Podcasting Amplified: Podcasting for Business Growth and Marketing

Do you ever struggle to book the right guests for your podcast?Or maybe you have more than enough guests, but even the ones with big followings aren't moving the needle.

If this sounds familiar, this is for you.

Alex Sanfilippo, Founder of PodMatch and host of Podcasting Made Simple, joins me to share his expert insights into who you should be booking as a guest, how exactly to get them on board and how to leverage guest appearances to grow your podcast - as well as some top tips for solo podcasters.

In this episode, you'll discover -

• What kinds of guests you should be looking for to grow your podcast.

• How to reach out to guests and not get ignored.

• The hidden reasons why guests say no.

• Which elements to focus on first if you want to improve your podcast

• How to keep guests engaged so they don't ghost you.

• And much more…

LEARN MORE

Joe on Alex's podcast - www.podmatch.com/ep/319

Claricast - https://www.claricast.com

CONNECT

Alex Sanfilippo on LinkedIn - https://www.linkedin.com/in/alexsanfilippo/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

What is it about an award-winning podcast series that makes it worthy of an award?

Let's find out.

I'm joined by Katie Stokes in this episode, the producer and host of Floating Space.

With just six episodes in the series totalling around an hour and a half, Floating Space has managed to find an audience, get mentioned on national media such as Radio 5 Live and win an International Women's Podcast Award.

The podcast tackles a pain point that so many of us face today, in a way that's engaging from a narrative and production perspective.

In this episode, you'll discover -

• What makes an award-winning podcast series award winning?

• How to create a deeply engaging, limited-run narrative series.

• The 80/20 rule of podcast marketing and how to get people excited before the podcast has even launched.

• How to level up your listeners' audio experience with sound effects and music.

• How to get started with applying for awards for your podcast.

• Expert interview tips to make sure your listeners are only getting high value content.

• And much more…

If you'd love to know what goes behind the creation of an award winning podcast, or just a show that truly resonates with people, this episode is a must-listen.

LEARN MORE

Floating Space - https://pod.link/1801213573

Claricast - https://www.claricast.com

CONNECT

Katie on Instagram - https://www.instagram.com/kku_sounds/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Sometimes a podcast comes along and does something unique, solving a real problem in a brand new way.

But even, then, growth can still be a challenge.

Luke Cunliffe started Clarity Week as a movement - to offer those looking to moderate their alcohol intake in a new, accessible way.

Over the last couple of years, the podcast has slowly picked up new listeners. Recently, though, after a visit to The Podcast Show 2025 in London, he picked up some tips that changed the course of his podcast.

In this episode, he shares what he learned.

We cover -

• Why networking is so powerful for a podcaster and how to get started.

• Key insights from The Podcast Show 2025.

• Simple changes that you can make to your podcast today to attract more listeners.

• Tips to improve your interview audio and video quality from home.

• The pros and cons of a seasonal podcast format.

• And much more…

If you're keen to learn from the insights of other podcasters, but in person networking isn't always a possibility for you, this episode is for you.

LEARN MORE

Clarity Week on Instagram- https://www.instagram.com/clarityweek/

Claricast - https://www.claricast.com

CONNECT

Luke Cunliffe on LinkedIn - https://www.linkedin.com/in/lukeocunliffe/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

What does it take to attract millions of monthly downloads to your podcast?

Let's find out..

Lindsay McMahon hosts All Ears English as well as two other podcasts and over the last 12 years she's amassed 200 million plus downloads, with 4 million more coming in each month.

The podcast has been growing steadily since launch and has turned into a multiple six figure business in the language training space.

And in this episode Lindsay is unpacking the strategies that she used to make this happen.

In this episode, you'll discover -

• The number one marketing strategy that Lindsay used to reach 4 million downloads a month.

• Product and sponsorship ideas to monetize your podcast wherever you are in the process.

• How to convert podcast listeners to customers

• How to make a podcast stand out from the crowd

• Effective strategy forgetting more reviews

• How to find the right guests and even a new co-host

• And much more

If you want to take your podcast to the next level and even start making a living from it, you need to listen to this episode.

LEARN MORE

All Ears English - https://www.allearsenglish.com/

Claricast - https://www.claricast.com

CONNECT

Lindsay on LinkedIn - https://www.linkedin.com/in/lindsaymcmahon/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Did you know that your podcast can start bringing in a return on investment before you've even got a single listener?

After a couple of thousand episodes and almost 10 years in podcasting, Saul Marquez has managed to turn his podcast into one of the biggest drivers of business for his marketing agency, Outcomes Rocket.

And he's done that by leveraging a guesting strategy that he's consistently stuck to, which has also positioned him as an expert.

In this episode, you'll discover -

• How to create business growth with a podcast before getting listeners.

• How to streamline your podcast workflow so you can consistently produce valuable content.

• The key thing that so many podcasts miss that prevents them from connecting with their ideal listener.

• Building a podcast that positions you as an authority in your niche.

• And so much more…

I highly recommend you tap into Saul's marketing and podcasting expertise if you're looking to grow your podcast and your business.

LEARN MORE

Outcomes Rocket - https://www.outcomesrocket.com/

Claricast - https://www.claricast.com

CONNECT

Saul Marquez on LinkedIn - https://www.linkedin.com/in/saulmarquez1/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Creating a compelling interview podcast isn't as simple as just finding a guest and letting them do the talking.

But at the same time it doesn't have to be super complicated.

Host of The KAJ Masterclass Live, Khudania Ajay, joins me on this episode to share the expert insights he's taken from his journalism career to provide a framework for asking intriguing questions, creating interview content that stands out, and building trust with your audience so that they keep listening.

Ajay has recorded over 2000 episodes, and has spent years behind a camera in a fast-paced journalism environment, giving him the unique perspective on podcasting journalism provides.

In this episode, you'll discover -

• What traditional journalism can teach us about producing compelling podcast episodes.

• How Ajay manages to produce multiple episodes a day for two separate podcasts totaling 2,000+ conversations.

• How he's grown his podcast to the top 1.5%.

• How to ensure your listeners are getting the most value possible.

• Tactics to speed up your podcasting workflow.

• And much more…

If you want to improve your podcasting skills, particularly if you ever host guests, this is essential listening.

LEARN MORE

The KAJ Masterclass Live - https://www.thekajmasterclass.live/podcast-1

Claricast - https://www.claricast.com

CONNECT

Khudania Ajay on LinkedIn - https://www.linkedin.com/in/ajaykhudania/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

You know that there's room to improve your podcast so you can take it to the next level, but where do you start?

After 40 episodes of Podcasting Amplified and countless conversations with podcasters, I've noticed that basically all podcasting challenges fall under one of three categories. I call them the "3 Cs of Podcasting".

In this solo episode, I break down what that really means and how you can use the 3 Cs to identify where you need to focus your attention on with your podcast.

In this episode, we cover:

• The 3 C's of podcasting challenges and how to use them to assess your podcast needs.

• Why most podcasters focus on the wrong fixes.

• How to figure out where your biggest bottleneck is.

• Common blind spots that even experienced podcasters miss.

• A mindset shift that could change how you approach your next episode.

If you've hit a wall with your podcast or you're feeling overwhelmed, this will help give you some clarity around your next steps.

LEARN MORE

Claricast - https://www.claricast.com

CONNECT

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Do you ever feel like your podcast is getting a bit stale or sometimes you just struggle to get the motivation to record that next episode?

Once you've committed to a podcast it can feel like this never-ending thing and when you're creating episodes week in, week out, it can feel like it's starting to get a bit repetitive. And finding the right guests or topics to talk about can be a challenge.

But what if podcasting didn't have to be like that?

I'm joined by Cheryl Drury in this episode. Cheryl started her podcasting journey around a year ago to share her fascinating story of re-fitting a sail boat, but once that story had been told she had to decide where to take things next.

She now hosts Crack The Book, where she brings us along on a new journey, and her genuine love for podcasting, combined with her vision for sharing these stories as a complete piece, offers a refreshing outlook on podcasting that every podcaster can get value from - whether your podcast is a business asset or a hobby.

We cover in this episode:

• The secret sauce that every podcast needs for it to be sustainable.

• How to pivot your podcast without losing all your listeners.

• What podcasting can do for you personally.

• How to love podcasting again.

• How to make a podcast work for your business while still being an enjoyable experience.

• And much more…

This is an inspiring and motivating conversation that might just make you rethink a few things when it comes to podcasting.

LEARN MORE

Crack The Book - https://podcasts.apple.com/us/podcast/crack-the-book/id1749793321 https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv

Claricast - https://www.claricast.com

CONNECT

Cheryl Drury on Instagram - https://www.instagram.com/cldrury/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

If you've been podcasting for a little while now and you're wondering why you're struggling to turn your downloads into profit, this is for you.

The influence that you have with your podcast could be a powerful asset that will allow you to turn your podcast into a profitable and scalable business with lasting impact.

Shayna Rattler Davis joins me in this episode of Podcasting Amplified to share the strategies, the tools, and the mindset shifts that you need in order to take your podcast to the next level and start achieving your goals

She hosts The Influence Economy podcast and articulates these strategies in a way that could completely change the way you think about your podcast.

We cover in this episode -

• How to transform your podcast from hobby to media empire.

• The three P's that every episode you make should have one of.

• How to meet your listener at their level and make them feel heard.

• How to rebrand a podcast while retaining your listeners

• And so much more…

If you want to turn your podcast into a valuable asset but you don't know where to start, this is for you.

LEARN MORE

Free guide & audio course - www.profitreadypodcast.com The Influence Economy podcast - https://shaynadavis.com/episodes/ Castmagic - https://www.castmagic.io/ Claricast - https://www.claricast.com

CONNECT

Shayna Rattler Davis on LinkedIn/social - https://www.linkedin.com/in/shaynarattler/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.

Does the content you create for your podcast have character?

I've seen time and time again that the podcasts that allow the host's character to shine through are the ones that grow the fastest and attract the most loyal followings.

That's why I'm joined by Emily Aborn in this episode of Podcasting Amplified to talk about how to inject more character into your content.

In this episode, you'll discover -

• What exactly is podcast content and how to make your podcast stand out.

• How to repurpose your content in a way that attracts more of your ideal listeners without taking all of your time.

• How to use AI in a way that doesn't suck the life out of your podcast content.

• Exercises you can start doing today to help you inject more character into your podcast.

• And so much more…

If you want to attract more loyal listeners to your show and make it stand out from the crowd this episode is for you.

LEARN MORE

Emily Aborn - https://emilyaborn.com/

Claricast - https://www.claricast.com

CONNECT

Emily Aborn on LinkedIn - https://www.linkedin.com/in/emilyaborn/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

Production by Claricast.