How I Do Content

It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January.

And because Q4 is traditionally a big selling period, this is usually the point where the pressure starts to ramp up.

There are launches, promotions, Black Friday, Christmas campaigns and a whole lot of noise about how to get more reach, more eyeballs and more sales before the year ends.

And yes, your marketing absolutely should help you make the most of the buying opportunities happening right now.

But I think there’s a second job your marketing needs to do between now and Christmas, and this is the one a lot of business owners overlook.

It also needs to help you build a stronger customer journey going into 2027. Because I KNOW you don’t want another year where you’re STILL relying on constant content creation to keep your marketing moving.

So that’s exactly what I want to unpack in today’s episode of the How I Do Content Podcast. How to build a Q4 marketing plan that makes the most of buying behaviour now AND uses the next three months to build something stronger underneath it.

Let’s get into it. 

WANT MORE?

• Sign up for my FREE masterclass How to Bring in More Leads to Your Online Service Business in 2026 at https://thesocialbolt.com.au/masterclass/ 
• Sign up for Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ 
• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

Q4 marketing plan, Q4 marketing strategy, Q4 marketing for small business, Christmas marketing, end of year marketing ideas, holiday marketing for service businesses, Black Friday marketing for service providers, customer journey for online business, how to improve your customer journey, marketing funnel for coaches, lead magnet ideas for service businesses, email nurture sequence, how to get more leads online, sales messaging for coaches, how to turn Instagram followers into clients, marketing without posting every day, messaging strategy for service businesses, marketing plan for 2027

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IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right.

“Hey guys, my new album is available now.”

Followed by a couple of Instagram Stories, a countdown sticker and a handful of emails before deciding to disappear off the face of the earth because “I couldn’t possibly talk about my album anymore without pissing people off”. 

And look, Beyoncé could probably get away with it. But sadly, you’re NOT Beyoncé and you’re launching into a market that’s more skeptical, more distracted and being served more content and offers than ever before.

So simply announcing that your offer exists and hoping people buy it probably isn’t going to cut it.

What Beyoncé does brilliantly (and what so many of the best brands do brilliantly) is create an entire world around what they’re launching.

There’s an idea behind it. A story. A visual identity. Teasers, collaborations, activations and moments that build anticipation long before anyone is asked to buy.

And THAT’S the juicy conversation we’re diving into today with the launch campaign wizard herself, Kelsey McCormick.

Kelsey is the founder of Coming Up Roses, where she helps creative entrepreneurs build businesses, launch offers and make more money without turning themselves into someone they’re not.

Before starting her own business, Kelsey worked in the music industry creating marketing campaigns for artists and festivals, so she brings a very different perspective to launching than the usual online business formula

In today’s episode of the How I Do Content Podcast, we talk about what actually makes a great creative launch campaign and why the future of launching is less about following a formula and more about creating something people actually want to be part of.

So if you've got a launch coming up (or Black Friday is already on your calendar) grab a notebook, because this one's for you.

Let’s get into it.

CONNECT WITH KELSEY MCCORMICK

• Follow Kelsey on Instagram @cominguproses.co
• Download Kelsey’s Creative Campaign Ideas from creators & brands to use in your next launch at https://cominguproses.co/pages/campaign 
• Learn more about Launch Your Own Way at https://cominguproses.co/products/lyow-evergreen-supported 
• Find out more at https://cominguproses.co/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

creative launch campaigns, launch strategy for online business, how to make your launch stand out, creative launch campaign ideas, launch campaign examples, launch strategy for service providers, how to launch a group program, how to launch a coaching program, launch marketing strategy 2026, why my launch didn't work, pre-launch warm up strategy, waitlist strategy for launches, how to build trust before a launch, launch messaging, market research before a launch, Black Friday launch ideas for small business, campaign concept ideas for small business, launch planning for creative entrepreneurs, launch coach for service providers

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We’re on the cusp of the busiest sales period of the year.

So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this time of year.

Because Q4 changes the environment your buyer is making that decision in.

They’re not only looking at your offer and asking whether they want it.

They’re also seeing Black Friday deals, Christmas spending, other business investments, new offers launching and approximately 50,000 emails a day telling them they need to buy this life-changing offer before midnight.

This means your marketing has to do a better job of showing them why your offer matters, why it’s worth the investment and why it makes sense to choose it now.

That’s exactly what I’m breaking down in today’s episode of the How I Do Content Podcast.

Because if you want Q4 to be your most profitable quarter yet, you’re going to need more than simply sending more emails, adding another bonus or slapping 30% off because that’s what everyone else is doing for Black Friday.

You need to understand what’s driving buyer behaviour and what that means for your Q4 marketing strategy.

So let’s get into it.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

how to sell in Q4, Q4 sales strategy, Q4 buyer behaviour, Q4 marketing strategy, selling online services in Q4, buyer decision making process, Black Friday marketing strategy, how to sell without discounting, building trust before a launch, pre-launch content strategy, proof in marketing, client testimonials that convert, Q4 business strategy, online service business sales, launch strategy for coaches, email marketing Q4, Q4 sales psychology

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I don’t mind a content trend. 

I actually encourage my clients to use trend-based content. Inside Micro Messaging I run a monthly content planning session where I share content that’s working right now, so naturally there’s always a trend or 2 that makes the cut. 

Because content trends can be fun and easy to create, algorithm-friendly and your audience understands them.

But on the other hand, the problem with content trends is you can become over-reliant on creating them or you lose your unique voice because you’re trying to fit a trend to your brand. 

So in today’s episode of the How I Do Content Podcast, I want to talk about how I decide when a trend is worth using, when I leave it the fuck alone, and how you can take inspiration from what is working without creating the exact same post as everyone else. 

Let’s begin.

SIGN UP FOR GET SCRAPPY, GET WEIRD, GET PAID.

Inside this 5-day challenge, I want to help you get better at creating from your own ideas, while still knowing how to use what is happening around you as inspiration.

So yes, sometimes that might mean using a trend.

Sometimes it might mean taking one little piece of inspiration and turning it into something completely different.

And sometimes it might mean ignoring what everyone else is doing and following the weird little idea in your own brain.

That is the skill I want you to build, because original marketing means knowing how to take what is around you, put it through your own perspective and turn it into something that actually feels like yours.

If that’s exactly what your marketing needs right now, come and join me inside Get Scrappy, Get Weird, Get Paid.

https://thesocialbolt.com.au/get-scrappy-get-weird-get-paid/ 

TOPICS COVERED IN THIS EPISODE

content trends, how to use content trends, trend-based content strategy, when to use social media trends, Instagram content trends, content strategy for online business, social media content strategy, content ideas for coaches, creating original content on Instagram, algorithm-friendly content, standing out on social media, content that converts, content marketing for service businesses, losing your voice in content, original content ideas, social media trends for coaches, building a content strategy, when to ignore trends

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One of the questions I get asked a lot is – “Tahryn how do you keep coming up with different, creative and fun content ideas?”

And my response is usually something along the lines of – “Welcome to my brain!”

Now as much as my brain is wired that way, I’d be lying if I said I didn’t have a bit of a process for coming up with content ideas even if it happens kinda subconsciously at this point! 

So in today’s episode of the How I Do Content Podcast, I want to take you inside how I actually come up with content ideas, how I decide whether an idea is worth turning into content, and what I do with that idea once I have spotted it.

Because if you can get better at this part, you stop needing someone else to constantly tell you what to post.

SIGN UP FOR GET SCRAPPY, GET WEIRD, GET PAID.

I’m going to help you get better at spotting the ideas already sitting inside your client work, your experiences, your opinions and the way you see things, then turn those ideas into marketing that people actually want to pay attention to.

Because once you know how to find the good stuff, you do not need to keep chasing more prompts, more trends or more things to post.

You can get scrappy with what you already have, get weird enough to follow your own perspective, and turn those ideas into marketing that helps people understand why they should choose you.

If you’re ready to create marketing that feels more original, more memorable and more useful for your business, come and join me inside Get Scrappy, Get Weird, Get Paid.

https://thesocialbolt.com.au/get-scrappy-get-weird-get-paid/ 

TOPICS COVERED IN THIS EPISODE

content ideas, how to come up with content ideas, content ideas for business, never run out of content ideas, content ideas from client conversations, how to find content ideas, content creation process, original content ideas, content ideas without AI, content ideas without prompts, how to develop a content idea, authority content for service businesses, content strategy for online business, how to create content that sounds like you, content marketing for service providers

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One of the most underrated strategies when growing your online business has nothing to do with visibility, marketing, content or the AI tools you use.

It’s actually being genuinely, undeniably good at what you do. 

And when I think about someone who truly lives and embodies this – it’s today’s guest on the How I Do Content Podcast. 

She’s someone very special to me and who I can hand on my Ned-loving heart say is really fucking good at what she does.

And that’s Ellie Swift.

Ellie is the mastermind expert and business coach for 6 and 7-figure coaches, mentors and consultants. As an ex-corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™. 

She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business.

Ellie has also been my coach for over 7 years and was the very first guest on the How I Do Content Podcast, all the way back in 2021. 

So I thought it was time to get her back to talk about running a business in 2026 and what it actually takes to build a coaching business that lasts. Ellie is such a testament to that because she’s built a 7-figure business by keeping her eyes on her mission, even when the shiny things were calling.

I know you're going to love this one – so let's get into it

CONNECT WITH ELLIE SWIFT

• Follow Ellie on Instagram @elliehswift 
• Listen to Inside a 7-figure Mastermind Business Private Podcast https://ellieswift.com/inside-a-7-figure-mastermind-business 
• Listen to The Scalable Freedom Show: https://thescalablefreedomshow.buzzsprout.com 
• Watch on: https://www.youtube.com/@elliehswift 
• Find out more at https://ellieswift.com/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow me on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

mastermind business model, how to build a coaching business, how to run a mastermind program, 7 figure coaching business, scaling a coaching business, high ticket group program strategy, how to build a sustainable coaching business, AI in online business, using AI strategically in your business, content strategy 2026, original thought content marketing, how to stay in your lane in business, mission driven business, client retention in coaching, long term coach client relationship, mastermind program for coaches, how to grow a coaching business without burning out, business coaching for women, online business strategy 2026, how to stand out as a coach

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There’s lots of conversations online about how hard it is to make money in your business right now.

And while yes, there are things happening that are out of our control…

I also believe a lot of the time business owners aren’t taking accountability for the role they play in sales feeling slow. 

Yes, it does feel a little bit slower right now BUT it’s a reflection of the market you’re selling into. The standard you need to be at when marketing + selling your offers in 2026 is higher than ever before. 

And yet, the people who complain about business being slow also haven’t changed how they market and sell their offers in years. They’re acting like it’s 2019 not 2026. 

If you don’t make changes to meet the market and communicate what your ideal clients need to hear and see from you clearly and consistently – get used to business feeling hard. 

But if you really want to make more sales and you’re ready to listen and apply some changes to your messaging and marketing – today’s episode of the How I Do Content Podcast is for you. 

I’m about to share exactly what selling looks like in 2026 – and where you're getting it wrong.

Let’s do this.

WANT MORE?

• Watch my 11 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Sign up for a the Messaging Fasttrack Intensive at https://thesocialbolt.com.au/the-messaging-fasttrack/ 
• Join the Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

sales content that converts, why sales are slow, how to write sales content, messaging mistakes that slow sales, why isn't my content selling, sales content examples, how to sell in 2026, messaging for sales content, why business is slow 2026, how to make more sales with content, sales messaging tips, desire demand differentiation marketing, how to handle objections in sales content, testimonials that convert, how to write a sales page, content that doesn't sell, why aren't people buying, how to improve sales content, messaging framework for sales, how to sell without being salesy

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Last week, I put the call out to my community and asked them – what’s your biggest challenge in business right now. 

Now, not gonna lie – the answer did actually surprise me a little, but it also highlighted that you can never assume you know exactly what’s going on for your ideal client at all times. 

And it also reinforced what I’m always banging on about – messaging isn’t something you do once and never again. It will continue to evolve as your ideal clients, the market and your business also evolve.

Now my community has just told me that their biggest challenge currently is bringing in more leads to their business.  

So in today’s episode of the How I Do Content Podcast, I’m sharing exactly why you’re not attracting more leads into your business. 

Let’s begin.

WANT MORE?

• Watch my 11 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Sign up for a the Messaging Fasttrack Intensive at https://thesocialbolt.com.au/the-messaging-fasttrack/ 
• Join the Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

why am I not getting leads, attract more leads into your business, lead generation strategy for service businesses, how to get more leads on Instagram, Instagram not converting to leads, messaging and marketing for online business, how to attract dream clients, lead generation for online service business, why is my content not converting, out of touch with ideal client, how to find your ideal client, vague messaging examples, how to write a clear CTA, why isn't my content converting, generic content ideas, AI content sounds the same, how to stand out with content, online business lead generation 2026, messaging strategist, how to get more leads without posting more

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So let me take you behind the scenes and play out a conversation that happens on repeat with my clients.

They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.”

My response: “Yeah, that’s kinda the point”

And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history…

Obviously I’m going to explain myself and tell you why repeating your messaging isn’t a bad thing, in fact it’s actually essential if you want it to have the intended impact – attracting Beyonce-level clients on repeat. 

So if you’re feeling like your messaging is getting a little repetitive and you’d rather cast The Cruciatus Curse than talk about your offer one more time – you need to keep listening.  

WANT MORE?

• Watch my 11 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Sign up for a the Messaging Fasttrack Intensive at https://thesocialbolt.com.au/the-messaging-fasttrack/ 
• Join the Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

why repetition works in marketing, repeating your messaging, how many times before someone buys, Rule of 7 marketing, mere exposure effect marketing, why does marketing repetition work, Google 7-11-4 rule, Instagram organic reach 2025, how to repeat your marketing without being boring, messaging repetition strategy, why do I feel like I'm repeating myself marketing, good vs bad repetition marketing, how to talk about my offer differently, messaging angles for offers, brand consistency and repetition, how to make people remember my brand, marketing psychology repetition, how often should I post about my offer, messaging framework for small business, why isn't my messaging converting

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So we need to have a frank discussion

And you’re probably not going to like what I say, but it needs to be said because I care about you and I want to see you win.

But right now, you’re doing something that’s actually stopping you from winning.

You're using AI to write your content.

And I get it – your biggest barrier to creating content is time. I hear it all the time. You don’t have the time to create content. There’s people like me telling you that to attract clients you need to create content consistently. So when you find something that genuinely saves you time, you use it. 

But using AI to create your content isn’t saving you time – it’s actually costing you time. 

So in today's episode of the How I Do Content Podcast, I'm going to walk you through exactly where those hours are going AND how you can save time on your content without AI writing it for you. 

Let’s begin.

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

using AI to write content, does AI save time on content, AI content creation problems, why AI content doesn't work, how to save time creating content, content creation time management, AI written captions, how to come up with content ideas, content ideas from client conversations, why my content isn't converting, content that doesn't sound like me, how to repurpose content, batch content creation, content ideation process, using your content data, how to make content faster, AI content sounds generic, content marketing for service businesses, how to write content without AI, content creation for small business owners

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