Podcasting Amplified: Podcasting for Business Growth and Marketing

If you want to truly stand out as a podcaster, your personal brand might be the key.

Whether you've just started podcasting or you've had your show for years the personal branding strategies that my guest shares in this episode are transformational.

Emmy-winning Vinnie Potestivo joins me today. He hosts I Have A Podcast® and draws from his decades of media experience, which saw him in launching huge TV shows like Punk'd and The Osbournes and developing the personal brands of names like Beyoncé and Ashton Kutcher.

In this episode, you'll learn -

• How to get discovered and stay relevant as a podcaster.

• An inside look at the strategies used by the biggest names in showbiz that got them noticed.

• Why we're still early as podcasters and how to capitalise on it.

• Where to start with becoming an award-winning podcaster.

• Predictions for podcasting in 2025 and why it's going to be bigger than ever

• And so much more…

This is an awesome opportunity to hear from a podcaster with some deep inside media knowledge, so keep listening.

LEARN MORE

I Have A Podcast (R) - www.ihaveapodcast.com/

Free Visibility Toolkit - www.vpe.tv/gift

Quuu - content promotion platform - www.vpe.tv/quuu

Claricast - https://www.claricast.com

CONNECT

Vinnie Potestivo on LinkedIn - https://www.linkedin.com/in/vinniepotestivo/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

A lot has changed in podcasting over the last 15 years but many of the podcasting tips and tricks that every podcaster needs to know are still just as relevant.

Seth Goldstein joins me on Podcasting Amplified in this episode to share the extensive podcasting insight that he's picked up from over 15 years in the podcasting space.

Seth hosts multiple podcasts and coaches podcasters to build brand equity and grow their shows.

And in this episode, you'll discover -

• The biggest changes in podcasting over the last 15 years…

• …and the essential podcasting tips and tricks that every podcaster still needs to know.

• How long should a podcast episode be?

• The best ways to use AI for podcasting.

• Is video essential for podcasters?

• And much more…

Whether you've been podcasting for just a few months or you're one of the OGs, this episode is more than worth the 30 minutes of time it will take you to listen to it.

LEARN MORE

Entrepreneur's Enigma - https://entrepreneursenigma.com/

Claricast - https://www.claricast.com

CONNECT

Follow Seth - https://social.sethgoldstein.me/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you're like many podcasters you may have considered sponsorship as a strategy to monetise your podcast.

There are many ways to get podcast sponsors to work with you, but some are better than others.

In this episode of Podcasting Amplified, I'm joined by Eric Melchor. Eric is the Co-Founder of Podk.it - a dynamic, shareable media kit for podcasters. He also hosts Innovators Can Laugh and founded a b2b podcast ad network B2BPodPros.

So as you can imagine Eric has a lot of insight around podcast advertising and attracting sponsors and networks.

And in this episode, you'll discover -

• What is a media kit and why should podcasters have one

• The exact steps you should take if you want to attract sponsors for your podcast or join a podcast network.

• What every podcast should have ready before they even start reaching out to sponsors.

• Practical advice on attracting more of your ideal guests.

• Why you don't need a huge following to get sponsors for your podcast.

• And much more…

So if you're looking to attract sponsors, networks or even high-profile guests to your podcast this episode is for you.

LEARN MORE

B2BPodPros - https://www.b2bpodpros.com/

Innovators Can Laugh - https://www.innovatorscanlaugh.com/

Podkit - https://podk.it/

Claricast - https://www.claricast.com

CONNECT

Eric Melchor on LinkedIn - https://www.linkedin.com/in/ericmelchor/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

It can be hard enough as a podcaster to consistently produce one podcast. But my guest today hosts 8!

Dave Campbell hosts The How To Podcast Series along with multiple podcasts in different niches.

And because of that he has a huge amount of insight when it comes to podcasting from attracting more listeners to building a community around your podcast that turns casual listeners into companions who know, like and trust you.

In this episode, you'll discover -

• How Dave is able to juggle eight different podcasts.

• The three elements that make up a true podcast community.

• How to get your listeners involved in your episodes so that they can feel a part of your podcast.

• What podcasters are getting wrong about monetisation.

• The metrics you should be looking at when it comes to tracking success.

• And so much more…

This is an incredible conversation with an experienced podcaster and if you're looking to take your podcast to the next level, keep listening.

LEARN MORE

The How To Podcast Series - https://howtopodcast.ca/

True Media Solutions - https://truemediasolutions.ca/

Pod Link - https://pod.link/

SpeakPipe - https://www.speakpipe.com/

Claricast - https://www.claricast.com

CONNECT

Dave Campbell on LinkedIn - https://www.linkedin.com/in/dave-campbell-podcaster/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Whether you want to grow your show to convert listeners into clients, to build a community, or just share your message with the world, your podcast needs two things – you need podcast visibility and it needs to bring your maximum listeners value.

In this episode of Podcasting Amplified, Isabella Sanchez Castañeda, joins us to share her expert insight into how to get people to click on your podcast and stay listening.

Her podcasting experience, her expertise in journalism and a track record of producing winning podcasts for business owners all lend to an episode packed with essential insights for podcasters.

And in this episode we cover:

• The dos and don'ts of podcast cover art if you want people to click on your podcast.

• The errors that many interview podcasters are making that are fatal to listenership.

• Why more podcasters should consider solo episodes.

• How to get the best out of your interview guests for your listeners.

• The secrets to converting listeners into clients.

• And so much more…

These are insights that every podcaster should pay attention to. If you want to be visible and keep people listening this is for you.

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Isabella Sanchez Castañeda on LinkedIn - https://www.linkedin.com/in/isabella-sanchez-casta%C3%B1eda-818b38120/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

What's the secret behind bingeable podcasts? Could you release three episodes of your podcast every single week consistently and keep them bingeable, searchable and standing out from the competition?

This is what Edd Dawson has done with his podcast 'SEO Is Not That Hard'. SEO is not as hard as some might want you to believe. If you want to get your podcast episodes and blog posts showing up on Google Search there are only a few things that you need to focus on. And Edd Dawson covers them all in his podcast.

Edd started his podcast in 2023 after spending many years in the SEO space and he has consistently released three bite-sized episodes every single week since then.

In this episode of Podcasting Amplified he shares his expertise on how he stayed consistent with his podcast and has made it super bingeable. He also shares his SEO expertise to help your podcast content get discovered so you can bring in more listeners.

In this episode we cover:

• How Edd has consistently released three episodes a week since day one.

• How to stand out from your competition with a podcast.

• Tips on how to come up with podcast episode ideas.

• The essentials of getting your content to rank on Google.

• How to find out what questions your listeners want answered.

• How Edd built a pro sounding podcast set up for under £200.

• How much more…

So whether you want to get started with podcast SEO or you're just looking for tips on how to craft a standout, bingeable and consistent podcast, then keep listening.

LEARN MORE

https://podcast.seoisnotthathard.com

https://www.edddawson.com

https://keywordspeopleuse.com

Claricast - https://www.claricast.com

CONNECT

Edd Dawson on LinkedIn - https://www.linkedin.com/in/edd-dawson/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

There are a few things that every podcaster should have - right from the start of their podcasting journey if they want to build a successful podcast.

And we're not talking about microphones, headphones, cover art and so on - although those things are very important - before worrying about any of that - there are a few other things you need to get clear on.

In this episode of Podcasting Amplified, Jennifer Rosemary Francis - host of Tools of the Podcast Trade - joins me to share her three unexpected tools for podcasters that will set you on a path to success.

We cover in this episode -

• The three unexpected tools for podcasters that we all need.

• The biggest causes of 'podfading' and how to avoid it.

• How to stop emulating your favourite podcasters and why it's so important to be yourself.

• The most common barriers podcasters face for not getting started and how to break through them.

• And much more…

If you're just getting started on your podcasting journey or you're having trouble getting the results that you want from your podcast, this episode is for you.

LEARN MORE

Tools of the Podcast Trade - https://www.toolsofthepodcasttrade.com/

CONNECT

J. Rosemarie Francis on LinkedIn - https://www.linkedin.com/in/jrosemarie/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

How many podcasts have been running successfully for over 10 years? As you can imagine, not that many - the podcasting community was much smaller back then.

But, Michelle Nezat has been running More Than A Song since 2014 and she joins us in this week's episode of Podcasting Amplified to do a deep dive on one of the biggest tools that she's used to continually grow her following over that time - email marketing.

10 years ago Michelle was able to find an untapped niche and using her experience as a marketer has built a loyal following that looks forward to each new episode.

And in this episode, we cover -

• How to set up a podcast email list that your listeners will want to stay subscribed to.

• How lead magnets work and how you can create valuable free content for your audience.

• What's changed in podcasting over the last 10 years?

• Podcast episode title hacks to get you showing up in search.

• And so much more…

If you've been holding out on creating an email list for your podcast, or want some ideas on how to grow one faster, Michelle's extensive marketing and podcasting experience is worth tuning in for.

LEARN MORE

The Managed Chaos podcast - https://michellenezat.com/unlock

Mailchimp email marketing platform - https://mailchimp.com/

Podia - https://www.podia.com/

Aweber - https://www.aweber.com/

Canva - https://www.canva.com/

CONNECT

Michelle Nezat on LinkedIn - https://www.linkedin.com/in/michellenezat/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you've been looking for a way of making your podcast stand out or of making an episode extra special, then hosting a live episode could be the way forward.

And when we talk live podcasting we're not talking about streaming an episode online, we're talking about sitting on a stage in front of a live studio audience doing your thing and creating an unforgettable experience for you and your listeners.

In this episode we're joined by Jeff Revilla and he shares everything you need to know about live podcasting. Jeff runs a Live podcast studio in Pittsburgh, Pennsylvania called Poduty where he gives podcasters the tools they need to host and record an episode in front of an intimate audience of fans.

In this episode, we cover -

• Why should a podcaster consider hosting a live episode?

• Where to start with planning a live episode.

• How to make a live episode extra special and memorable for your listeners.

• How Jeff is making live podcasting possible even for podcasters without any budget.

• What's coming next in the world of live podcasting

• And much more…

If you're considering hosting a live episode or you'd just like to get a look into a format of podcasting that is helping podcasters stand out from the crowd, this episode is for you.

LEARN MORE

Poduty live podcast studio - https://poduty.com/

CONNECT

Jeff on LinkedIn - https://www.linkedin.com/in/jeffrevilla/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you've ever found yourself disappointed by the download numbers for an episode or you're tracking your listener stats month to month but you're struggling to keep existing listeners engaged, then this episode of Podcasting Amplified is for you.

We dive deep into podcast messaging - the messaging that surrounds your podcast, that helps listeners know that they're in the right place and that they're among friends so they keep coming back for more.

Brian Fleming hosts PodGasm Marketing where he helps podcasters to clarify their podcast marketing messages so more people will listen and stay listening.

We cover in this episode -

• How to clarify your podcast marketing messages so that more people will listen.

• How to write episode titles that get more clicks.

• The two biggest podcast cover art mistakes that podcasters are making.

• How to really get into the mind of your ideal listener so that you are perfectly positioned to solve their problems.

• And so much more…

If you want to get more listeners to join your tribe and stay listening, this is the episode for you.

LEARN MORE

PodGasm Marketing - grab the free guide - https://www.podgasmshow.com/

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.