The Copywriting Podcast

How To Attract, Close & Keep Premium Copywriting Retainers with Michelle Estevez


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Most copywriters spend their careers chasing the next gig.


Michelle Estévez did the opposite — and built a copywriting business that runs on trust, referrals, and repeat business.


In this interview, she shares how she escaped the project-to-project hustle, built a 10K/month retainer-based business, and keeps her clients so happy… they never want to leave.


You’ll learn:


✅ Why over-delivering beats contracts

✅ The real reason copywriters burn out at 3K/month

✅ How Michelle turns passions into premium gigs

✅ The “Forever Client” system that keeps cashflow consistent

✅ Why alignment, integrity, and lifestyle matter more than you think

✅ How to build a client network that grows without cold outreach


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When you're ready for the next level...


Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about


Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

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The Copywriting PodcastBy Matthew Volkwyn