A hot topic of conversation in my world right now is around burn out and business models.

More specifically, when you’re at a stage in your business where you know you want to make some changes (perhaps you want to transition away from 1:1 or trading time for money), BUT the thought of making those changes feels like a lot

It feels like you have to scrap everything and start from scratch. But that kind of thinking is exactly why you haven’t made the changes even though you really want to.

You want to pivot to something new → but you’re scared of losing income if you let go of what’s working now → so you stay stuck in this in-between, exhausted but too scared to shift.

Sound familiar? 

I see this with clients all the time and I’ve lived it too.

So in today’s episode of the How I Do Content Podcast I’m going to talk you through what to do when you’re at this stage – and how to move forward without blowing up everything you’ve built.

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

burnout in business model, how to fix burnout in business model, signs of burnout in business model, when to change business model due to burnout, avoid burnout when shifting business model, reinventing business model without burnout, burnout business model vs messaging, business model change stress, sustainable business model changes, messaging strategies for burnout in business model

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Creating content isn’t meant to be that Sirius…

But recently I’ve found myself feeling really bored by content, especially on social media. 

Bored creating my own content.

Bored scrolling through my feed and seeing the exact same content on repeat.

And worst of all…I’m bored seeing everyone sound exactly the same.

AI has really stripped the human magic of social media.

Instead of creating content that’s fun, bold and unmistakably you…it’s like everyone has a broomstick up their butt.

And I’m over it. 

So in today’s episode of the How I Do Content Podcast I’m sharing what I’m going to do about it. But most importantly, my intention is to give you permission to shake things up too. 

Because when you’re feeling creatively bored, your content slips into boring territory and ultimately people can feel that energy – which impacts other areas of your business. 

And because you’ll always need to create content, why not make it fun, bold, and full of your magic?

So here’s how I’m planning to make marketing magic again.  

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

bored of content, content reset, content strategy, social media content, AI and content creation, marketing rules, content spiral, engagement drop, creative content, content experiments, The Content Time-Turner, face-to-camera Reels, bold opinions, unpolished content, hot takes, posting with no CTA, breaking your niche, new content formats, content creativity, fun marketing, Micro Messaging, messaging strategist, client-attracting content, content originality, fresh content ideas

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Business growth is the ultimate goal for so many business owners. 

I mean you started your business for the amazing opportunities that are available to you right?

But when you’re ready to step into that next level of business, so many people make the mistake of chasing the shiny external stuff – the viral post, the quick hack, the latest marketing trend that promises instant results.

And while those things might feel exciting in the moment, they’re the wrong levers to focus on if you actually want sustainable, long-term growth.

Because true growth doesn’t just come from what people see on the outside – your marketing, your content, your client roster. It also comes from what’s happening on the inside – your offers, your systems, your client experience, your team.

And today’s guest on the How I Do Content Podcast knows how to bridge that gap better than anyone.

Jessie King is the “second brain” behind some of Australia’s most in-demand brands, blending consumer psychology with brand, operations, and client experience to create growth that feels as good on the inside as it looks on the outside.

In today’s episode, Jessie’s sharing the real secrets to sustainable business growth – from messaging to community to AI. 

So if business growth is your #1 goal right now – this episode is for you.

CONNECT WITH JESSIE KING:

• Follow Jessie on Instagram @operationaledge
• Book your free Growth Strategy Session at https://www.operationaledge.com.au/growth-strategy-session 
• Find out more at https://www.operationaledge.com.au/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE:

Sustainable business growth, internal and external alignment, community growth strategies, messaging and positioning, brand differentiation, client experience, offer optimisation, delivery and systems, friction points in growth, simplification and focus, micro-moves and micro-moments, AI as a strategic partner, consumer behavior insights, market research and sticky language, audience alignment, building loyalty and retention, scaling sustainably, quick wins vs big picture, category of one positioning, long-term growth strategy.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

It should come as no surprise to you that messaging is my favourite business spell.

It’s something I use on repeat in my business…

It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING I do in my business.

I know it can be a game-changer for any business – no matter what industry or stage of business…

But it can get outshined by the shiny, sexier aspects of business like

• The latest Instagram feature everyone rushes to try
• A shiny new AI tool that promises to write your content, captions, and sales pages in seconds
• The $27 tripwire that’s apparently going to turn into a million-dollar business

But what the marketing gurus don’t tell you is this: the $27 tripwire, the latest AI tool, the trendiest feature – all useless without strong messaging behind them.

Which is why I’m on a mission to give messaging a rebrand and highlight just how powerful this business spell is.

I know the best way to do this is by giving you examples of how it applies to your business – because once you hear messaging in action, you’ll realise how big of a factor it is in the success of your business. 

So in today’s episode of the How I Do Content Podcast, I’m going to share some of the different ways I use messaging every single day.

From my sales pages to my Instagram captions to the way I write emails – it’s messaging that makes all of it work.

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

If you’ve got a launch next month, your pre-launch strategy will make or break your results.

Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be.

I’ve just wrapped up my most easeful and fun launch yet, and I’m here to make sure you avoid the common mistakes that slow sales, spike stress, and leave you wondering why no one’s buying.

So if you’ve been faffing around with busy work (adding unnecessary bonuses, endlessly tweaking, or hiding in client work), it’s time to stop and get strategic.

In this episode of the How I Do Content Podcast I share exactly what to focus on now so you’re ready for a sold-out launch.

So let’s set you up for a magical selling season!

Sign up for The Messaging Fasttrack

If you're preparing to launch and you want a seasoned launch wizard to help you position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season…

You need The Messaging Fasttrack. 

Together we’ll get your messaging in shape fast, so you’re not scrambling mid-launch or second-guessing what to say when it’s time to sell.

So sign up today and get ready to slay this sales season at https://thesocialbolt.com.au/the-messaging-fasttrack/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

I’ve just wrapped up the most recent launch of my program Micro Messaging.

And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging.

So this meant that my messaging + marketing needed to be on point. 

I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obvious choice.

So in today’s episode, I’m going to take you behind the scenes of this launch and share the messaging that created a multiple 5-figure launch.

Because I want you to see what really good messaging looks like in a real-life launch.

So let’s dive in

Sign up for The Messaging Fasttrack

If you’re thinking, “OK, but how do I make my offers this irresistible?” – that’s exactly what we do inside the Messaging Fasttrack.

It’s the messaging intensive to position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season.

In our 90-minute 1:1 session together we’ll apply the Bolt 3D Framework to your offer. We’ll refine your offer messaging, map out angles that sell, and make sure your content is doing the heavy lifting to attract and convert the right clients.

You’ll also get Your Magic Messaging Spellbook – every angle, every content idea, all in one place. Pop it into ChatGPT and watch it spit out copy that sounds like you, not every other muggle online.

And for 2 weeks after, you get me in your back pocket on Slack – reviewing your content, working on your angles, and giving you the exact words to say in those “what do I write here?” moments.

Find out more and sign up at https://thesocialbolt.com.au/the-messaging-fasttrack/ 

Want more?

• My private podcast series Messaging in Action is available now at  https://thesocialbolt.thrivecart.com/mia/ 
• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

I know you probably didn’t start your business because you’re obsessed with systems and processes.

But this comes with the territory of running a business.

And if your client journey is clunky, your backend is pure chaos, and your business runs off vibes and feelings instead of systems – you could be leaking time, money, and dream clients without even realising it.

So it’s time to put on your big girl pants and get this shit sorted right now.

The good news is that there are magical unicorns who LOVE all things systems, processes, automations and client journeys – including today’s guest on the How I Do Content Podcast Mariana Gaona Lopez. 

Mariana is the systems-obsessed digital ops gal behind Pink Ocean Virtual Solutions – and she’s the one service providers call when their backend’s a mess and they’re ready to stop drowning in admin and actually enjoy the work they’re good at.

Think: Moxie CRM setups, workflow automations, inbox cleanups and SOPs – all customised to support your brain, your energy, and the way you do business.

In this episode, we chat about the biggest mistakes business owners make when it comes to systems, how your messaging has to match your client experience, and the one automation every service provider needs yesterday.

So if you’ve been winging it and hoping for the best – this episode is your system's wake-up call.

Let’s dive in

Connect with Mariana Gaona Lopez. 

• Follow Mariana on Instagram @pinkoceanvs
• Join The Break Newsletter at https://pinkoceanvs.myflodesk.com/instagram 
• Find out more at https://pinkoceanvs.com.au/ 

Want more?

• Watch my 12 minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Let’s be real – there’s a lot of advice online about how to “build authority” in your content.

Advice like…

Show up every day and the right people will find you…

Just keep adding value and it’ll pay off eventually….

Talk about your client results more…

But no one tells you the practical things you can do to actually “build authority” through your copy and content. 

Until now! Because on today’s episode of the How I Do Content Podcast I’m joined by the magical Sarah Marriott. 

Sarah is a Melbourne-based brand messaging strategist and copywriter who helps creative service providers sound like the expert and sell their services with copy that reflects who they are (minus the fluff, the cringe or the vanilla vibes).

She’s a former graphic designer turned word wizard who’s obsessed with translating messy, cool ideas into clear, one-of-a-kind messaging that gets the right people to your website – and actually makes them want to buy.

Sarah’s also a dog lover so obviously she’s the best kind of wizard!

In this episode we’re diving into what it really takes to build authority online – through the words on your website, the content you share, and how you show up in your marketing so your dream clients trust you, remember you, and want to buy from you.

Because if you’re going to spend time creating content and sending people to your website – it better be doing the bloody work for you.

So let’s dive in. 

Connect with Sarah Marriott

• Follow Sarah on Instagram @sarahmarriottcopywriter
• Grab your FREE go-to copywriting guide at https://subscribepage.io/free-copywriting-go-to-guide 
• Find out more at https://www.sarahmarriottcopywriter.com/

Want more?

• Watch my 12-minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire.

Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second reel is promising to help you go viral if you “just use this trending hook."

Right now you’re doing your best to keep up – posting consistently, dabbling in reels, stories, carousels, whatever the Instagram gods demand…

But the time you’re spending creating content for Instagram doesn’t exactly match the engagement, enquiries and sales you’re currently getting.

You dream of a day where it’s easy for your dream clients to see your content, head to your profile and then buy from you.

So why is this not happening? 

The good news? Today I’m joined by Kara from The Good Stuff Social – a social media manager, marketer, and no-BS content queen who’s here to help you fix your Instagram profile so it actually converts.

We’re talking about the small but mighty edits that help your profile do the heavy lifting – so when someone lands on your page, they know exactly who you are, what you do, and why they should stick around (and buy).

Kara’s going to tell you what’s actually working on Instagram in 2025 and why going viral doesn’t always grow your business.

She also shares her experience inside Micro Messaging – and how refining her messaging helped her stop cruising and start converting, with content that finally matches the magic she brings to her work.

Before you throw Instagram in the bin, make sure you keep listening because fixing what’s not working, might be easier than you think. 

Let’s dive in.

Connect with Kara Luimes

• Follow Kara on Instagram @thegoodstuffsocial
• Audit your Instagram Profile with The Quickie https://stan.store/thegoodstuffsocial/p/mini-instagram-profile-audit 
• Find out more about at http://www.thegoodstuffhub.com 

Sign up for Micro Messaging
Your Instagram profile, much like your messaging, needs to make it crystal clear who you are and why someone should work with you instantly.

And if it doesn’t – you need Micro Messaging. 

Because when your messaging does the heavy lifting, Instagram stops feeling like a waste of time and starts working for you.

Kara joined Micro Messaging because she knew it was time to level up her messaging – not just for Instagram or launches, but for everything from captions to her website copy.

Because messaging impacts everything you do in your business.

And Kara knew that it was the key to even more enquiries and sales in her business.

So inside Micro Messaging she got the confidence and the strategy to finally put words around the magic she brings to her work. And I’m so excited to support her for another 6 months! 

If you want to join Kara and the other magical wizards inside Micro Messaging for the next 6-months this is the time to do it. 

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently…

But then it feels like you’ve reached a limit that you can’t quite break through.

You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re not.

So why does this keep happening no matter what you do? 

If you’ve ticked all the boxes – you’ve invested in the mentors, refined your offers and even reworked your messaging but it still feels like your magic is capped – it might be time to look beyond the strategy.

Because sometimes what’s holding you back isn’t your strategy, it’s an energetic pattern that’s been playing out for lifetimes – and the Akashic Records hold the key to unlocking it.

And on today’s episode of the How I Do Content Podcast I’m joined by the magical Belinda Simons, a Psychic Medium and Akashic Records reader who helps soul-led business owners uncover and heal past life vows, contracts and trauma that are still playing out in their business today and keeping them stuck.

Belinda accesses the Akashic Records to find the root cause of what’s keeping you stuck – whether that’s visibility fears, income plateaus, or repeating patterns you can’t seem to break.

After a 30-year career in dentistry, Belinda’s body forced her to stop – and that moment became the catalyst for stepping into her energetic gifts and building the business she now runs full-time.

I was also fortunate enough to support her inside Micro Messaging and help her craft messaging that matches her magic – so she can communicate this deeply intuitive Akashic Records-based work in a way that actually resonates with the people it’s meant for.

This is a really great episode if you feel like you’re doing all the “right” things but you can’t quite crack through to that next level – Belinda is going to help you understand why.

Let’s dive in.

Connect with Belinda Simons

• Follow Belinda on Instagram @belindajoy_medium
• The Akashic Records https://www.belindajoymedium.com/akashicreset 
• Find out more at https://www.belindajoymedium.com/ 

Sign up for Micro Messaging
If this episode reminded you that the depth of your work is only as powerful as your ability to communicate it – that’s exactly what Micro Messaging helps you do.

Because your magic deserves to be seen, felt, and understood – and your messaging is the bridge between the work you do and the people it’s meant for.

Belinda joined the last round of Micro Messaging to get crystal clear on how to communicate her unique gifts – and now she’s owning her voice, speaking directly to her dream clients, and showing up in a way that converts.

And now it’s your turn.

Doors are open now for a limited time. Early bird pricing is still in effect which means when you sign up before Wednesday 16th July, you’ll save $500 off the full price of the program.

6-month AND 9-month payment plans are available.

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE