The Scalable Freedom Show

What Mat Leave Taught Me About Business, My Q4 & New Schedule


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Stepping back into the business world after maternity leave felt like I was re-entering from another dimension. These last few months have been an unexpected masterclass on life and business, and I’m thrilled to share these transformative lessons with you today!

But first, let me give you a bit of a personal update: Sunny, my lovely daughter, is now over three months old, and adjusting to motherhood has been both challenging and rewarding, more so than I ever imagined. The natural trepidation about balancing my role as a CEO and a mother has now settled, and I'm confident in my ability to juggle both roles magnificently.


Less Worry, More Focus: One of the most striking lessons I've learned is how my perspective on worries and challenges has shifted. Before Sunny arrived, I often found myself preoccupied with aspects of my business that I couldn't control, like client retention or the precise implementation of strategies. Now, those concerns seem trivial. My focus has realigned towards things that genuinely matter and that I have control over, like ensuring my clients have the best strategies and experiences. This shift has made me a more effective coach and strategist.


The Power of Stepping Back: Initially, I worried that stepping back from the business for three months would leave me feeling behind. Surprisingly, the opposite proved true. Distance from the daily grind allowed me to assess the industry with a fresh, clear lens. It has shown me the importance of not being overly immersed, as it can often stifle creativity. By stepping back, I could see where I had been giving away my creative power, and it rejuvenated my approach to business strategy.


Value-Driven Business: During my time away, I became acutely aware of how deeply I respect and align with my clients' values. I work with women whose opinions I value, who operate at high levels of intelligence, and who live intentionally. This break helped me reaffirm my desire to work with clients who share my values of family focus, impact, and a discerning approach to business. It's about finding clients whose principles resonate deeply with mine.


From Scarcity to Abundance: For the past few years, especially while trying to conceive Sunny, I had slipped into the mindset of ensuring 'just enough' – just enough money, just enough clients, just enough time. I didn’t realise how much this scarcity thinking weighed me down. Maternity leave was a revelation; it became clear that I can thrive genuinely and fully in both my roles as a mother and a CEO. The belief that becoming a mother would limit my capacity was entirely unfounded. Today, I embrace an abundance mindset, recognising that I can do more, be more, and hold more than ever before.


Balancing Work and Motherhood: Returning to work presented its challenges and triumphs. My schedule now includes dedicated days for work and family, supported by my partner, Che, my mother, and an incredible nanny. Despite the chaos and adjustments, this balance allows me to be present for Sunny while continuing to grow and nurture my business.


I’m immensely grateful to be back, sharing this space with you. Whether you’re in a similar season of life or a completely different phase, I hope these reflections provide some inspiration. Let’s continue to grow, learn, and support each other through every chapter.


Love,

Ellie


LINKS

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Connect with Ellie: 


Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

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The Scalable Freedom ShowBy Ellie Swift

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