I'm re-sharing another one of my most popular episodes today and I know this is going to serve you no matter where you're at in business right now.

We all have challenging seasons in business so this episode is all about how to navigate those times and still make decisions from a place of abundance when you're in the thick of it.

Whether you've heard this one already or this is your first time, I believe this is really pertinent to anyone in business right now. Enjoy...

It’s launch season again! If you’re like 99% of my clients, you’re likely in the thick of a launch or a scale in some way right now. We tend to find that February to May is a busy season in business each year, and so I wanted to address something that every business owner should know more about: making abundant decisions when business isn’t going so well. 

Every entrepreneur faces challenging seasons at some stage in business. There are failed launches, low sales and generally just difficult moments in their business journey. And while it’s easy to sink down into the fear, I believe experiencing so-called failures is often the thing that propels you forward most in your business so you can course-correct to your biggest months, growth and biggest scale.

Today, I share with you the step-by-step process I use to help navigate these situations and make decisions that support growth, abundance and long-term success. 

Sitting in the Shit

Give yourself the space to sit in the negative feelings for a moment. It's okay to acknowledge and feel the disappointment, frustration or fear that comes with a challenging situation. Toxic positivity would tell us to override those emotions in our body, however that doesn't help us move forward. We need to embrace and process our feelings to make room for growth and abundance.

Coming back to Gratitude

Once we've sat with our emotions, it's time to recalibrate back to the frequency of gratitude. Gratitude is the highest frequency we can be in when it comes to decision making and creating abundance. By shifting our focus to gratitude, we tap into our power and gain a fresh perspective that supports making decisions from a place of abundance.

Recommit to Your Goals

It’s now time to re-anchor ourselves to our goals. Sometimes, a disappointing situation can make us doubt our capabilities or question the viability of our goals. But by staying focused on our goals and recommitting to them, we reaffirm that we're still in the game. We must remind ourselves of our power and take the necessary steps to show up for what we want to achieve.

Taking Aligned Action

Finally, we need to take action based on our goals and the frequency we've recalibrated to, rather than being driven by the negative stories we tell ourselves. Making decisions rooted in scarcity or protection only hinders our growth and expansion. Instead, we need to trust ourselves, take risks and move forward despite the discomfort. 

I encourage you to bookmark this episode for the next time you're going through any kind of challenge and need something to come back to that feels grounding and stabilising. 

Remember, when times get tough, stay anchored to your vision and keep going despite the fear - I promise you’ll come out the other side stronger and more capable of growing your business than ever!

LINKS

Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I’m heading off to Melbourne for a workshop this week so while I’m travelling, I wanted to share one of my most popular episodes from the archives. In this episode, I share my personal money story with a particular focus on how my money mindset evolved from scarcity to one of abundance and overflow.

Whether we’re conscious of it or not, we all have money stories that are shaped by our parents, our upbringing and our experiences in the world. If you feel like you are ready to upgrade the way you think about money, I hope this episode inspires you to believe that more is possible.

—----------------

Money mindset is a topic that has been coming up a lot in discussion with my clients lately so I wanted to share my personal money story with you today. Over the years I have learned so many valuable lessons and have uplevelled in ways that I never thought were possible. I can honestly say from this place of abundance and freedom, that I know this level of expansion is possible for you too. 

Scarcity and Lack

Growing up, my parents were small business owners, and, as is the way with us all, their experiences shaped my earliest lessons about money. While I attribute a lot of entrepreneurial mindset to my dad in particular, I remember there being a lot of scarcity and stress around not having enough money. 

Shifting Mindsets and Chasing Income Goals

As I grew older, my mindset around money gradually shifted. I set income goals for myself and worked my way up in corporate to reach my ultimate goal of $100k a year. But deep down, I didn't believe that an abundance of money was possible for someone like me.

Discovering the World of Coaching

One of the biggest money mindset shifts I experienced was when I discovered the world of coaching. Seeing other women earn money by helping others create exceptional lives inspired me so much. For me, it wasn’t about the money itself, but knowing that I could make a difference in people's lives got me hooked. 

Feeling unfulfilled in my corporate job, I moved into the coaching space with the initial goal to replace my six-figure corporate income. This is when I started educating myself about money management and investing, and Chay has also played a big role in challenging my mindset in this space. 

As my business grew and I earned more and more money, I had to shift my mindset to embrace abundance and learn how to hold that level of income. I’ve taken calculated risks but I also prioritise safety, aligning my financial decisions with the things that are most important to me. 

I really hope this episode is of value to you. I always appreciate it when other business owners talk openly about their money stories and hope that my story inspires and empowers you to upgrade your own money mindset. 

Connect with Ellie: 

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

One of the key ways I’m supporting my clients to scale their masterminds this year is by creating scalable success plans. My clients love this level of bespoke support and over the last month, I’ve created 10 plans for 10 unique businesses.

Do you know what I’ve noticed? No matter how different the businesses are, the same patterns show up for most business owners. Whether they're just starting out or running multiple programs, the core challenges to scaling don't really change. 

So if you’re looking to scale this year, these are my top 5 recommendations:

1. Embrace Niche and Specific Messaging

Here's the thing about messaging - most people make this way harder than it needs to be. The moment you get super specific about who you help and how you help them, everything else falls into place. And I mean everything - your content, your offers, your whole program structure.

2. Tighten Up Your Systems to Support Implementation

This is where so many business owners get stuck. A common theme coming up for my clients is that they feel time poor when it comes to creating and implementing their content creation. 

My recommendation here is to create really clear systems so that it feels far more easeful. This is relevant for any area of your business where implementation is lacking. 

3. Develop or Refine Your Scalable Freedom Funnel

For some clients, their success plan included recommendations around tweaking their existing funnel and for others, it was creating a brand new funnel for their launch or evergreen content. 

Whatever your offers look like, when you know what your funnel looks like, you know exactly what lever you can pull to bring clients into your business consistently.

4. Realise the Power of Small Tweaks

Sometimes the biggest breakthroughs come from the smallest changes. I've watched entire programs transform just by tweaking one part of their delivery or adjusting how they onboard clients. 



One of my clients made a small tweak in her funnel and got 25 replies to a particular email, which so far has converted to several people on calls with her. Don’t overlook the small details and the big impact they can make.

5. Streamline Your Offer Suite

Scaling doesn't mean adding more to your offer suite. Actually, it's the opposite. Gone are the days of creating offer after offer - that just leads to burnout. Instead, look at doubling down on your one or two offers that you can go all in on and make them the best of the best in your industry.

At the end of the day, scaling your mastermind program isn't about making everything bigger or more complicated. It's about honing in on your niche, getting really good at the basics, and letting your systems do the heavy lifting.

LINKS

Resources mentioned: FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

The marketing world never stands still, does it? For years, we've relied on the classic marketing funnel: awareness at the top, nurturing in the middle and conversion at the bottom. But that's evolving. 

In 2025, there's a twist – the nurturing phase is becoming more significant. People are taking their time, exploring their options more thoroughly before committing. It's all about choice and being discerning about where they spend their money.

Today, I want to chat about some exciting changes coming to marketing funnels in 2025 – changes that could really impact how you connect with clients as personal brand coaches, mentors and consultants. 

Adapting to the 7-11-4 Rule

You might be wondering how to adapt. Google researchers have highlighted something called the 7-11-4 rule: people need around 7 hours of engagement across 11 touchpoints in 4 different places before they're ready to trust and buy. Sounds a bit complex, but it means we should be visible in various places – think podcasts, social media and emails.

So, how do we handle this shift? I'm breaking it down with a few straightforward strategies:

1. Boost Your Credibility with Case Studies

2. Embrace Your Unique Perspective

3. Create a Sense of Urgency

With these changes, adjusting your content strategy is key. Focus on building trust, highlighting your expertise and encouraging timely decisions. It’s all about helping potential clients move through their journey with you comfortably.

LINKS

Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Having the right team of people alongside you is fundamental to the success of your business. From the very beginning of Swift Ventures, I’ve been intentional and strategic about who I have supporting me, both in the business and at home now that I’m a mama. 

 I've been really fortunate to have a team who have been with me for a number of years - something I value very highly. As the business has evolved, the structure of my team has shifted so today I’m sharing my exact team as a 7 figure mastermind model business. 

I’m a big fan of keeping my team as lean as possible and the business as automated and systemised as possible so that I can spend the majority of my time doing what I love - coaching and creating.

I’ve always run my business this way so whether you’re bringing in 50k or 150k months, you could absolutely use the same structure in your business.

Behind the Scenes

At the heart of my business is Nivek, my business manager and co-coach for the Scalable Freedom Mastermind. Nivek has been an integral part of Swift Ventures for six amazing years and has come alongside as a contractor for very intentional reasons. 

A lot of people ask me why I have a contractor in such a key role and the reason is because Nivek thrives in her role as a business owner and entrepreneur. It shapes the way she thinks about my business and also the way she thinks about our client's businesses in her role of co-coach. The main factor here is that I found the right person for the role. 

Another key person on the team is Tammy, our brilliant customer service manager and marketing assistant. Tammy joined us just before my maternity leave and her efficiency and dedication to handling our support inbox and virtual assistance are unparalleled, making her a pivotal member of our lean team.

Outsourcing 

Beyond the core team, our operations are significantly bolstered by outsourcing to professionals like Jacqui Naunton and her design team at White Deer, who have been with us for nearly four years, bringing grace and consistency to our design needs. 

We also have our accountant Diana Todd along with the bookkeeping expertise of Susannah Piek at Santosha and of course our podcast producers, Bamby Media.

Coaching

Client support is front and centre, with Niv extending her support as an incredible co-coach. We also have Tahryn, a marketing strategist and messaging maven, who adds immense value with her copywriting expertise. I am so fortunate to have this incredible longterm team that supports Swift Ventures in the most amazing way.

Late last year, I formed a strategic partnership with Jane Day from Webonize so that all my Scalable Freedom Mastermind clients gain access to her Abundant Ads Academy membership. This provides incredible value to my mastermind clients in addition to my legacy clients in the Inner Circle.

Home Front Support

On the home front, I have Lauren, my wonderful nanny who is with Sunnie two days a week plus my mum supporting one day each week. My husband Chay also has one day a week with Sunnie and although he doesn’t have a direct role in Swift Ventures, he is a key part of my advisory board, being an expert around all things leadership, strategy, marketing, and sales.

I also have my coach, Lacey, who I personally have worked with for the last six years. Lacey is not only a key advisor in the business with her incredible strategic guidance but has also been an incredible personal support and mentor to me over the years. 

Having team members who've journeyed with me for the long haul is no accident. It's rooted in a leadership style where mutual respect and support are paramount. By prioritising the needs of my team—be it through financial incentives, growth opportunities, or leadership mentoring—my business fosters a nurturing environment conducive to longevity and excellence. I've always treated my team as co-collaborators where people can take ownership of parts of the business as though it’s their own.

The Lean Team Advantage

Keeping our team lean isn’t just strategic; it's about ensuring our business remains nimble. By automating processes and retaining a selective team, we maintain high profitability and focus on coaching and creating—areas I truly love. A lean team also allows us to pivot really easily, giving me the opportunity to do things like taking maternity leave like I did last year.

So, no matter where you’re at with your team right now, I hope this sneak peek into behind-the-scenes of Swift Ventures has inspired you to think about how you might like to structure your team moving forward.

LINKS

Resources mentioned: FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook



Connect with Ellie: 

Website:      https://www.ellieswift.com/

Instagram:   @elliehswift

Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/

Is your life a whirlwind of meetings, nappies, and occasional spilled coffee? 

Mine too! 

As a CEO and mama to a 7 month old, it can be overwhelming to balance all of my responsibilities. But, through trial and error, I’ve managed to create a schedule that works brilliantly for us.

Today, I’m excited to share a behind-the-scenes look at how I've structured my days, weeks, and months to keep both my business and family thriving. 

My Monthly Routine: 

About two years ago, I realised I was on a non-stop treadmill of back-to-back calls. The only break was during my Christmas hiatus. So, I asked myself, “Why should every week be the same?” My solution was to allow for a “no-call week,” every fourth week. It serves as a breathing space that rejuvenates me, whether it’s for deep work, family travel, or simply self-care.

My Weekly Routine: 

My weeks follow a specific rhythm that aligns with the needs of my family and my clients:

- Mondays: Every Monday is reserved for deep work so I can start the week on the right foot. I’ve got not calls scheduled and my mum looks after Sunnie, so I can focus on strategic planning and content creation.

- Tuesdays and Thursdays: With our amazing nanny Lauren taking care of Sunnie, these are my main call days. I maximise my call time, ensuring no more than three hours a day to still engage in team communication and creative tasks. 

- Wednesdays: This is my husband Che’s day at home with Sunnie, and my day to immerse in creative work and content creation. It not only helps balance the childcare but helps to create a varied rhythm in my weeks. 

- Fridays: This is my dedicated Sunnie day. I step away from the desk to spend time with her, only dipping into work while she’s napping and if necessary. 

My Daily Routine

Our mornings vary depending on when Sunnie wakes up. If we're up early, we might go for a walk, and if not, we enjoy some playtime together. I start my workday once Sunnie is settled with her nanny or caregiver.

In the evenings, we follow our family routine with Sunnie’s dinner, bath, and bedtime. I often find the time after Sunnie sleeps to be productive, allowing me to wrap up the day's work tasks.

I wouldn’t manage this without my incredible support system. From invaluable childcare by my mum and our nanny to fortnightly help from a cleaner and Che's role as the head cook in our house—these contributions are indispensable.

Next week I’ll be sharing more about this amazing team that helps me achieve the balance between business and family, so make sure you come back for that.

But for now, I hope this glimpse into my life provides some inspiration, comfort, or even a few ideas to try!

LINKS

Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

“A huge part of my success is that I’m somebody who tries and I’m not afraid to try and I’m not afraid of how I look when I’m trying.”

This quote from influencer Valeria Lipovetsky has really stuck with me, and it inspired me to share more of myself with you.

Today that means my plans for my business over the next 12 months.No highlight real, no glamorised version of reality. Just the honest truth of what I’m changing and why.  

And we’re not talking little changes, this year I’m turning our traditional model (focused on live launches) on its head. Why? Because it no longer aligns with my life and business priorities.

 Live launches, though thrilling, are less appealing now that I'm a mum. They’re unlikely to go away completely, but we’re shifting our focus to evergreen strategies. It allows us to manage business growth in a consistent, sustainable way, rather than being at the mercy of the launching cycle.



 To support this shift, I’m adopting three key habits:

1. Batching Content: I’ve been pretty good with content-batching around my launches, but honestly pretty lax outside of that. This year, I'm setting up a robust scheduling process to streamline content production and delivery!
2. Consistent Writing Practice: Writing fuels my creativity and thought leadership, but I haven’t made it the priority it deserves to be, until now. In 2025, I’m dedicating time to maintain a strong, regular writing practice.
3. Structured Schedule: With a set schedule tailored to my roles as both a mother and CEO, I aim to reduce decision fatigue and maintain productivity without sacrificing personal time.

My word for this year is 'overflow' – being able to hold more without doing more. For me, this means embracing my expanded role as a mother and CEO, equipped to handle increased attention, potential criticism, and ever-present industry changes.

I hope sharing these insights inspires you to consider what leadership means for you and your business this year.

Here's to a year of authenticity, boldness, and scalable freedom for all of us!

LINKS

Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

 What do buyers really want from masterminds in 2025?

I believe there are key decisions as to why people choose certain masterminds over others, and that it’s important to upgrade your mastermind to give your ideal clients what they’re most looking for. 

If you are creating a mastermind this year, or already running one that you're looking at upgrading for 2025, I have a pocket-sized guide for you to use as a reference point as you map out your offer for the year. 

I’m taking you through three key pieces that you can take and run through your own filter for your own 2025 mastermind:

The Importance of Community

In 2025, the community element is more crucial than ever. With the digital expanse creating endless seas of information, our clients crave that sense of belonging and interaction. Whether through active channels like Slack or encouraging supportive interactions during calls, creating an inclusive space is quintessential.

Embracing Individualisation

On the flip side of community, individualisation stands as a spotlight for personal attention. Clients today are wary of cookie-cutter experiences. They desire bespoke approaches that cater directly to their unique needs—an expectation that will only grow with time.

Stepping Forward as Leaders

In your role as a facilitator or coach, showcase your dedication to learning and transparency about your progress. The courage to try, fail, and try again is not something to shy from; instead, it embodies the grace of true leadership. As we face the future filled with rapid changes together, demonstrate your commitment to evolving alongside your clients and share these experiences to inspire them.

 I hope these tips inspire you to not only keep up to date with trends and consumer behaviour, but embody the person who continues to evolve based on the true desires of your ideal clients. 

Happy planning!

LINKS

Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook



Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

$360k in seven days. 

It might sound too good to be true, but with the right sales strategy, it’s entirely possible.

I recently achieved this for myself, and today I want to share some of the powerful steps that made it possible. 

My number one tip? Build a waitlist. Even though my mastermind is evergreen, having a waitlist ensured that when spots opened up, we had a pool of eager clients ready to fill them.

It's not just about collecting names but nurturing those leads until they become raving fans. If you're not already using a waitlist strategy, I highly recommend implementing one.

My next instrumental move was using the same reliable funnel strategy that has served me well since I started my business. That means generating leads through a lead magnet, and then hosting a live event to seal the deal.

For this launch, I promoted a lead magnet detailing my biggest income streams and schedule. Over 600 webinar registrations rolled in, but live attendance is difficult to secure so I didn’t stop there.

I included special incentives for attendees, like a potential one-on-one session and exclusive resources. This boosted the attendance and engagement rates, and in turn my conversion rate. 

My final tip is to take an application-based approach to your selling.  Particularly for high-ticket offerings, this approach empowers potential clients to self-assess their compatibility with your program. No more selling focus, no more pushy tactics, just meaningful conversations leading to meaningful, long-term client relationships.

So if you’re heading into a launch soon, I hope these tips will help you feel motivated and confident to make it the best it can be. 

Here's to an incredible 2025 ahead. As always, thank you for being part of this journey!

LINKS



Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Welcome to the first episode of 2025! I hope you've had a restful break and are recharged for this exciting new year.

 I fully anticipate that you’ve done a lot of planning already, but what you might not have done yet is created a detailed plan for your vision that is rooted in action, getting things done and essentially mapping out your projects.

So today, I’m taking you through the plan that I use with my clients. The reason it works so well is because it allows the opportunity to do really big visioning around what it is that you want. 

We’re going to look at things like your revenue goals and getting really clear on your overall objectives for your business for the new year. We'll explore:

• Mapping Your Financial Aspirations
• The Art of Sales Mapping and Launch Calendars
• Conducting a S.W.O.T Analysis
• Crafting Your Six-Month Strategy
• Aligning Your Marketing Strategy
• Mindset: The Key to Achieving Your Plan
• Implementing and Budgeting Successfully
• Finding Balance as a Business Leader

If you’d like access to my planning document,  come over to my Instagram and DM me the word ‘plan’. I’ll send you a copy! You might want to begin filling it out as you listen to this episode, or utilise it later on when you’re ready to plan. 

As you know, my word for this year is peace, and doing things like planning in this way really supports that process for me. I hope it does the same for you.

Here’s to creating an incredible year ahead!

LINKS

Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/