There’s a whole lot of business advice in the online space that says if you want to be successful you need to squeeze yourself into one niche, one offer, one tidy little business model that looks good on paper…but also completely destroys your soul. 

You end up bored, boxed in, and feeling a bit like you've abandoned half of who you are.

But what if I told you that this isn’t actually a flaw that you need to fix?

That there is a way for you to have a business that holds ALL of you – every interest, every skill, every part of you you've been told to tuck away. 

And that with everything changing thanks to AI – it could also be one of the smartest, most future-proof ways to run your business right now.

Well, that’s exactly what we’re getting into today, with the always magical Monique Harding.

Mon is a portfolio business owner, sociologist and coach who helps founders and skilled professionals build multiple income streams under one identity. 

Her own work spans a therapy practice, business coaching, digital products and a retained partnership with the Australian Institute of Sport. 

She's on a mission to help women connect with their unique strengths and create a flexible, creatively satisfying business of diversified streams.

In this episode of the How I Do Content Podcast, Mon shares what the portfolio model actually is and how to put one together with real strategy, why she's convinced it's where things are heading, and how leaning into all of who you are might just be your biggest edge in a world that keeps changing.

By the end, I reckon you'll look at all those "too many interests" of yours in a completely different light.

So let’s get into it.

CONNECT WITH MONIQUE HARDING

• Follow Monique on Instagram @moniqueharding_
• Find out more at https://moniqueharding.co/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

portfolio business model, multiple income streams for service providers, how to diversify your business income, do I have to niche down, alternatives to niching down, how to build a business AI can't replace, future-proof your business against AI, multi-passionate entrepreneur business model, business ideas for people with too many interests, how to build multiple income streams online, diversified income for coaches and consultants, how to stop relying on one offer, business model for multi-passionate women, is niching down necessary, building a business around your strengths, anchor income stream strategy, scalable offers for service providers, portfolio career vs traditional business

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If you've ever posted something you were really proud of, watched it completely flop, and then spiralled about it for the rest of the day – today’s episode of the How I Do Content Podcast is for you!

Because I’ve seen this scenario play out time and time again. When you do something that doesn't work: you make it mean something. You decide the whole strategy is broken or worse, that you’re broken. 

But the one thing you don't do is the thing that would actually tell you what happened: go and look at the data.

And I know, I know. The second I say "data," you tense up and go "but I'm not a numbers person." I get it – I'm the creative, messaging, words girlie, not the spreadsheet one. 

But as my coach always reminds me – data is just information. And when you actually look at it, it’s going to make your marketing efforts much more effective. 

And to help me highlight why data isn’t so scary – today I’m joined by the extra magical Rebecca Caldwell.

Rebecca is the founder of Three Groves Marketing, where she helps service-based business owners actually use their marketing data and build lead-generating systems, so they can spend their time, money and energy wisely, while building a business that lets them have a really great life.

In this episode of the How I Do Content Podcast, Rebecca shares how to make data feel genuinely simple (and dare I say, not scary). We get into where this fear of data really comes from, where to start and how your data might just give you permission to stop doing all the marketing you secretly hate.

I guarantee after you finish listening to this episode, you’ll look at data a whole lot differently!

So let's get into it.

CONNECT WITH REBECCA CALDWELL

• Follow Rebecca on Instagram @threegroves
• Get to know your data with Rebecca’s Marketing Compass at https://threegrovesmarketing.com/marketing-compass 
• Grab the Free Marketing Measurement Playbook at https://threegrovesmarketing.com/mmp 
• Find out more at https://threegrovesmarketing.com/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

marketing data made simple, how to read marketing analytics, marketing analytics for beginners, google analytics for small business, what marketing metrics actually matter, data informed content strategy, how to use UTM parameters, marketing for service providers, stop guessing marketing, how to know what content is working, paid ads for small business, when to start paid advertising, retargeting ads for beginners, reusing top performing content, how to get off the content hamster wheel, why is my marketing not working, data driven marketing decisions, marketing for non numbers people, google search console for beginners, small business marketing strategy

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Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

It’s time – to yap about yapping. 

Now I’ve intentionally waited to record this episode. Because every time something goes properly feral on the internet (as the Jessi Jean $1.2 million Yap Challenge did), I like to observe and also let all the think pieces settle before I add my perspective to the mix. 

And if you’re thinking “Tahryn, what the heck are you on about?” – stay with me.

In today’s episode of the How I Do Content Podcast, I’m going to tell you more about the latest online obsession, coined “yapping,” and whether you should become a certified yapper yourself. 

The online space is divided, so I want to share my thoughts and how it applies to your business AND specifically your messaging. 

So let’s yap.

WANT MORE?

• Sign up for the Messaging for Leads Mini-Mind at https://thesocialbolt.com.au/mini-mind/ 
• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

yapping trend, what is yapping on Instagram, yapping on camera, Jessi Jean Yap Challenge, how to talk to camera confidently, face to camera Reels, talking head video tips, how to grow on Instagram with Reels, online business messaging, how to sell the transformation not the feature, selling to your audience's fears, content creation for service based business, how to message your offer, should I make Reels for my business, what to say on camera, marketing trends 2026, how to grow an Instagram following fast, clear messaging for small business

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Video Link:  https://youtu.be/WY8-lVlLhWE 

Everyone loves to go searching for a shiny new strategy – because that’s the reason you keep hitting the same income cap right?!

But what if I told you, the problem often isn’t your strategy – it’s YOU. 

I know, I know…

But after over 7 years in business I’ve watched so many capable, ambitious women do everything right on paper and still not hit their goals. 

And the hardest thing to admit (because strategy is always the easiest thing to change) is that the ceiling isn't out there – it's internal.

And that’s exactly why I wanted Jess Pinili to join me on today’s episode of the How I Do Content Podcast.

Jess is a business strategist, membership founder, and the woman behind my favourite TikTok business audits. 

She works at the intersection of business strategy and subconscious identity work – helping women figure out what's actually going on beneath the surface when the strategy should be working but isn't.

In this episode we get into the subconscious reasons you keep hitting an income cap and what self-sabotage actually looks like in a high-achieving woman's business (spoiler alert: it's a lot sneakier than you think).

This one went deep and I loved every second of it – I think you will too.

CONNECT WITH JESSICA PINILI

• Follow Jess on Instagram @jesspinili
• Watch Jess’s YouTube Channel at https://www.youtube.com/@jesspinili 
• Watch the Think Like a CEO Free Masterclass at https://thinklikeaceo.jessicapinili.com/ 
• Find out more at https://www.jessicapinili.com/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

hitting an income cap, why my launch flopped, self-sabotage in business, subconscious blocks to success, business mindset for women, why smart women self-sabotage, income ceiling in business, why I keep getting the same results, subconscious identity work, business strategy and mindset, why my business isn't growing, fear of visibility in business, procrastination in business, women in business mindset, breaking through income plateau, inner work for business owners, why success feels uncomfortable, business personal development

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Seven years ago I put on my wizard cloak and stepped into The Social Bolt for Day 1 of running my own business. 

On that day, I fulfilled my dream of becoming a stay-at-home dog mum. And over the last seven years I’ve experienced some epic highs and equally epic lows but I’m still here 7 years later – and that needs to be fucking celebrated. 

So in today’s episode of the How I Do Content Podcast, I'm going back through every single year of this business and sharing some of the lessons that defined it – the things I learned, lived, loved and loathed. 

Let’s do this.

WANT MORE?

• Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ 
• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

business lessons from 7 years in business, lessons learned running a business, small business anniversary reflections, female entrepreneur lessons, how to pivot in business, business messaging strategy, burnout in business, grief and running a business, business foundations, messaging that converts, business mindset, online business lessons, how to start a business, stay-at-home entrepreneur, service-based business growth, business pivot during covid, introvert in business, business messaging mistakes, building a sustainable business, rebuild your business

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop. 

Every piece of content looks and sounds exactly the same. 

And the impact of this sea of AI slop, is that you’re now trying to get the attention of your ideal clients when they are zoning out and disengaging. The long term impact is WORSE because AI Slop will ruin brand reputations.

This isn’t fear-mongering either – the data AND consumer behaviour both back it up. 

When AI started becoming a thing in 2023, the sentiment was mostly positive. People felt excited to use it, and boy did they ever. But now thanks to overuse and the resulting AI slop fest, consumer enthusiasm and even consumer acceptance for AI-generated content has dropped significantly.

So what does this mean for you, the business owner?Well obviously, if you are going to use AI to create your content, proceed with caution.

Be aware that your consumers are thinking about this when making purchase decisions, so you need to make sure your content isn’t giving off AI slop vibes.

How? 

In today’s episode of the How I Do Content Podcast I’m sharing 3 things you can do this week to make sure your content is unmissably, undeniably, un-AI-ably YOU.

So let’s get into it.

WANT MORE?

• Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ 
• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

how to stand out on social media, AI generated content problems, AI slop marketing, how to make content that stands out, content marketing strategy for small business, how to sound human in your marketing, authentic content marketing, how to create content with AI, AI content vs human content, standing out in a saturated market, content marketing tips for coaches, how to use AI without losing your voice, unique content ideas, messaging strategy for online business, brand voice and AI, content that converts, how to create original content, avoid AI content pitfalls, personal brand content strategy, business owner content marketing

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251. 

Because NGL, I had absolutely nothing planned. 

Now I can obviously, quite easily come up with an idea but how do you follow episode 250?

Enter Karen – who slid into my DMs and suggested I record a personal episode about my background and who I am now.

Which is a great idea (thanks Karen) because not everyone has been here since Day 1 and seeing as next month is my 7th business birthday – I’ve been around for awhile! 

So you might not know the Tahryn + The Social Bolt lore – and that’s what I’m going to share with you on today’s episode of the How I Do Content Podcast. My backstory and how I ended up here, running a business and being the messaging + marketing wizard I am today. 

So buckle up and let’s begin.

WANT MORE?

• Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ 
• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

how to start a marketing business, female founder story, leaving corporate to start a business, building a personal brand in business, messaging strategist Perth, marketing consultant Perth, how to find your niche in marketing, online business journey, solo female business owner, how to rebuild your business after burnout, personal brand vs AI, why personal branding matters in the age of AI, standing out in a saturated market, behind the scenes of running an online business, how to start a business with no experience, women in marketing, podcast host marketing, micro messaging, marketing wizard, mindset for entrepreneurs

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person.

I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behind. 

But it gave me WAY more than just proving those gurus wrong. Because not only did I NOT get left behind, but:

• I’ve gained so much confidence from using my voice.
• I’ve interviewed some epic humans, doing epic things – including my ultimate dream guest Samantha Wills 
• I’ve used it as a vehicle to put my messaging into action, episode after episode and as a result have claimed my space as a messaging + marketing wizard

And obviously, and most importantly, it’s allowed me to grow a loyal group of listeners without whom I never would’ve reached 250 episodes. 

So thank you. 

To mark the occasion, I handed over the mic to my extra special guest host, Miish Grixti, and we covered everything from how my podcast process has evolved, to what 250 episodes has taught me about consistency, and what I really think about AI's takeover of the online space.

So for the 250th-mother-fucking-time – let’s dive in.

CONNECT WITH MIISH GRIXTI 

• Access the 5-Minute Marketing Reset at https://miishgrixti.com 
• Follow Miish on Instagram @miishgrixti
• Sign up for Miish’s emails on mindset, selling, and business energetics at https://join.miishgrixti.com/emails

WANT MORE?

• Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ 
• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

how to start a podcast for business, podcasting for business owners, how to be consistent with content, content marketing strategy for small business, how to launch a podcast successfully, podcast launch strategy, marketing in the age of AI, AI and content marketing, how to stop relying on social media for business, alternatives to social media marketing, how to grow a service-based business, messaging strategy for online business, online business advice, how to create content consistently, building a content ecosystem, podcasting vs social media, how to repurpose podcast content, content strategy for introverts, how to build authority online, long-term marketing strategy

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Video Link:  https://youtu.be/WY8-lVlLhWE 

I have a confession to make.

Even though I’m a messaging + marketing wizard and I love creating content…

I hate creating content for Instagram right now.

I hate opening Instagram and constantly hearing “AI just killed [insert latest industry] so if you don’t wanna die get on board the AI train.”

I hate that every piece of content is about how to use AI to replace tasks that quite frankly don’t need AI.

I hate that so much content is so obviously created by AI – the same recycled content ideas, the same writing style.

It’s got to the point where I have so much resistance to even opening the app, let alone creating content for it.

And it’s not because I don’t know what to post. I have millions of brilliant ideas sitting in my notes app. But sometimes I feel like “what’s the point?!”

So in today’s episode of the How I Do Content Podcast I’m giving you an insight into what I’m doing about this, in case you find yourself in the same slump.

Let’s dive in.

WANT MORE?

• Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ 
• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
  Find out more at https://www.thesocialbolt.com.au
  
  TOPICS COVERED IN THIS EPISODE
  Instagram marketing strategy 2026, how to stand out on Instagram, content marketing without Instagram, email list building strategy, podcast marketing strategy, AI content marketing, using AI in marketing, how to differentiate your brand, authentic content marketing, building an audience without social media, lead generation without Instagram, Instagram content burnout, content marketing alternatives, brand differentiation strategy, human-led content vs AI content, how to grow a podcast audience, email list growth strategies, content creator burnout Instagram, owned marketing channels, Meta ads lead generation

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

The online business world has a visibility problem. 

And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen.

If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken. 

You just haven't found your version of visibility yet.

Because here's the thing – getting in front of the right people doesn't require you to be loud. It doesn't require you to perform. And it definitely doesn't require you to become someone you're not.

That's exactly what today's episode of the How I Do Content Podcast is about.

My guest today has been in business for 11 years and has watched every era of online business come and go – the influencer coach era, the girlboss era, the information age, and now whatever the hell we're calling the AI era one. 

And what she's landed on is a way of building a business that's designed around your energy, your strengths, and the way you actually work best.

Katherine Mackenzie-Smith is an award-winning business coach, host of the Cozy Business with Katherine podcast, and creator of the Cozy Business Quest. She helps introverted, highly sensitive, and neurodivergent solopreneurs stop spinning in circles, pick a clear direction, and follow through, without burning out or becoming someone they're not.

In this episode we get into what a cozy business actually means (because it's probably not what you think), how to get visible in a way that doesn't make you want to hide under a blanket, and why right now might actually be the best time ever to be the quieter voice in the room.

So let's dive in.

CONNECT WITH KATHERINE MACKENZIE-SMITH

• Access Katherine’s 30 Visibility Prompts https://katherinemackenziesmith.com/30-visibility-prompts/ 
• Listen to the Cozy Business with Katherine Podcast https://katherinemackenziesmith.com/podcast 
• Follow Katherine on Instagram @miss_kms
• Find out more at https://katherinemackenziesmith.com  

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

visibility for introverts, how to grow a business as an introvert, introverted business owner marketing, cozy business model, how to get visible online without social media burnout, business growth without hustle, solopreneur marketing strategy, how to show up online as an introvert, sustainable visibility strategy, introvert entrepreneur tips, online business for sensitive people, how to market your business without being loud, neurodivergent business owner, building a business on your own terms, cozy business coaching, how to be consistent in business without burning out, visibility without posting every day, showing up online without performing

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE