By Tahryn Bolt
5
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The podcast currently has 170 episodes available.
An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!”
And, if you’re a long-time listener of this very podcast, you’ll know my stance on the often dumpster fire that is Instagram.
Spoiler Alert – Instagram shouldn’t be your entire marketing strategy and it’s a HUGE risk to spend all your marketing time creating content for a platform that you don’t own.
What was once the easiest and most cost-effective way to market your business online has certainly lost its lustre in the last couple of years.
It often feels like you either need to become a full-time content creator or get your PhD in Instagram to keep up and get any traction on it.
And I’ve definitely noticed a lot of businesses looking to change the way they use Instagram because of the declining reach and engagement, and the never-ending platform changes.
Can I get a “FINALLY”?!
Now I know it’s easy for me to sit here and say, “You should change the way you use Instagram” but not share what that could look like – so the best way I can do this is to tell you!
So, in today’s episode of the How I Do Content Podcast, I’m sharing how I use social media so I don’t lose my damn mind every time it’s not playing nice.
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In the online space, there’s a whole lot of gurus telling you that the best way to create content is…[insert their chosen preference here].
There’s a LOT of noise and conflicting information so I can’t say I’m surprised if you feel a little (or a lot) overwhelmed and confused.
And because creating content will always be required if you want to attract Beyonce-level clients on repeat – you want to know what will actually work.
So, on today’s episode of the How I Do Content Podcast, I’m going to give it to you straight and let you know what’s actually working in content right now.
I want to preface this by saying if you’re looking for tips and hacks to go viral or 10x your business overnight – this is NOT the podcast for you, and I’m definitely NOT the wizard for you.
But if you want proven content strategies that actually work – this episode is for you.
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How does a Biz Wizard spend their week?
Well, you’re about to find out because, in today’s episode of the How I Do Content Podcast, I’m giving you a behind-the-scenes look into my week as a Biz Wizard.
How do I spend my time each day?
How many hours do I work?
What projects am I working on right now?
I’m going to reveal all!
Fair warning though (and I do tell people this a lot) – but I’m pretty boring and very much a creature of habit. However, I also know people are curious and love getting a little bit of inside info about what other people are doing in their business.
You can thank my magical client Anna who suggested this topic for today’s episode.
So let’s dive in!
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The purpose of your marketing is to nurture relationships with your audience – from first discovering you, right through to buying from you.
You know your marketing is working when people come into your world and follow your intended customer journey – they find you, connect with you, begin to trust you, and then buy from you.
One of the best ways to get these dream clients to this point is to create different pathways for them.
Because, as you know, everyone follows their own unique customer journey – so it’s up to you to meet them where they’re at, and give them the information they need to make their decision.
You want your dream clients to move towards this decision, and that’s why your free stuff is so important. Your email list, your lead magnets, and your free masterclasses and workshops – all key players in your customer journey.
So how can you get people to move and sign up for your free stuff?
Good news, wizard – that’s exactly what I’m going to tell you in today’s episode of the How I Do Content Podcast.
The best bit is that this is actually a process you can go through every time you create any new free stuff in your business so you can make sure people sign up and are moving through your customer journey as intended!
So let’s dive straight in!
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Ok wizard, I want to have a little chat with you about your marketing.
Something has been brewing for me for a little while now and it needs to be said…
I KNOW you’ve been sold the whole shiny sparkly dream of:
And I know you want it NOW – to wave a magic wand and, hello, you’re living in your vision board.
But believe me when I say, this shiny sparkly dream that you see everywhere in the online space is causing you to get distracted and chase shortcuts, trends, and hacks to try and get you there faster…
…Instead of investing your time, energy, and money in the long-term vision for your business.
And sure, the second option sounds boring as fuck against the shiny, sparkly dream (and I get it because I love me some sparkle)…
Until you realise it’s actually the boring option that’ll make your wildest business vision a reality.
So #sorrynotsorry, but I’m about to burst your Drooble's Best Blowing Gum bubble by telling you that what you’ve been sold is a LIE.
And, in today’s episode of the How I Do Content Podcast, I’m going to share why you need to stop believing the lies and expecting marketing miracles to happen overnight.
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Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch…
They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.”
My response: “Yeah, that’s kinda the point”
And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history…
...Obviously, I’m going to explain myself and tell you why repetition isn’t a bad thing – in fact, it’s actually essential if you want it to have the intended impact → attracting Beyonce-level clients on repeat.
So, if you’re feeling like your messaging is getting a little repetitive and you’d rather cast The Cruciatus Curse than talk about your offer one more time – you need to listen in.
Sign up for a Biz Wizard Intensive
If you want to workshop your messaging and get clear on the different angles required to make sirius money selling your offers – let’s do it together inside my Biz Wizard Intensive.
6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer's entire strategy, mico-messaging, and marketing so you’ll never have a problem with repeating yourself again.
Let’s create magic together – click here to find out more.
One of the things business owners tell me on repeat is that an increasingly competitive and noisy online space means a lack of quality, consistent leads coming into their world.
And, as we head into peak launch season, one of the most important things you need to focus on in your launch prep is not only attracting those leads, but also nurturing them so that when it comes time to launch, they’re ready to buy.
But let’s be sirius: this is actually something you need to focus on all year round, not just at launch time.
Because here’s the thing – just because someone comes into your world today, doesn’t mean they’ll immediately buy from you.
Everyone follows their own unique customer journey, so it’s up to you to have different pathways open and available for them to discover you, connect with you, trust you, and then buy from you.
So how do you attract leads who are as hot as Harry Styles and ready to buy?
Well, in today’s episode of the How I Do Content Podcast, I’m going to share how you can get more leads into your business.
And, because the customer journey is never linear, I’ll also tell you how to maximise your lead generation opportunities.
So let’s begin!
Sign up for a Biz Wizard Intensive
If you want to create a strategy to not only attract more leads, but also map out the marketing to nurture those leads and then turn them into sales – you need my Biz Wizard Intensive.
6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer's entire strategy, mico-messaging, and marketing.
You’ll finish our 6 weeks together with a personalised process that you can replicate to attract Beyonce-level clients on repeat!
From lead generation through to nurturing your relationships and ultimately converting into sales – together we consolidate all the pieces of the puzzle into a repeatable framework.
There are currently 4 spots remaining at the special launch price, so let’s create magic together – click here to find out more!
And so here we are…
It’s August…
Another year is flying right past us – I mean, wasn’t it only January 5 minutes ago?
But there's still plenty of time to create incredible magic in your business – I’d even go as far as to say it’s the best time of the year to make shit happen.
So, in today’s episode of the How I Do Content Podcast, I want to share a couple of quick launch reminders to help set you up for success and a whole lot of magic for the rest of the year.
If you’re planning a launch before the end of the year – this episode is a must-listen.
So let’s dive in!
Sign up for a Biz Wizard Intensive
If you want my support to help you map out your complete strategy, micro-messaging, and marketing roadmap for your core offer – my Biz Wizard Intensive is for you.
This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory aka attracting Beyonce-level clients on repeat.
The best part is you’re creating a repeatable process that you can use again and again. The time you invest in getting this framework right – means you’re never starting from zero, which saves you time, money, and a whole heap of stress.
There are limited spots available, so if you want to make one yours – click here to find out more, or send me a DM over on Instagram and I’ll send you the details.
I can’t wait to create magic with you!
Income claim messaging in the online space has gotten out of hand…
So in today’s episode of The How I Do Content Podcast I want to talk about it.
Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it’s a big driver for me. It’s also super inspiring and shows me what’s possible in business.
And, from a marketing perspective, I also know using income claim messaging works because it speaks to this desire many people have. Marketing after all is 100% psychology.
But this is not about whether it works or not…
This is about how I’m getting bored of the sheer amount of people who’ve made it their ENTIRE message and the ONLY WAY they market their business, themselves, and their offers.
So let’s talk about it!
Today’s episode of the How I Do Content Podcast is going to be short + sassy.
Something I want to do more of is share my thoughts on different messaging + marketing trends I see in the online space.
As someone who consumes a lot of content – I love observing how brands and businesses are marketing themselves online, and also seeing which strategies, tactics, and trends are the “it girl” of the month.
I LOVE marketing when it’s done well. Even though I have a degree in marketing, and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging…TAKE MY MONEY!
But, on the flip side, sometimes I really hate the icky marketing strategies, tactics, and trends I observe.
And this usually contributes to why you don't enjoy your time in the online space or marketing your business, right?!
But I’m forever on a mission to make messaging + marketing magic again!
And in today’s episode, I’m ready to break down one of the biggest online marketing trends right now – FACELESS MARKETING. I’m going to tell you what I really think about this trend.
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