Ever wondered how much you really should be investing in coaching, courses, and professional development for your business? Today, I’m addressing the elephant in the room: how to strategically invest in your business without wondering whether you’re being swayed by the ‘always be investing’ messaging of the coaching industry. 

The truth is that I do believe sometimes you need to invest in your business, and that sometimes you need to invest far more than the standard narrative of 10% - and that there are going to be times when, if you don’t, your business may shrivel up.

But…. I also believe that sometimes you don’t need to invest much, or even at all - and as someone who has more than 20 years’ experience in business - it’s about being strategic, understanding return on investment (and the cost of investing, as well as the cost of waiting or not addressing skills gaps) and planning like a CEO in your business.

In this episode, I share the times when I’ve invested and the thought process I’ve used to do that, give you a glimpse into how I budget (and what that might look like for you as you enter 2025) and some big red flags on when not to invest.

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

WEBINAR REPLAY

Available until 21 November

BIG thanks to everyone who joined me live - I appreciate your time so much especially given the bigness of recent world events recently ♥️

If you were unable to attend live but still want to learn more about the BTS of my business and life - then it's my absolute pleasure to upload here as an audio version until 21 November, with the option to circle back to the video when you hear parts that you'd like to see the graphics for.

I also want to mention that - my Instagram Swipes file and a PDF copy of these slides is available to you too - just DM me on Instagram with a screenshot of the replay and I'd be so happy to send both of those over to you.

And of course - if you'd like to take advantage of our early bird opportunity to secure your place in the Mastermind from January - click here to learn more about the Mastermind

It’s time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible! 

In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it’s designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions. 

Episode Highlights:

• [00:02] – Introduction and why setting aside time to plan will transform your year
• [02:26] – Reflecting on 2024: Identify what worked, what didn’t, and the hard truths that come with a year-end audit
• [03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy
• [09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers
• [15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year
• [18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals
• [19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals
• [24:57] – Step 5: Setting up project management systems for seamless execution
• [26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth

Links & Resources:

• Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here.
• Connect with me on Instagram: @RobynBirkin

Join our FREE TRAINING and come behind the scenes with me as I share the exact strategy, decisions and structure I've created that have allowed me to create a peaceful 'nothing is an emergency' style business in just 16 hours per week while juggling being the default parent, a renovation and being the company director in another business.

This is the deep dive into someone's life you've been craving. Don't miss it.

Click here to join: www.launcheasylife.com/bts

Want to increase the conversions of your online course sales page?

Hint: Your BONUSES can do that for you.

Tune into this super short and actionable episode and discover not only what to include in your online course bonuses but also how you can strategically use your bonus suite to increase conversions into your program.

Want more?

Download my 16 hour CEO Guide (and score an invite to my upcoming event)

Dive deeper into the tools and tech I use in my business

Join the waitlist for Peace + Profit

If you’ve ever felt like you’re doing everything right and still not getting the results and growth that you want from your launches, this episode of Signature Online Course Secrets is for you.

It is… so frustrating when all you want are bigger launches but it feels like no matter what you’re doing, you’re stuck in a revenue plateau.

And I’ve been there.

And you feel like you’re doing absolutely everything on the launch ‘to-do list’

But there’s big names out there having million dollars launches while you’re stuck at $10k - $20 per launch.

What gives?

Well… the hard truth is that after working with dozens of signature creators there are usually some gaps between the six and 7 figure launches… and those who are stuck at 4 and figure figure sales and I’m spilling the beans today of 7 of them in this podcast episode.

If you want to learn what they’re doing that you’re not, listen in.

You’ll learn:

• The non-negotiables that high level CEO’s have
• How they’re creating more results (in less time)
• What you *think* nobody else is doing… but really all of the bigger names are
• Why a Mastermind is the best kept secret of the industry and how it could catapult your launches

Ready to take the next step?

Snag my FREE 16 Hour CEO Guide here and start earning more and working less

Applications are opening for my Mastermind VERY soon - click here to join the Waitlist

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

You’ll love this 5 minute Instagram Hack (it’s going to save you sooo much time)

If you’re anything like me, you’ll scroll Instagram and save posts and reels that you like as ‘inspiration’ - but then how often do you ever go back and look at them when you’re creating content? Or… if you do, how long are you just scrolling through and feeling like it’s not actually saving you any time?

Well - can I recommend you try THIS hack. Listen and find out 🔥

Want more?

Download my 16 hour CEO Guide (and score an invite to my upcoming event)

Dive deeper into the tools and tech I use in my business

Join the waitlist for Peace + Profit

I don’t know about you but I am low key obsessed with all of the behind the scenes of how other people run their online businesses.

If you want to grow your online business - one of the absolute best ways to do that is to get in the room with people who are where you want to go and who have the types of businesses you want to create and learn from their behind the scenes because that’s absolutely where the real gold lies.

To that degree - each month in the Peace and Profit Mastermind I share a behind the scenes Engine Room Session with our squad so they too can learn exactly what we’re working on in the business.

One of the things I love seeing is who people have on their team, how they’ve hired them and what everyone is doing - so that’s exactly what I’m diving into in this podcast. It’s a whopper and I hope you absolutely LOVE IT

Links Mentioned

Download my 16 hour CEO Guide (and score an invite to my upcoming event)

Dive deeper into the tools and tech I use in my business

Join the waitlist for Peace + Profit

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I was on a Zoom call with a business bestie who looked at me in awe and said ‘wow you really do focus on peace in your business’ - which got me thinking about how I really do live and breathe the concept of optimising both peace and profit - in both business and life in so many different ways.

When you’re constantly feeling disregulated in your business or everything feels complicated that’s when you start spiralling, making poor decisions and… importantly - quitting.

So in this episode I’m talking all about the 5 ways I create more peace in my business. You’ll hear:

• The mindset hacks and mantra’s that help me stay calm (even when the sh*t hits the fan)
• How software can be a major source of peace… or a major source of anxiety
• Why I don’t believe evergreen funnels are less stressful (and what I do instead)
• Why I felt anxiety during the most recent school break

Tune into this episode all about how I create more peace in my business (P.S. It’s a goodie!)

Links Mentioned

• Download my 16 hour CEO Guide (and score an invite to my upcoming event)
• Dive deeper into the tools and tech I use in my business
• Join the waitlist for Peace + Profit

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

As part of our Signature Program Bootcamp I went live in our Facebook Group with an Ask Anything Q+A and it’s my pleasure to include the Replay here for you - if the sound is a little different to normal this is why.

In this live I answer questions including 

• What to do if you’re multi-passionate and how to select just one topic for your niche
• What to do if you have multiple courses that lead into one another
• Whether you should focus on growing your lead magnet first or your email list
• What to consider when you’re choosing your business model

And in case you missed it - the doors are closing imminently to my program, Launch Easy Life - here’s all the details!

LINKS + WORK WITH ROBYN

• Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin