Branding for Breweries - Strategies to Grow Brewery Brands and Sales

How to Attract Gen Z Drinkers – with Evan Blum (BrewedAt)


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Gen Z isn’t drinking like their parents, so how can breweries stay relevant? 🍺📱

In this episode, I chat with Evan Blum from BrewedAt about how to attract the next generation of beer drinkers and future-proof your brand.

We cover:
– What makes Gen Z different from older drinkers
– Why experiential marketing is key to connecting with younger audiences
– How to actually use social media to reach Gen Z (without cringe)
– Practical steps you can take now to make your brand Gen Z–friendly

👉 If you're ready to attract new drinkers and build a brand that lasts, this episode is your roadmap.

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Branding for Breweries - Strategies to Grow Brewery Brands and SalesBy The Brand Weaver