By Tahryn Bolt
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The podcast currently has 178 episodes available.
Standing out in the online space right now can feel difficult BUT it’s not impossible.
Your soulmate clients are out there searching for you, so what are you doing to get noticed?
No, you don’t need to change your name to Hagrid to stand out… BUT you do need to make it crystal clear to your ideal clients why YOU are the wizard to buy from.
Boring, beige, and the same-same ain’t going to cut it – you gotta be brave and bold!
So, on today’s episode of the How I Do Content Podcast, I want to introduce you to my magical friend and past client, Lucy.
Lucy is the fabulous creator of Little Sparks of Joy Studio where she magically crafts nostalgic treat-inspired candles. I’m not kidding when I say they smell so delicious you’ll want to eat them!
Not only does Lucy stand out – she does it in a super-saturated market.
How does she do this?
It all starts with her unique micro-messaging – and then that infuses everything she creates in her business. From the candle scents to her visual brand, and how she sets up her market stalls to how she creates content.
Because, if you want to build a money-making brand that has customers coming back again and again – you need really great messaging.
In today’s episode, Lucy talks about the evolution of Little Sparks of Joy Studio, and how she’s created such a magical brand that her customers are obsessed with.
You’ll love this conversation – so let’s dive in!
Connect with Lucy-Anne Lewis
Sign up for Micro Messaging
Doors are just about to close, and I don’t want you to miss out.
The reality is the online space isn’t going to get any quieter than it is right now.
And, with more and more businesses continuing to show up online and share their magic – what are YOU doing to make sure you stand out and attract Beyonce-level clients?
Micro Messaging is the ultimate biz spell you MUST possess in your Wizard’s toolkit if you want to stand out and sell out.
Head on over to thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up before doors close on Thursday 21st November!
At this time of the year, you’ll start to see a lot of business and marketing experts sharing their trends and predictions for 2025.
In fact, I’ll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging, so make sure you sign up before doors close to hear those.
In today’s episode of the How I Do Content Podcast, though, I want to dive into what I believe has been the biggest trend of 2024 so far…
And I believe this one will also stick around into 2025 because it’s not actually a trend, but it’s definitely something a whole lot of people have been focusing on this year.
2024 has been the year of the PIVOT.
So, if you sell anything – let’s talk about the importance of the pivot, and why it’s an essential part of your messaging and marketing strategy, now and into 2025.
Sign up for Micro Messaging
Teaching you to create unique micro-messaging that helps you make money, regardless of what’s trending or what’s happening in the economy, is my jam.
And, inside Micro Messaging, you’ll learn my step-by-step micro-messaging process from start to finish – it includes everything I use in my business, and support my clients with in theirs.
When you sign up before the 21st of November you get:
Micro Messaging is everything you need to set yourself up for success and create incredible magic (and money) in your business for the rest of the year and into 2025.
Early bird pricing ends TOMORROW (13th of November), so make sure you sign up today to save $500 off the full price of the program.
Head on over to https://thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up right now!
Over the past 5 years, I’ve been part of the marketing and coaching teams of many 6- and 7-figure businesses…
I’ve seen how these businesses work and the strategies they use as I’ve worked alongside and collaborated with some of the smartest, most brilliant CEOs.
And there’s one thing these magical humans have in common – they ALWAYS prioritise their messaging.
Because they know that if they want business to feel more easeful and to generate more sales – magical messaging is ESSENTIAL.
So, on today’s episode of the How I Do Content Podcast, I’m talking with my longest-standing client (and biz bestie) Bec Cuzzillo.
Bec is a Spiritual Business Coach for spiritual space holders ready to scale their online programs and retreats.
She’s been in the business game for over 8 years now (which is no small feat) and has scaled her business to six figures through group programs while working 10-15 hours a week as a mama of 2 of the cutest kids you will ever meet.
In today’s episode, we discuss how often we work on and refine Bec’s messaging, and how being clear on this not only makes business easier overall but, ultimately, helps her attract dreamboat clients every damn time.
Because smart business owners (like Bec) prioritise their messaging no matter how often they launch or how long they’ve been in business.
Connect with Bec Cuzzillo
Sign up for Micro Messaging
If you want to learn my step-by-step micro-messaging process – the one I use with my private clients, and for writing all copy and content in mine and my client's businesses…
Doors have just re-opened for my program, ‘Micro Messaging’.
When you sign up today, not only do you receive $500 off the full price of the program, but you also get ‘Messaging in Action’ – an in-depth audio series where I break down how I used micro-messaging to conjure my best launch ever. You get an exclusive insight into how my brain works, the reasoning behind my strategies, and how that translates into the magic you see on the front end.
EVERYTHING in your business starts and ends with your messaging.
It’s the ultimate biz spell you MUST possess in your Wizards’ toolkit – it’s the easiest and fastest way to make Sirius money in your business.
Head on over to https://thesocialbolt.com.au/micro-messaging/ to find out all the details and sign up right now!
Creating content in your business can often feel like a full-time job, right?!
And, if you didn’t in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier.
This is why, in today’s episode of the How I Do Content Podcast, I’m sharing how you can make content creation easy AF, now and into 2025.
Because content creation can be easy and it can be fun – you just gotta know what’s important and what isn’t.
I have worked with hundreds of clients who, when we start working together, absolutely hate creating content. Then, after simplifying everything and understanding what’s important, they start to enjoy it.
Because when you don’t have a whole lot of resistance around creating content, it’s a whole lot easier to do it – and do it consistently.
Yes, it’s possible – let me show you how.
Sign up for my free masterclass – 'The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)'
It's this Thursday 31st October on Zoom. A replay will be available if you can’t make it live or want to watch it back at 2x speed.
I’ll be taking you through 3 micro-messaging shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.
If you’re committed to making your content creation process a whole lot easier – you need to be at this masterclass.
So jump on over to thesocialbolt.com.au/masterclass to sign up for free.
Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?
The answer might shock you…
Because neither offer is easier to sell.
And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!”
But you would be wrong.
And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictate the ease of selling.
You know what does though?
YOUR MESSAGING!
And, in today’s episode of the How I Do Content Podcast, I’m going to break down why neither high ticket nor low ticket is easier to sell and how to tailor your messaging to match the buying psychology of your audience so you can make sales regardless of the price point.
Sign up for my free masterclass
Come and join me for my upcoming FREE masterclass, ‘The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)’.
On Thursday the 31st of October, I’m sharing the 3 shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.
Differentiation will help you sell your low-ticket AND high-ticket offers without breaking a sweat – because, when you know how to master your messaging, selling gets so much easier!
So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.
Money-making season is upon us!
There are some really great opportunities to make money in this season, and, if you’re heading into the last 3 months of the year with a goal to make more sales – this episode is for you!
Because there are some things you can do to maximise your opportunities to make sirius money in your business.
So, in today’s episode of the How I Do Content Podcast, I’m sharing the things you need to focus on in your top-of-funnel marketing strategy to attract Beyonce-level clients and nurture them right through your funnel until they become paying clients.
Because, if you’re not clear on your top-of-funnel strategy, it’ll make it super challenging to attract, nurture, and convert the leads in your funnel.
Sign up for my free masterclass
If you’re ready to get clear on your top-of-funnel messaging and marketing so you can make more sales – come and join me for my upcoming FREE masterclass “The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)”.
It’s on Thursday the 31st of October, and I’m sharing how these 3 shifts have transformed my and my clients’ businesses and where you can use them in every area of your business to really differentiate yourself from the muggles.
Because if you don’t know the exact micro-messaging your ideal clients need to hear from you right now (and into 2025) – you need to sort out your priorities, wizard!
Yes, a replay will be available if you can’t make it live or you prefer (like me) to watch masterclasses at 2x speed.
So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.
I regularly preach the importance of consistency in your marketing.
In fact, if you did a search through every episode of the How I Do Content Podcast, you’d definitely find the word ‘consistency’ mentioned a whole damn lot.
And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of mind when your ideal clients are ready to buy…
BUT consistency isn’t just about showing up a certain amount of times over a long period of time.
And yes, I know “showing up and sharing consistently” is often the advice shared in the online space on repeat, BUT that’s giving surface-level, not really helpful kinda advice.
Because “showing up and sharing consistently” means NOTHING if it’s not helping you make sales.
So, in today’s episode of the How I Do Content Podcast, I’m sharing the truth about “consistent” content, and the reasons why you’re not seeing your consistency translate into sales.
Let’s dive in!
Want more?
How did you know it was time to engage a mentor or coach to help your business?
This was a question that was dropped into the question box by one of my magical Instagram followers when I put the call out for future podcast episode topics.
Thanks for the question, Jasmin!
It’s a great question – so in today’s episode of the How I Do Content Podcast I’m going to share how to know when you need support and also how to make smart support decisions. Because there’s other support you might need in your business outside of a coach or mentor.
So how can you make the right decision to help you and your business grow – well let’s dive in!
Want more?
An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!”
And, if you’re a long-time listener of this very podcast, you’ll know my stance on the often dumpster fire that is Instagram.
Spoiler Alert – Instagram shouldn’t be your entire marketing strategy and it’s a HUGE risk to spend all your marketing time creating content for a platform that you don’t own.
What was once the easiest and most cost-effective way to market your business online has certainly lost its lustre in the last couple of years.
It often feels like you either need to become a full-time content creator or get your PhD in Instagram to keep up and get any traction on it.
And I’ve definitely noticed a lot of businesses looking to change the way they use Instagram because of the declining reach and engagement, and the never-ending platform changes.
Can I get a “FINALLY”?!
Now I know it’s easy for me to sit here and say, “You should change the way you use Instagram” but not share what that could look like – so the best way I can do this is to tell you!
So, in today’s episode of the How I Do Content Podcast, I’m sharing how I use social media so I don’t lose my damn mind every time it’s not playing nice.
Want more?
In the online space, there’s a whole lot of gurus telling you that the best way to create content is…[insert their chosen preference here].
There’s a LOT of noise and conflicting information so I can’t say I’m surprised if you feel a little (or a lot) overwhelmed and confused.
And because creating content will always be required if you want to attract Beyonce-level clients on repeat – you want to know what will actually work.
So, on today’s episode of the How I Do Content Podcast, I’m going to give it to you straight and let you know what’s actually working in content right now.
I want to preface this by saying if you’re looking for tips and hacks to go viral or 10x your business overnight – this is NOT the podcast for you, and I’m definitely NOT the wizard for you.
But if you want proven content strategies that actually work – this episode is for you.
Want more?
The podcast currently has 178 episodes available.
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