If you’ve ever felt unsure about where to spend your money, time, and energy in your business, this episode is for you.
I’m diving deep into the do’s and don’ts of spending and saving in your online business in 2025. Whether it’s deciding what tools are actually worth the cost or breaking free from the endless certification cycle (that is actually a BIG reason you might be strangling your business growth) , this episode will help you make smarter, more aligned decisions - so that ultimately - you can reach your revenue goals and pay yourself well.
I’ll also talk about managing your energy—because running a business isn’t just about money. It’s about creating peace and making confident decisions so you can thrive.

Here’s what you’ll learn:

• 00:02:30 Why you need to evaluate your 2024 budget before making 2025 investments.
• 00:06:15 The right percentage to pay yourself—and why balance is key.
• 00:08:30 What to invest in to grow your revenue sustainably.
• 00:11:00 Why the “perfect software” can cost you more than it’s worth.
• 00:13:45 The hidden costs of certifications and how to decide if they’re worth it.
• 00:19:00 Why peace should be your biggest priority in 2025.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• Follow me on Instagram: @robynbirkin

Can you believe we’re wrapping up another year? As 2025 is just around the corner, I’ve been diving deep into the trends that will shape the way we do business next year - from seeing what's working and what's not within my networks, for my clients and my audience.

From content strategies to program delivery and the key to standing out, in this podcast I'm speaking to three trends I'm seeing emerging in the market and how to leverage those for success and sales in 2025.

Oh, and if you want to go DEEP with me on what's hot and what's not in 2025 - download my free 2025 Business Trends Report—a 24-page guide packed with actionable tips and insights. Head to launcheasylife.com/trends or comment “Trends” on any of my Instagram posts to grab your copy.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• Follow me on Instagram: @robynbirkin

If you’re feeling stuck in the weeds of your business and feeling like it’s impossible to make a reasonable revenue and work part-time hours, I hope today’s podcast episode delivers the inspiration and drive as we travel into New Year that… it’s possible.

In fact, it’s more than possible, it’s reasonable, and absolutely achievable for anyone.

And I hit my first six figure business in just six hours per week (and grew from there) between naptimes and a part-time corporate job and today I’m sharing with you exactly how I achieved that and the core things I think were pivotal to achieving that result.

This episode is packed with practical advice and reflections that’ll help you reimagine how you approach your business in 2025.

Here’s what you’ll learn in this episode:

• 00:01 My journey to six figures while juggling a part-time job and parenting two young children.
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• 07:45 The scary decisions I made to streamline my business and reclaim time (and why self-belief might be one of your biggest assets)
• 
  
• 12:02 Why outsourcing is a game changer—and where to start.
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• 17:30 How live launching and email list growth doubled my revenue (and why it’s worth the sprint).
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• 23:45 The top strategies I used to grow my audience and attract ideal clients.
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• 31:00 Reflecting on 2024 and planning for a time-leveraged, scalable 2025.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• 
  
• Follow me on Instagram: @robynbirkin

In today’s episode of Signature Online Course Secrets I’m speaking to 24 Business Lessons for 2024 - both lessons that I’ve learned in the last and lessons that have played out with my clients in Peace + Profit - that you can take away and apply to your business.

Here’s a little sneak peek:

[00:00:30] Why simplicity is your best growth strategy.

[00:03:15] How I restarted my business from scratch and rebuilt to six figures.

[00:06:45] Email Marketing and why I can assure you that you’re not sending too many emails

[00:13:10] The importance of standing out in a crowded market.

[00:16:30] Facebook ads: friend, foe, or both?

[00:25:50] Why Instagram is easier than you think when done right.

[00:34:00] Diversifying your marketing strategies for long-term success.

Big shout out to Vix Meldrew for this idea and also a shoutout to some other folks I mentioned in today’s podcast episode:

• Million Dollar Emails by Kirsten Roldan
• Get Paid Podcast by Claire Pelletreau

I currently have four places available for the January round of Peace + Profit - if you’d like to speak more about whether one of them is for you - you can reach out to me on Instagram or visit launcheasylife.com/mastermind.

As we head into the end of the year, I know many of us are gearing up for school holidays or the festive season. In Australia, it’s our big break, and if you're in the U.S. or the UK, your major school holidays or holiday season might be approaching too. But let’s face it: taking a break from business while juggling life and family can feel overwhelming, and for many mama CEOs, it means seeing momentum grind to a halt.

Today, I’m diving into a better approach. We’re talking about how to take intentional, strategic breaks so that your business continues to grow—even while you’re enjoying holiday time. I’ll share how I shifted from feeling constantly behind to having a business that sustains itself during my time off. It’s all about planning, understanding lagging indicators in marketing, and making sure your revenue and visibility don’t take a nosedive. Let’s make 2025 your smoothest year yet!

Here’s What You’ll Learn in This Episode:

• 00:02:00 Why going “momentum zero” during school breaks sets you back more than you think.
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• 00:05:30 How to create sprint-rest cycles that work for part-time entrepreneurs and moms.
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• 00:07:00 Setting up automated systems and recurring revenue streams to secure income even when you’re off.
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• 00:09:30 Reverse engineering your revenue goals and planning your promotional calendar ahead of time.
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• 00:12:30 How to get ahead now in Q4, so you’re not playing catch-up in February 2025.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• 
  
• Follow me on Instagram: @robynbirkin
• 
  
• Schedule a call for early bird enrollment: Book Here

Today’s episode is all about setting yourself up for a breakthrough 2025. We’re getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started.

Here’s what you’ll learn in this episode:

• 00:02:30 Why it's crucial to design your business around the life you desire—not the other way around.
• 00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership.
• 00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action.
• 00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life.
• 00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays.

Links and Resources Mentioned:

• Peace and Profit Mastermind Enrollment
• Follow me on Instagram: @robynbirkin
• Book recommendation: Unbound by Harriet Lerner
• My friend Laken Chinpoy’s tips on boundaries and thriving relationships: Follow Laken here

Ever wanted to get a good sense of what your competitors are doing on Instagram that’s working so you can get a sense of what you should be doing more of?

If so, you’re going to LOVE this little Chrome Extension.

It’s not *exactly* spying - but it is a giant eye opener that’s going to help you get super dialled in on exactly what is actually working on Instagram without getting sucked into the so called ‘experts’ who are telling you what’s working, without the receipts.

Want more?

• Apply for Peace & Profit Mastermind – Early Bird Enrollment
• Follow me on Instagram for updates and tips

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

This episode of Signature Online Course Secrets is 🔥 - I’m diving into the top 5 ways I fix businesses *just like yours*

If the goal is to make a breadwinning wage from your business in 3 days per week - but what you’re doing isn’t landing right now - this is going to give you some major clues as to what you can work on in your business (or work with me on) to reach those goals.

I always remember when my daughter Olivia was in and out of hospital when she was a baby and while one hospital would turn us away every. Goddam. Time - the children’s hosptial would rush us straight through triage and admit us right away.

One day I asked why that was and the nurse at the children’s hospital gave me an answer I’ll never forget: the other hospital listens to maybe 2 kids chests per day. I listen to 100. And so - I can tell right away when a kid is really sick.

Well - that’s like me with women creating breadwinning businesses in part-time hours - all day my business is focused on supporting women through the Peace and Profit Mastermind

Tune in to discover:

• How your offers might be sabotaging your revenue (and how to fix them)
• The pre-launch secrets that make or break your sales
• Why some expenses need cutting, while others are worth every penny
• How to simplify your content strategy for maximum impact
• The mindset shifts that take you from overwhelmed to thriving
  

Resources Mentioned:

• Apply for Peace & Profit Mastermind – Early Bird Enrollment
• Follow me on Instagram for updates and tips

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you're ready to scale to multi-six figures in part-time hours and looking for a truly strategic and high support container - here where you can learn more about Peace + Profit Mastermind

Click here to learn more

Reminder: our early bird applications close 21 November.

Ever wondered how much you really should be investing in coaching, courses, and professional development for your business? Today, I’m addressing the elephant in the room: how to strategically invest in your business without wondering whether you’re being swayed by the ‘always be investing’ messaging of the coaching industry. 

The truth is that I do believe sometimes you need to invest in your business, and that sometimes you need to invest far more than the standard narrative of 10% - and that there are going to be times when, if you don’t, your business may shrivel up.

But…. I also believe that sometimes you don’t need to invest much, or even at all - and as someone who has more than 20 years’ experience in business - it’s about being strategic, understanding return on investment (and the cost of investing, as well as the cost of waiting or not addressing skills gaps) and planning like a CEO in your business.

In this episode, I share the times when I’ve invested and the thought process I’ve used to do that, give you a glimpse into how I budget (and what that might look like for you as you enter 2025) and some big red flags on when not to invest.

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin