In this episode, I'm sharing why I've brought a weekly newsletter back into my business strategy and why it deserves the spotlight in your marketing mix. With email being 40 times more likely to convert than social media, newsletters offer something social platforms can't—direct access to your audience without algorithm interference.

I share why I've fallen back in love with long-form writing and how newsletters give me the space to dig deeper than social media catchphrases, offering genuine, heartfelt advice that feels like a chat with your bestie over coffee.

I walk you through my approach to crafting each newsletter, starting with whatever story or theme has been on my mind that week, then weaving in mindset, marketing and strategy insights alongside personal anecdotes and tried-and-tested strategies. This isn't about mass-production content—it's heartfelt communication that deepens relationships with each email. I also share the early data from our renewed newsletter journey, including solid open rates and one specific trick that's working well: resending emails to unopened recipients 24 hours later with a fresh subject line.

If you're thinking about launching or refreshing your newsletter, I share my practical approach: scribble down ideas as they come, draw inspiration from what you love to read, tell your stories authentically and keep your creation process manageable and genuine. I've found such joy in returning to long-form writing, and if you want to join me on this journey, you can sign up at ellieswift.com/ceomoves or just drop me a "moves" on Instagram for fresh content delivered to your inbox every week.

Happy writing!

LINKS:

Newsletter signup: www.ellieswift.com/ceomoves 

Connect with Ellie: 

Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/