2024.

The worst year of my life.

Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode.

But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff.

And it would be so easy to do that – but, if you’re a long-time listener of the podcast, you KNOW that’s not how I roll.

And, honestly, business doesn’t look like the curated highlight reel you see on Instagram every single day.

There are days, weeks, months, and years when you wonder why you put yourself through the rollercoaster that is running a business.

But this is why sharing all sides of business is so powerful – because then you know you’re not alone, and you know there are other people navigating the same kinda things as you.

And sometimes that’s the reminder you need to keep going when you’re in the thick of it.

My intention with this podcast is for you to always take away something that’s relevant and relatable to you and your business.

So, in today’s episode of the How I Do Content Podcast, I’m going to share my biggest lessons from 2024, what I’m most proud of, and how my business supported me during the worst year of my life.

So, for one final time this year – let’s do this!

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download Marketing Prompts For Client Converting Content https://thesocialbolt.com.au/prompts/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

I know there’s a whole lot of basic witch advice online about how to improve your messaging.

But half the time it only leaves you feeling more confused about what you actually need to do to stand out online and cash in.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the secret to crafting scroll-stopping messaging that generates sales on repeat – with examples and all!

Because I know you want practical and actionable solutions – so I got you!

Sign up for a Biz Wizard Intensive
Last chance to claim your 2025 Biz Wizard Intensive for $1,000 off.

Together, we’ll map out the strategy, messaging, and marketing for your offer so you can attract those Beyonce-level clients on repeat in 2025.

You’ll move through 2025 with a deeper understanding of your ideal client’s challenges and desires, how to talk about your offers in different ways to get them to move, and finally fully embrace and embody your unique blend of magic.

If this sounds like the kinda magic you need in your life – make sure you claim your spot today at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/!

As an introvert, I’m a natural observer.

Talk to people? No thanks, I’m good.
Observe people? YES PLEASE!

So it’s not surprising that one of my superpowers is observing brands that are absolutely killing it with their messaging and marketing.

And, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on to share 3 brands who nail their messaging and what you can learn from them.

Because I KNOW it’s helpful for you to see examples of magical marketing and messaging out in the wild and how you can apply the same principles to your brand and business.

Listen in to see which 3 brands made my list!

Sign up for a Biz Wizard Intensive
I’ve just opened up some spots for my Biz Wizard Intensives to start in 2025.

This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory – aka attracting Beyonce-level clients on repeat.

Together we’ll map out your complete strategy, micro-messaging, and marketing roadmap for your core offer.

They’re currently $1,000 off (but not for much longer) – so, if you want to make one of them yours, find out more at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/

If you feel like your business should be making more money than it is right now – you’re not alone.

In an online space filled with the shiniest of shiny income claim messaging and marketing (think “quantum leap to 7-figures in 7 days” kinda vibe)...

I see so many people hustling hard and trying to do everything “right” – only to feel frustrated AF when they don’t see the same kinda results.

But what if the problem isn’t you…but the approach you’re using?

So, in today’s episode of the How I Do Content Podcast, I’m sharing the #1 reason you’re not making money in your business right now.

And no, it’s got nothing to do with not working hard enough, not posting enough content, or not creating enough new offers.

It’s something you probably don’t even realise you’re doing (but it’s the exact thing keeping you stuck!)...

Sign up for a Biz Wizard Intensive
I’ve just opened up some spots for my Biz Wizard Intensives to start in 2025.

This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory – aka attracting Beyonce-level clients on repeat.

Together we’ll map out your complete strategy, micro-messaging, and marketing roadmap for your core offer.

They’re currently $1000 off – so if you want to make one of them yours find out more at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/.

Standing out in the online space right now can feel difficult BUT it’s not impossible.

Your soulmate clients are out there searching for you, so what are you doing to get noticed?

No, you don’t need to change your name to Hagrid to stand out… BUT you do need to make it crystal clear to your ideal clients why YOU are the wizard to buy from.

Boring, beige, and the same-same ain’t going to cut it – you gotta be brave and bold!

So, on today’s episode of the How I Do Content Podcast, I want to introduce you to my magical friend and past client, Lucy.

Lucy is the fabulous creator of Little Sparks of Joy Studio where she magically crafts nostalgic treat-inspired candles. I’m not kidding when I say they smell so delicious you’ll want to eat them!

Not only does Lucy stand out – she does it in a super-saturated market.

How does she do this?

It all starts with her unique micro-messaging – and then that infuses everything she creates in her business. From the candle scents to her visual brand, and how she sets up her market stalls to how she creates content.

Because, if you want to build a money-making brand that has customers coming back again and again – you need really great messaging.

In today’s episode, Lucy talks about the evolution of Little Sparks of Joy Studio, and how she’s created such a magical brand that her customers are obsessed with.

You’ll love this conversation – so let’s dive in!

Connect with Lucy-Anne Lewis

• Follow Lucy on Instagram @littlesparksofjoystudio
• Shop Lucy’s range of candles at https://www.littlesparksofjoystudio.com.au/shop/ 

Sign up for Micro Messaging
Doors are just about to close, and I don’t want you to miss out.

The reality is the online space isn’t going to get any quieter than it is right now.

And, with more and more businesses continuing to show up online and share their magic – what are YOU doing to make sure you stand out and attract Beyonce-level clients?

Micro Messaging is the ultimate biz spell you MUST possess in your Wizard’s toolkit if you want to stand out and sell out.

Head on over to thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up before doors close on Thursday 21st November!

At this time of the year, you’ll start to see a lot of business and marketing experts sharing their trends and predictions for 2025.

In fact, I’ll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging, so make sure you sign up before doors close to hear those.

In today’s episode of the How I Do Content Podcast, though, I want to dive into what I believe has been the biggest trend of 2024 so far…

And I believe this one will also stick around into 2025 because it’s not actually a trend, but it’s definitely something a whole lot of people have been focusing on this year.

2024 has been the year of the PIVOT.

So, if you sell anything – let’s talk about the importance of the pivot, and why it’s an essential part of your messaging and marketing strategy, now and into 2025.

Sign up for Micro Messaging
Teaching you to create unique micro-messaging that helps you make money, regardless of what’s trending or what’s happening in the economy, is my jam. 

And, inside Micro Messaging, you’ll learn my step-by-step micro-messaging process from start to finish – it includes everything I use in my business, and support my clients with in theirs. 

When you sign up before the 21st of November you get:

• Instant (and lifetime) access to the content, so you can jump straight in as soon as you sign up
• My bonus live training, where I’ll share my thoughts on what you can expect in messaging and marketing in 2025
• Access to the 3 live Q&A calls I’ll run in 2025, so you can binge the content and then come and ask me all your messaging questions

Micro Messaging is everything you need to set yourself up for success and create incredible magic (and money) in your business for the rest of the year and into 2025.

Early bird pricing ends TOMORROW (13th of November), so make sure you sign up today to save $500 off the full price of the program.

Head on over to https://thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up right now!

Over the past 5 years, I’ve been part of the marketing and coaching teams of many 6- and 7-figure businesses…

I’ve seen how these businesses work and the strategies they use as I’ve worked alongside and collaborated with some of the smartest, most brilliant CEOs.

And there’s one thing these magical humans have in common – they ALWAYS prioritise their messaging.

Because they know that if they want business to feel more easeful and to generate more sales – magical messaging is ESSENTIAL.

So, on today’s episode of the How I Do Content Podcast, I’m talking with my longest-standing client (and biz bestie) Bec Cuzzillo.

Bec is a Spiritual Business Coach for spiritual space holders ready to scale their online programs and retreats.

She’s been in the business game for over 8 years now (which is no small feat) and has scaled her business to six figures through group programs while working 10-15 hours a week as a mama of 2 of the cutest kids you will ever meet.

In today’s episode, we discuss how often we work on and refine Bec’s messaging, and how being clear on this not only makes business easier overall but, ultimately, helps her attract dreamboat clients every damn time.

Because smart business owners (like Bec) prioritise their messaging no matter how often they launch or how long they’ve been in business.

Connect with Bec Cuzzillo

• Follow Bec on Instagram @bec_cuzzillo
• Listen to the Feminine Fire Podcast https://www.beccuzzillo.com/podcast 
• Download The Ultimate Launch Checklist for Spiritual Space Holders https://www.beccuzzillo.com/checklist 
• Find out more at https://www.beccuzzillo.com/  

Sign up for Micro Messaging
If you want to learn my step-by-step micro-messaging process – the one I use with my private clients, and for writing all copy and content in mine and my client's businesses…

Doors have just re-opened for my program, ‘Micro Messaging’.

When you sign up today, not only do you receive $500 off the full price of the program, but you also get ‘Messaging in Action’ – an in-depth audio series where I break down how I used micro-messaging to conjure my best launch ever. You get an exclusive insight into how my brain works, the reasoning behind my strategies, and how that translates into the magic you see on the front end.

EVERYTHING in your business starts and ends with your messaging.

It’s the ultimate biz spell you MUST possess in your Wizards’ toolkit – it’s the easiest and fastest way to make Sirius money in your business.

Head on over to https://thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up right now!

Creating content in your business can often feel like a full-time job, right?!

And, if you didn’t in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier.

This is why, in today’s episode of the How I Do Content Podcast, I’m sharing how you can make content creation easy AF, now and into 2025.

Because content creation can be easy and it can be fun – you just gotta know what’s important and what isn’t.

I have worked with hundreds of clients who, when we start working together, absolutely hate creating content. Then, after simplifying everything and understanding what’s important, they start to enjoy it.

Because when you don’t have a whole lot of resistance around creating content, it’s a whole lot easier to do it – and do it consistently.

Yes, it’s possible – let me show you how.

Sign up for my free masterclass – 'The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)'
It's this Thursday 31st October on Zoom. A replay will be available if you can’t make it live or want to watch it back at 2x speed.

I’ll be taking you through 3 micro-messaging shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.

If you’re committed to making your content creation process a whole lot easier – you need to be at this masterclass.

So jump on over to thesocialbolt.com.au/masterclass to sign up for free. 

Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?

The answer might shock you…

Because neither offer is easier to sell.

And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!”

But you would be wrong.

And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictate the ease of selling.

You know what does though?

YOUR MESSAGING!

And, in today’s episode of the How I Do Content Podcast, I’m going to break down why neither high ticket nor low ticket is easier to sell and how to tailor your messaging to match the buying psychology of your audience so you can make sales regardless of the price point.

Sign up for my free masterclass
Come and join me for my upcoming FREE masterclass, ‘The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)’.

On Thursday the 31st of October, I’m sharing the 3 shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.

Differentiation will help you sell your low-ticket AND high-ticket offers without breaking a sweat – because, when you know how to master your messaging, selling gets so much easier!

So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.

Money-making season is upon us!

There are some really great opportunities to make money in this season, and, if you’re heading into the last 3 months of the year with a goal to make more sales – this episode is for you!

Because there are some things you can do to maximise your opportunities to make sirius money in your business.

So, in today’s episode of the How I Do Content Podcast, I’m sharing the things you need to focus on in your top-of-funnel marketing strategy to attract Beyonce-level clients and nurture them right through your funnel until they become paying clients.

Because, if you’re not clear on your top-of-funnel strategy, it’ll make it super challenging to attract, nurture, and convert the leads in your funnel.

Sign up for my free masterclass
If you’re ready to get clear on your top-of-funnel messaging and marketing so you can make more sales – come and join me for my upcoming FREE masterclass “The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)”.

It’s on Thursday the 31st of October, and I’m sharing how these 3 shifts have transformed my and my clients’ businesses and where you can use them in every area of your business to really differentiate yourself from the muggles.

Because if you don’t know the exact micro-messaging your ideal clients need to hear from you right now (and into 2025) – you need to sort out your priorities, wizard!

Yes, a replay will be available if you can’t make it live or you prefer (like me) to watch masterclasses at 2x speed.

So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.