What’s actually working for coaches in 2026 when it comes to client acquisition?

In this episode, Jessica sits down with Wendy McCallum—former lawyer turned business coach and founder of the Business Building Bootcamp—to unpack how Wendy has built a thriving coaching business for more than 15 years… and why she’s doubling down on podcasts, conversations, and human-first marketing.

Wendy shares:

1. Why she still uses the same “old-school” strategies she relied on in the early days
2. How her podcast became her top-of-funnel growth engine
3. The one-to-many “open house” strategy that converts listeners into clients
4. How SEO and blogging quietly drive new leads every week
5. Why AI search tools like ChatGPT are now sending clients her way
6. And how coaches can grow without forcing themselves into marketing that feels misaligned

If you’re a coach in your first five years—or simply tired of chasing shiny marketing tactics—this conversation is a must-listen.

1. Why relationship-driven marketing is making a comeback
2. How Wendy structures her Business Building Bootcamp and open houses
3. The real role podcasts play in building trust and authority
4. How to choose podcast topics your ideal clients are already searching for
5. Simple SEO strategies that compound over time
6. Why voice notes, Looms, and personal outreach outperform automation for many coaches
7. The importance of finding a marketing strategy that actually brings you joy

1. Wendy’s Website: https://wendymccallum.com
2. Business Building Bootcamp Info: http://wendymccallum.com/bbb
3. Wendy’s Podcast: The Coaching Edge

If you enjoyed this behind-the-scenes look at how real coaches are growing their businesses, subscribe to the podcast and leave a review—it helps more coaches discover these conversations.

And don’t forget to share this episode with a fellow coach who’s rethinking their marketing strategy in 2026!