency, during which Tina was able to step back from work completely thanks to the business she’d built.

• Advice for Parents: For those in the thick of raising young children, Tina stresses that you can achieve remarkable things without sacrificing those fleeting years. Be present for the moments that matter, and understand it’s all about seasons and priorities.

• Not Doing It All: Tina openly shares her household philosophy—she “has it all, but doesn’t do it all.” Her family splits home and parenting responsibilities realistically, emphasizing teamwork and the importance of letting go of traditional gender roles.

• Making Kids Part of the Team: Tina encourages including children in business life, helping them understand the “why” behind your work, and celebrating special experiences and memories together.

• Letting Go: As her children become more independent, Tina reflects on the bittersweet process of letting go, fostering independence, and being proud as they chart their own paths.

Tina’s journey shows that building a business while raising a family is not about balance, but about seasons, teamwork, and intentional choices. She invites parents to embrace the flexibility entrepreneurship can offer, without guilt or pressure to do it all. Most of all, she reminds us that it’s possible to grow something meaningful—both at home and in business—when we lead with love, purpose, and presence.

Resources mentioned:

• Book & Card Deck: Fair Play – For equitable household division of labor.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this inspiring episode, Tina Tower sits down with the magnetic and passionate Amber McCue—entrepreneur, strategist, and founder of AmberMcCue.com. From becoming a single mom at 18 to scaling multiple multimillion-dollar companies across continents, Amber’s story is a masterclass in designing a business (and life) built around true freedom and flexibility.

Key Topics Covered: 

1. Designing a Business for Freedom and Flexibility
   • Amber McCue strategically built her businesses to allow for location independence, anticipating her husband's career might take them internationally. This intention shaped everything from systems to delegating tasks.
2. Building Multimillion Dollar Companies from Scratch
   • Amber shared her journey from single motherhood at 18 to owning several companies and running them from anywhere in the world. Her experience demonstrates it’s possible to build scalable, successful companies while prioritizing family and personal time.
3. Embracing the Modern CEO Mindset
   • Amber introduced her “Modern CEO Method”—a framework for running businesses that don’t require the founder to be "always on," making them more sustainable. The shift from solopreneur to CEO is not just about business growth but about cultivating freedom for yourself.
4. Efficient Time Management: The Power of Boundaries
   • Amber works 20–24 hours a week, rarely more, thanks to clear boundaries and prioritization. She emphasized the discipline to stick to time constraints, only focusing on tasks that drive results and align with personal and business goals.
5. Delegation and Letting Go
   • Identifying tasks to delegate or automate—often starting with administrative work—was crucial for Amber. She encouraged other entrepreneurs to calculate what only they can do versus what can be handed off, freeing up time and reducing business bottlenecks.
6. Personal Development and Mindset Shifts
   • The entrepreneurial journey is deeply personal; Amber highlighted the importance of dealing with guilt around working less, managing other people’s judgments, and having the confidence to do things differently from corporate norms.
7. Failing Forward and Scenario Planning
   • Both Amber and Tina discussed the inevitability of failure in business. Amber recommends using visualization and scenario planning to make failure less daunting, so you’re emotionally and strategically prepared for setbacks.
8. The Ripple Effect of Empowered Women
   • Empowering women to own successful businesses has a powerful ripple effect, benefiting families and communities. Both Amber and Tina are passionate about supporting women to step into confident CEO roles and create generational change.
9. Practical Tips for Growth
   • Start delegating small, with tasks that support revenue-generating activities. As the business grows, incrementally add support, and always make sure your investments in help match your capacity.
10. Community, Planning, and Events
    • Amber runs the annual “Plan A Thon” event to help entrepreneurs plan and celebrate their businesses. She highlighted the value of community and planning as pillars of ongoing business success.

Amber McCue’s story (and strategies) is a masterclass in intentional business design, prioritizing both growth and freedom. Building a business that fits your life—not the other way around—isn’t just possible, it’s essential.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Amber McCue: 

Amber McCue: https://ambermccue.com/

Amber McCue's All Ideas Workbook: ambermccue.com/alltheideas

Follow Amber on Instagram: @ambermccue

In this solo episode, Tina Tower dives deep into the real-world strategies she uses to conquer procrastination, stay motivated, and take unstoppable action in her business and life. Tina offers 10 actionable techniques that are practical and proven, highlighting that success often comes down to consistent action—even when the feeling isn’t there.

Whether you’re building a course, growing a digital business, or just trying to stay on track with your goals, this episode is packed with tangible tips to help you get out of your head, stop overthinking, and actually get things DONE.

1. Break Big Tasks Down: Tackle overwhelm by breaking large projects into bite-sized, actionable chunks. Use project management tools like Monday.com to list the small steps and work through them one at a time for a confidence boost.

2. Pomodoro Timer Technique: Focus in short, timed sprints for 25 minutes followed by a 5-minute break. This helps train your brain to focus, especially if you struggle with attention or frequently get distracted.

3. Block Distractions: Use apps like Freedom or Opal to block social media, emails, and other time-sapping distractions so you can stay laser-focused on the task at hand.

4. Stay Organized with Project Management: Tools like Monday.com, Asana, ClickUp, and Trello can systemize your workflow, help you brain dump ideas, and prioritize work so you know exactly what to focus on.

5. Set Clear Work Windows: Time block your day and give yourself realistic, defined periods to work. Setting boundaries (like strict start and end times or sprinting to deadlines) builds urgency and momentum.

6. Just Start—for 10 Minutes: Commit to working on tough tasks for just 10 minutes. Action often creates motivation; once you get started, you’re more likely to find your flow and keep going.

7. Reward Yourself: Celebrate milestones, even small ones! Whether it’s a treat, a walk, or a bigger reward after a big project, pairing achievements with positive rewards builds self-trust and motivation.

8. Done is Better Than Perfect: Don’t let perfectionism become procrastination. Aim for excellence, but know when 80-90% is good enough to launch—improvements can come later!

9. Visualize Success: Imagine your project, launch, or event completed successfully. Visualization transforms overwhelm into clarity and gives you an emotional boost to follow through.

10. Celebrate Your Wins: Mark every achievement, no matter the size. Regularly acknowledging your wins (publicly or privately) keeps you energized and builds confidence.

Tina reminds listeners that procrastination is normal and doesn’t mean you’re lazy or broken—you may just need better systems or clearer motivation. She encourages you to try any (or all!) of these strategies today. Don’t let procrastination hold you back from building your dream business and life. The world needs what you have to offer!

Links & Resources:

• Monday.com

• Pomodoro Timer (free software)

• Freedom App

• Opal App

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower walks you through the journey from having a simple idea to generating income with your first online course. Recognizing that many in her audience are at the very beginning of their course creation journey, Tina focuses on the essential first steps to help you confidently go from brainstorming to launching and selling your online course.

Key Topics Covered:

• Start Before You’re Ready: Don’t let indecision stall your progress. Choose one idea and get started — it’s better to begin than to wait for the “perfect” inspiration.

• Find Your Winning Idea: The best course topics sit at the intersection of what you love, what you're great at, what people want, and what they’re willing to pay for.

• Validate Before You Build: Instead of working in isolation, validate your idea by offering a live, short course (like 6-8 weeks) to a small group before creating polished course content.

• Launch Small, Learn Fast: Your first sales are likely to come from people you know. Make a list of potential buyers in your network, and focus on serving them well.

• Start Simple: Don’t get bogged down in complex business models. Begin with one straightforward offering and let your audience’s needs guide your evolution.

• Embrace Vulnerability: Selling a course is personal. Be prepared for vulnerability and judgment, but also for the massive rewards and personal growth that come from showing up authentically.

• Stay Focused on Your 'Why': Course creation is challenging, but keeping your end goal and impact in mind will help push you through the tougher moments.

By focusing on clarity, simplicity, and connection, your first online course can be the foundation of a thriving business. Trust yourself, start where you are, and remember — progress is far more powerful than perfection.

Resources Mentioned:

3 Day Idea To Income Challenge: https://www.herempirebuilder.com/income for your free guide on How to Start Your Online Course Business.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this special “Ask Me Anything” episode, Tina Tower dives into a variety of questions submitted by her audience, covering everything from how to turn an idea into a successful business offer, to starting out with limited funds, building trust in business, social media strategies, and health transformations. Tina shares behind-the-scenes stories about her own entrepreneurial journey—including both the wins and the struggles—and offers actionable advice for anyone navigating the world of online business.

Key Topics Covered:

• Developing and Testing Business Ideas

  • How Tina decides which projects to pursue

  • The three crucial ingredients for a winning offer

  • Tina’s experimental approach when starting out

• Launching a Business with Little to No Money

  • Honest stories about overcoming financial hardship

  • First steps to building an online business from scratch

  • Resources Tina recommends for beginners (including her course, “Idea to Launch”)

• Trusting People in Business, Especially Around Money

  • Setting up clear boundaries and contracts

  • Why self-responsibility is crucial with finances

  • Tips for collaborating with partners and friends

• Fastest Ways to Make Money When Starting Out

  • The power of one-to-one consulting and done-for-you services

  • How to gradually move from one-to-one to scalable one-to-many offers

• Approaching Social Media as a New Business Owner

  • Why it’s tougher (but also more accessible) than ever

  • The importance of multi-format content and consistency

  • When and why to consider low-cost lead generation ads

• Biggest Challenges Tina Sees with Clients

  • Overcoming the fear of failure and perfectionism

  • The truth about making mistakes and learning from them

  • Embracing personal development as an entrepreneur

• Tina’s Personal Health Journey

  • Why she’s cautious about giving health advice

  • The effort and experimentation that’s gone into her transformation

Whether you're just starting out or scaling to new heights, this episode is packed with honest insights and practical tips to help you move forward with confidence. Tune in to get inspired, feel supported, and take your next step in business with clarity and courage.

Resources Mentioned:

Idea to Launch - herempirebuilder.com/start

275: How to go from $0 to $100K in your online course business

A Thousand True Fans by Kevin Kelly

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing.

Key Topics Covered:

• Michelle’s Journey: From supporting multi-million dollar launches behind the scenes to stepping out front with her own ideas.

• The Creation Loop: Michelle breaks down her five-part framework—Saturate, Percolate, Create, Celebrate, Rejuvenate—that helps creators avoid the cycle of constant output and burnout.

• Maintaining Creativity in a Busy World: How to protect your signal (your true vision) from the daily “noise” and distractions of business.

• Boundaries and People Pleasing: Why women especially struggle with saying no, and how working on personal boundaries is an ongoing process.

• The Power of Self-Compassion: Practical tools, including the RAIN process (Recognize, Allow, Investigate, Nurture) for being kinder to yourself through the ups and downs of business.

• Sustainable Scheduling: The importance of allowing time to percolate (think and process) between absorbing information and executing, plus how celebration and genuine rest fuel creativity.

• Perfectionism vs. Progress: Why taking action before everything is “ready” is crucial, especially for women prone to over-preparing.

• Trusting Intuition: How to build trust in your gut instincts and natural creative rhythms, letting go of what you think you “should” do.

• Defining Success: Michelle closes by sharing her outlook on true success—freedom, love, relationships, and staying connected to the simple joys of life.

This conversation is a powerful reminder that your most meaningful creative work doesn’t come from pushing harder, but from aligning deeply with who you are and what matters most. By embracing frameworks like the Creation Loop, you can sustainably grow your business while honoring your wellbeing, intuition, and joy.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Michelle Falzon:

Michelle Falzon: www.michellefalzon.com

Her Business: www.contentsellspodcast.com

Women’s Business Mastermind in Australia: www.herbusinessmastermind.com

Free Guide: Create Without Burnout: www.createwithoutburnout.com

Free Guide: The Ultimate High-Converting Offer Blueprint for Women Business Owners: https://her-business.lpages.co/high-converting-offer-blueprint/