The hottest topic in the online space right now is AI.

Businesses are on the lookout for AI tools that will save them time and streamline their processes.

And yes, AI IS great for helping you save time especially when it comes to your marketing. 

BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with saving time RIGHT THIS SECOND.

The mistake?

Jumping straight into AI without nailing your core messaging first.

And I get it – you want marketing to be easier and not take you as long as it does. BUT by not setting a clear strategy and nailing your messaging FIRST, you’re actually making it harder for yourself.

But here’s the good news…

The business owners who get it right – the ones who understand that messaging comes before AI – are the ones who will be successful (and save a shitload of time) in 2025.

And in today’s episode of the How I Do Content Podcast I’m sharing how to actually simplify your marketing in 2025 without sounding like every other business using AI.

Join My Free Masterclass: How to Tell + Sell in the Age of AI

If you want to master your messaging and use AI to amplify the right things, I’d love to invite you to my free masterclass: How to Tell + Sell in the Age of AI.

In this live training, you’ll learn:

• The exact marketing and sales messaging you need to stand out in 2025
• The micro shifts that will turn your marketing into a money-making machine (without blending into the AI-generated noise) 
• How to use AI to enhance your messaging and save hours of content creation time

When: Tuesday, 4th of March 

Can’t make it live? A replay will be available!

If you want marketing to be both simple and effective in 2025, this is the masterclass you don’t want to miss.

Let’s make your messaging magic – and your marketing a whole lot easier!

Sign up at https://thesocialbolt.com.au/masterclass/ 

Want more?

• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Last year I witnessed a lot of burnt out biz owners limping to the end of the year. 

They were done.

Exhausted from...

The constant churn of creating content because you don’t want your community to forget about you if you stop showing up.

But also feeling like what’s the point because nothing you share is actually working and converting into leads and sales like it used to.

Not to mention wondering why everyone you attract into your world either isn’t ready to invest or worse they completely ghost you and then go sign up to work with someone else who charges 5x more than you.

And as you ease back into work and start to build momentum again – you really want to avoid feeling this way in 2025.

How?

Well in today’s episode of the How I Do Content Podcast I’m going to break down exactly what you need to do to make sure your marketing strategy not only works but doesn’t burn you out.

Sounds good? Let's dive in. 

Need Help Creating a Marketing Strategy That Actually Works?

In my 1:1 series, I join your team as Marketing Strategist and Consultant and over 6 months we map out your entire high-level marketing strategy and implementation plan so it works for you and you don’t burn yourself out in the process.

I’m talking start to finish – overall marketing strategy, messaging blueprint, marketing funnel, content strategy and sales strategy with an implementation plan for each piece of your marketing strategy.

No more signing up for marketing courses you never finish.

No more coaching sessions where you simply add a hundred new things to your already overflowing to do list.

No more testing a million different tactics based on what the latest ‘gurus’ tell you.

If you want me to join your team and create your bespoke marketing strategy that actually works – Book a call and let’s chat. 

Want more?

• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Online courses are DEAD.

Well, that’s what the online gurus will have you believe.

The ins + outs lists for 2025 are predicting online course creators are in for a tough time. 

Butttt should you really believe them?

Instead of taking their word for it I’m going to ask someone I trust. Someone who KNOWS what it takes to build a successful online course business model. That someone is Jessica Tutton.

Jess is a Facebook Ads Specialist & Launch Strategist who is completely obsessed with helping you sell and scale your course or membership.

She believes that the type of business you decide to run should be a perfect fit for your lifestyle. Whether it’s kid wrangling, travelling, or making it your mission to take a dip in the ocean everyday.

And that’s why she loves teaching entrepreneurs – whether they’re scaling from 1:1 or starting a course-based business from scratch – how to sell courses simply.

In today’s episode of the How I Do Content Podcast Jess and I chat about all things online courses – including Jess’s biggest predictions for online course creators in 2025 and how you can create an online course that sells well AND gets clients epic results.

So if “create or scale your online course” is on your to-do list for 2025 – keep listening.

Connect with Jessica Tutton

• Follow Jessica on Instagram @jessica_tutton
• The 3 Fail-Proof Facebook Ads For a 5 Figure Launch Masterclass https://www.jessicatutton.com.au/10x-course-sales 
• Listen to the Ready, Set, Launch Podcast at https://www.jessicatutton.com.au/podcast 
• Find out more at https://www.jessicatutton.com.au/home 

Want more?

