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Gen Z isn’t drinking like their parents, so how can breweries stay relevant? 🍺📱
In this episode, I chat with Evan Blum from BrewedAt about how to attract the next generation of beer drinkers and future-proof your brand.
We cover:
– What makes Gen Z different from older drinkers
– Why experiential marketing is key to connecting with younger audiences
– How to actually use social media to reach Gen Z (without cringe)
– Practical steps you can take now to make your brand Gen Z–friendly
👉 If you're ready to attract new drinkers and build a brand that lasts, this episode is your roadmap.
By The Brand WeaverGen Z isn’t drinking like their parents, so how can breweries stay relevant? 🍺📱
In this episode, I chat with Evan Blum from BrewedAt about how to attract the next generation of beer drinkers and future-proof your brand.
We cover:
– What makes Gen Z different from older drinkers
– Why experiential marketing is key to connecting with younger audiences
– How to actually use social media to reach Gen Z (without cringe)
– Practical steps you can take now to make your brand Gen Z–friendly
👉 If you're ready to attract new drinkers and build a brand that lasts, this episode is your roadmap.