Are you growing a podcast as content marketing for your business in the hopes that you’ll turn listeners into leads?

Louise Archer launched Retrained Search - The Podcast with her co-host Jordan a year ago. And they’ve taken the podcast from a dozen listeners to hundreds. They’ve built a branded podcast that gets them qualified leads for their business every month.

Branded podcasts are podcasts that put a brand front and centre, like Retrained Search. They can fall into the trap of lacking personality, but Louise and Jordan have managed to tie the podcast to their personal brands and keep things friendly.

We cover in this episode -

• Creating a branded podcast with a personality.

• Getting the best out of your audio setup.

• Finding a process and rhythm that works for you.

• How Louise’s podcast brings her new leads regularly.

• The metrics that really matter.

• How Louise has grown her podcast to 500+ listeners a month in a year.

• The reasons Louise’s listeners have given for why they listen to every episode.

If you want to grow a podcast alongside your brand, this episode is for you.

 

LEARN MORE

Retained Search - The Podcast - https://podcast.retrainedsearch.com/

Retrained Search - https://www.linkedin.com/company/retrained-search/

CONNECT

Louise Archer on LinkedIn - https://www.linkedin.com/in/louise-archer-48612844/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

 

Production by Claricast.