• Sign up for a Messaging for LEADS session at https://thesocialbolt.com.au/leads/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

In today’s online space, standing out is harder than ever. With the flood of AI-generated content and constant distractions, audience fatigue is real.

Think about it – the moment you unlock your phone, you’re bombarded with content:

• A new podcast episode from your favourite biz guru...
• A pre-sale for an offer you’ve been eyeing for ages...
• A free masterclass promising to teach you how to make 8 figures in 8 minutes...
• Another Instagram algorithm update...

Talk about information overload.

And if you’re feeling fatigued by all of the marketing messaging you see every single day – imagine how your ideal client feels.

But don’t worry – this doesn’t mean you should give up on marketing. It just means you need to be smart about how you get your audience hooked on YOU and wanting MORE of what you offer. 

In this episode of the How I Do Content Podcast I share practical tips to help you create hooks that not only make your dream clients stop and pay attention but take action and step into your world (aka your top of funnel).

Sign up for a Messaging for LEADS Session
If you want help coming up with the different angles and hooks you need to get Beyoncé-level clients hooked (and sold) on YOU – meaning they enter your funnel at the top and flow through from awareness to purchase…

Sign up for a Messaging for LEADS session and that’s exactly what we’ll do together.

You + Me for 90-minutes fleshing out your next-level messaging so you can attract already sold dream clients into your world faster than Harry Potter chasing the Golden Snitch!

It’s a practical co-creation session meaning you’ll walk away with a clear action plan to implement – including those hooks and angles and how to apply it to your sales pages, Meta ads, social media content and emails.

Book your session now with one swish and flick of your wand here

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

When I started this podcast back in 2021, the number 1 person on my dream guest wishlist was Samantha Wills.

She’s my creative inspiration, the reason I got into marketing and someone I’ve admired for well over 12 years.

And today’s guest on the How I Do Content Podcast is the Samantha Wills.

If you’re new to the world of Samantha here’s what you need to know.

Samantha Wills is an award-winning designer, author, speaker, and advocate for the arts.

She founded one of Australia’s most popular jewellery brands from her dining table at just 21 (which I was OBSESSED with), and which went on to be hailed as “Australia’s biggest export since Vegemite.”

Her debut book, Of Gold & Dust, became an instant bestseller, chronicling her journey with raw vulnerability and humour, revealing the realities of a creative founder behind the highlight reel of social media and public appearances. It’s one of my favourite books and I recommend all female founders read it.

And now Samantha has ventured into children's literature writing Marigold’s Magic Stars to inspire children to recognise the importance and intelligence of their creativity. The magic of Marigold’s story is that this message is equally as important for adults, especially business owners.

I was lucky enough to chat with Samantha about all things creativity – including how she’s used her creativity as an asset in her entrepreneurial journey and her advice if you’re feeling a little creatively burnt out right now.

I’ve never been more excited to share an episode with you – so enough from me – let’s begin!

Connect with Samantha Wills

• Follow Samantha on Instagram @samanthawills
• Shop Marigold’s Magic Stars at https://www.briobooks.store/products/marigolds-magic-stars-first-edition-boxset 
• Shop Of Gold & Dust at https://samanthawills.com/book 
• Find out more at https://samanthawills.com/ 

Want more?

• Sign up for a Messaging for LEADS session at https://thesocialbolt.com.au/leads/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Welcome back to SEASON 5 of the How I Do Content Podcast and of course Happy New Year!

I’ve NEVER been more excited for a new year to begin.

I’m a big believer that you don't need to wait until a specific date to make changes or go after what you really want…

But after the year that was 2024 I was SO looking forward to the symbolic start of a new year – a clean slate, a new season and the fresh energy that comes with it.

This is my 6th year in business and it’s also the year I turn 40 so I can feel the magic in the air, which is a nice shift after last year.

The start of the new year is also the perfect time to check in with what you’re calling in more of and what you’re leaving behind in 2024.

Perhaps 2025 is the year you work exclusively with dream, fully aligned clients – no more working with anyone and everyone or chasing people who aren’t a perfect-fit for your offers.

So in today’s episode of the How I Do Content Podcast I’m sharing how you can refine and elevate your client attraction strategy in 2025 so you’re in-demand with Beyoncé-level clients all year round.

Sounds good? Let’s get into it!

Sign up for a Messaging for LEADS Session

If your top-of-funnel messaging isn’t aligned with the clients you want to attract – it’s time to fix that.

And this is why I’ve created Messaging for LEADS

Your personalised top of funnel messaging strategy to fill your sales pipeline with hot AF leads who are READY to buy.

Together, we'll flesh out your next-level messaging so you can attract already-sold dream clients into your world faster than Harry Potter chasing the Golden Snitch.

If you want to make 2025 the year you become fully booked with dream, fully aligned clients – sign up for a Messaging for LEADS session today for only $799.

Want more?

• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

2024.

The worst year of my life.

Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode.

But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff.

And it would be so easy to do that – but, if you’re a long-time listener of the podcast, you KNOW that’s not how I roll.

And, honestly, business doesn’t look like the curated highlight reel you see on Instagram every single day.

There are days, weeks, months, and years when you wonder why you put yourself through the rollercoaster that is running a business.

But this is why sharing all sides of business is so powerful – because then you know you’re not alone, and you know there are other people navigating the same kinda things as you.

And sometimes that’s the reminder you need to keep going when you’re in the thick of it.

My intention with this podcast is for you to always take away something that’s relevant and relatable to you and your business.

So, in today’s episode of the How I Do Content Podcast, I’m going to share my biggest lessons from 2024, what I’m most proud of, and how my business supported me during the worst year of my life.

So, for one final time this year – let’s do this!

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

I know there’s a whole lot of basic witch advice online about how to improve your messaging.

But half the time it only leaves you feeling more confused about what you actually need to do to stand out online and cash in.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the secret to crafting scroll-stopping messaging that generates sales on repeat – with examples and all!

Because I know you want practical and actionable solutions – so I got you!

Sign up for a Biz Wizard Intensive
Last chance to claim your 2025 Biz Wizard Intensive for $1,000 off.

Together, we’ll map out the strategy, messaging, and marketing for your offer so you can attract those Beyonce-level clients on repeat in 2025.

You’ll move through 2025 with a deeper understanding of your ideal client’s challenges and desires, how to talk about your offers in different ways to get them to move, and finally fully embrace and embody your unique blend of magic.

If this sounds like the kinda magic you need in your life – make sure you claim your spot today at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

As an introvert, I’m a natural observer.

Talk to people? No thanks, I’m good.
Observe people? YES PLEASE!

So it’s not surprising that one of my superpowers is observing brands that are absolutely killing it with their messaging and marketing.

And, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on to share 3 brands who nail their messaging and what you can learn from them.

Because I KNOW it’s helpful for you to see examples of magical marketing and messaging out in the wild and how you can apply the same principles to your brand and business.

Listen in to see which 3 brands made my list!

Sign up for a Biz Wizard Intensive
I’ve just opened up some spots for my Biz Wizard Intensives to start in 2025.

This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory – aka attracting Beyonce-level clients on repeat.

Together we’ll map out your complete strategy, micro-messaging, and marketing roadmap for your core offer.

They’re currently $1,000 off (but not for much longer) – so, if you want to make one of them yours, find out more at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

If you feel like your business should be making more money than it is right now – you’re not alone.

In an online space filled with the shiniest of shiny income claim messaging and marketing (think “quantum leap to 7-figures in 7 days” kinda vibe)...

I see so many people hustling hard and trying to do everything “right” – only to feel frustrated AF when they don’t see the same kinda results.

But what if the problem isn’t you…but the approach you’re using?

So, in today’s episode of the How I Do Content Podcast, I’m sharing the #1 reason you’re not making money in your business right now.

And no, it’s got nothing to do with not working hard enough, not posting enough content, or not creating enough new offers.

It’s something you probably don’t even realise you’re doing (but it’s the exact thing keeping you stuck!)...

Sign up for a Biz Wizard Intensive
I’ve just opened up some spots for my Biz Wizard Intensives to start in 2025.

This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory – aka attracting Beyonce-level clients on repeat.

Together we’ll map out your complete strategy, micro-messaging, and marketing roadmap for your core offer.

They’re currently $1000 off – so if you want to make one of them yours find out more at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE