Do conversion events still work for selling high-ticket offers? This question has come up twice in my membership this week alone, so I know it's weighing on a lot of minds right now. With ad costs climbing, attention spans shrinking and everyone jumping on the low-ticket funnel bandwagon, it's natural to wonder if conversion events like masterclasses, workshops or challenges are still worth your time. 

In this episode, I'm busting the myth that live events are dead and sharing why they're still one of the most effective methods for selling high-ticket offers when executed properly. We’ll break down the three key reasons conversion events remain powerful for high-ticket sales: proximity and energy, the ability to collapse the decision gap and creating genuine urgency through live experiences rather than manufactured scarcity. 



I share practical strategies for creating conversion events that work today, including focusing on micro transformations, building belief and conviction and leading with certainty. If you're planning a high-ticket conversion event or wondering whether they're still worth incorporating into your marketing strategy, I know this episode will give you just the clarity and direction you need!

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Self-sabotage is really sneaky. It disguises itself as logical thinking and reasonable caution but when it comes to building a sold-out mastermind, it's often the biggest thing standing between you and the growth you say you want.

I've had this conversation with clients more times than I can count and it’s definitely been something I’ve battled with myself. Brilliant coaches with solid strategies who somehow can't seem to get the sign-ups they want. The culprit? A deeply held belief that more members equals more responsibility, which equals more burden.

Today I want to strip away those layers and show you how to rewire this pattern. Because I've watched clients go from hosting small groups of 5 or 10 to managing thriving communities of 30, 50, or even 100. And they're not drowning. They're thriving.

Here are some practical steps to rewire the pattern:

1. Name the Story: First, bring the hidden narrative to your awareness by acknowledging it. For example, maybe you're telling yourself that more clients mean more burden. Own it and then call it out.
2. Find the Evidence Against It: Seek examples of others who have thrived with larger groups. Use them as your evidence that success with ease is possible.
3. Redefine Holding Space: Understand that more clients doesn’t necessarily mean more hours. Scaling smartly doesn't require doubling your time for double the clients.
4. Build Supportive Systems: As you grow, allow your expenses to support this, perhaps with additional coaches or structured systems, ultimately increasing profitability.

If you're at a crossroads and feeling reluctant to expand because of fears about time and energy, remember this: you don't need to shrink your desires for the sake of feeling safe. We're entering prime season for masterminds right now and it's the perfect time to build the expansive business model you actually want.



Start by acknowledging and rewiring those lingering stories and watch how quickly a sold-out mastermind can manifest when you're not unconsciously blocking it.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I’m a big believer that launching or selling a mastermind can be the most easeful type of launch if you do it right. I've watched some of my clients achieve amazing results lately so today I’m sharing 3 things that are working for them right now. If you are launching or doubling down on promoting your Mastermind this quarter, this is the episode for you.

Know Your Numbers Inside Out

Success doesn't happen by accident. My clients who regularly achieve strong returns in their mastermind launches rely on clear metrics and realistic benchmarks. They know their conversion rates and plan accordingly, mapping out what 3%, 5%, or 10% conversion would mean for their business.



The difference between hoping for a good launch and creating one comes down to this clarity. When you know exactly how many leads you need to hit your revenue goal, you can reverse-engineer the entire process.

Build Consistent Lead Flow Through Conversion Events

There’s no one size fits all, but if I was to recommend a strategy to get more people inside your mastermind, it would be to harness the power of a conversion event.

Conversion events like webinars, workshops, masterclasses provide a really structured way to engage potential clients, establish your authority and build trust before the sale conversation even begins.

Turn Client Results Into Your Marketing Engine

When it comes to content strategy, my clients have been using their client experiences and results to do the heavy lifting… and it’s working. Sharing authentic transformations positions you as the authority in your niche far more effectively than talking about your credentials ever could.

When potential clients see real case studies, testimonials, and consistent success stories, they begin to see you as the definitive leader in your field. Creating authority content like this illustrates why your mastermind is the only place where those transformations will happen.

Q4 is such a fun and exciting time in business and launching a mastermind in this season is honestly the ultimate opportunity. The market is ready, the energy is there and with the right strategy, I know you can create something truly exceptional that sets you up for an incredible year ahead.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Running a virtual team comes with its own unique set of challenges, but when you get it right, the results can be truly rewarding. I had a really inspiring conversation on this topic with Emma Campbell recently and I'm so excited to share this conversation with you. Emma Campbell is a performance and culture coach with over 12 years experience in leadership and culture, a background in HR, and qualifications in performance, coaching, psychology, and business. For more than a decade, she has coached leaders of six, seven and eight figure startups to expand their mindsets, uplevel their leaders and scale their teams.

One thing Emma and I completely agreed on is that strong relationships remain the foundation of everything, even in virtual spaces. Whether you're working with virtual assistants, online business managers, or a full remote team, creating an environment where people feel safe, seen, and appreciated isn't optional—it's essential. Emma really emphasised how clearly defined values are vital for creating positive team culture—it's not enough to just have them written down somewhere, you need to embody those values in your daily interactions.

Our conversation highlighted the necessity of robust communication and having the courage to provide feedback in real time. So many challenges arise when difficult conversations get avoided, which only leads to misunderstandings that could have been prevented altogether. Creating psychological safety—where team members feel comfortable speaking up and sharing their thoughts honestly—is what separates high-performing teams from the rest. At Swift Ventures, we rely heavily on asynchronous communication in Slack to keep everyone connected without drowning in unnecessary meetings.



Throughout our conversation, Emma and I both agreed that embracing vulnerability is critical for effective leadership, especially in virtual settings. Sharing our human side—not just our strengths—builds a solid foundation of trust that you simply can't fake. By focusing on genuine relationships, clear values, honest communication, and vulnerable leadership, you can cultivate teams that don't just perform well, but actually thrive.

Connect with Emma Campbell:

Website: https://www.emmacampbell.com.au/

Instagram: https://www.instagram.com/emma_lou_campbell

The Purposeful CEO Podcast 

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model 

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Quick cash launches are everywhere right now. Launch a program, make some money, then quietly shut it down a few months later when it becomes too much to handle. Fresh off my own exciting launch, I heard the story of a fellow entrepreneur who launched a mastermind purely for quick cash, only to close it soon after because it felt overwhelming and unsustainable. Today, we’re exploring why this approach is actually making running your business unnecessarily hard.

I break down why building with a 'quick cash' mindset without considering long-term viability often leads to burnout and a cycle of starting and stopping that leaves you exhausted. We explore the fundamental mindset shift required to view your programs as long-term assets rather than temporary financial solutions, including how to anchor into your vision and consider how your offers fit into your overall business model. I also share why proper planning, clear targets and thinking big are essential for creating offers that thrive sustainably over time.

The episode covers how to build with the future in mind, focusing on client retention and lifetime value rather than just the initial sale. We’ll talk about the importance of alignment between what you're offering and where you want your business to go, and how to transform what's often a quick fix into a cornerstone of your business that provides both stability and freedom. The goal is creating something that feels seamless, saves you time and supports your clients without unnecessary strain on you.

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

If you've been feeling burnt out from one-to-one work, struggling to scale your current mastermind, or wondering if there's a better way to create predictable revenue without working around the clock, this conversation is exactly what you need. With September's fresh-start energy and Q4 approaching, it's the perfect time to explore whether joining the Mastermind Model program could be your next strategic move.

In this episode, I break down why the Mastermind Model is so resilient in today's shifting coaching landscape, especially as AI handles more basic client needs and lead costs continue climbing. The beauty of a well-crafted mastermind is that you don't need thousands of followers—you can lead a group of 30 passionate people and generate over $50K monthly, and it's happening for clients every day. I share insights from working with over 200 business owners in the Mastermind Model program, from complete beginners to established players, all making the shift from reactive to proactive business building.

We'll cover what you actually get when you commit to this program, including the step-by-step frameworks, systems and strategy to create something uniquely yours that sells itself and keeps clients coming back. I also explore The Mastermind Society community and the support system that comes with making this transition. Most importantly, I help you get crystal clear on whether this model is right for you—because whether that's an enthusiastic "yes" or a confident "not for me," both decisions are powerful and will guide your next strategic move.

The Mastermind Model Results

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

We're back for Part 2 of my conversation with Nivek Harrison, our incredible online business manager and longtime co-coach here at Swift Ventures. If you haven't already caught Part 1 of this conversation, make sure you go back and have a listen because there was some absolute gold in there. 

In this second half of the conversation, Niv and I continue to discuss what co-coaching looks like day to day at Swift Ventures, Niv shares some broader thoughts on AI integration and building trust within the team. We also discover a few more insights into Niv's daily rituals as a co-coach and how she manages her energy in the throws of a busy schedule.

We dive into the human element of coaching in an AI-driven world, exploring why empathetic support can never be replaced by technology and how our clients use AI for basics but come to us for strategic, complex, and deeply personal guidance. 

The conversation covers the importance of trust and ownership in co-coaching relationships, including why your co-coach needs to be genuinely invested and care about the business as much as you do. 

Niv shares her personal rituals and boundaries for managing her energy, plus how the flexibility of the mastermind model allows us to adapt to real life while maintaining high standards. We also explore the concept of circular leadership in today's fast-moving business environment and how learning alongside clients has become more valuable than trying to stay five steps ahead.

Key Takeaways from This Episode:

• AI handles the basics but human co-coaches provide irreplaceable nuanced, empathetic support 
• Trust and ownership are essential. Co-coaches must feel invested and care about the business as much as you do 
• Establish rituals and boundaries to protect your energy so you show up recharged for clients 
• Hire for specific strengths and complementary skills rather than trying to know everything 
• Everything in co-coaching comes back to trust and communication

Co-coaching at Swift Ventures has made our business stronger, our client experience richer and the journey a whole lot more fun and rewarding. I know you’re going to love this conversation.

Connect with Nivek Harrison:



Instagram: https://www.instagram.com/thevirtualchapter/

Podcast: Effortless Online Systems

Connect with Ellie: 

Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I'm bringing back your absolute favourite guest, Nivek Harrison, for a special 2 part series. Niv is our incredible online business manager and longtime co-coach here at Swift Ventures and we're peeling back the curtains on how we co-coach in the Scalable Freedom Mastermind, what it practically looks like behind the scenes and how we work together to serve our clients in the best possible way. 

Niv and I have completely different skillsets which makes our dynamic really special and something that I absolutely cherish. If you've been curious about adding a co-coach to your mastermind or wondering how the dynamics actually play out behind the scenes, this conversation is for you.

We talk about the foundation of successful co-coaching, which starts with values alignment paired with complementary strengths. I share why you don't want a carbon copy of yourself as a co-coach and how different perspectives actually serve your clients better. We explore the crucial role of trust in co-coaching relationships and why giving your co-coach freedom to anchor into their leadership creates the safe, supportive environment clients crave. 

The conversation also covers how to handle disagreements constructively, removing ego from the equation to focus on what's best for the business and clients. We address the common concern of "what if my perfect co-coach leaves?" and discuss how to integrate their expertise without making them the cornerstone your mastermind depends on.

Key Takeaways from This Episode:

• Find a co-coach with complementary strengths, not someone who's a carbon copy of you 

• Trust is the foundation—give your co-coach freedom to lead in their expertise 

• Handle disagreements with clear communication and remove ego from the situation 

• Always come back to what's best for the business and client, even if personal opinions differ 

• Integrate co-coach expertise as enhancement, not as the core foundation of your mastermind 

• Your mastermind must be able to thrive even if your co-coach moves on 

• Stay actively present as the lead coach to maintain the integrity of the client experience 

• Robust systems and documentation are essential for seamless co-coaching collaboration

If you're considering adding co-coaching to your mastermind or wondering how to make the dynamics work effectively, remember that it starts with finding someone whose strengths complement yours and whose values align with your mission. When you get that foundation right, the magic that unfolds will benefit everyone involved. 

Make sure you stay tuned for Part 2 next week.

Connect with Nivek Harrison:

Instagram: https://www.instagram.com/thevirtualchapter/

Podcast: Effortless Online Systems

Connect with Ellie: 

Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind here

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

A few months ago, I received a DM that absolutely made my day. The message was from an incredible human named Sophie Griffiths and I couldn’t wait to have her on the podcast to share her story.

Sophie bought the Mastermind Model course in 2024 and has since turned her business around to bring in consistent $16k months with an 85% retention rate. Even more incredible, the business brings her joy and has completely changed her whole family dynamic for the better.

With just a few thousand followers on social media, Sophie’s story proves you don't need a massive audience to build something extraordinary, just the right strategy and genuine commitment to serving your people well.

Sophie's path wasn't linear, and honestly, that's what makes her story so relatable. Starting from post-redundancy uncertainty while on maternity leave, she explored everything from social media management to membership programs, constantly searching for what would be both profitable and fulfilling.

Despite hitting financial milestones, she felt like something was missing. The loneliness of working in ads management without the rich human connection she craved left her questioning her approach. Sure, she'd built a successful business on paper, but it wasn't lighting her up the way she'd hoped.

This realisation led her to a crucial turning point. She longed for a business model that integrated her love for community with her strategic expertise. That's when she discovered the Mastermind Model—and everything changed.

Connect with Sophie Griffiths:

Website: https://sophiegriffiths.co/

Instagram: https://www.instagram.com/sophiegriffithsco

Podcast: Lion Hearted CEO

Connect with Ellie: 

Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind here



Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode, I'm joined by Sora Schilling, a certified life coach and mastermind mentor who's done something incredible—she's built her entire business strategy around masterminds, and the results speak for themselves. Sora guides visionary individuals ready to build businesses that are as sustainable as they are spacious, and what caught my attention is how she's managed to create soul-nourishing success without the typical hustle and burnout we're all too familiar with. We dive into the mastermind-first strategy that's gaining real traction as a sustainable business model.

Sora shares how she made a decision that goes against conventional wisdom—instead of diversifying her offers, she simplified everything around masterminds, prioritising ease, balance and intention over exhaustion. We explore the core identity shifts that opened doors to opportunities she hadn't imagined and how stepping fully into her power attracted clients who are genuine doers, not just dreamers. Her approach proves the undeniable impact of a well-curated mastermind where everyone's potential gets uplifted together and results compound for everyone involved.

This conversation covers Sora's refreshingly simple yet powerful strategy for building thriving mastermind communities based on trust, mutual respect and meaningful interactions between all members. We discuss her philosophy that growth isn't just about increasing revenue but about evolving within ourselves and inspiring clients to find their next level. Sora's mastermind-centric business model is proof of what's possible when you align strategy with heart, and she shares insights on how simplifying around such a powerful offer can change everything—not just for your bottom line, but for the impact you're able to create.

Connect with Sora:

Website: https://soraschilling.com/ 

Instagram: @devotedway

Podcast: Sacred Strategy 

Substack: https://devotedway.substack.com/ 

Connect with Ellie: 

Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/