The online space feels wildly confused right now, so I wanted to sit down and dispel a few myths about what actually makes people win in 2026 — based on what I'm seeing every single day coaching 38 clients at a high level, many of them generating six, multi-six, and seven figures from their launches and funnels.

I break down the three things people think are the secret to winning right now — challenges, "yapping," and how an offer is packaged — and why none of them are actually it. Then I share the one word that sums up what I really think makes you win, and exactly how to apply it to your offers, your content, and your selling.

In this episode we cover:
— The 3 things people think make you win online right now (and why they're wrong)
— The one word that actually sums up what makes people win in 2026
— How to apply embodiment to your offers, using real examples from creators I'm watching right now
— Why documentation beats teaching when it comes to content
— Why the "posting from the pool" era of content is over
— How to apply embodiment to your selling and pitches — and why proof points make people 80% more likely to buy

LINKS:
Jessi Jean's Yap Challenge: https://www.instagram.com/jessijeanhome/
Jun Yuh: https://www.instagram.com/jun_yuh/
Amie, Lazy Millionaire (Substack Challenge): https://substack.com/@lazymillionaireofficial
Vix Meldrew: https://www.instagram.com/vixmeldrew/

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Everyone's talking about millennial burnout right now, and I wanted to add my voice to the conversation — not with more fear-mongering, but with what I actually believe about freedom, work, and burnout heading into 2026.

This one's a bit different — it's not a strategy episode, it's a conversation I've been having on repeat with clients and friends lately. I talk about why I think the internet has lied to us about what freedom actually is, the values I optimise my life around, and a moment a few weeks ago where I genuinely asked myself if my business was still what I wanted.

In this episode we cover:
— Why everyone's talking about millennial burnout right now, and the 3 reasons I wanted to weigh in
— Why I believe the internet has lied to us about what freedom actually is
— What Scalable Freedom really means to me (hint: it's not a clear calendar)
— The moment I asked myself if my business was still what I truly wanted
— Why burnout happens when we stop having fun, not just when we work hard
— The 3 values I come back to — mission, family, and building generational wealth
— The questions I want you to sit with if you're feeling tapped out

I'd love to hear from you on this one — DM me on Instagram and tell me what resonated, or what freedom looks like for you.

LINKS:
DM Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm sharing the three specific changes I'm seeing my most successful clients make to their content and messaging when they're selling a mastermind or high-ticket group programme.

I've been learning a lot from other creators this year, and it's made me realise there's a massive difference between content that performs and content that actually sells a high-ticket offer. I walk you through the Maslow's hierarchy analogy I use to think about the mastermind buyer, and the exact three shifts you need to make if you want your content to position you as the authority who can lead them somewhere.

In this episode we cover:
 — Why a mastermind buyer is a fundamentally different type of buyer (and the Maslow's hierarchy analogy I use to explain it)
 — Change 1: why your content needs depth and context, not just quick tips
 — Change 2: why your content needs to show your personal journey, including the pain points
 — The elevated, nuanced pain points your ideal client is actually lying awake with
 — Change 3: why your content needs to demonstrate leadership and an actual point of view
 — The creators I've been learning from this year, including Jun Yuh and Jessi Jean's Yap Challenge

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm taking you inside Q3 — what I'm prioritising, focusing on, and upgrading across my life and business as a seven-figure founder.

I want to start with something I've been sitting with all year: the strange duality of feeling like I've truly got everything I've ever wanted, while also realising that arriving doesn't feel the way you'd expect. I share the concept of the "arrival fallacy," why growth is the antidote to feeling stagnant no matter what season you're in, and the three specific areas I'm focused on this quarter — across health, identity, and business.

In this episode we cover:

— The "arrival fallacy" and why having everything you wanted doesn't feel how you'd expect
 — Why evolutionary theory says we're built to keep growing — and what happens when we stop
 — A real example of messing with something in your business that isn't actually broken
 — Why this isn't about hustle — and what growth looks like in a season that needs more rest
 — The 3 things I'm upgrading this quarter: hormone health, owning the "creator" identity, and a new marketing funnel for the Mastermind Model
 — Why self-identification always comes before the results

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this special joint episode, I'm sitting down with the incredible Vix Meldrew — founder of Volume and an absolute expert in memberships, events and building powerful communities — to talk about exactly how we're both rethinking group coaching in 2026.

We dive into the biggest ways we're shifting how we deliver group programmes, masterminds and memberships this year — from why your clients' time is more precious than ever, to blending memberships and group programmes for better retention, to what it actually means to move from information to transformation as AI changes everything. 

And stick around till the end, because we've got something special to share that we've been teasing the whole way through.

In this episode we cover:

— Why your clients' time is the most finite resource they have — and how to build programmes around that
 — How to create real community and connection without adding more to your calendar
 — Why the "recurring revenue rollercoaster" burns coaches out — and the hybrid model that fixes it
 — Why retention might be the most untapped conversation in online business right now
 — What it actually means to move from teaching information to creating true transformation
 — How AI can help you do deeply personalised, "unscalable" things at scale
 — Why building tools and templates beats adding more content, every time
 — The free live workshop Ellie & Vix have been teasing all episode — AI Unrivalled

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm breaking down the ONE thing I truly want you to take away from Nici Sweaney's story — because since we posted those two episodes, I've been having so many conversations where people are taking away the wrong lessons.

Yes, Nici just went from a $1.5 million launch to $2.5 million in the last two months. But if you're sitting there thinking the secret was zero ad spend, or that memberships are the model, or that you need to pivot to AI to win right now — I want to stop you right there.

In this episode we cover:

— Wh $2.5M in 2 months doesn't mean what most people think it means
 — The 3 things I don't want you to hold onto from Nici's story
 — Why Nici not using paid ads makes her a unicorn — not a blueprint
 — Why a membership is not the model for everyone and how Nici actually chose hers
 — Why you absolutely do not need to sell AI to win right now (Jessi Jean's $7M is proof)
 — The ONE real takeaway: one offer, one business model, one marketing strategy
 — Why the 1-1-1 framework creates compounding focus, data and results
 — The question I want every coach and consultant to answer before Q3 and Q4
 — The free revenue calculator tool to help you map it all out

RELATED EPISODES — Nici Sweaney's $1.5M Launch: 
Part 1: https://www.buzzsprout.com/2593652/episodes/19382672
Part 2: https://www.buzzsprout.com/2593652/episodes/19415896

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm diving into something I've been stress testing behind the scenes for the last six to twelve months inside my work with six, multi-six, seven and eight figure founders — and it's the conversation I keep having on repeat.

How do you become truly uncopyable as a high ticket coach in 2026? Not just different on the surface, but magnetic at a level that no one — not even AI — can replicate. I'm sharing the three specific things that create that, and the work I've been doing with clients to help them find and own their uncopyable edge.

In this episode we cover:

— Why 2026 is a leadership vacuum and what that means for your business right now
— Why AI copying your framework is happening on mass — and what actually protects you
— The trifecta that makes you a true category of one in your niche
— Part 1: Your story — how to extract the pieces that make you inherently different to anyone else in your space
— How I realised I was presenting as just another business coach — and the moment that changed everything
— Part 2: Your positioning statement — the one line that makes people say "she's exactly who I need"
— Why a longer bio makes you less memorable, not more
— Part 3: Your embodied signature framework — and why your clients can feel the difference between lived experience and pieced together knowledge
— Why yapping videos and video podcasts are winning right now and what that means for you
— The free revenue calculator to map out your path to monthly recurring revenue

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In part two of my conversation with Nici Sweaney, we get into the full breakdown of her $1.5 million launch — every number, every decision, every behind-the-scenes moment that made it possible.

This is the episode I've been so excited to share with you. Not because of the result — although it's extraordinary — but because of everything that went into it. The product build, the organic growth strategy, the messaging, the mindset going in, and what it actually felt like to be halfway around the world watching it unfold in real time. This is what scalable freedom actually looks like.

In this episode we cover:

— How Nici rebuilt her entire business from scratch in March before the launch
 — Why she pivoted the masterclass topic just three weeks before going live
 — The product-first philosophy that drove every decision — including shutting the business down for two weeks
 — Growing from 6,000 to 11,000 email subscribers in two weeks with zero ad spend
 — How 5,352 people registered for a free masterclass — when the goal was 1,000
 — The 100% organic launch strategy: what she actually posted and how often
 — The mindset shift that changed everything: downgrading the goal from 100 members to 40
 — The moment Ellie knew it was going to be massive — before Nici had any idea
 — Checking the numbers on the morning of a 3,000-person keynote
 — The phone call to Tom from a hotel taxi line: "We've just made $1 million"
 — Cart close in South America — and the final number that changed everything
 — What a $1.5M launch actually cost to run (the answer will surprise you)
 — A $160K day — made while sleeping in, going to the gym and having champagnes at a speaker dinner
 — What the real transformation of this launch was — and it wasn't the money

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I am so incredibly excited to introduce you to Nici Sweaney — AI powerhouse and my incredible client. Nici is Australia's Female AI Leader of the Year, was featured on the Forbes Women list, and in June 2023 launched the first round of AI Her Way. Within six months — while still working a full-time job and raising four kids — she'd hit six figures. Today, she's tracking past $2 million a year with no full-time employees and a four-day workweek.

Nici and I started working together six months ago, and during that first six-month period, she went on to have a $1.5 million launch from her membership program. I wanted to bring her onto the podcast to talk you through that entire process — her mindset, the strategy, the messaging, the marketing — and the very real, very human story behind how she got here. 

This is part one of a two-part series, and I know you're going to love it.

We covered:

— How Nici went from earning $33K a year in academia to building a 7-figure AI business
— Why she nearly abandoned the idea before it even started
— The scarcity "yes" trap and what saying yes to the wrong things actually costs you
— Quitting her job on a phone call and what happened immediately after
— The moment she had to choose one business model and fully commit
— Why she chose a coach based on values, not just results
— How she used AI to build her own personal coaching council
— What a coach's real job actually is (hint: it's not what most people think)
— The membership model she almost talked herself out of — and why she's glad she didn't

Join Nici’s FREE MASTERCLASS — How AI Ran Nici's $1.5M Launch: 
https://go.aiherway.com.au/masterclass-june-2026 

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this episode, I'm sharing the three money beliefs that have genuinely supported me to generate $100K+ months inside my business — and honestly, these are conversations I find myself having with clients constantly right now.

Whether you've been feeling the noise of budget changes, market shifts, or collective fear around the economy — this episode is your reset. I want to take you back to what actually drives income in your business, and it's not the market.

We covered:

00:00 Why I recorded this episode (and what triggered it)
 01:32 The free resource I'm sharing at the end — don't skip it
 03:30 Money Belief #1 — My income is set by my beliefs, not the market
 05:00 Why tapping into market fear gives your power away
 05:51 How recessions are fuelled by the fear of recession
 06:41 Radical responsibility and what it actually feels like
 07:41 Money Belief #2 — There is so much money in the world
 08:44 Why more money in the hands of women changes everything
 10:30 The gap between what you say you want and what you actually believe
 11:16 How I had to realign my money beliefs at every stage of growth
 12:32 Money Belief #3 — Scarcity is a story, abundance is a choice
 13:05 The money stories I grew up with and how I broke free from them
 14:46 How to act as though you are already in overflow
 16:14 The $9,990 first course launch that made me feel like the wealthiest person alive
 17:35 Scarcity vs abundance through the lens of a first launch
 18:55 Tuning out the noise and coming back to your centre
 19:16 The free revenue calculator — how to run your numbers

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom