Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire.

Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second reel is promising to help you go viral if you “just use this trending hook."

Right now you’re doing your best to keep up – posting consistently, dabbling in reels, stories, carousels, whatever the Instagram gods demand…

But the time you’re spending creating content for Instagram doesn’t exactly match the engagement, enquiries and sales you’re currently getting.

You dream of a day where it’s easy for your dream clients to see your content, head to your profile and then buy from you.

So why is this not happening? 

The good news? Today I’m joined by Kara from The Good Stuff Social – a social media manager, marketer, and no-BS content queen who’s here to help you fix your Instagram profile so it actually converts.

We’re talking about the small but mighty edits that help your profile do the heavy lifting – so when someone lands on your page, they know exactly who you are, what you do, and why they should stick around (and buy).

Kara’s going to tell you what’s actually working on Instagram in 2025 and why going viral doesn’t always grow your business.

She also shares her experience inside Micro Messaging – and how refining her messaging helped her stop cruising and start converting, with content that finally matches the magic she brings to her work.

Before you throw Instagram in the bin, make sure you keep listening because fixing what’s not working, might be easier than you think. 

Let’s dive in.

Connect with Kara Luimes

• Follow Kara on Instagram @thegoodstuffsocial
• Audit your Instagram Profile with The Quickie https://stan.store/thegoodstuffsocial/p/mini-instagram-profile-audit 
• Find out more about at http://www.thegoodstuffhub.com 

Sign up for Micro Messaging
Your Instagram profile, much like your messaging, needs to make it crystal clear who you are and why someone should work with you instantly.

And if it doesn’t – you need Micro Messaging. 

Because when your messaging does the heavy lifting, Instagram stops feeling like a waste of time and starts working for you.

Kara joined Micro Messaging because she knew it was time to level up her messaging – not just for Instagram or launches, but for everything from captions to her website copy.

Because messaging impacts everything you do in your business.

And Kara knew that it was the key to even more enquiries and sales in her business.

So inside Micro Messaging she got the confidence and the strategy to finally put words around the magic she brings to her work. And I’m so excited to support her for another 6 months! 

If you want to join Kara and the other magical wizards inside Micro Messaging for the next 6-months this is the time to do it. 

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently…

But then it feels like you’ve reached a limit that you can’t quite break through.

You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re not.

So why does this keep happening no matter what you do? 

If you’ve ticked all the boxes – you’ve invested in the mentors, refined your offers and even reworked your messaging but it still feels like your magic is capped – it might be time to look beyond the strategy.

Because sometimes what’s holding you back isn’t your strategy, it’s an energetic pattern that’s been playing out for lifetimes – and the Akashic Records hold the key to unlocking it.

And on today’s episode of the How I Do Content Podcast I’m joined by the magical Belinda Simons, a Psychic Medium and Akashic Records reader who helps soul-led business owners uncover and heal past life vows, contracts and trauma that are still playing out in their business today and keeping them stuck.

Belinda accesses the Akashic Records to find the root cause of what’s keeping you stuck – whether that’s visibility fears, income plateaus, or repeating patterns you can’t seem to break.

After a 30-year career in dentistry, Belinda’s body forced her to stop – and that moment became the catalyst for stepping into her energetic gifts and building the business she now runs full-time.

I was also fortunate enough to support her inside Micro Messaging and help her craft messaging that matches her magic – so she can communicate this deeply intuitive Akashic Records-based work in a way that actually resonates with the people it’s meant for.

This is a really great episode if you feel like you’re doing all the “right” things but you can’t quite crack through to that next level – Belinda is going to help you understand why.

Let’s dive in.

Connect with Belinda Simons

• Follow Belinda on Instagram @belindajoy_medium
• The Akashic Records https://www.belindajoymedium.com/akashicreset 
• Find out more at https://www.belindajoymedium.com/ 

Sign up for Micro Messaging
If this episode reminded you that the depth of your work is only as powerful as your ability to communicate it – that’s exactly what Micro Messaging helps you do.

Because your magic deserves to be seen, felt, and understood – and your messaging is the bridge between the work you do and the people it’s meant for.

Belinda joined the last round of Micro Messaging to get crystal clear on how to communicate her unique gifts – and now she’s owning her voice, speaking directly to her dream clients, and showing up in a way that converts.

And now it’s your turn.

Doors are open now for a limited time. Early bird pricing is still in effect which means when you sign up before Wednesday 16th July, you’ll save $500 off the full price of the program.

6-month AND 9-month payment plans are available.

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out…

But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working.

If you’re feeling that – today’s episode of the How I Do Content Podcast is going to hit in the best kind of way.

Because today I’m joined by digital marketing strategist Carly Smith – the no-BS content queen behind Socially Graceful who helps business owners ditch the chaos and finally get their content (and their strategy) together.

With 15+ years in the digital space (yes, back to MySpace and blogging days), Carly’s worked with everyone from solo biz owners to national brands. She knows how to turn big goals into content plans that actually work – and feel good to execute.

In today’s episode, we talk about what really makes content connect – and why messaging matters more than any plan, platform or AI tool ever will.

Carly also shares her experience inside Micro Messaging – and how it helped her refine her messaging, reconnect to her point of difference, and back herself even more as a marketer.

So if your content right now feels overwhelming or like it's just not landing – this conversation will show you how to clean it up, simplify it, and finally make it work for you.

Let’s dive in.

Connect with Carly Smith

• Follow Carly on Instagram @socially_graceful
• Get Access to Carly’s FREE AI Content Ideas Bot https://subscribepage.io/diy-but-smart-af 
• Find out more about at https://www.sociallygraceful.com.au/ 

Sign up for Micro Messaging

Carly joined the last round to get clearer on how she talks about her offers, back herself as the Dumbledore-level expert she already is, and make sure her content actually works – without losing what makes it hers. So she knows the magic inside the program!

Over the next 6 months we’ll work together on your messaging, your content, and your offers so it converts faster and sounds unmistakably like you.

Because when your messaging actually reflects the magic of what you do – your marketing + sales gets a whole lot easier (and a whole lot more effective).

Doors are open now for a limited time and with early bird pricing in effect so when you sign up before Wednesday 16th July you save $500 off the full price of the program. 6-month AND 9-month payment plans are available.

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Welcome back to Messaging on the Mic!

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. 

To recap these are the previous Messaging on the Mic Wizards: 

In Volume 1, I reviewed the messaging of a funnel and automation wizard.

In Volume 2, I reviewed the messaging of a career coach.

And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide.

So if you haven’t listened to those episodes, feel free to hit pause and go check them out right now.

And today’s featured wizard is an admin and strategy support specialist for female solo business owners.

Ready to Make Your Offer the Obvious Choice?
If today’s episode has made you realise “I know my offer is solid, but my messaging isn’t really selling it…”

That’s exactly what we fix inside The Obvious Choice Offer™ Workshop.

This is a free, 60-minute hands-on messaging workshop where we figure out what your dream client actually needs to hear and write it together, in real time. 

We go live next Tuesday 8th July so make sure you save your seat at https://thesocialbolt.com.au/obvious-choice/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

It’s another episode of Messaging on the Mic.

This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast.

In Volume 1 I reviewed the messaging of a Funnel and Automation wizard.

And in Volume 2 I reviewed the messaging of a Career Coach.

So if you haven’t listened to Volume 1 and Volume 2 you can check them out first.

And today’s featured wizard is a motherhood mentor and matrescence guide.

Ready to Make Your Offer the Obvious Choice?

If today’s episode has you realising your offer is great – but the way you’re talking about it isn’t landing with the people it’s meant for…let’s change that.

Join me for The Obvious Choice Offer™ Workshop – a FREE 60-minute live session where we’ll workshop your messaging together in real time.

You’ll walk away with the exact words to:

• Speak to what your dream clients actually want
• Show them why it matters now
• Position yourself as the clear choice not just another option

This is practical and hands-on. By the end, you’ll have 3 message-ready assets you can use immediately in your content, sales page, or pitch.

Because when your messaging lands? Your offer sells.

So join me on Tuesday the 8th of July and let’s make your offer impossible to ignore. 

Save your seat at https://thesocialbolt.com.au/obvious-choice/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

It’s time for me to review another biz wizard’s messaging + marketing…

Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. 

If you haven’t yet listened to Volume 1, where I reviewed the messaging of a funnel and automation wizard – you can check that out here first.

In today’s Messaging on the Mic episode, I’m featuring a Career Coach.

Watch my free mini-training “Make Your Offer the One”
If this episode has you realising your offer might be brilliant but your messaging isn’t making it the obvious choice…

Go watch my free mini-training – Make Your Offer The One.

It will show you how to turn your unique voice into a high-converting message in just 12-minutes.

It’s fast. It’s practical. And it’ll change the way you talk about your offers for good.

Get instant access at https://thesocialbolt.com.au/the-one/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

It’s my favourite time of the year – Messaging on the Mic is BACK!

If you’re new to Messaging on the Mic Series let me get you up to speed.

Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast.

Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how they can upgrade their messaging so they’re in demand with Beyonce-level clients 100% of the time.

And why not bring you along for the ride too?!

You get a glimpse into how my brain works as well as practical messaging examples in action so you can see how you could apply this to your messaging. 

It’s a good time all round! 

So now you’re up to speed, let me introduce you to our first Messaging on the Mic Wizard for 2025 – we’re starting with a funnel and automation expert who builds sales funnels that actually convert.…

Watch my free mini-training “Make Your Offer the One”

If this episode has you realising your offer might be brilliant but your messaging isn’t making it the obvious choice…

Go watch my free mini-training – Make Your Offer The One.

It will help you position your offer as the obvious choice for your dream clients in just 12-minutes.

It’s fast. It’s practical. And it’ll change the way you talk about your offers for good.

Get instant access at https://thesocialbolt.com.au/the-one/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”

Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.

BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging.

Because here’s the dog's honest truth…

If your audience doesn’t instantly understand why your offer matters to them, right now – they won’t buy, no matter how well-priced, well-structured, or “value-packed” YOU think it is.

It’s not about you or what you think is valuable – it’s about your ideal client and what motivates them to buy.

So in today’s episode of the How I Do Content Podcast I’m going to tell you the real reason your “no-brainer” offer isn’t selling – and what to do about it.

Let’s dive in!

Watch my free mini-training “Make Your Offer the One”

In 12-minutes I’ll walk you through the messaging shifts you need to stop relying on “it should be obvious” and start communicating your offer in a way that makes the right people want it now.

It’s fast. It’s practical. It’ll change the way you sell.

Get instant access at https://thesocialbolt.com.au/the-one/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

You know that moment in business when you look around and think…

“How did I end up here?”

The money’s coming in… 

You’re good at what you do…

But everything feels heavier than it should. 

Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you.

If you’re nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way).

Today I’m joined by Jen from The Small Wins Co. – planning nerd, F1 fanatic, and self-proclaimed “Messy Middle Mentor.” 

Jen’s helped countless business owners rethink, realign, and rebuild their business foundations – but she’s also walked this path herself. Twice.

In today’s episode, we talk about what happens when your business stops feeling good, why making more money doesn’t always mean you’re on the right path, and how to make changes before you burn out or burn it all down.

This is the conversation I wish more people were having – it’s your reminder that you’re allowed to change your mind, realign your business, and build something that feels good again.

So let’s dive into it. 

Connect with Jen Heuett

• Follow Jen on Instagram @thesmallwinsco
• Sign up for Jen’s Navigating the Messy Middle Masterclass 
• Find out more about Next Level Ops Academy

Want more?

• Watch my 12 minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Welcome to Episode 200 of the How I Do Content Podcast! 

Two hundred episodes.

Most podcasts don’t even make it past episode 10.

It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU.

And you know what’s wild?

When I go back and listen to past episodes (usually while I’m repurposing them into fresh content, because... duh, strategy), I realise how relevant they still are.

So in today’s 200th episode, I’m going into the vault and pulling out five of the biggest marketing and messaging lessons from some of your most-listened-to solo episodes.

The ones that built my business, sold out my offers, and helped clients go from “what do I even say?” to “holy shit, I’m booked out.”

So for the 200th time – let’s dive in.

My gift to you loyal listeners.
Watch my new 12-minute mini-training “Make Your Offer the One” to help you shift your offer from nice-to-have to need-this-now!

If you’re ready to sharpen your message and make your offer the one your dream clients can’t stop thinking about – you definitely want to tune in.

Get instant access at https://thesocialbolt.com.au/the-one/ 

Want more?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE