The online business world has a visibility problem. 

And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen.

If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken. 

You just haven't found your version of visibility yet.

Because here's the thing – getting in front of the right people doesn't require you to be loud. It doesn't require you to perform. And it definitely doesn't require you to become someone you're not.

That's exactly what today's episode of the How I Do Content Podcast is about.

My guest today has been in business for 11 years and has watched every era of online business come and go – the influencer coach era, the girlboss era, the information age, and now whatever the hell we're calling the AI era one. 

And what she's landed on is a way of building a business that's designed around your energy, your strengths, and the way you actually work best.

Katherine Mackenzie-Smith is an award-winning business coach, host of the Cozy Business with Katherine podcast, and creator of the Cozy Business Quest. She helps introverted, highly sensitive, and neurodivergent solopreneurs stop spinning in circles, pick a clear direction, and follow through, without burning out or becoming someone they're not.

In this episode we get into what a cozy business actually means (because it's probably not what you think), how to get visible in a way that doesn't make you want to hide under a blanket, and why right now might actually be the best time ever to be the quieter voice in the room.

So let's dive in.

CONNECT WITH KATHERINE MACKENZIE-SMITH

• Access Katherine’s 30 Visibility Prompts https://katherinemackenziesmith.com/30-visibility-prompts/ 
• Listen to the Cozy Business with Katherine Podcast https://katherinemackenziesmith.com/podcast 
• Follow Katherine on Instagram @miss_kms
• Find out more at https://katherinemackenziesmith.com  

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

visibility for introverts, how to grow a business as an introvert, introverted business owner marketing, cozy business model, how to get visible online without social media burnout, business growth without hustle, solopreneur marketing strategy, how to show up online as an introvert, sustainable visibility strategy, introvert entrepreneur tips, online business for sensitive people, how to market your business without being loud, neurodivergent business owner, building a business on your own terms, cozy business coaching, how to be consistent in business without burning out, visibility without posting every day, showing up online without performing

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Most business owners are really good at what they do. Like, genuinely talented. 

But when it comes to writing about what they do? It often falls a bit flat.

And the frustrating part is that it's got nothing to do with their writing ability.

And in a world where everyone is reaching for AI to write their content, this problem is only getting worse.

AI can't replicate you – it can't mine your lived experience, your perspective, or the way you think. 

So if you were already struggling to sound like yourself before AI came along, outsourcing your words to a robot isn't going to fix that. It's just going to give you more content that sounds like everyone else.

So if AI isn't the answer, what is? That's exactly what we're diving into today with my extra magical guest, Kirsty Fanton.

Kirsty is an ex-psychotherapist, ex-copywriter, and ex-pert (see what she did there? 😉) communicator, who helps online business owners hear and get heard when it matters most. 

Think: more successful sales convos, more memorable podcast interviews, richer experiences inside your courses and memberships, team meetings and the like. 

Her work isn't about tips and tricks – it's bigger-picture, human-centred strategy that puts your relationship with yourself, your business, and the people you serve right at the centre.

And in this episode of the How I Do Content Podcast, we get into why smart, talented business owners end up sounding like everyone else, the psychology behind generic copy, what "use of self" actually looks like in your content, and the real reason your voice isn't coming through – and I promise you, it's not what you think.

If you've ever used AI to write your content and still felt like something was missing, this one is for you.

CONNECT WITH KIRSTY FANTON

• Grab Kirsty's free resource on what use of self looks like in action at https://www.kirstyfanton.com/tahryn 
• Follow Kirsty on Instagram @kirsty.fanton
• Find out more at https://www.kirstyfanton.com/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

why you sound like everyone else in business, self-trust in business, generic content problem, finding your voice online, use of self in content marketing, personal stories in marketing, authentic content for business owners, psychology behind generic copy, AI and content voice, outsourcing voice to AI, psychotherapy and marketing, sales conversation mindset, how to have better discovery calls, how to sound like yourself in your marketing, building self-trust as an entrepreneur, how to show up authentically online, messaging strategy for business owners, overcoming blocks in content creation, voice of customer copy, human-centred marketing strategy

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire.

So far we’ve covered:

• Part 1 – the Launching a New Offer Edition. 
• Part 2 – the Growing Your Audience Edition. 

So if you missed either of those, go back and listen first.

Today is Part 3, the final episode in this mini-series and it's the one most people come to me wanting help with – How to make more sales.

Because at the end of the day, everything we’ve talked about in this mini-series – launching a new offer or growing your audience – it all comes back to this. 

More sales. More revenue. More dream clients in your world. More capacity to do the work you actually love.

But here’s the thing – making more sales isn’t about finding some magical new tactic. It’s not about a secret hook, a clever trending audio, or the latest thing some guru is flogging on Instagram.

It’s actually pretty simple (not easy, but simple).

So let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

how to make more sales in online business, sales messaging strategy, marketing vs selling, how to sell more consistently, content that converts, sales content strategy, how to sell your offer online, messaging for service based business, how to increase conversions, online business sales tips, how to sell a coaching offer, sales volume strategy, content marketing for coaches, selling on Instagram, how to make your offer the obvious choice, urgency in sales copy, how to sell consistently online, conversion rate online business, how to show your offer from different angles

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don't even hesitate to hire.

Last week was Part 1 – the Launching a New Offer Edition. So if you missed it, go back and listen to that one first here

Today is Part 2, and it's one of my most requested topics – how to grow your audience.

But here's what I think you actually mean when you say that: you want more clients. You want more sales. You want to feel like your content is working and pulling the right people into your world. 

So that's exactly what we're going to talk about today.

Let's get into it!

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

how to grow your audience online, audience growth strategy for small business, how to attract the right clients, messaging strategy for coaches, ideal client messaging, how to get more clients from content, email list building for service providers, social media marketing for coaches, content marketing strategy, lead magnet ideas for service providers, guest podcasting for visibility, how to grow your email list, podcast guest strategy, content marketing for online business owners, how to stand out on social media, stop chasing followers get clients, marketing strategy for coaches and creatives, how to be consistent on social media, borrowing someone else's audience, visibility strategy for service providers

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners. 

I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales.

So I wanted to do a little mini-series here on the podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice.

I’ve picked 3 of the most common scenarios that people come to me seeking help with – today’s episode is on launching a new offer.

Because at this point, I’ve done so many launches it’s basically part of my DNA. I’ve developed and executed launch strategies that have generated 5 and 6-figure results. From the strategy and messaging right through to the content – I've built it all.

So let's get into it. Here are the 3 things I'd tell you if you came to me right now and said: I've got a new offer and I need to launch it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

how to launch a new offer, how to launch an online offer successfully, new offer launch strategy, product launch marketing plan, how to sell a new offer online, why your offer isn’t selling, offer positioning strategy, how to define your target audience, ideal client clarity marketing, high converting offer messaging, messaging that converts clients, pre launch strategy, how to build a pre launch campaign, pre launch content strategy, how to warm up your audience before selling, audience warming strategies, lead nurturing before launch, customer journey marketing stages, how to create demand for your offer, how to create urgency in marketing, how to stand out in a saturated market, differentiation in marketing strategy, launch content ideas that convert, sales content strategy, how to sell without sounding repetitive, marketing campaign strategy for small business, post launch analysis, why didn’t my launch work, how to improve a failed launch, launch debrief questions, how to get more leads for a launch, how to find warm leads, email marketing for launches, how to nurture leads into buyers, launch timeline planning, how long does it take to launch an offer, 6 week launch plan, 8 week launch strategy, product launch checklist, marketing plan for launching a new product, sales page copywriting tips, do i need a marketing consultant, why launches fail, how to prepare for a successful launch

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I committed the cardinal sin of messaging – I spoke to the wrong person.

Yes, even a messaging + marketing wizard like me makes mistakes

And sure, I could pretend like it didn’t happen and not share this with you (because most people would) – but that’s not how I roll. 

Plus I think it’s helpful for you to understand what happens when your messaging doesn’t quite hit the mark AND what you can do to fix it moving forward. 

So in today’s episode of the How I Do Content Podcast, I’m owning my mistake and sharing what needs to shift for next time to make sure I’m speaking to those Beyonce-level clients only.

Let’s dive in.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.a

TOPICS COVERED IN THIS EPISODE

why your marketing isn’t working, why your messaging isn’t converting, why your content isn’t converting, why am i not getting clients online, how to get clients online for my business, how to attract ideal clients online, how to improve your marketing messaging, how to fix your messaging to get clients, how to create content that converts, how to write messaging that attracts clients, why your offer isn’t selling, why your business isn’t getting leads, how to stand out in a saturated market, how to position yourself as an expert, how to attract high paying clients, how to get premium clients online, how to create demand for your offer, how to market your online business effectively, why consistency isn’t getting clients, how to fix generic content, how to stop attracting the wrong clients, how to speak to your ideal client, how to refine your ideal client, how to market beyond instagram, how to grow your business without social media, how to get clients without relying on referrals, how to grow your email list for business, how to get podcast opportunities for business, how to scale from one on one to group programs, how to build authority online with content

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people.

And while yes, the goal is always sales, it’s also one of the best ways to see what’s actually going on behind the scenes.

What people want.

Where they’re stuck.

What’s not clicking.

And girl, we need to have an honest conversation about your marketing. 

Because I’m seeing a BIG gap between what you say you want and what you’re currently doing to get there.

So in today’s episode of the How I Do Content Podcast I’m ready to have that honest conversation with you because I want you to win. 

I want to see you attract Beyonce-level clients and to be known as the Dumbledore-level wizard in your industry – but right now your messaging + marketing isn’t matching your magic. 

So let’s do this.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

why my messaging isn’t converting, improve brand messaging strategy, how to stand out with content marketing, content differentiation strategies, ideal client messaging examples, how to attract high paying clients online, messaging that converts to sales, fix unclear business messaging, why my marketing isn’t working, how to increase conversion rates online business, improve sales funnel performance, why people aren’t buying my offer, marketing strategy for consistent leads, build sustainable marketing strategy, marketing beyond social media, how to get clients without social media, build audience outside instagram, grow email list for online business, seo content strategy for coaches, long form content marketing strategy, why relying on social media is risky for business, overthinking in business marketing, how to stop overthinking content creation, why perfectionism is hurting your business, speed of implementation business growth, how to execute marketing plan, how to test and refine messaging

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why?

Because what I see most people do is make it mean something about themselves. 

I'm not good enough. 

My offer isn't good enough. 

Maybe I should just burn my business to the ground and start from scratch. 

So from that place of self-doubt, they start dismantling everything. 

New offer. 

New niche. 

New content strategy. 

Pulling apart things that, quite frankly, didn't need pulling apart and then exhausting themselves solving a problem that was never the actual problem.

But after over 7 years working with hundreds of business owners on their messaging + marketing, the answer is almost never what they think it is.

So in today’s episode of the How I Do Content Podcast, I’m sharing the real reason your messaging isn’t working like it did last year and what you need to change to make sure you get back on track and make more sales. 

So let’s begin. 

SIGN UP FOR MICRO MESSAGING

I’ve opened some spots inside Micro Messaging. Together over the next 6 months, we build messaging that's clear, compelling and unmistakably you and then put it into action across your entire business. Your content. Your offers. Your sales pages. All of it.

Spots close Thursday 19th March and there are fast-action bonuses for anyone who joins this week. 

Sign up at https://thesocialbolt.com.au/micro-messaging/ 

TOPICS COVERED IN THIS EPISODE

messaging not converting anymore, why your marketing message stopped working, why messaging stops working over time, how to fix business messaging that isn’t converting, update brand messaging for changing market, why ideal clients aren’t responding to your messaging, how to refine marketing messaging without rebranding, signs your messaging is outdated, adapting messaging to market shifts, 2026 marketing trends for online businesses, AI generated content impact on marketing, how AI content is affecting social media marketing, why organic reach is dropping on Instagram, low Instagram reach marketing strategy, how to stand out in a saturated online market, messaging differentiation strategy, how to differentiate your brand messaging, creating demand in marketing messaging, how to create demand for your offer, why people are taking longer to buy online, cost of living impact on online sales, how to increase conversions with better messaging, messaging strategy for service based businesses, how to speak to your ideal client’s current desires, updating ideal client messaging, why your audience isn’t buying your offer, content strategy for higher conversions, authentic marketing vs AI content, how to make your marketing message clearer, improving offer positioning, messaging strategy for coaches and online businesses.

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer.

Because in your head, the offer makes total sense.

You know the depth of the work.

You know the results people can get.

You know how much thought, experience and care has gone into creating it.

But translating all of that into a sales page or an email that actually moves your ideal client to take action and buy from you – well that’s where things can start to feel surprisingly hard.

You know you need to talk about your offer if you want to make money – but how can you do that when every time you try to explain it, it feels like you’re speaking parseltongue?

Well today’s guest on the How I Do Content Podcast is a Dumbledore-level expert on this topic. 

Miish is a dairy-farm-dwelling Tasmanian, ex-copywriter-and-launch-strategist, triple-certified coach, and founder of WriteLikeYou.ai.

Over the past 8+ years she’s helped some of the biggest-hearted businesses in the personal development and online education space pull off email-based five, six and seven-figure launches.

But what I really appreciate about Miish is the way she blends mindset with practical strategy – because writing powerful copy for your sales pages and emails isn’t just about finding the right words. It’s about reconnecting with the belief behind the work you do and communicating that in a way your best-fit clients can actually feel.

So in this episode of the How I Do Content Podcast, Miish and I are diving into how to talk about your offer in a way that helps the right people instantly see the value – and confidently say yes.

CONNECT WITH MIISH GRIXTI 

• Access the 5-Minute Marketing Reset at https://miishgrixti.com 
• Follow Miish on Instagram @miishgrixti
• Sign up for Miish’s emails on mindset, selling, and business energetics at https://join.miishgrixti.com/emails

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

how to talk about your offer, how to sell your offer online, offer messaging for online business, how to write an offer description, how to communicate your offer value, how to sell your services online, how to sell a coaching offer, how to write a sales page that converts, how to write a sales email that converts, how to write better marketing emails, how to sell without feeling salesy, copywriting for coaches and service providers, how to describe your offer transformation, how to attract ideal clients with your messaging, offer positioning for online business, how to market your online offer, evergreen offer marketing strategy, how to increase offer conversions, how to write copy for your own business, messaging for online course creators, messaging for service based businesses, how to talk about your services confidently, overcoming doubt when selling your offer

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.

They told me

• I want my messaging to be more specific – I know I speak to everyone and no one at the same time.
• Another said: I want my client to read my offer and feel like THIS IS FOR ME.
• Someone else said: my retreat feels like an obvious yes to me – I just need my people to feel that too.
• And another: I want clarity. I want my client to see themselves needing this.

These are brilliant and bright women with great offers. What they need now is messaging that matches their magic so their ideal clients feel like their offer was made for them.

So in today's episode of the How I Do Content Podcast, I'm going to show you exactly why your ideal client doesn't feel like your offer is for them – and what to do about it.

Let’s begin.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

offer messaging not converting, why my offer isn’t selling, ideal client not buying my offer, messaging too broad attracting wrong clients, how to make my offer feel specific, how to make clients feel seen in my marketing, positioning your offer to ideal client, improve sales page messaging, fix unclear offer messaging, why my sales page isn’t converting, how to attract the right clients, niche down messaging without losing clients, speak your client’s language in marketing, using client voice in copywriting, how to find client language for marketing, messaging audit checklist, how to audit your sales page, content that converts into sales, problem vs dream in marketing, desire based marketing strategy, how to sell transformation not features, paint the dream in copywriting, increase conversions with better messaging, messaging strategy for coaches and service providers, clarify your offer positioning, make your offer an obvious yes, why people scroll past my offer, fix low conversion rates on offers, align messaging with ideal client pain points, turn interest into sales with better copy, group coaching program messaging strategy

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE