Today’s episode is all about setting yourself up for a breakthrough 2025. We’re getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started.Here’s what you’ll learn in this episode:<ul> <li>00:02:30 Why it's crucial to design your business around the life you desire—not the other way around.</li> <li>00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership.</li> <li>00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action.</li> <li>00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life.</li> <li>00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays.</li></ul> Links and Resources Mentioned:<ul> <li>Peace and Profit Mastermind Enrollment</li> <li>Follow me on Instagram: <a href="https://www.instagram.com/robynbirkin" rel="ugc noopener noreferrer" target="_blank">@robynbirkin</a></li> <li>Book recommendation: Unbound by Harriet Lerner</li> <li>My friend Laken Chinpoy’s tips on boundaries and thriving relationships: <a href="https://www.instagram.com/lakenchinpoy/" rel="ugc noopener noreferrer" target="_blank">Follow Laken</a> here</li></ul>

Today’s episode is all about setting yourself up for a breakthrough 2025. We’re getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started. Here’s what you’ll learn in this episode: 00:02:30 Why it's crucial to design your business around the life you desire—not the other way around. 00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership. 00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action. 00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life. 00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays. Links and Resources Mentioned: Peace and Profit Mastermind Enrollment Follow me on Instagram: @robynbirkin Book recommendation: Unbound by Harriet Lerner My friend Laken Chinpoy’s tips on boundaries and thriving relationships: Follow Laken here

Today’s episode is all about setting yourself up for a breakthrough 2025. We’re getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started.Here’s what you’ll learn in this episode:<ul> <li>00:02:30 Why it's crucial to design your business around the life you desire—not the other way around.</li> <li>00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership.</li> <li>00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action.</li> <li>00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life.</li> <li>00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays.</li></ul> Links and Resources Mentioned:<ul> <li>Peace and Profit Mastermind Enrollment</li> <li>Follow me on Instagram: <a href="https://www.instagram.com/robynbirkin" rel="noopener noreferrer">@robynbirkin</a></li> <li>Book recommendation: Unbound by Harriet Lerner</li> <li>My friend Laken Chinpoy’s tips on boundaries and thriving relationships: <a href="https://www.instagram.com/lakenchinpoy/" rel="noopener noreferrer">Follow Laken</a> here</li></ul>

How to Design Your Dream Life and Business as a Mama CEO in 2025 (Ep.96)

Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! 

The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. 

I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner.  I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months.

Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between).
And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace.

If you’ve been asking yourself things like…
- How do I create, launch and scale a six-figure 1:many program?
- How do I juggle being the default parent *and* run a thriving multi-six-figure business?
- How can I streamline my online business for more peace and more profit?
- How do I run Facebook ads that actually work?
…then this podcast is for you. 

Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy. 

If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO.

Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin

Business

Entrepreneurship

Marketing

Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months. Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between). And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace. If you’ve been asking yourself things like… - How do I create, launch and scale a six-figure 1:many program? - How do I juggle being the default parent *and* run a thriving multi-six-figure business? - How can I streamline my online business for more peace and more profit? - How do I run Facebook ads that actually work? …then this podcast is for you. Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy. If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO. Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin

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How to Design Your Dream Life and Business as a Mama CEO in 2025 (Ep.96)

How to Design Your Dream Life and Business as a Mama CEO in 2025 (Ep.96)

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