The Scalable Freedom Show

In this special joint episode, I'm sitting down with the incredible Vix Meldrew — founder of Volume and an absolute expert in memberships, events and building powerful communities — to talk about exactly how we're both rethinking group coaching in 2026.

We dive into the biggest ways we're shifting how we deliver group programmes, masterminds and memberships this year — from why your clients' time is more precious than ever, to blending memberships and group programmes for better retention, to what it actually means to move from information to transformation as AI changes everything. 

And stick around till the end, because we've got something special to share that we've been teasing the whole way through.

In this episode we cover:

— Why your clients' time is the most finite resource they have — and how to build programmes around that
 — How to create real community and connection without adding more to your calendar
 — Why the "recurring revenue rollercoaster" burns coaches out — and the hybrid model that fixes it
 — Why retention might be the most untapped conversation in online business right now
 — What it actually means to move from teaching information to creating true transformation
 — How AI can help you do deeply personalised, "unscalable" things at scale
 — Why building tools and templates beats adding more content, every time
 — The free live workshop Ellie & Vix have been teasing all episode — AI Unrivalled

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm breaking down the ONE thing I truly want you to take away from Nici Sweaney's story — because since we posted those two episodes, I've been having so many conversations where people are taking away the wrong lessons.

Yes, Nici just went from a $1.5 million launch to $2.5 million in the last two months. But if you're sitting there thinking the secret was zero ad spend, or that memberships are the model, or that you need to pivot to AI to win right now — I want to stop you right there.

In this episode we cover:

— Wh $2.5M in 2 months doesn't mean what most people think it means
 — The 3 things I don't want you to hold onto from Nici's story
 — Why Nici not using paid ads makes her a unicorn — not a blueprint
 — Why a membership is not the model for everyone and how Nici actually chose hers
 — Why you absolutely do not need to sell AI to win right now (Jessi Jean's $7M is proof)
 — The ONE real takeaway: one offer, one business model, one marketing strategy
 — Why the 1-1-1 framework creates compounding focus, data and results
 — The question I want every coach and consultant to answer before Q3 and Q4
 — The free revenue calculator tool to help you map it all out

RELATED EPISODES — Nici Sweaney's $1.5M Launch: 
Part 1: https://www.buzzsprout.com/2593652/episodes/19382672
Part 2: https://www.buzzsprout.com/2593652/episodes/19415896

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm diving into something I've been stress testing behind the scenes for the last six to twelve months inside my work with six, multi-six, seven and eight figure founders — and it's the conversation I keep having on repeat.

How do you become truly uncopyable as a high ticket coach in 2026? Not just different on the surface, but magnetic at a level that no one — not even AI — can replicate. I'm sharing the three specific things that create that, and the work I've been doing with clients to help them find and own their uncopyable edge.

In this episode we cover:

— Why 2026 is a leadership vacuum and what that means for your business right now
— Why AI copying your framework is happening on mass — and what actually protects you
— The trifecta that makes you a true category of one in your niche
— Part 1: Your story — how to extract the pieces that make you inherently different to anyone else in your space
— How I realised I was presenting as just another business coach — and the moment that changed everything
— Part 2: Your positioning statement — the one line that makes people say "she's exactly who I need"
— Why a longer bio makes you less memorable, not more
— Part 3: Your embodied signature framework — and why your clients can feel the difference between lived experience and pieced together knowledge
— Why yapping videos and video podcasts are winning right now and what that means for you
— The free revenue calculator to map out your path to monthly recurring revenue

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In part two of my conversation with Nici Sweaney, we get into the full breakdown of her $1.5 million launch — every number, every decision, every behind-the-scenes moment that made it possible.

This is the episode I've been so excited to share with you. Not because of the result — although it's extraordinary — but because of everything that went into it. The product build, the organic growth strategy, the messaging, the mindset going in, and what it actually felt like to be halfway around the world watching it unfold in real time. This is what scalable freedom actually looks like.

In this episode we cover:

— How Nici rebuilt her entire business from scratch in March before the launch
 — Why she pivoted the masterclass topic just three weeks before going live
 — The product-first philosophy that drove every decision — including shutting the business down for two weeks
 — Growing from 6,000 to 11,000 email subscribers in two weeks with zero ad spend
 — How 5,352 people registered for a free masterclass — when the goal was 1,000
 — The 100% organic launch strategy: what she actually posted and how often
 — The mindset shift that changed everything: downgrading the goal from 100 members to 40
 — The moment Ellie knew it was going to be massive — before Nici had any idea
 — Checking the numbers on the morning of a 3,000-person keynote
 — The phone call to Tom from a hotel taxi line: "We've just made $1 million"
 — Cart close in South America — and the final number that changed everything
 — What a $1.5M launch actually cost to run (the answer will surprise you)
 — A $160K day — made while sleeping in, going to the gym and having champagnes at a speaker dinner
 — What the real transformation of this launch was — and it wasn't the money

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I am so incredibly excited to introduce you to Nici Sweaney — AI powerhouse and my incredible client. Nici is Australia's Female AI Leader of the Year, was featured on the Forbes Women list, and in June 2023 launched the first round of AI Her Way. Within six months — while still working a full-time job and raising four kids — she'd hit six figures. Today, she's tracking past $2 million a year with no full-time employees and a four-day workweek.

Nici and I started working together six months ago, and during that first six-month period, she went on to have a $1.5 million launch from her membership program. I wanted to bring her onto the podcast to talk you through that entire process — her mindset, the strategy, the messaging, the marketing — and the very real, very human story behind how she got here. 

This is part one of a two-part series, and I know you're going to love it.

We covered:

— How Nici went from earning $33K a year in academia to building a 7-figure AI business
— Why she nearly abandoned the idea before it even started
— The scarcity "yes" trap and what saying yes to the wrong things actually costs you
— Quitting her job on a phone call and what happened immediately after
— The moment she had to choose one business model and fully commit
— Why she chose a coach based on values, not just results
— How she used AI to build her own personal coaching council
— What a coach's real job actually is (hint: it's not what most people think)
— The membership model she almost talked herself out of — and why she's glad she didn't

Join Nici’s FREE MASTERCLASS — How AI Ran Nici's $1.5M Launch: 
https://go.aiherway.com.au/masterclass-june-2026 

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this episode, I'm sharing the three money beliefs that have genuinely supported me to generate $100K+ months inside my business — and honestly, these are conversations I find myself having with clients constantly right now.

Whether you've been feeling the noise of budget changes, market shifts, or collective fear around the economy — this episode is your reset. I want to take you back to what actually drives income in your business, and it's not the market.

We covered:

00:00 Why I recorded this episode (and what triggered it)
 01:32 The free resource I'm sharing at the end — don't skip it
 03:30 Money Belief #1 — My income is set by my beliefs, not the market
 05:00 Why tapping into market fear gives your power away
 05:51 How recessions are fuelled by the fear of recession
 06:41 Radical responsibility and what it actually feels like
 07:41 Money Belief #2 — There is so much money in the world
 08:44 Why more money in the hands of women changes everything
 10:30 The gap between what you say you want and what you actually believe
 11:16 How I had to realign my money beliefs at every stage of growth
 12:32 Money Belief #3 — Scarcity is a story, abundance is a choice
 13:05 The money stories I grew up with and how I broke free from them
 14:46 How to act as though you are already in overflow
 16:14 The $9,990 first course launch that made me feel like the wealthiest person alive
 17:35 Scarcity vs abundance through the lens of a first launch
 18:55 Tuning out the noise and coming back to your centre
 19:16 The free revenue calculator — how to run your numbers

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this episode, I'm taking you inside a 7 and 8-figure business retreat I attended in Malibu — inside a $20M house owned by Skrillex — where I walked away with six game-changing takeaways that are reshaping how I think about AI, originality, nervous system health, and community in 2026.

If you've been feeling behind on AI, burnt out from over-caring about your clients' results, or wondering how to stay original in a world full of copy-paste businesses — this episode is exactly what you need to hear.

I covered:
00:00 Why Ellie attended a 7 & 8-figure retreat in Malibu 
00:35 Who hosted the retreat and why Danielle Canty 
04:23 Takeaway 1 — The AI opportunity nobody is talking about 
08:05 Takeaway 2 — The real reason coaches are stressed (Aggie's mic-drop moment) 
10:31 The 50/50 coach-client dynamic that will change how you coach 
11:44 Takeaway 3 — The best biohacking tool isn't what you think 15:52 Takeaway 4 — Your originality has never mattered more 
18:05 The ChatGPT story that proves your framework alone isn't enough 
20:08 The Uncomfortable Code workshop 
20:51 Takeaway 5 — Why workshop funnels are still winning in 2026 
23:43 Takeaway 6 — Community is the ultimate differentiator 
25:57 The in-person retreat CTA + waitlist

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this solo episode, I'm taking you behind the scenes of Swift Ventures in 2026 — the wins, the honest shortfalls, what's next for the business, and a personal life update that's closer to my heart than anything else.

If you've ever wanted to sit on the couch with a 7-figure coach and hear exactly what's working, what isn't, and what trade-offs are actually required to build a business and a life you love — this is that episode.

We covered:
00:00 Welcome back — why solo episodes matter 01:06 Word of the year: Leverage and what it really means 
03:53 What's working in 2026 so far 
04:39 $600K in 5 months & 95% mastermind retention 
05:03 The in-person retreat that sold out in 30 minutes 
06:34 Workshop funnels converting at 10–20% 
08:23 Roasting herself — what hasn't worked this year 09:20 The podcast production reality check 
10:13 Visibility on email and Instagram: the honest truth 11:31 The next 90 days inside the business 13:30 The real trade-offs of being a mum and a business owner 
16:36 Sunny update — 23 months and blowing Ellie's mind daily 
18:31 The US road trip to Napa (yes, with a toddler) 
20:09 Post-breastfeeding & finally feeling like herself again 
21:55 A message for anyone walking through the fire right now

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Fi Mims is a seasoned personal branding photographer and business coach who’s passionate about helping women step into their authority and build powerful, profitable businesses. 

You’ll hear practical visibility hacks, insights on building deeper connections both online and in-person, and how Fi transitioned her business by blending personal brand expertise with smart systems.

We covered:

00:00 Defining visibility for clients
04:04 Navigating social media challenges
07:05 Social media mindset and strategies
12:24 Challenges with social media engagement
14:45 Helping clients invest in themselves
18:32 Why we love coaching
20:27 Adapting photography career with age
23:33 Building a supportive team
26:25 Building self-belief in business

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I sat down with a special guest, Janelle Wehsack, to dive deep into the world of masterminds for corporate women.

We explore the unique dynamics of marketing to corporate professionals, the nuanced challenges women face in group environments, and how to create safe, transformational spaces within masterminds. We unpacked proven strategies for fostering trust, the importance of referrals and confidentiality, and why more women are choosing to invest in mastermind experiences out of their own pockets. Plus, you’ll hear their top tips for anyone wanting to launch or grow group programs for ambitious corporate clients.

00:00 Finding value in masterminds
05:43 Sharing personal stories online
08:26 Ensuring confidentiality in groups
09:36 Opening up about personal struggles
13:18 Using the term mastermind
17:11 Coaching high-performing women
20:53 Importance of follow-up in networking
25:08 Encouraging women to join masterminds

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom