Podcasting Amplified: Podcasting for Business Growth and Marketing

If you have or are considering launching a podcast to generate clients for your business, you probably want to see a return on investment as soon as possible.

At the same time, it's important to have a realistic outlook on how long it takes for a podcast to generate business so that you don't give up before you've gotten value from it.

And how long it takes depends on a few factors.

But there are actually a few different ways that a podcast can generate business, and some of them are far quicker than others.

In fact, there's one method that is by far the quickest.

We call it "guest prospecting". Booking ideal clients as guests.

It's something that almost none of your competitors are doing.

And it's something that can potentially win you business within the first few episodes.

But by understanding all three methods, you can put your podcast in the best position to sustainably attract clients.

So in this episode, I'm going to break down the three main ways that a B2B podcast can generate clients and how long before these methods start working.

In this episode, you'll discover -

• The three key ways to generate clients through your podcast.

• How long it generally takes for a B2B podcast to generate clients.

• The timeframe podcasters should keep in mind when launching.

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Most businesses are measuring the wrong metric when it comes to their podcast. Or at least, they're putting far too much weight on it.

That metric is downloads... or views if you're publishing your podcast on YouTube.

Now, don't get me wrong. Of course you want people to listen to and watch your podcast.

But if your goal is to win business through your podcast, downloads and views shouldn't be the thing you're obsessing over.

And in this episode, I'm going to explain why podcast downloads don't matter as much as most businesses think, what you should be focusing on instead, and how to know whether your podcast is actually delivering a return on investment.

In this episode, you'll discover -

• Why downloads shouldn't be the primary metric for businesses.

• The 'CEF' framework - three metrics you should measure.

• How to know if your podcast is delivering an ROI.

• And more…

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Guesting on other podcasts can unlock massive growth for your own podcast. And in this episode, Richard Wilmore shares his 'three pillar strategy' that can help podcasters to get in front of more of their ideal listeners and clients.

Richard Wilmore has been in the podcasting space since 2009 and has a lot of expertise around hosting and guesting.

We cover everything from the biggest mistakes that podcasters make when guesting on other shows, how to find ideal shows to guest on and reach out to them, and interview skills that ensure those new listeners are left wanting more.

In this episode, you'll discover -

• Why podcasters should guest on other podcasts.

• The three pillar guesting strategy that increases your credibility.

• Creating more content from a single podcast conversation.

• Common mistakes people make when pitching themselves.

• Why not every podcast opportunity is worth taking.

• How to handle awkward or unsuccessful interviews.

• The role of production in making a show stand out.

• And much more…

LEARN MORE

Make Your Day Richer - https://www.makeyourdayricher.com/

Claricast - https://www.claricast.com

CONNECT

Richard Wilmore - https://www.linkedin.com/in/richard-wilmore-344089143/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Can you make money from a podcast?

Well, even with hundreds of thousands of active podcasts out there, the answer is 100% YES.

And I know that because we work with podcasters who are generating revenue from their podcast every day - from one recruiter who landed a £30k deal off the back of his second episode with no audience, to creators who have made thousands in ad revenue and brand deals.

And in this episode, I'm going to share with you the eight most effective ways to make money from a podcast.

And these methods are split into two categories:

You're either selling your own stuff.

Or you're selling someone else's stuff (either directly or indirectly).

And I'll share some that require an audience and some that don't so wherever you are in your podcasting journey this is for you.

By the end, you will have a much clearer idea of which monetisation strategy makes the most sense for your podcast and how to get started.

In this episode, you'll discover -

• How realistic is it to make money from a podcast?

• Ways of making money from podcasting.

• Do you need a large audience to generate revenue from podcasting?

• And more…

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Why does everyone seem to have a podcast?

At first, it was mostly independent creators, radio personalities and people who already worked within the media industry.

But now, it seems like every celebrity has to have one, even when there isn't much of a concept beyond interviewing other celebrities.

Businesses are launching podcasts left, right and centre and struggling to stand out.

And every group of friends who think their private conversations would be hilarious to everybody else eventually seems to utter those same five words:

"We should start a podcast."

But does everyone really have a podcast?

And what is it about podcasting that makes it feel so saturated?

In this episode, we're going to look at how many podcasts are really out there, why so many celebrities, creators and businesses have been drawn to the medium, and whether there is still space for your podcast to grow and get results.

Covered in this episode:

• How many podcasts are out there and active?

• Why has podcasting become so popular?

• Is there still space to start a podcast that stands out?

• And more…

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Is podcasting still worth it for business owners when there are so many other podcasts out there?

Well, there may be many podcasts out there but most of them aren't hitting the mark or gaining traction.

There is still plenty of opportunity available for businesses who want to put the work in and create a podcast that really brings value and gets results.

If you want to use a podcast to grow your business this year then you need to hear this conversation.

I speak with Josh Troche, host of Podcasting Momentum - a show that helps business owners and marketing managers get to the heart of what makes a podcast successful.

This is a no fluff conversation where we break down exactly why most business podcasts fail and how you can avoid expensive mistakes and get the results you're after from your podcast.

Covered in this episode:

• What mistakes do businesses often make when they start a podcast?

• Is podcasting for business owners still worth it in 2026?

• What makes a podcast worth listening to?

• How to keep viewers hooked in a world of short attention spans.

• How to level up your audio so it exemplifies your brand.

• And much more…

LEARN MORE

Podcasting Momentum - https://podcasts.apple.com/us/podcast/podcasting-momentum-the-marketing-flywheel-for-your/id1754786252

The Business Fix podcast - https://www.businessfixpodcast.com/

Claricast - https://www.claricast.com

CONNECT

Josh Troche - https://www.linkedin.com/in/jtroche

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

With over four million podcasts out there, it's become increasingly difficult to stand out.

And because of that, a lot of podcasters end up focusing on the wrong things, like how often they should post on social media and which new AI tool they should use.

And while those things can have an impact, they're not the thing that makes a podcast successful.

Because when I look at the podcasts that consistently attract listeners, build loyal audiences, and turn those listeners into genuine fans, there is one thing they all have in common.

They're simply great podcasts.

Now, that might sound obvious, but it's something that often gets overlooked.

Sometimes when a podcast isn't growing, it isn't because the marketing is wrong.

It's because the podcast itself still has room for improvement. There's no point going all out on marketing before your content is great.

But what makes a great podcast?

In this episode, I'm going to share the seven things I've seen in the most successful podcasts we've worked with that make them genuinely great podcasts.

And as we go through them, I want you to think about your own show and ask yourself honestly:

Does my podcast have these seven things?

Covered in this episode:

• What stops a podcast from being great?

• How to find out what you should do more of and less of.

• How regularly to publish episodes.

• What makes someone choose one podcast over another?

• And more…

LEARN MORE

Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy.

Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience.

Not all guests are created equal.

Some guests can help you create incredible episodes that your listeners love and help you grow your audience.

Others can leave you with an episode that gets very little engagement and doesn't really move the needle for your podcast at all.

In the worst cases, you end up with an episode that can't even be published.

That's why in this episode, I'm going to share how to get podcast guests. How to identify the kinds of guests you should be booking, how to find them, and how to approach them in a way that dramatically increases your chances of getting a yes.

Covered in this episode:

• How to identify your ideal guests.

• Finding the right guests.

• How to book podcast guests.

LEARN MORE

Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout

PodMatch - https://www.joinpodmatch.com/claricast (affiliate link)

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

This one podcaster was able to almost triple her downloads within a month.

And it wasn't because she paid some so-called "podcast promoter".

There were no paid ads. No listen-for-listen tactics.

Instead, she used one of the most powerful podcast growth strategies that we know of for growing an engaged listener based for a small podcast organically.

And in this episode, I'm going to break down exactly what that strategy was, why it worked so well, and how you can apply it to your own podcast.

Covered in this episode:

• Who this strategy works for.

• The Audience Borrowing strategy explained.

• How you can get these results.

• Finding people who share your audience.

• Reaching out to them so they reply.

• Tracking your results so you can get more of them.

So, if you want a way of growing your audience of engaged listeners without paying for ads, this is for you.

LEARN MORE

Claricast - https://www.claricast.com

Crack The Book on Spotify - https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv

Crack The Book on Apple Podcasts - https://podcasts.apple.com/us/podcast/crack-the-book-a-beginners-guide-to-reading-the-great-books/id1749793321

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

So you want to build and grow a successful podcast.

The question is, how?

Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini.

Even Google search is shifting in that direction now, with more people relying on the AI overviews rather than seeking out trusted sources, doing deep research or speaking to actual humans with experience in podcasting.

Now, tools like ChatGPT can be incredibly useful, I use them myself for various tasks.

But what if I told you that relying on generative AI too heavily for podcasting advice could actually be taking your podcast in completely the wrong direction?

Because while these tools are very good at sounding confident, they often give surface-level answers based on an average of thousands of opinions, many of which are contradictory, outdated, or simply wrong.

So in this episode, I'm going to share:

• What ChatGPT won't tell you about podcasting.

• The biggest AI pitfalls.

• Where generative AI tools can be useful in podcasting.

• Where to get your information.

If you find yourself relying on AI for your answers, it's worth having a listen to this.

LEARN MORE

Get this right first - https://youtu.be/J1QEBYO127w

Editing and producing a high-quality podcast - https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.