Today, I’m taking you through one of the most fundamental marketing principles that never goes out of style—getting hyper-specific with the problems you're solving in your business. When business isn't quite popping off like we envisioned, it's time to go back to basics, and this is where so many entrepreneurs get it wrong. Our brains try to convince us that bigger, broader problems will attract more clients, but the truth is that offers fail to convert when they're too vague or general. People don't pay for nice-sounding concepts like "helping creatives grow their business"—they pay to have real, down-to-earth problems solved.

I break down what makes a problem truly hyper-specific and why it matters so much for your business success. I also share real examples from my own clients, including one who's tackling fear around raising prices and another helping newly diagnosed ADHD individuals find their ground, showing you exactly how pinpointing these issues can transform your messaging and results.

This episode includes practical before-and-after examples that demonstrate the power of precise messaging, from transforming "I help women build businesses they love" into something that actually speaks to a specific audience with a tangible problem and solution. So, join me as we uncover how to help your hyper-specific ideal client solve their hyper-specific problem – with that magic, hyper-specific solution!



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